25 Best Corporate Video Examples of 2026

Corporate videos get dull fast when every department gets a sentence. A 90-second piece can end up carrying a company history, six product features, three values, and a CTA nobody remembers. In the best corporate videos, the script is selective. It knows who is watching and what that person needs to understand by the end.

At Yum Yum Videos, we have produced more than 1,000 videos, and the corporate projects rarely ask for the same thing. MedVector used a three-video series during a fundraising campaign that raised more than $3.5 million. Accelerant commissioned nine videos between 2021 and 2024 as its communication needs expanded. Amazon Coins needed a visual world that felt native to gaming. Recognize needed live action and animation to explain several capabilities without turning the piece into a product checklist.

The 25 corporate video examples below cover fundraising, SaaS, consumer brands, product education, internal communication, and company storytelling. Some are projects we produced; others are examples I return to because the creative choice is clear enough to learn from.

Our animated explainer video company works on this same kind of communication problem for businesses with complex products, services, and internal initiatives.

What Is a Corporate Video?

A corporate video is a video created by or for a company to communicate a specific business message. The audience can be external, such as prospects, customers, investors, or partners, or internal, such as employees and leadership teams.

That definition covers much more than a traditional company profile. Corporate videos include product explainers, demos, training content, testimonials, employer branding, fundraising videos, company stories, educational pieces, and internal communication.

The useful distinction is the job the video has to do.

A short about us video introduces the company. A product demo shows how a tool works. A fundraising video gives investors enough context to understand the opportunity. An internal video may need to explain a process to thousands of employees with very different levels of background knowledge.

For teams working on internal communication, HR platforms, or enterprise initiatives, our Corporate & HR video production page shows more examples from that side of the work.

How I Chose These Corporate Video Examples

The visual styles vary widely. I chose each example for a production decision worth studying: the script, visual metaphor, format, audience insight, or business context.

The list also includes different kinds of company videos. Dove, CrowdSec, MedVector, Slack, and Microsoft are solving very different communication problems.

Several projects are ours, which means I can explain the communication problem behind the finished video as well as what appears on screen.

25 Best Corporate Video Examples of 2026

1. MedVector
2. Accelerant
3. Zendesk
4. Evil Genius
5. Dove, Reverse Selfie
6. HubSpot
7. Webflow
8. Recognize
9. Sealy Hybrid Mattresses
10. Reliable Corporation
11. Open Cinema
12. McDonald’s, The Race to WcDonald’s
13. Unmasking a Killer
14. Bluehost, Love at First Site
15. Starbucks
16. HubSpot Sales Dynasty
17. AT&T, Nightmare
18. VELCRO, Don’t Say Velcro
19. Slack
20. Amazon Coins
21. Apple, The Making of Submerged
22. Coca-Cola, Message in a Coca-Cola Bottle
23. Google Vids
24. Microsoft Trustworthy AI
25. CrowdSec

1. MedVector: A Corporate Video Built for Fundraising

MedVector is the first example because we know what happened behind the video.

We produced a series of three videos for the company as it was raising capital. MedVector had a difficult story to explain: its business connected patients, physicians, clinical trials, and new treatment options. The audience needed to understand both the human problem and the business model.

The whiteboard style helped us introduce those relationships one step at a time instead of presenting the whole system at once.

During the broader fundraising campaign, MedVector raised more than $3.5 million. One of the videos also appeared on its StartEngine fundraising page. The result belongs to MedVector and its fundraising team, but the project is a useful example of what a corporate video can do when investors need to understand a complicated company quickly.

You can see the production and business context in our MedVector case study.

2. Accelerant: Corporate Videos Across a Major Growth Stage

Accelerant is a very different case.

Between 2021 and 2024, we produced nine videos for the insurtech company. One video could not explain everything Accelerant needed to communicate because the audiences and business questions kept changing.

Some pieces helped explain the model to partners. Others were useful for investors, clients, or people encountering the company for the first time.

Accelerant later went public on the NYSE in 2025 after raising $724 million in its IPO at a valuation of approximately $6.4 billion. That was Accelerant’s achievement, not an outcome caused by our videos. What the case shows is how a growing company can use a series of corporate videos as its communication needs become more complex.

The full sequence is documented in our Accelerant case study.

3. Zendesk: “WTF Is Zendesk?”

Zendesk starts with a title most corporate communications teams would probably reject in the first meeting.

That is exactly why it works.

“WTF Is Zendesk?” acknowledges that the viewer may not know what the company does and turns that confusion into the premise. The fast voiceover, music, typography, and humor give the video enough momentum to explain the product without sounding like a software brochure.

For corporate video ideas, this is a good reminder: the company introduction itself can become the joke.

4. Evil Genius: Turning Features Into a Story

Evil Genius avoids a common product video problem: reading benefits back to the audience one after another.

The script gives those benefits a narrative instead. Humor carries the explanation, so the viewer understands the product through the situation rather than through a formal list.

This approach works particularly well when the product is easy to describe but hard to make interesting. The writing is doing most of the heavy lifting.

5. Dove “Reverse Selfie”: A Company Video About the Brand’s Point of View

Dove’s “Reverse Selfie” is not a product demonstration. It is a brand position expressed as a story.

The video reverses the process of editing a young girl’s selfie, moving from the polished image back toward the person behind it. The technique makes the subject of body image and social media visible without requiring a long explanation.

For a brand that has spent years talking about self-image, the idea is connected to an established point of view rather than attached to the company as a one-off cause campaign.

6. HubSpot: “Have You Heard of HubSpot?”

HubSpot takes a familiar B2B problem and pushes it into chaos.

The sales and marketing team in the video tries to work without HubSpot CRM. Instead of explaining the software first, the video shows what the absence of the product feels like.

That choice matters. The audience sees the problem before hearing the solution, which gives the product features a reason to exist when they finally appear.

For SaaS companies tempted to open with the interface, the useful move here is simple: show the problem before the solution.

7. Webflow: “If Life Were Like Web Design”

Webflow turns web-design frustrations into physical situations.

That visual translation is the whole idea. Problems that normally happen inside software become things people can see and laugh at in the real world.

The product itself only needs a small part of the runtime because the audience already understands the problem by the time Webflow appears.

For teams looking for corporate video ideas, Webflow is a strong example of spending more time on recognition than explanation.

8. Recognize: Mixing Live Action and Animation

Recognize is another project we produced at Yum Yum Videos.

The company had several capabilities to communicate, and a straight feature list would have become tiring very quickly. We combined live action with animated elements so the video could move through different product ideas without losing visual energy.

I like this example because the animation has a practical job. It points to information, adds context, and helps explain technical elements that would be awkward to communicate with live footage alone.

9. Sealy Hybrid Mattresses: One Question, 30 Seconds

Sealy shows how narrow a corporate video can be.

The piece does not try to explain the whole brand. It addresses a familiar product question and uses animation to compare the advantages of a hybrid mattress.

That focus makes the short runtime possible. When a company wants a 30-second video, reducing the number of ideas is usually more effective than making the narrator speak faster.

10. Reliable Corporation: A Niche Product With a Clear Audience

An iron is not an easy product to make entertaining.

Reliable Corporation solves that by focusing on the moment the audience cares about: getting difficult creases out while protecting delicate fabric.

The video does not need to dramatize every specification. It picks the product benefit with the most visible payoff and builds the piece around it.

For company videos in narrow B2B or product categories, specificity can make a small audience easier to reach.

11. Open Cinema: Text as Part of the Animation

We produced this animated corporate video for Open Cinema.

Text on screen is often treated as something added after the visual concept. Here, it is part of the concept itself. Words enter the scenes, reinforce key points, and help guide the viewer through the message.

This is especially useful when the audience may watch without sound or when several terms have to remain visible long enough to register.

12. McDonald’s: “The Race to WcDonald’s”

McDonald’s took a joke that had existed in anime and manga for years and made it part of an official campaign.

The fictional “WcDonald’s” name gave the company a cultural reference point that many fans already understood. Rather than imitating anime as a visual skin, the campaign used its storytelling language and conventions.

The campaign shows what can happen when a large brand pays attention to how audiences already talk about it.

13. “Unmasking a Killer”: Animation for a Sensitive Healthcare Topic

Healthcare communication often has a tension built into it: the subject needs accuracy, but too much medical language can make the message harder to follow.

“Unmasking a Killer” uses animation and metaphor to create some distance from the clinical material while keeping the topic serious.

That is one reason animation works well for healthcare and biotech. It can show processes the camera cannot capture and reduce the amount of technical explanation the voiceover has to carry.

14. Bluehost: “Love at First Site”

Bluehost begins like a romantic story and waits before revealing what the relationship is actually about.

The twist gives the viewer a reason to stay with the story. Once the reveal happens, Bluehost only needs a short product message and CTA.

I have always liked corporate videos that earn the right to make the sales point late. When the setup is doing real narrative work, the product does not have to dominate every second.

15. Starbucks: “Why Does Starbucks Blend Coffee?”

This 49-second animated company video answers one question: why does Starbucks blend different coffee beans?

The subject could easily become a dry explanation of sourcing and flavor. Animation shows those ideas quickly with color, movement, and visual comparisons.

Educational corporate videos become easier to watch when the visuals explain information rather than decorate narration.

16. HubSpot Sales Dynasty: Let the Visuals Carry the Joke

This HubSpot video uses storytelling, humor, and visual timing with very little dialogue.

The silence is part of the appeal. The viewer can understand the situation by watching what happens.

For short corporate videos, that is a useful production test: if the visuals already communicate an idea, the voiceover does not need to repeat it.

17. AT&T “Nightmare”: Borrowing a Genre

AT&T frames the corporate video like a horror trailer.

The genre gives the audience an immediate set of expectations: ominous pacing, tension, dramatic reveals. The company can then use those conventions to exaggerate a familiar problem.

A recognizable genre shortcuts the setup. It establishes the corporate video’s tone and structure before the brand explains anything.

18. VELCRO: “Don’t Say Velcro”

VELCRO had a message people normally would not volunteer to watch: a trademark issue.

The company turned the lawyers themselves into the entertainment.

The song makes a dry legal point easier to remember, while the self-awareness prevents the brand from sounding like it is lecturing customers.

The company later created a response video after the original generated a large public reaction, which makes this one of the more unusual best company videos on the list.

19. Slack: “So Yeah, We Tried Slack…”

Slack dramatizes bad workplace communication using deliberately ridiculous alternatives.

Carrier pigeons and other outdated methods turn a familiar office frustration into a parody. Slack then enters as the obvious contrast.

The creative idea works because the audience does not need a detailed explanation of why fragmented communication is annoying. They already know.

For B2B teams, this is one of the best corporate videos to study if the product solves a problem employees experience every day.

20. Amazon Coins: Animation for a Digital Product

We created this corporate video for Amazon Coins.

The product lived inside gaming and apps, so recreating that digital world through animation made more sense than trying to film it literally. The style let us build environments that felt connected to the product category while keeping the explanation under control.

This is something we see often with digital products: the visual style works best when it feels native to the place where the product actually exists.

21. Apple: “The Making of Submerged”

Behind-the-scenes content works for a different reason than a polished brand film.

Apple’s video about the making of “Submerged” gives viewers access to the production process behind an immersive Vision Pro film. The technology becomes easier to appreciate because the audience can see the people, equipment, and decisions behind it.

This type of company video can make a large organization feel less abstract. It puts the work and the team in front of the brand.

22. Coca-Cola: “Message in a Coca-Cola Bottle”

Coca-Cola keeps the product in the background and lets the human story carry the video.

The bottle matters because it connects the story to the brand, but the commercial is not about explaining a beverage. It is about memory, family, and connection.

Corporate videos like this work at the brand level. The product is a symbol inside the story rather than the subject of the story.

23. Google Vids: Product Education Inside a Launch Video

Google Vids combines a launch video with a short product walkthrough.

The viewer sees the interface while the video explains what the tool is for. That makes the piece useful for two audiences at once: people who need the basic product idea and people who want to understand how it works.

This is one of the corporate video examples I would show a SaaS team deciding between a pure brand launch and a demo.

For a deeper product walkthrough, product demo videos can give the interface more room.

24. Microsoft Trustworthy AI: Designing for Sound On and Sound Off

Microsoft combines voiceover with on-screen text to emphasize the key ideas behind its AI product.

The text is useful for more than accessibility. It gives the viewer a second way to process terminology that may be unfamiliar, and it keeps the central points visible while the narration moves forward.

Corporate videos combine audio and visuals best when each channel adds something rather than duplicating every word.

25. CrowdSec: Making Cybersecurity Visual

CrowdSec uses a futuristic world of robot thieves and aliens to explain an open-source cybersecurity product.

Cybersecurity is full of systems, threats, and relationships that are difficult to film. The animation turns those abstract ideas into characters, spaces, and actions.

The result is technical enough to explain the category but visual enough to give the audience a story to follow.

CrowdSec shows how far a corporate video can move from traditional corporate imagery while staying focused on the product.

What the Best Corporate Videos Have in Common

Looking across these 25 examples, I see five decisions that matter more than a particular style.

One Video, One Main Job

MedVector had to explain an investment story. Google Vids had to introduce a product and show enough of the interface to make it understandable. Dove had to communicate a brand position.

Problems start when one video is expected to be the company history, product demo, recruitment film, testimonial, training piece, and sales pitch at the same time.

The Viewer Understands the Problem Early

HubSpot shows workplace chaos. Slack exaggerates broken communication. Webflow turns software frustration into a real-world situation.

Those videos do not spend the opening explaining the company. They give the audience a reason to care first.

The Visual Style Has a Job

Amazon Coins uses animation because the product is digital. RAMP-style financial products need visuals for systems that cannot be filmed. Open Cinema uses typography because the words themselves are part of the explanation.

Style works better when there is a production reason behind it.

The Script Leaves Something Out

Some of the best corporate videos are strong because they are selective.

Sealy addresses one product question. Reliable focuses on one visible benefit. Bluehost waits until the end to make the sales point.

A corporate script usually improves when the team decides what can be left for the website, sales call, demo, or next video.

The Brand Has a Point of View

Dove, VELCRO, McDonald’s, Coca-Cola, and Zendesk could not swap scripts without losing something important.

Their corporate videos sound and behave like the companies behind them. That is more valuable than forcing every project into the same production template.

Corporate Video Ideas by Business Goal

If you are planning a new project, the easiest way to choose among corporate video ideas is to start with the job.

Explain a Complex Product or Service

Use an explainer when the audience needs a mental model before they can care about the details.

MedVector, Amazon Coins, Recognize, and CrowdSec are good references.

Our explainer video production process starts with the script and visual logic before animation begins.

Show the Product in Action

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A demo makes sense when the interface or workflow is part of the value.

Google Vids is the clearest example on this list.

Introduce the Company

An about us video should answer a basic question quickly: who are you, what do you do, and why should this audience care?

The best about us video examples usually include a real point of view or story rather than reading an About page over generic office footage.

HubSpot’s company story content is a useful reference because the brand voice stays recognizable even when the topic is the company itself.

Build Trust With Customers

Testimonial videos give the customer the speaking role.

They are especially useful when prospects need reassurance about the process, service, or outcome before buying.

Explain Something Internally

Training and internal communication have different constraints from marketing. The audience may have to watch, the information may be procedural, and accuracy matters more than entertainment.

For those projects, training video production should prioritize comprehension and repeatability.

Raise Capital or Explain a Growth Story

MedVector and Accelerant show two different versions of this need.

The video does not replace the pitch deck, investor meetings, traction, or business fundamentals. Its job is to give people a fast, accurate model of the company so the rest of the conversation can happen on stronger ground.

About Us Video Examples: What Works

The queries around about us video examples deserve their own section because an About Us video is easy to get wrong.

A company knows too much about itself. That often leads to scripts packed with history, values, milestones, services, offices, awards, and mission statements.

A better about us video starts with the audience. From there, the company can be explained through a story, a customer problem, a founder decision, or a point of view. Credentials come later, once the viewer has a reason to care.

The HubSpot example shows how a recognizable tone can do part of that work. Apple’s behind-the-scenes piece takes another route by introducing the company through its people and process.

If the goal is simply to list everything the company has achieved, a webpage is often better. Video is more useful when there is a story to tell.

How to Make a Corporate Video People Can Actually Follow

Start With the Communication Problem

Before choosing animation, live action, a studio, or a camera package, write down what the viewer needs to understand after watching.

If the answer contains five unrelated goals, split the project.

Write for Spoken Language

Corporate scripts often become formal because several people edit them.

Read the script out loud. If nobody at the company would naturally say the sentence in a meeting, the voice actor probably should not say it either.

Keep the Runtime Tied to the Message

A simple company introduction may work in 60 to 90 seconds. A demo, training video, or technical explanation may need longer.

Our guide to explainer video length explains how we plan runtime from script word count and message complexity.

Use Visuals to Remove Words

If the animation can show a process, the voiceover does not need to describe every step.

If the interface demonstrates the feature clearly, the narrator can explain why it matters instead.

Review the Video With the Actual Audience in Mind

Review teams notice different things. Executives may focus on positioning, while product and legal teams tend to notice accuracy and detail.

The final decision should come back to the viewer the video was made for.

What We Have Learned From Producing Corporate Videos

The most useful lesson from our own work is that “corporate” is not a style.

MedVector was a whiteboard fundraising story. Accelerant became a multi-video communication program. Recognize mixed live action and animation. Open Cinema used typography as part of the visual language. Amazon Coins needed a world that felt connected to gaming.

Those projects would have been weaker if we had started with a fixed idea of what a company video is supposed to look like.

Our process usually starts with three questions: who is watching, what do they need to understand, and what should they know or do after the video ends.

The visual style comes later.

FAQ About Corporate Videos

What are the best corporate videos?

The best corporate videos are the ones where the creative approach fits the communication goal. MedVector is a strong fundraising example, Google Vids combines product launch and education, Slack uses parody for a workplace problem, and Dove uses a brand story to communicate a point of view.

What are some good corporate video examples?

Good corporate video examples include Zendesk’s “WTF Is Zendesk?”, Slack’s parody, Dove’s “Reverse Selfie”, Google Vids, Amazon Coins, MedVector, Accelerant, and Microsoft’s Trustworthy AI video. They use different styles because they solve different business problems.

What is a corporate video used for?

A corporate video can introduce a company, explain a product, train employees, support sales, educate customers, communicate internally, raise capital, recruit employees, or tell a customer story.

What are good corporate video ideas?

Useful corporate video ideas include an About Us story, animated explainer, product demo, customer testimonial, employee story, training video, case study, behind-the-scenes piece, fundraising video, or educational series. Choose the format after defining the audience and communication goal.

What makes a good About Us video?

A good about us video gives the viewer a reason to care about the company. It can use the founder story, customer problem, company mission, team, process, or a distinctive point of view. It should not simply read the About Us page aloud.

How long should a corporate video be?

There is no fixed runtime. A focused marketing or company introduction often works around 60 to 90 seconds, while demos, training content, and technical videos can justify several minutes. The script should determine the length.

Choosing Your Next Corporate Video

Do not start by asking whether the next corporate video should be animated, live action, funny, emotional, or cinematic.

Start with the job.

If people do not understand the product, explain it. If prospects want proof, show a customer. If employees need a process, teach it. If the company needs investors to understand an unfamiliar model, build the clearest version of that story.

Then choose the style that makes that specific message easier to understand.

That is the pattern I see across the best corporate videos on this list, including the ones we produced ourselves.