A fantastic demo video – or ‘product demo’ for short – can often be the difference between a potential customer committing to a purchase or subscription or walking away.
It only makes sense when you consider that well over 230 million people in the US alone are buying things digitally, and a video is the next best thing online shoppers have to a hands-on experience.
But behind every conversion-generating product demo out there, there’s a talented, creative studio working hard to create assets that help other companies achieve their eCommerce goals.
So, we’ve compiled a shortlist of 15 such product demo companies – along with excellent product demonstration examples of their work – to help and inspire anyone looking to add a demo video to their marketing toolbelt.
As powerful a conversion tool as these pieces can be, not every product demonstration video works the same. What’s more, not every product demo company out there can make one that actually helps you sell more!
There are a handful of essential qualities no marketing content can do without, and nowhere are they more important than in a demo video. It is not enough to present your product, but you have to do it in a way that resonates with viewers and prompts them into action!
So, as you look for and consider the work of different product demo companies out there, here are some key aspects you might want to pay attention to:
Self-promotion aside, rest assured we wouldn’t figure on this list if we weren’t proud and confident about the work we do for our clients here at Yum Yum.
Every video we produce starts from a focus on our clients’ ideas and core message that we then turn into a visually captivating, creative, and most importantly, effective marketing piece designed to remain in your customers’ minds even long after they watched.
Thanks to an incredibly talented and experienced team, an adamant drive to meet and surpass the industry’s high-quality benchmark, and tons of caffeine, we’ve been successful in achieving and maintaining that standard. Providing each of our clients with:
Thanks to those elements, we’ve been able to partner up and work alongside hundreds of recognizable brands from across the globe, including household names like American Express, Walmart, Red Bull, McKesson, and DocuSign… to name a few.
But you don’t have just to take us at our word! We love to let our work and clients do the talking for us whenever possible, so check out this samples from our video portfolio:
An outstanding concept-to-consumer agency located in the Bay Area, Bx Films focuses on telling stories from people and brands that move the world forward. Their work on demo video pieces is remarkable, with shooting and editing techniques well above industry standards.
With over a decade of experience, the folks at VeracityColab are well acquainted with product demonstration videos. With a production process that revolves around storytelling and audience-driven scripts, they can certainly create a product video that stands out.
As a self-stated “design-driven” animation studio, this New York based studio does a great job creating product video pieces that stand out! With distinctive and creative styles and approaches, they are certainly worth taking a look at.
This company stands out for its client-focused approach – something that we here at Yum Yum can definitively get behind! With a robust, cooperative philosophy and an emphasis on getting to know their clients and their audience, Kyro can make a really impressive product demo video content.
A company specializing in compelling short films for global businesses that doubles down as video consultants whose expertise lies in corporate communications. With a lot of experience in the medium and a brilliant team, Casual Films can undoubtedly make a memorable demo video!
A somewhat smaller team than the previous entries on the list, Rocketwheel is more than worthy of its inclusion. With outstanding product demonstration examples under their belt, the company has more than proven it can do the job and do it right.
A well-rounded marketing video company, SLON has worked hard to produce visual content for social, web, and mobile platforms that stands out. With a lot of creativity and tech know-how behind every project, they are adept at making product demo videos that get people’s attention.
With a very streamlined process, Ydraw’s production revolves around three key aspects: A good product, a great video, and an effective distribution campaign. By following that philosophy, they’ve grown really used to working with the demo video style; to great success.
Based in Orange County, California, Sparkhouse is a reliable video production company that aims to fuse the art of filmmaking with the new trends and tools of the digital age. Just like the rest of their portfolio, their product demonstration pieces showcase creativity and bold storytelling worth your attention.
Having started as a video production company, DIV is now a strategy-driven video communications agency that continues to put out fantastic marketing pieces, including product demo videos optimized to capture attention while delivering information effectively.
An award-winning, Los Angeles-based full-service production company, Brandefy has worked on TV and web video campaigns that produce results. Like us, they understand the power of good stories and make sure every demo video they work on has a narrative to support them.
With many effective, engaging, and clever marketing videos under their belt, Picturelab is definitely worth checking out. A full-service provider with a streamlined end-to-end production process, the company is well acquainted with the demo video style and how to make it work.
A video and animation company with bases in NY, London, and Amsterdam, Shoot You has an incredibly experienced staff and a track record that goes over two decades. Working with both B2B and B2C pieces, their skills at demo video production is exceptional.
With a firm belief in videos’ power to humanize a brand, promote products, and educate customers, DemoDuck’s pieces tend to work well as well-rounded marketing pieces. Their work on product demonstration and demo video production is a great example of that fact.
And there it is! An optimized list with some of the best product demo video production companies you can find on the market. Each of which is more than equipped to bring your demo video to life in creative, impactful, and effective ways!
And while we can’t speak to the rest, we can say that at Yum Yum Videos, we manage to do so by focusing on our client’s goals from the start.
We focus on getting to know our clients – and their customers’ – needs, as well as the products involved and the core message they want to get across. It’s an approach that allows us to fully customize every product video we work on, ensuring their expectations are met and surpassed!
All in all, our priority is to deliver a compelling, high-quality product demo. One crafted through keen attention to detail and ongoing collaboration with our clients.
The results? Charming demo videos full of personality and optimized to deliver results.
But enough reading for now! If you are still curious about our process, why not watch this lovely video we made, going into further detail on how we make videos that taste different?
A professionally made, fully customized, compelling product demonstration video can be a game-changer in most marketing campaigns. That much is evident in this day and age, where most customers make purchases online long before interacting directly with a product.
But the only way to get a video like that is by partnering up with skilled product demo companies that know what they are doing and excel at their execution!
And while you won’t find each and every one of those talented teams on this list, it should still help you begin your search and prove to be an asset in helping connect with a provider that can help you achieve your marketing goals.
Best of luck!