Some may think that animated content is just for cartoons, or (maybe) exclusively for educational content. But the fact is that every day, more and more businesses are using animated video content as part of their marketing strategies.
Why you may ask? Well, business animation has a huge marketing value and has proven to consistently deliver great ROI.
Benefits that are most likely tied to its ability to easily convey abstract or involved subjects in friendly and compelling ways. After all, why spend hours upon hours trying to figure out something that you can easily understand after watching the right animated video explaining it all?
Moreover, the rise of startups and tech-related brands has also been a huge boon for business animation. As services and products increase in complexity, audiences’ need to understand how a business or product operates in order to trust them, has also increased.
So, having established that this type of content excels at explaining things and garner consumer trust, the question becomes: Is that it? Hardly.
There are plenty of reasons why so many businesses are making animated content a centerpiece of their strategy.
Business animated videos help brands get close to their audience. This kind of animation uses narrative strategies to show situations and characters that are specifically designed to resonate with your audience. Making it so that they will identify with the personas and situations in your videos.
A good way of doing this is to create characters modeled after your business’ buyer personas – sharing similar characteristics and context (sociographic and demographic-wise).
People feel identified when they see a video that’s mirroring their own story. They’ll feel that the brand understands their problems, and are interested in helping them solve them. Animated video is the best way to tell these kinds of stories, making it ideal to connect with your customers.
For this, of course, you need to know your target audience like the back of your hand and create narratives made just for them. For example:
Animated video presents an amazing opportunity to enhance the perception of your brand in your audience’s eyes. Giving you the perfect stage to showcase its colors and tone. Color and tone are both extremely important – in marketing, and in life.
Researchers have found that up to 90% of snap judgments made about products are based on color alone. By the same token, the tone also has a huge influence on the perception of the brand itself!
Your audience will get influenced by the way that your brand uses colors and delivers its message. Attaching specific personalities from them to your brand.
So, yes, you can tell that colors and tone are a big deal… and need to be used wisely!
A wise way to use brand colors is to make them a central visual key of animated video content. Your brand’s tone, on the other hand, should permeate your video’s dialogue and key ideas. These elements help your audience recognize you right away… easily recalling your content (and your message!) long afterward.
Wondering how this looks in action? Here’s an example:
When used in social media or in communication campaigns like email marketing, business animation is highly shareable. Not only are they useful for audiences, but also very appealing and interesting visually – Which is exactly the type of content that tends to get shared the most.
If people find your business’ video useful and attractive, they’ll be more likely to share it with others. Free organic promotion!
Moreover, these videos are a very powerful resource for a brand’s SEO strategy, as they help websites gain presence in Google and other search engines’ rankings.
Animated content (like explainer videos) are proven to boost visit times from 8 seconds to 2 minutes on average, and we’re talking about people online here… With the short attention spans that people have on the Internet, two whole minutes is an eternity!
Combine that with sensible strategies to market on platforms like YouTube, and you open up a bunch of possibilities.
One of the basic relevant metrics for SEO is session time. Search engines interpret time spent on a website as it being highly interesting and useful for users, helping them rank higher and eventually leading more people to connect with your brand.
We’ve learned why using business animation is so important to enhance marketing efforts. Basically:
And that’s why more and more businesses are choosing to include animated video as a key part of their marketing strategies. But don’t settle with the theory behind it! it’s time that you experience these benefits for your own business.
One very important caveat though, if you want your animated business video to be successful and actually boost your marketing strategy, you need to create a high-quality video.
Just think about the fact that this video is going to be representing the professionalism and quality of your brand, your product or service, and your business in general. It needs to be perfect.
If you have an in-house team of animators, then you can definitely make great-quality content on your own! But if you don’t, it’s important that you find an animation company that you can trust.
So, there you have it!
It’s time to find the best team of animators that you can find and start creating video content right now. If you have any questions, feel free to get in touch! We’d love to help you achieve your marketing goals using business video.