30 Best Video Marketing Agencies in 2026

The 30 agencies in this list cover very different kinds of work: custom animation, live-action brand films, YouTube strategy, paid media, and corporate video. Budgets start around $1,000 and go past $50,000, so portfolio fit, scope, and production process become important comparison points.

At Yum Yum Videos, we have spent more than 14 years producing custom videos for startups, SaaS companies, healthcare organizations, financial companies, and enterprise teams. We have also worked with companies such as Accelerant and Chargebee during periods that included major funding rounds, rapid growth, and, in Accelerant’s case, a public offering.

For this guide, we reviewed 30 video marketing agencies with different strengths, production styles, budgets, and client profiles. The list includes agencies that overlap with our own services, such as Thinkmojo, along with specialists like Vireo Video, which focuses heavily on YouTube, and 5:00 Films & Media, which works extensively with nonprofits.

Use the comparison table and agency profiles below to narrow the list before requesting proposals.

How We Selected These Video Marketing Agencies

Industry experience: We considered whether an agency has worked in sectors such as SaaS, healthcare, fintech, B2B, education, consumer products, or enterprise communications.

Portfolio and case studies: The work should show how the agency handles messaging, visual execution, and different production challenges.

Client history: Recognizable clients can provide useful context, particularly when an agency has completed repeated projects for the same company.

Services: Some teams focus on animation. Others specialize in live action, advertising, YouTube, corporate communications, or a broader mix of formats.

Budget: A $5,000 explainer and a $100,000 brand film solve very different production problems. We included agencies across several price levels.

For a SaaS explainer, much of the work happens in the script: understanding the product, simplifying the logic, and deciding what the viewer actually needs to know. A live-action brand campaign puts more weight on casting, locations, filming, and production logistics.

Top Video Marketing Agencies: Quick Comparison

30 Video Marketing Agencies to Check Out in 2026

1. Yum Yum Videos: Video Marketing Agency

Founded: 2010

Team Size: 10 to 20 employees

Clients: Amazon, McKesson Corporation, Walmart, Accelerant, Chargebee, Red Bull

Pricing: $8,000 to $15,000 on average

Who we are:

Yum Yum Videos produces custom explainer videos, product videos, commercials, educational content, and other marketing videos, with a particular focus on animation.

Over the past 14+ years, we have produced more than 1,000 custom videos. Much of our work involves products that are difficult to explain quickly, particularly in SaaS, healthcare, finance, and other B2B markets.

Several long-term projects give useful context for the type of work we do.

We produced nine videos for Accelerant between 2021 and 2024. During that period, the company raised more than $340 million. Accelerant later went public on the NYSE in 2025, raising another $724 million at a valuation of approximately $6.4 billion.

We also produced three videos for Chargebee during a period in which the subscription management company raised substantial funding and reached a $1.4 billion valuation.

Those business results belong to the companies themselves. Our role was narrower: understand the product, decide what needed to be communicated, and build videos that could support sales, investor communication, product education, or marketing.

Best fit: Companies that need custom animation and have a product, service, or business model that takes some work to explain clearly.

See more work in our portfolio or explore our case studies.

2. Sandwich Video: Video Advertising Agency

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Founded: 2009

Team Size: 10 to 50 employees

Clients: Aven, Slack, Shopify, ExtraHop

Pricing: $50,000+

Who they are:

Sandwich Video became well known for live-action product videos that feel closer to short comedy films than conventional corporate presentations.

Their work for technology companies often puts the product inside a recognizable situation rather than beginning with a feature demonstration. Slack’s early video is a good example: the product appears within the daily communication problems of an actual team.

That approach makes Sandwich particularly interesting for companies with a simple enough product that the story, humor, and brand personality can carry a large part of the video.

Best fit: Startups and established brands looking for concept-driven live action with a strong creative voice.

3. Vireo Video: Video Marketing Company

Founded: 2016

Team Size: 10 to 50 employees

Clients: Brother Printer, Exabeam, Briogeo, Not

Pricing: $10,000+

Who they are:

Vireo Video is more specialized than many agencies on this list. Its focus is YouTube.

The company works on channel strategy, video content, optimization, and advertising rather than treating YouTube as another place to upload finished videos.

Vireo makes more sense when the challenge is YouTube growth or platform performance. Its work extends into channel strategy and optimization as well as production.

Best fit: Brands planning to invest consistently in YouTube content, channel growth, or paid YouTube campaigns.

4. Giant Ant: Brand Video Agency

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Founded: 2007

Team Size: 10 to 50 employees

Clients: Animaniacs, Twitch, TED, Mayo Clinic

Pricing: Pricing by inquiry

Who they are:

Giant Ant designs and animates brand content, with a portfolio that puts substantial weight on visual design.

The studio works across animation, illustration, and brand storytelling for entertainment, technology, healthcare, and media clients. Its work is particularly relevant when visual identity is central to the project.

Best fit: Companies looking for animation with a strong design component.

5. Umlaut: Video Advertising Agency

Founded: 2009

Team Size: 1 to 10 employees

Clients: Oransi, Mosaik, Premium Beat, Matomo

Pricing: $50,000+

Who they are:

Umlaut produces primarily live-action work for B2B brands, with 2D, 3D, and motion graphics appearing in selected projects.

Humor appears frequently in its portfolio, which can make technical or corporate subjects feel less formal. Its smaller team and relatively high project pricing suggest a boutique production model.

Best fit: B2B companies looking for live-action brand work with a distinctive creative concept.

6. Le Cube: Video Marketing Services

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Founded: 2010

Team Size: 10 to 50 employees

Clients: Duolingo, Marriott Bonvoy, Cabify

Pricing: Pricing by inquiry

Who they are:

Le Cube operates from Madrid, Sao Paulo, and Buenos Aires and specializes in animation and design.

Its work spans animation, character design, illustration, and branded content. The portfolio draws heavily from graphic design, photography, urban culture, film, and other visual disciplines.

Rather than relying on one recognizable house style, Le Cube moves between different visual languages depending on the project.

Best fit: Brands that place illustration, character design, and art direction near the top of their priorities.

7. Thinkmojo: Marketing Video Agency

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Founded: 2011

Team Size: 10 to 50 employees

Clients: Jumbo, Fico, LinkedIn, Lattice

Pricing: $10,000+

Who they are:

Thinkmojo creates explainer videos, product content, and branded video for B2B and B2C companies.

Its portfolio includes work for software and technology brands where the video has to support a broader customer journey, such as product discovery, onboarding, or sales.

That makes Thinkmojo worth considering when a company needs several types of product communication rather than a standalone advertisement.

Best fit: SaaS and technology teams using video across sales, product marketing, and onboarding.

8. The DVI Group: Video Marketing Agency

Founded: 2000

Team Size: 10 to 49 employees

Clients: Doosan, Payrix, Hansgrohe, Audio Technica

Pricing: $10,000+

Who they are:

The DVI Group has operated since 2000 and produces corporate, interactive, personalized, and custom video.

That range makes the company somewhat different from studios built primarily around animation or advertising.

Interactive and personalized formats may be particularly useful for enterprise organizations that need to adapt content for different audiences.

Best fit: Enterprise teams looking for custom production plus interactive or personalized video capabilities.

9. Clim Studio: Video Marketing Services

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Founded: 2014

Team Size: 1 to 10 employees

Clients: Joko TV Show, Logitech, OpenClassrooms, Frooti Fizz

Pricing: Pricing by inquiry

Who they are:

Clim Studio operates through a flexible network of creative professionals assembled around each project.

That structure allows the studio to change the team depending on the visual language, production requirements, and skills a particular job needs.

Its portfolio moves between different animation and design approaches instead of applying the same production formula to every client.

Best fit: Projects that benefit from a flexible team built around a specific visual direction.

10. Demo Duck: Video Marketing Company

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Founded: 2011

Team Size: 20 to 30 employees

Clients: Weizmann Institute, IBM, GEICO, Zocdoc

Pricing: $25,000+

Who they are:

Demo Duck produces explainer videos and branded content across healthcare, education, technology, insurance, and other industries.

The studio uses animation, live action, and mixed formats, so it is not limited to a single visual style.

Best fit: Organizations that need to explain a product, service, or concept and have room for a larger production budget.

11. Estudio Pum: Social Media Video Agency

Founded: 2012

Team Size: 2 to 9 employees

Clients: Lady Galaxia, Schweppes, MTV, Spotify

Pricing: Pricing by inquiry

Who they are:

Estudio Pum works across graphic design, animation, and video production.

Its projects often combine an advertising idea with a strong visual design component. The small team also gives the studio a more boutique profile than agencies producing large volumes of content.

The portfolio is a good place to start if visual experimentation matters as much as conventional marketing structure.

Best fit: Brands looking for design-led social or advertising content.

12. Consume Media: Video Advertising Agency

Founded: 2012

Team Size: 1 to 10 employees

Clients: Mangomint, Aimpoint Digital, OpenAsset, Calendly

Pricing: $10,000+

Who they are:

Consume Media is an Atlanta-based production agency offering video strategy and production.

The company works across the production process, from early concept development through filming, animation, editing, and final delivery.

Its clients include SaaS and technology companies such as Mangomint, OpenAsset, and Calendly.

Best fit: Companies looking for a production partner that can handle several stages of a video project.

13. Illo Studio: Video Ads Agency

Founded: 2012

Team Size: 10 to 20 employees

Clients: Oval, Affirm, Bloomberg, Ikebana

Pricing: $5,000+

Who they are:

Illo Studio, formerly known as Ilenoliukgo, is an Italian motion design and illustration studio.

Illo Studio produces handmade motion design, illustration, infographics, and animated content for companies in different industries.

The studio’s relatively small team and illustration-focused portfolio make it a useful option for brands that want an identifiable visual treatment rather than conventional corporate animation.

Best fit: Brands looking for handcrafted illustration and motion design.

14. Breadnbeyond: Marketing Video Agency

Founded: 2008

Team Size: 10 to 30 employees

Clients: Mender, Trustifi, Zeux, Digivante

Pricing: $1,000+

Who they are:

Breadnbeyond specializes in animated explainer videos and has worked extensively with startups.

Its pricing begins considerably lower than many agencies on this list, which makes it accessible to early-stage teams and smaller businesses.

The company produces different animation styles and focuses primarily on explaining products and services rather than large live-action campaigns.

Best fit: Early-stage companies looking for a lower-cost animated explainer.

15. Faze: Video Marketing Agency

Founded: 2013

Team Size: 1 to 10 employees

Clients: VAMA Cosmetics, Aegean Airlines, AMEX India, Nutribakes

Pricing: $5,000+

Who they are:

Faze works across brand design, illustration, and video.

Faze puts visual identity and client collaboration at the center of its projects. That makes the studio better suited to companies looking for a distinct design treatment than teams simply trying to produce a high volume of marketing assets.

Best fit: Brands integrating video into a larger design or identity project.

16. Black Madre: Video Marketing Agency

Founded: 2009

Team Size: 10 to 50 employees

Clients: Nubank, Nike, Cheerios, Tanqueray

Pricing: Pricing by inquiry

Who they are:

Black Madre works across art, animation, illustration, and design.

Its portfolio includes advertising, music, fashion, publishing, and branded projects. The studio’s multidisciplinary background gives it more room to experiment with visual approaches than a production company focused primarily on corporate work.

Best fit: Brands looking for artistic direction, illustration, and animation within the same project.

17. Indigo Productions: Video Marketing Services

Founded: 1991

Team Size: 2 to 9 employees

Clients: Salesforce, QTS Global, Rolling Stone, AM New York

Pricing: $5,000+

Who they are:

Indigo Productions has operated since 1991 and produces corporate video, commercials, web video, and animation.

For organizations that need filmed corporate content alongside other video formats, that breadth may be more useful than a studio specializing exclusively in animation.

Best fit: Corporate and enterprise teams with live-action production needs.

18. Very True Story: Video Marketing Company

Founded: 2012

Team Size: 1 to 10 employees

Clients: Thumbtack, Starbucks, Nest, Portland Timbers

Pricing: Pricing by inquiry

Who they are:

Very True Story creates animated content with a strong focus on design and audience.

Its portfolio includes brand films, product communication, social content, and other marketing videos. The studio adapts the visual direction to the company rather than using one template across different clients.

Best fit: Companies looking for custom animation with a clear brand and audience focus.

19. VeracityColab: Creative Video Agency

Founded: 2008

Team Size: 1 to 10 employees

Clients: Next Trucking, RingCentral, PetNet, Onriva

Pricing: $10,000+

Who they are:

VeracityColab works with marketing, product, corporate, and branded video.

The company has experience with technology and B2B clients, including RingCentral and Next Trucking, and produces content for different points in the customer journey.

VeracityColab adapts its visual approach to the requirements of each project.

Best fit: B2B and technology companies that need marketing video across several use cases.

20. Signature Video Group: Video Marketing Services

Founded: 2018

Team Size: 5 to 9 employees

Clients: Lucky Dog Bark & Brew, A&K Painting Company, Taos Valley & Los Sueños RV Park, Home Builder

Pricing: $7,000+

Who they are:

Signature Video Group is a Toronto-based production company.

Its services include documentary-style branded content, internal communications, product films, explainer videos, and broadcast work.

Companies that want real people, locations, or interviews to carry the story may find this production model more appropriate than animation.

Best fit: Businesses looking for live-action brand, product, or corporate storytelling.

21. Colormatics: Video Marketing Services

Founded: 2014

Team Size: 10 to 49 employees

Clients: Hello Heart, Brandclub, Providence, Public.com

Pricing: $25,000+

Who they are:

Colormatics combines video production with advertising and marketing strategy.

The agency produces live-action and animated work across healthcare, finance, sports, and other industries. It also creates testimonials and campaign content.

Its experience in regulated industries is worth considering for organizations where messaging, claims, and approval processes add complexity to production.

Best fit: Healthcare, finance, and enterprise teams that want production tied closely to campaign strategy.

22. 5:00 Films & Media: Marketing Video Agency

Founded: 2004

Team Size: 10 to 49 employees

Clients: Rails-to-Trails Conservancy, AdvaMed, Sears Foundation, FHI360

Pricing: $20,000+

Who they are:

5:00 Films & Media has substantial experience working with nonprofit and mission-driven organizations.

That specialization affects both subject matter and production decisions. Nonprofits often have to communicate impact, explain programs, and tell stories involving real communities while working within defined budgets.

The company’s portfolio reflects those requirements.

Best fit: Nonprofits, associations, and mission-driven organizations.

23. Storyfarm: Video Marketing Agency

Founded: 2010

Team Size: 10 to 49 employees

Clients: Youngstown, Alarm.com, Eversense, Blue-Emu

Pricing: $10,000+

Who they are:

Storyfarm is a full-service video production company with designers, animators, editors, and production professionals.

Its portfolio covers branded content, corporate video, advertising, and animation rather than a single specialty.

That range can be useful for companies that expect to produce different video formats with the same production partner.

Best fit: Organizations looking for a broad-service production company.

24. Videorize: Video Marketing Services

Founded: 2014

Team Size: 2 to 9 employees

Clients: Geodis, Cherwell, Tanger Outlets, CloudWave

Pricing: $10,000+

Who they are:

Videorize is a smaller production company working across animation and other video formats.

Its portfolio includes explainer videos, sizzle reels, and 360-degree video tours, giving the team a wider technical range than its size might suggest.

Best fit: Companies that want a smaller production team with experience across several formats.

25. REMEDY: Video Ads Agency

Founded: 2007

Team Size: 10 to 49 employees

Clients: BlazerWorks, SKYE, SharkBite, Reliance Worldwide Corporation

Pricing: $25,000+

Who they are:

REMEDY is a video production agency that uses a relatively flat studio structure and works closely with clients throughout production.

Its projects include commercial and branded content, with storytelling playing a central role in the creative process.

The pricing places it in the higher end of the agencies listed here.

Best fit: Companies planning larger commercial or branded productions.

26. Sparkhouse: Video Agency

Founded: 2009

Team Size: 2 to 9 employees

Clients: GMC, Nissan, JWC Environmental, Stellar

Pricing: $10,000+

Who they are:

Sparkhouse creates marketing and advertising videos for companies of different sizes, including small businesses and automotive brands.

Storytelling and entertainment are common elements in its work, particularly when a product needs more than a straightforward demonstration.

Best fit: Businesses looking for product or promotional videos with a strong narrative component.

27. TopLine Film: Video Advertising Agency

Founded: 2017

Team Size: 10 to 49 employees

Pricing: $10,000+

Who they are:

TopLine Film produces corporate video, commercials, social media content, training videos, and other live-action work.

The company handles scripting, storyboarding, filming, editing, and post-production, giving clients one team across the main stages of production.

Best fit: Companies looking for a corporate or commercial live-action production partner.

28. Black Tent Media: Video Marketing Services

Founded: 2005

Team Size: 10 to 49 employees

Clients: OHC, Balluff, TrieHealth, Shoptech Software

Pricing: Pricing by inquiry

Who they are:

Black Tent Media is an Ohio-based video production company.

Its process covers early conversations, scripting, storyboarding, casting, filming, and post-production. The company works across business video rather than specializing in one narrow format.

Best fit: Companies looking for a traditional production process with one team managing the project from concept through delivery.

29. Signal: Brand Video Agency

Founded: 2011

Team Size: 10 to 49 employees

Clients: Vysus Group, Baxters, Equinor, Chevron

Pricing: $10,000+

Who they are:

Signal produces video and animation for companies that need to explain ideas, communicate internally, or reach external audiences.

Its portfolio includes energy and industrial clients, sectors where the subject matter can require more technical understanding than a conventional consumer advertisement.

Best fit: Corporate, energy, and industrial organizations.

30. Viral Ideas: Video Marketing Agency

Founded: 2015

Team Size: 10 to 49 employees

Clients: Xavier Sizzle, ShopRite, Bachman’s Roofing, Grats Pilates

Pricing: $8,000+

Who they are:

Viral Ideas works with businesses that need guidance through the production process as well as the finished video.

The agency begins by defining the client’s idea and then moves through creative direction and production. That can be helpful for companies producing their first substantial marketing video and unsure how much direction they need to provide.

Best fit: Businesses that want a production team to guide them through the process from the initial idea onward.

How to Choose the Right Video Marketing Agency

A portfolio tells you what an agency can produce. It does not tell you everything about how that agency will handle your project.

Before selecting a partner, look at six areas.

1. Relevant Experience

Start with work that resembles the problem you need to solve.

An agency does not have to have worked with your exact product, but experience with similar audiences or communication challenges can reduce the learning curve.

For example, a healthcare company may need a team comfortable with technical subject matter and review processes. A SaaS business may care more about product logic, workflows, and interface communication.

Ask:

• Have they worked with companies similar to yours?
• Can they show projects connected to goals such as fundraising, onboarding, sales, or product adoption?
• Do their case studies explain what the video was actually supposed to accomplish?

A beautiful portfolio is useful. Context makes it much more useful.

2. Strategy Before Production

Video production gets expensive once design, animation, filming, or editing begins.

That makes the decisions made before production particularly important.

Ask how the agency handles the message. Do they help write the script? Do they challenge unnecessary information? Do they ask who the audience is and what that person needs to understand?

If those conversations happen early, the creative work has a clearer target.

3. Process and Communication

Even a 60-second video passes through several stages.

For animation, the production process may include concept development, script, storyboard, illustrations, animation, voiceover, music, and sound design. Live action adds planning for locations, talent, equipment, filming, and other logistics.

Ask prospective agencies how feedback works, who manages the project, and how many review rounds are included.

A clear process becomes particularly valuable when several people inside your company need to approve the work.

4. Custom Production or Templates

Templates can make sense when speed and budget matter more than differentiation.

Custom production gives the agency more control over the script, visual language, pacing, characters, transitions, and other details.

The right choice depends on the job.

An internal update that will be used once may not need the same production investment as a homepage explainer expected to represent the company for several years.

5. Client Feedback and Case Studies

Public case studies can show how an agency approached a project. Repeated work with the same client can indicate that the first project led to an ongoing relationship. Verified reviews on platforms such as Clutch can also reveal how clients describe communication, deadlines, revisions, and project management.

Pay particular attention to specific comments. “Great agency” tells you very little. A review explaining how the team handled a difficult script, an approval problem, or an unexpected deadline gives you more useful information.

6. Pricing and Scope

Price comparisons only work when the scopes are comparable.

A $5,000 proposal may cover animation after your company supplies a finished script and visual direction. A $15,000 proposal may include strategy, scriptwriting, storyboarding, custom illustration, professional voiceover, animation, music, sound design, and project management.

Ask every agency what is included.

Also check revision limits, expected timeline, video length, source files, additional formats, cutdowns, and usage rights when relevant.

The lowest number on the proposal is not automatically the lowest final cost.

Why Companies Hire Yum Yum Videos for Strategic Video Projects

Yum Yum Videos works primarily on custom projects rather than ongoing high-volume content retainers.

Our projects frequently involve a specific communication problem: a product that is difficult to explain, a new service that needs to be introduced, an investor story, a sales tool, an onboarding problem, or a business idea that would take too long to explain with text alone.

Experience

We have produced more than 1,000 custom videos over the past 14+ years.

Our client work includes startups, scale-ups, healthcare companies, SaaS businesses, financial companies, educational organizations, and enterprise teams.

Projects for Accelerant, Chargebee, McGraw Hill, MedVector, and other clients have also given us experience producing video during important stages of company growth.

Senior Team Involvement

Writers, designers, producers, and other specialists are involved at the stages where their work is needed.

That gives each production discipline its own review rather than treating the project as a single handoff from one generalist to another.

Production Process

Projects move through defined stages, typically beginning with the script and visual direction before moving into storyboard, illustration, animation, voiceover, music, and sound.

Review rounds are built into the process so feedback can be handled before the project advances too far into the next production stage.

Custom Work

Our animated videos are created for the client’s message, visual identity, and audience.

That includes the script, storyboard, illustrations, characters, visual metaphors, and animation rather than applying an existing video template to a new company.

Pricing

Custom production starts at approximately $8,000.

The final price depends on video length, visual complexity, animation style, number of deliverables, and other production requirements.

Video Marketing Agency vs. Video Advertising Agency vs. Video Production Company

The terms overlap, but they usually describe different priorities.

Video Marketing Agency

A video marketing agency combines production with decisions about messaging, audience, format, and the role the video will play in a broader marketing or sales process.

Typical projects include explainer videos, product videos, customer stories, launch content, and other assets tied to specific communication goals.

Video Advertising Agency

A video advertising agency focuses more heavily on paid campaigns.

That can include YouTube ads, social advertising, performance creative, commercials, and multiple variations designed for testing or different audiences.

Video Production Company

A video production company is usually more focused on execution.

Its work may include filming, animation, editing, sound, lighting, equipment, talent, and post-production.

Some production companies also provide strategy, while others expect the client or another agency to provide the creative direction.

The labels overlap. The agency’s actual services and deliverables tell you more than the category it uses on its website.

Video Marketing Agency FAQs

1. What Is a Video Marketing Agency?

A video marketing agency helps companies plan and produce video for a specific marketing or business objective.

Its work can include messaging, scripting, storytelling, production, animation, editing, and deciding which video format fits the goal.

2. What Does a Video Marketing Agency Do?

Services vary by agency.

Typical projects include explainer videos, product videos, advertising, onboarding content, testimonials, social media video, and corporate communication.

Some agencies provide strategy and production. Others concentrate mainly on creative development or execution.

3. What Is the Difference Between a Video Marketing Agency and a Video Advertising Agency?

A video marketing agency can work across several stages of the customer journey.

A video advertising agency usually concentrates more heavily on assets created for paid distribution, including YouTube advertising, social ads, and commercials.

There is considerable overlap. The agency’s actual services and deliverables tell you more than the label it uses on its website.

4. When Should You Hire a Video Marketing Agency?

Hire an agency when your internal team lacks the skills, time, or production capacity required for the project.

Common projects include product launches, fundraising, rebrands, customer onboarding, sales enablement, advertising campaigns, and explaining a product or service that is difficult to communicate quickly.

5. How Much Do Video Marketing Services Cost?

Professional video marketing projects can range from several thousand dollars to well above $25,000 depending on the work involved.

Animation style, live-action production requirements, video length, strategy, scripting, number of deliverables, locations, talent, and revision rounds can all affect the price.

For custom animated explainers, our 2026 pricing research found quotes ranging from $2,800 to $27,000 for a 60-second video, with a median of $9,680.

6. What Types of Videos Do Video Marketing Agencies Create?

Common formats include:

• Explainer videos
• Product videos
• Commercials
• Video ads
• Customer testimonials
• Corporate videos
• Training and onboarding content
• Social media video
• Educational content
• Brand films

The format should follow the objective and audience.

7. How Do You Measure the Success of a Marketing Video?

Measure the video against the objective it was created to support.

A homepage explainer may be evaluated through conversion behavior. A sales video might be judged by how often the team uses it and whether it helps prospects understand the product. An onboarding video may be connected to adoption or support metrics. An advertising campaign can be tracked through standard performance metrics.

Views are useful when reach is the objective. They are much less informative when the real goal is a demo request, completed onboarding, a purchase, or a sales conversation.

What to Do Before Contacting an Agency

Write down three things before requesting proposals:

1. Who needs to watch the video?
2. What should that person understand or do after watching it?
3. Where will the video be used?

Those answers immediately narrow the field.

A company that needs weekly YouTube content should evaluate a different type of partner from a SaaS company producing one homepage explainer. A global campaign with actors, locations, and paid media requires a different production structure from a two-minute animated product explanation.

Once you know what the video needs to do, compare agencies on the work that is closest to that problem, their process, what is included in the proposal, and whether the budget matches the value and expected lifespan of the asset.