20 Product Advertisement Video Examples: Product Ads & Commercials

Product ads can take very different forms. Grammarly makes its point in 19 seconds, while Netflix spends almost two minutes building a story around streaming.

Grammarly shows the software in use, Mercedes Benz explains suspension with a chicken, and Netflix barely shows the interface at all.

Yum Yum Videos is an animated explainer video agency that has produced more than 1,000 custom videos for companies across SaaS, healthcare, finance, consumer products, and other industries.

This list focuses on product ads and product commercials created to promote a product and generate interest. Our product video examples go deeper into features, functionality, and how the product works.

What Is a Product Advertisement Video?

A product advertisement video is a video created to promote a product, service, or offer to a specific audience.

A product ad may show the product in use, focus on a problem, or build a story around the experience associated with it. A 15-second social ad may make one simple point, while a longer product commercial can spend more time building a narrative before revealing the offer.

A product ad can lead with a functional benefit, a recognizable problem, a demonstration, an emotional association, or a distinctive brand idea. AirPods uses movement to answer a question about fit, while Netflix can spend more time on emotion because viewers already know how streaming works.

Product Advertisement Video vs. Product Video

Product advertisements prioritize attention and interest in the product. A product video usually spends more time on features, use cases, interfaces, demonstrations, or how the product works.

The difference is easy to see in practice. An AirPods commercial can spend most of its time showing someone jumping through the street because the movement communicates freedom and fit. A detailed AirPods product video would probably spend more time explaining noise cancellation, controls, battery life, and other features.

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Product video example by Yum Yum Videos.

What Product Ads Can Do for a Brand

Product advertisements can be used on TV, YouTube, social media, landing pages, paid campaigns, and product launches. The creative approach changes by channel, but the main jobs are fairly consistent.

• Introduce a product: A product ad can give a new launch a clear first impression without asking the viewer to understand every feature.
• Show why the product is different: The video can focus on one benefit, use case, visual identity, or idea that separates the product from alternatives.
• Make a problem visible: Data loss, compliance risk, and software workflows do not always have an obvious physical image. Animation and metaphor can give those problems a visual form.
• Build recognition: Repeated colors, characters, visual styles, sound, and tone can make future ads easier to associate with the same brand.
• Create a reusable campaign asset: One commercial can often be adapted into shorter edits, social cuts, paid ads, or launch content.

20 Product Advertising Examples to Learn From

These product ad examples cover software, consumer products, food, healthcare, automotive, and entertainment. The creative choices range from direct demonstration to horror parody, animation, and character driven stories.

Mercedes puts the metaphor first. Grammarly shows the software almost immediately. Netflix spends most of its time on the emotional experience around the service. The product has a different role in each ad.

1. Kevel: Adzerk Rebrand

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Promoting software is difficult when most of the important work happens behind the screen. Shortly after Adzerk rebranded as Kevel, the company asked us to create an animated video that could introduce the new identity and explain its API first advertising platform. We built the story around a problem familiar to the target audience. The video begins with the limitations of existing ad solutions, then introduces Kevel as a way to gain more control over the advertising experience. By the time Kevel appears, the viewer already understands the frustration the platform is addressing. The video later became a buyer facing communication asset on platforms such as Capterra, GetApp, and SoftwareAdvice. During the broader period of our work, Kevel reported approximately 60% revenue growth and secured a $10 million Series B.

What works here:

Kevel introduces the frustration with existing ad solutions before showing what its platform changes. That gives the product context before the viewer sees the interface.

Project details: Kevel case study.

2. Alexa Loses Her Voice: Amazon

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Amazon’s Alexa Loses Her Voice commercial is built around a simple fictional problem: Alexa gets sick and loses her voice. The replacement voices are Gordon Ramsay, Rebel Wilson, Cardi B, and Anthony Hopkins. Each celebrity is funny in a different way, and every replacement makes the same product point: Alexa is more useful than the substitutes. The ad spends most of its time on the joke, with very little conventional product demonstration.

What works here:

Every replacement voice makes Alexa feel more useful by comparison, so the celebrity casting carries the product idea as well as the joke.

3. Apply to Jobs Confidently: Grammarly

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Grammarly keeps the idea small. This 19 second product ad shows a woman using Grammarly while applying for a job. The software helps her improve the wording of the application and sound more confident. The viewer sees the situation, the product, the benefit, and the call to action quickly. The ad belongs to Grammarly’s Better Results with Grammarly series, which applies the same idea to different everyday writing situations.

What works here:

The ad chooses one recognizable moment, applying for a job, and shows Grammarly inside that task. Nineteen seconds is enough because the situation already explains the use case.

4. Nightmare: AT&T

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AT&T turns a mobile connectivity problem into a horror trailer. The opening uses suspense music, dark imagery, dramatic pacing, and an ominous voiceover. Then the premise is revealed: two children are in the backseat of a car, and the real nightmare would be losing the connection that keeps them entertained during the trip. The commercial borrows a familiar movie genre and uses it to exaggerate an everyday frustration.

What works here:

The horror trailer treatment turns an ordinary connectivity problem into the punchline. The format makes the benefit easier to remember without adding more explanation.

5. The New Land Rover Defender Unstoppable: Land Rover

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Land Rover had access to footage connected to a James Bond production. The Defender appeared in No Time to Die, and the commercial uses rehearsal and action footage to show the vehicle driving through difficult terrain and taking heavy impacts. The footage demonstrates durability without narration.

What works here:

The stunt footage gives Land Rover visual proof of the benefit. Viewers see the Defender take the impacts instead of hearing a claim about durability.

6. One Story Away: Netflix

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Netflix’s One Story Away treats streaming as an emotional experience. The commercial moves between moments of fear, excitement, love, tension, and discovery, with Netflix positioned as the place where those stories live. Interface screens and subscription details barely appear. At almost two minutes, the ad also has far more room than a conventional short spot.

What works here:

Netflix uses the time to build the feeling of finding another story rather than explaining how the service works. That choice fits a product viewers already understand.

7. Ceylon Cinnamon: Blume Beverages

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For Blume Beverages, the product story went beyond the drink itself. We created an animated advertisement around Ceylon cinnamon, including its properties, sourcing, and role in the product. That gave the company a way to explain both what it sells and why the ingredient matters. The visual direction follows the same ingredient story, so the animation feels like part of the brand.

What works here:

Ingredients, sourcing, manufacturing, and process can become part of the product story. For food, beauty, wellness, and other ingredient led products, the way something is made may be as interesting as the finished product.

8. Chicken Magic Body Control: Mercedes Benz

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Mercedes Benz made a product ad about suspension technology without showing a car. The video shows hands moving a chicken while its head remains remarkably stable. The chicken’s stable head becomes the visual analogy for Magic Body Control and the way the system compensates for movement. The unusual idea also gave the video enough entertainment value to spread well beyond a conventional technical demonstration.

What works here:

The chicken turns an abstract suspension feature into a physical comparison that viewers can understand in seconds.

9. Play New: Nike

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Nike often uses elite athletes in its advertising. Play New puts them in an unusual position: they are bad at something. Professional athletes try unfamiliar sports, fail, laugh, and keep going. The commercial shifts the usual Nike message away from winning and toward the enjoyment of trying. That opens the story to people who may not see themselves as athletes at all.

What works here:

A product ad can broaden its audience by changing the point of identification. The viewer does not need to be an elite athlete to understand what it feels like to try something new.

10. AirPods Pro Jump: Apple

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Fit is the product question Apple chooses to answer in Jump. The protagonist runs, dances, and jumps through the city while the AirPods remain in her ears. The movement demonstrates fit while the commercial also introduces transparency mode and noise cancellation.

What works here:

Apple never stops the action to explain fit. The running, dancing, and jumping answer that concern on screen.

11. Starbucks at Home Coffee: Starbucks

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The Starbucks at Home series uses different people and different coffee preferences to introduce the range of products available for home brewing. Each person becomes a small audience segment. One prefers stronger flavors, another likes something different, and the product range expands around those preferences. That fits a brand already associated with customization.

What works here:

Personalization does not require a personalized ad for every viewer. Several recognizable preferences can make a broad product range feel more individual.

12. Accelerant: A Video Series for a Complex B2B Product

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Advertising an insurance platform is a different problem from advertising shoes, coffee, or consumer electronics. Accelerant needed to explain a data driven insurance model to brokers, partners, members, and investors. Between 2021 and 2024, we produced nine custom videos, using the series to separate company level messaging from specific pain points and parts of the model. Our work with Accelerant spanned a period that included more than $340 million in private funding, followed by its 2025 NYSE IPO, which raised another $724 million at a valuation of approximately $6.4 billion.

What works here:

The series keeps broker, partner, member, and investor messages from competing inside the same video.

Project details: Accelerant case study.

13. They Print at Night: Midday: HP

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HP Instant Ink solves an ordinary annoyance: running out of ink at the wrong time. The ad makes the problem less ordinary by giving it to a vampire couple. Because vampires cannot simply go outside during the day to buy replacement cartridges, the inconvenience becomes absurdly serious. That gives the subscription service a clear role in the story. The characters are fictional, but the underlying frustration is familiar.

What works here:

The character does not have to resemble the buyer. The problem does. Once the audience recognizes the pain point, the creative treatment can be much stranger.

14. AirTag Couch: Apple

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Apple turns losing keys in a couch into a miniature adventure. The protagonist moves through the inside of the couch as if it were a small world, following the AirTag signal toward the missing keys. AirTag helps locate something you have lost, and the exaggerated scale gives that familiar use case a visual story.

What works here:

A small problem can support a large creative idea. When the use case is familiar, exaggerating the environment can make the demonstration more entertaining without making the message harder to understand.

15. Joint Pain Relief: Voltarol

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Voltarol uses a pug to keep a joint pain ad from feeling heavy. The dog’s frustration at having a nap interrupted creates the comic setup, while the script still addresses movement and joint pain directly enough for the viewer to understand the product category.

What works here:

The pug lightens the setup, but movement and joint pain remain central to the story. The humor changes the tone without changing the subject.

16. Build Your Own Ice Cream Sandwich: Jeni’s

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Jeni’s builds the ad around the product itself. The camera stays close to the ingredients and assembly of an ice cream sandwich, while music, texture, movement, and the food do most of the work.

What works here:

When the product is inherently visual, get closer to it. Food, beauty, craft, and physical products can often create interest through detail and texture instead of a larger narrative.

17. Mental Health Treatment: Nurx

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Nurx deals with a sensitive subject more directly. The opening scenes use darker lighting and show situations connected to anxiety and depression. When Nurx enters the story, the visual tone becomes brighter and the service is explained. The contrast gives the product a clear place in the story without turning the first half into a conventional sales pitch.

What works here:

Nurx names anxiety and depression directly, then uses the brighter second half to introduce the service. The tonal change follows the story without making light of the subject.

18. Web of Fries: Taco Bell

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Taco Bell treats Nacho Fries like the center of a conspiracy thriller. The commercial borrows the language of movie trailers, secret plots, dramatic reveals, and exaggerated stakes. The product is ridiculous enough in that context to become the joke, so the entertainment carries a very simple product message.

What works here:

If the audience already understands the product, the ad can spend more time creating an experience around it. The product still needs to remain connected to the joke or story, otherwise the entertainment becomes easy to remember and the advertiser easy to forget.

19. Honey Baby Naturals: NaturallyCurly

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This 15-second product ad introduces a hair care product without trying to fit a full product education sequence into the format. The visual, product name, target hair types, and campaign context do the work quickly. It is also part of a larger social media series, so the individual video does not need to carry the entire campaign.

What works here:

Short product ads work better when each one has one job. If several products need promotion, a series of focused pieces can be clearer than one video trying to cover the entire line.

20. Barber Shop: Red Bull

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Red Bull’s animated ads is recognizable before the logo appears. The line drawn characters, limited visual language, pacing, and humor have been repeated for years across different campaigns. The viewer already knows the brand world before the product appears.

What works here:

The repeated illustration style does part of the branding before Red Bull even shows the logo.

What the 20 Product Advertisement Examples Have in Common

The creative ideas vary a lot, but a few production choices appear more than once.

Most ads in this list focus on one product idea.

Grammarly concentrates on one job application. AirTag concentrates on lost keys. HP concentrates on running out of ink. Mercedes concentrates on stability. None of those ads tries to explain the entire product.

Several ads hold the product back until the setup is clear.

Amazon sets up a joke. Netflix builds emotion. Taco Bell builds a fake movie world. In all three, the product enters after the viewer already understands the tone of the story.

Physical benefits are often demonstrated on screen.

Land Rover shows the Defender taking punishment. Apple shows AirPods staying in place. Jeni’s lets the texture of the food sell itself. When a benefit can be seen, the camera can sometimes explain it faster than copy.

Kevel and Accelerant needed more context.

Kevel and Accelerant do not have the visual simplicity of ice cream, earbuds, or a car. Those projects depend more heavily on script structure, visual metaphors, and deciding which information belongs in each video.

How Long Should a Product Advertisement Video Be?

Video length depends on where the ad runs and what the viewer needs to understand. Several examples in this list are around 15 to 30 seconds, while Netflix’s One Story Away runs much longer because the story itself is part of the commercial.

Choose the length after deciding where the ad will run and what the viewer needs to understand.

A short social product ad may need one message and one action. Our commercial ads examples show how longer advertising spots can spend more time establishing a story. A B2B product advertisement may require additional context before the benefit makes sense.

Product Ad vs. Product Commercial: Is There a Difference?

Marketers often use product ad and product commercial for the same thing.

Product ad is the broader term. It can describe a paid social video, YouTube ad, digital campaign, short product advertisement video, or traditional commercial. Product commercial is more often used for a produced advertising spot, especially the kind of video associated with TV or larger brand campaigns.

For production, the useful distinctions are the channel, audience, length, and goal of the video. Runtime is only one budget variable. If the ad uses animation, our animation cost study breaks down current professional pricing by production tier.

Before Making Your Own Product Ad

Mercedes focuses on stability. Apple turns a couch into an adventure about finding lost items. HP exaggerates the annoyance of running out of ink with a pair of vampires. Each ad gives one product idea most of the attention.

That same constraint shows up in the more complicated products. Kevel needed context before the platform appeared, while Accelerant used a series because brokers, partners, members, and investors needed different parts of the story.