20 Best Motion Graphics Video Examples to Inspire You

14/09/23         Author: Florencia Corazza         12 min reading



motion graphics video example




I know it’s not easy to come up with new video content ideas all the time. Trust me; I’ve been there myself many times. Over the years, I’ve found that the best way to deal with a creative block is to watch motion graphics video examples to get some inspiration.

A fresh perspective can help set things in motion (get it? 😜), so I’ve gathered 20 of my favorite motion graphics videos to get those creative juices flowing. 

Let’s check them out!

(In the following piece, you can find some of the best motion video examples from last year.)

.ss best motion graphics

 

What Is Motion Graphics?

Since there are many similar explainer video styles out there, I thought it’d be a good idea to get everyone on the same page with a motion graphics definition. It’s actually pretty simple. As the name suggests, it’s basically graphics in motion, and it involves bringing design elements such as shapes and typography to life through animation.

 

Benefits of Motion Graphics Animation

Any skilled motion graphics studio can tell you that this video style brings many benefits to the table. Here are some of my favorite ones:

  • Boosts Engagement Rates: Motion graphics visuals can make any topic easy to understand while providing an entertaining experience for the viewer. This can encourage them to stay and watch your piece until the end.
  • Cost-Effective: This video style tends to be more visually interesting and better at catching viewers’ attention than other advertisement styles. This, together with the high ROI, makes it one of the most cost-effective options available out there.
  • Highly-Shareable: Social platforms favor video content, place it in front of its users, and encourage them to share it with their friends. This can help increase your reach exponentially.
  • Improves SEO: Just like with any other kind of video, embedding one on your website can help increase the average time on page metric. The more time visitors spend browsing, the more your SEO performance improves, and the higher you’ll rank in related search results.

 

20 Best Motion Graphics Video Examples to Inspire You

Do you want to see the motion graphics definition in action? Well, as I promised, here are some of the best motion examples out there. Each one of them brings something different to the table, so I hope you can find at least one to inspire your own creations!

 

1. Accelerant — Motion Graphics Video Example

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At Yum Yum Videos, we made this fantastic motion graphics explainer video for our friends at Accelerant, a cutting-edge, responsive insurance program carrier.

This is one of my favorite pieces because it shows how the style can help you create a well-defined aesthetic to impress your audience. By complementing this with a detail-oriented script, you can effectively convey your message in a relatable way that sets you apart from the competition.

case study tentacle 1

 

2. Cisco Secure Client — Graphic Video

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The outburst of colors and animated shapes and pictures accompanying the narration in this video have one single goal: catching the viewer’s attention from the very first frame while making a lasting impression. I’d say it’s a total success, don’t you think?

 

3. Welcome to the Age of No-Code — Example of Motion Graphics Video

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This is undoubtedly one of the best motion graphics video examples I’ve come across. As you can see, it does an excellent job at bringing the future of software development to life through a visually explosive sequence of graphics.

 

4. Removing the Limits — Video Graphic Example

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I love the style of this video because it shows how you don’t necessarily need complex or overly colorful video graphics to create something unique. Sometimes, your brand’s colors are enough to add visual interest and stand out from the competition.

 

5. Reddit’s New Mobile App — Graphic Motion Example

.ss redits new mobile app
Out of the many motion graphics video examples for product launches I’ve encountered, this one by Reddit caught my eye. Almost without realizing it, I stayed and learned about this app and its exciting features. The colorful animation is just so entertaining to watch!

 

6. STUXNET — Graphic Video

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This example shows how to effectively tackle a complex topic such as “how computer viruses work” almost effortlessly. Even more impressive is that this piece is over a decade old! However, the editorial-style video graphics and visual data representations give it a modern look and feel that keeps our eyes glued to the screen.

 

7. Guide Your Family’s Tech Journey — Video Graphics

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We’ve seen many motion graphics video examples aimed at more mature audiences, but this style also works great for family-friendly content! Here, you can see how the cute animated shapes guide the viewer through different tools and resources to help families navigate through their tech journey.

 

8. Referral Marketing Software — Graphic Animation Example

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Here, we have an example of how motion graphics can be combined with other styles, such as screencast, to explain how a product or service works. This strategy can help you show your audience what you offer and how it can help them in a way that’s easy to understand.

 

9. StockCharts — Motion Graphics Video Example

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Motion graphics can be extremely flexible when it comes to their distribution. Just take this piece as an example. You can watch it on YouTube, of course, but it could be easily shared via email or on social media. It could even be featured on a company’s website or help kick off a public speaking event. The possibilities are almost endless!

 

10. UEFA Nations League Explained — Example of Motion Graphic Video

.ss UEFA nations league
Here’s another excellent motion graphics example that showcases their educational power. With this piece, even the least sporty person in the world (ahem, 🙋‍♀️) can easily understand how the UEFA Nations League works. This video graphics style can be a great addition to your arsenal if you’re in a niche that most people find difficult to understand.

 

11. #DestinationZero Final Winners — Motion Graphics Video

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If you’ve launched a contest or a program, and you need to announce the winners or beneficiaries, I highly suggest you do it with a video! Like in this motion graphics video example, you can start with a quick recap of the contest or program and then move on to the announcement. You can even include live-action footage to make it more interesting.

 

12. The Bélo — Graphic Videos Example

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This is, without a doubt, one of the best motion graphics video examples I’ve ever seen. Airbnb has done a wonderful job of communicating the brand’s values and mission in an inspiring way. With motion graphics, the meaning behind a logo becomes a touching story that connects with the viewer from the very first second. 

 

13. Connecting Behavioral and Physical Care — Graphic Video

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Businesses in the healthcare industry can also benefit from leveraging video graphics. Topics in this niche tend to be delicate and challenging to tackle. As you can see from this short example, motion graphics video content can help you communicate any kind of information clearly and tactfully.

 

14. How PayPal Works — Video Graphics

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In terms of design, PayPal is known for its minimalist and clean aesthetic. Motion graphics is so versatile that it can be easily adapted to fit any style. In this motion graphics video example, the company has kept the shapes and animation incredibly minimalistic by relying on outlines and simple transitions. Yet, it still does a great job of catching the viewer’s attention.

 

15. Chemistry and Energy-Efficient Buildings

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If you need to convey dense information packed with statistics, there’s no better way to do it than with a video. This is one of the best motion graphics video examples because it’s highly informational yet still easy to follow and understand, no matter the kind of audience.

 

16. The Boy Who Asks Questions

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Video content is worth a thousand words, and this motion graphics video example is proof of that. If your message is strong enough, sometimes you don’t even need a voiceover to convey your message and tap into your viewer’s emotions. Charles Schwab has built an entire motion graphics story around their slogan to build a deeper relationship with their audience.

 

17. Welcome To Denim Social

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This is a cool motion graphics video example of how, in just 30 seconds, you can give your customers an overview of what your product or service is all about. Video graphics can help you enumerate the benefits your offer brings to the table in a way that’s engaging and easy for your audience to visualize.

 

18. Better Light, Better World — Example of Motion Graphics Video

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When you want to show how new technologies work, this video graphics style can give you a hand. By pairing engaging visuals with a clear script, you can reinforce your message and ensure it reaches your target audience. Moreover, you can create a unique style that makes you memorable and helps you stand out.

 

19. Brain Power

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Delivering sensitive information, such as how to deal with mental health problems, can be tricky. But this motion graphics video example shows us the power of stunning visuals to convey information. Moreover, the visual representation and explanation of this program’s benefits present the company as a unique solution, enticing the viewer to find out more about it.

 

20. When You Say You’re a Swimmer — Motion Graphics Video Example

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Even the simplest ideas can create the biggest impact. The motion graphics elements in this piece are fairly basic — just simple shapes over a simple background. But their combination with sound effects and voiceover make for an unforgettable experience that will grab your attention and won’t let go.

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FAQ about Motion Graphics Videos

This piece wouldn’t be complete if I didn’t answer some of the most commonly asked questions about video graphics. So, here they are:

 

1. How much does a graphics video cost?

The final animation cost for a video will depend on several factors, such as its approximate length, and how quickly you need it done, for example. That said, the cost of a fully customized motion graphics piece produced by a professional explainer video company averages between 8,000 and 15,000 USD. 

If you’re not ready to commit to that investment, you can always take the DIY route, use a template, or hire a freelancer, which can cost about 1,000 USD. However, you should bear in mind that the final asset might not have the quality you’re looking for.

 

2. How long does it take to make a motion graphics video?

In our case, the video production cycle typically requires six weeks, plus however long it takes to integrate your feedback and any changes you wish to make. That’s why most projects usually take between eight to nine weeks from the beginning to the final delivery, when it’s all said and done. If you want to speed up the process, you can just let us know, and we’ll set a timeframe that makes sense for your video needs 😄.

 

3. How can I make a graphics video?

The process of making a graphic video doesn’t vary much from other types of animated pieces, and you’ll have to follow similar steps that can be summarized into:

1. Research
2. Script
3. Storyboard
4. Art Direction
5. Voiceover narration recording
6. Illustration
7. Animation
8. Sound Design
9. Integration
10. Deliverable

If you want to know more details about the video production process, you can check out our article on that topic.

 

A Bit More about Yum Yum Videos

Before I let you go, I’d like to share a bit more about what makes our motion graphics videos taste different.

At Yum Yum Videos, we truly love what we do, and that’s reflected in our detail-driven production process and the care we take when making each and every one of our videos. It’s that passion for the medium that allows us to create fantastic and effective animated graphics for our clients. On top of that, we offer:

  • Ample Experience: With over a decade of experience in this industry, we’ve produced nearly a thousand videos and partnered with both small startups and Fortune 500 companies such as Amazon, McKesson, FOX, Thermofisher, Walmart, Red Bull, and more!
  • Dedicated Team of Experts: We’ve built a talented team of professional designers, producers, directors, and writers who all work hard to provide the best results.
  • Smooth Process: We’re constantly refining our process to provide a highly organized set of steps with several layers of quality control and fixed turnaround times that give our clients a clear path to getting that video graphic they’ve dreamed of.
  • No Hidden Fees: During the first exploratory call, we’ll go over your graphic animation video needs in detail and give you a fixed pricing for it, so there’ll be no hidden fees or costs down the road!
  • Fixed Deadlines: You’ll get access to a Gantt chart so you can keep track of our work at any given moment.

If you want to see more of our work, why don’t you watch our latest reel?

.Explainer Video Reel 2020

Or what about hearing what our past clients have to say about partnering with us?

.phelps agency testimonial vi deo

As you can see, it’s not magic that gets you a great motion graphic video; it’s hard work that ensures a quality signature. If this sounds like something you’d be interested in, don’t hesitate to contact us! We’ll be happy to hear from you 😄.

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Wrapping Up

Looking for inspiration for your next videos is not easy sometimes. You might be out of ideas, busy, or simply have a creative block. Whatever the issue, I’ve given you 20 motion graphics video examples and a brief explanation of what makes each of them unique. 

If you don’t know where to start, a bit of advice I can give you is this: decide what you like about each piece and which elements might work for your business. Then, I assure you that brainstorming will become easier. Hopefully, this post has opened your eyes to all the possible uses motion graphics can have and will help inspire your next project!




Florencia Corazza

Florencia Corazza – Content Writer and Co-Editor

A skilled writer, translator, and co-editor for our web and blog content. As a self-defined "wordsmith," she’s talented in adapting the latest marketing news into all kinds of digital formats. If she’s not watching the latest Sci-Fi show on Netflix, then can find her tending to her perfectly reasonable number of plants.







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