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We all know video ads — those pieces that overtly promote a product or service. Since your company is more than what you sell, you might want to consider producing some brand videos. These short pieces are solely focused on helpings brands achieve a unique position in the market by sharing their mission, vision, and beliefs.
The best brand videos are those that offer a perfect balance of entertainment and product or service mentions. Since I know that can be hard to achieve, I’ve compiled 15 wonderful examples you can get inspired by. Let’s see together what they have to offer!
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Animated brand videos can help you leverage the power of storytelling to simplify complex topics and make them easier to understand. This piece has made it into my list because every technical aspect has been specifically tailored to the brand, from character design and color palette to the choice of music and voice-over.
I also like how the story is centered around the viewer and how they can benefit from this solution. This strategy allows you to introduce your product or service and promote it without sounding “salesy.”
Pro-tip: Brand campaign videos can help you successfully raise awareness while delivering information about your brand.
Dissolve is a stock footage and photography company, and they’ve decided to use their own stock footage to poke fun at the tropes all too common in branding videos. What I like about this piece is that the company sneakily but cleverly showcases its assets in a more subtle way. What a great content strategy!
Pro-tip: Branded video content doesn’t have to be boring! So, don’t be afraid to show your sense of humor if your brand’s identity allows it.
Branding videos can be a great idea to show your customers the company’s new face. This is an effective way of helping viewers associate the new visual identity with your brand while conveying your new mission.
The key here is to make an uplifting and engaging piece that conveys your excitement. For this reason, choosing the right voice-over, music, and pace of visual elements is essential to inspire them.
Pro-tip: Use brand videos to make the right first new impression, especially if you have an entirely new corporate promise to share with your audience.
Dove knows well how to leverage brand campaign videos to tug at the viewers’ heartstrings. The company is well known for its emotionally compelling pieces that tackle real issues, such as toxic beauty advice on social media. The vulnerability and authenticity of the video make it so people can relate to the message and form a deeper connection with the brand.
Pro-tip: The best brand videos explore real issues in your industry. Tackle those you believe will emotionally resonate with your audience, so you can build an authentic connection with them.
Brand campaign videos don’t have to be overly elaborated to be successful and win over your target audience. Code.org’s aim is to convey the importance of teaching coding to the young, and they’ve done so by interviewing big names in the tech field.
I really like this piece because it doesn’t highlight the benefits of the company’s services, but rather reinforces its mission and connects with the viewer. The only downside I can find is that it’s a bit on the longer side. Ideally, your video should be two minutes long at max.
Pro-tip: Try to make your brand video inspiring and motivational, but be mindful of your time to keep your audience hooked on your message.
Do you know what, in my opinion, makes this piece a successful brand video? The fact that it’s focused on the service’s value. Simple, right?
The company could’ve capitalized on the TV shows and movies they offer, but with this video, they’ve associated the brand with intense positive feelings. The result? An inspiring and emotional piece that’s sure to catch the viewer’s attention!
Pro-tip: Dig a bit deeper and find out what makes your brand unique. Then, center your video around that for a stronger impact.
2020 was a challenging year for everyone, but just as it was about to end, Match released this piece that offers a humorous take on it. In this video, Satan matches with the year 2020, personified as a young woman, and they go on multiple dates that humorously sum up how terrible that year was.
This is one of the best brand videos out there because it was timely, relevant, and funny at the same time.
Pro-tip: Center your pieces around current news and events to catch your viewer’s attention and pique their interest more easily.
Customers are more likely to be receptive to your brand if they’re familiar with your values and beliefs. And I believe there’s no better way to convey that message than with an origin story video. While The Letters Foundation isn’t technically a brand, their origin story video is a good example of how to show your viewers how your brand started and where it’s going.
Pro-tip: Leverage branded video content to tell the story of how your brand was born and introduce your viewers to its core identity.
Your employees embody your brand’s values, so why not have them star in your next branding video? This Starbucks video does precisely that, giving one of their managers the chance to share what it means to work for the company.
This marketing strategy can help you attract like-minded candidates that relate to your brand’s purpose and mission, and even show your customers your human side.
Pro-tip: Let your employees advocate for your culture in your branded video content. They’re the ones who know your brand the best, after all!
Another way to showcase your culture is by giving real examples of the people you’ve helped or the impact you’ve made. Blackbaud has produced a fantastic and emotionally-loaded brand video featuring the organizations and causes they support. This way, the audience can see how their product and services improve lives.
Pro-tip: Your brand is more than just a logo and a product; it’s also the lives it’s impacted. Don’t forget to show your viewers how you’re changing people’s lives.
Brand campaign videos are all about positive association rather than self-promotion, and this video is a perfect example of that. This particular piece focuses on men’s mental health in hopes of opening up much-needed conversations about the importance of them opening up.
Pro-tip: Don’t be afraid to use brand videos to discuss topics that would usually be considered controversial. This strategy can help show your audience you care about them and build a closer relationship with them.
Sometimes, you don’t need a long video to explain your company culture and generate curiosity around it. With that in mind, I believe this is one of the best brand videos in terms of conciseness.
In just 40 seconds, the company conveys its work culture while introducing what makes them different from the competition. It gives enough information to pique the viewer’s interest and then encourages them to visit their website to learn more about it. Pretty effective, don’t you think?
Pro-tip: Short branding videos can be just as effective as long ones, if not more!
Instead of telling your audience what makes your brand unique, you can simply show them! By now, it’s no secret that branded video content is perfect for that, but you probably didn’t know it can be even better if you choose the right style.
I think we can agree that this is one of the best brand videos because of its quirky style. The choice of using animation from a firts-person perspective instead of live-action footage is spot-on, making this piece engaging and fun to watch.
Pro-tip: Consider experimenting with different video styles. You might be surprised by the results!
Taking risks sometimes pays off, like with this brand video by Zendesk. There’s no denying that the title is a bit risky, but it also does a great job of catching your attention and making you click on the video.
Moreover, the content is silly and entertaining, which shows the brand’s more playful side and makes this tech company more human and approachable.
Pro-tip: Your branded video content doesn’t always have to be formal and serious. If you know your target audience well, you can try something risky and entertaining that they’ll find appealing.
Last but not least, we have this wonderful branding video by Alibaba. I love how inspiring and motivational this piece is, and also how it tells you a lot about the brand without even mentioning it until the very end.
Through the story about the Kenyan Ice Hockey Team, the company conveys that even the biggest giants once started small. The message here is that this brand is there to support and help its audience achieve their goals and dreams.
Pro-tip: Brand videos centered around real stories can be memorable and make a powerful impact on the viewer’s mind and heart.
Unlike other types of videos, brand campaign videos don’t immediately bring conversions. Instead, they’re a complement to your marketing strategy for branding. Regardless of your company’s size, you can leverage the power of these pieces to show the world who you are.
The best brand videos offer important lessons you can learn from, so I hope you’ve discovered how to use them to get closer to your audience and drive results for your company 😉.
A skilled writer, translator, and co-editor for our web and blog content. As a self-defined "wordsmith," she’s talented in adapting the latest marketing news into all kinds of digital formats. If she’s not watching the latest Sci-Fi show on Netflix, then can find her tending to her
perfectly reasonable number of plants.
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