You might’ve seen the term 2.5D animation when researching different video styles for your next marketing piece. If you thought that was a typo, you would’ve been mistaken. (No judgment here; I thought the same when I first came upon the term! 😂) So, what is 2.5D animation, exactly? Well, to put it simply, it’s […]

It’s hard to match the power of video when it comes to learning something new. In fact, I’m sure you’ve watched a few how-to videos on YouTube when you needed help doing something, like learning a new recipe or how to use a tool. After all, who doesn’t prefer to actually see the steps you […]

Animated explainer videos can attract and convert viewers while communicating your message in a fun and simple way. So, it’s not strange if you have been considering investing in one for your marketing strategy. It’s also understandable if the first thoughts that popped into your head when you started playing with this idea were, “How […]

I know it’s not easy to come up with new video content ideas all the time. Trust me; I’ve been there myself many times. Over the years, I’ve found that the best way to deal with a creative block is to watch motion graphics video examples to get some inspiration. A fresh perspective can help […]

Whiteboard animation videos are often underrated because of their simplicity. However, when done right, they can be incredible marketing tools that can help businesses achieve all kinds of goals, from educating customers to showing investors everything your solution can offer, and more. I know you’re probably skeptical, so I decided to write an entire case […]

Do you think adding a whiteboard animation video to your marketing strategy is a great idea? Well, you might want to reconsider after reading this! 😉 Don’t get us wrong, whiteboard videos can do a bunch of great things under the right conditions, but it’s hardly the go-to style in most marketing scenarios! So, in […]

Just like any good writer uses outlines to plan a great article —ahem 😉— a good video marketer should use storyboards to map out and improve their work. But what is a storyboard, exactly?  Well, to put it simply, a storyboard is the skeleton of your video. Thanks for reading! What? That doesn’t really tell […]

You’ve probably heard about the effectiveness of video content at communicating a message to your audience, so you might be considering producing a corporate video to promote your business and build brand awareness. However, if you’re still not fully convinced of their benefits or you don’t know where to start, looking at the work of […]

Video content marketing has seen a huge rise in the last few years. So much so, in fact, that there are many professional video marketing agencies fully dedicated to making excellent pieces that help their clients achieve specific goals for their businesses. But have you ever wondered what makes content marketing videos so important? Well, […]