So you heard that explainer videos are great for B2C marketing, right? Well, that’s true! But it is also true that video content help B2B companies to get deals done. Today, it is important to have a tough inbound marketing strategy, no matter what kind of business you are in.
B2B companies have special traits that make marketing for them somewhat different and video content can help greatly! Keep on reading to find out why it is that marketing videos can fit B2B’s like a glove.
B2B companies tend to offer complex or technical products or services, which are usually hard to communicate in a simple way. To make things worse, people are becoming less and less attracted to traditional advertising, which was until only a couple of years ago, the most effective way to make marketing relevant for B2B’s.
This is why having a custom explainer video is a great idea if you manage a B2B company. Did you know that explainer videos have the power to synthesize and simplify complex information? They can make your product or service easy to understand in a really short length of time. This is because animated explainer videos include all sorts of stimuli: imagery, animation, music, voice overs and even sound effects can all be smartly set to easily explain what a product or service is about in a matter of seconds.
See for yourself how marketing professionals, for instance, are taking advantage of video:
Who has the time to read long articles or whitepapers? Today, we are being constantly bombarded by information overload: it is hard to understand something or make a decision when we have too much stimuli about it.
For that reason, people don’t have the time or the disposition to sit quietly and read about your product or service, even if it interests them. The numbers prove it: the average attention span nowadays is barely 8.25 seconds!
Even when it comes to these shocking facts, explainer videos can help B2B’s. As they rely heavily on storytelling techniques and focus on their target audience’s pain points, marketing videos quickly incite identification with what is being shown, so they help create an emotional bond with their audience: the key to engagement.
Viewers tend to stay hooked until the very end of explainer videos and afterwards they will probably want to know more about what has been said! Maybe that is why 70% of marketing professionals report that explainer videos converts better than any other medium.
Is it possible to not watch HealthMart’s animated explainer video to the very end? ☺
Did you know that 65% of executives have visited a vendor’s site after watching a video? As opposed to what many people think, video content is also relevant to adults and professionals. For this reason, if you are aiming at a particular corporate segment, you shouldn’t discard video as a possibility.
What you can do is make a custom animated marketing video that addresses your target audience specifically: in this way, you will be able to reach those people and be relevant to them.
Yummy Tip: To make an exceptional custom marketing video, you must know your audience to the core. Investigating about your buyer persona is the way to go!
If you manage a B2B, what is your experience with inbound marketing? What kind of content has helped your business the most? Tell us all about it in the comments below!
At Yum Yum Videos, we love helping companies show their great products or services they have to offer. If you are thinking you could improve your marketing game with animated videos, why not contact us? We’d be glad to help you out!