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15 Fantastic YouTube Content Ideas to Help You Grow Your Channel



Since you’re reading this, you probably already did your homework to understand the importance of building a YouTube presence – and that’s half of the battle already won there!

But growing your YT channel requires creating a lot of engaging and appealing content, so you might be wondering, “what kind of YouTube videos should I make next, exactly?” It’s a great question, given that there are many types of videos out there, and some of them will do a lot better than others for any given audience.

In this piece, we’ve compiled 15 effective and creative YouTube content ideas to help you start or grow your YouTube presence, divided into five convenient sections built around some popular channel goals.

Let’s jump right in!

YouTube Content Ideas to Educate Your Audience

We get it; sometimes, it can be tough to come up with good YouTube content ideas – especially once you’ve been at it for a while.

However, we’ve found that an excellent well to go back to – and never runs dry – is often to teach others about stuff you know and are passionate about. Extra points if you can help viewers discover something new!

Here are a few video ideas that can help with that!

1. Explainers

One of the best ways to grow your subscribers’ list is by becoming known as a subject-matter expert in your niche.

The explainer format is perfect in that regard as it can be adapted to cover any subject you can think of! You can start by creating a few explainer videos that revolve around different topics related to your area of expertise with broad appeal. Then, you can move on to more niche topics that would interest the type of viewer you are after.

For example, if you happen to be an expert video marketing company that also happens to have a doughnut as their logo (😉), why not make a few explainers about video marketing in the digital world and pastries?

However you go about it, explainers are the perfect tool to simplify complex information and deliver it in an engaging way that will keep your audience coming back for more.

Explainer Video Company | Yum Yum Videos

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2. Tutorials/How-to videos

Did you know that 83% of people prefer watching videos to reading instructions? We confess that we are guilty of that ourselves, but tutorials are just so much easier to follow!

It’s no wonder, then, that tutorials also happen to be one of the best content ideas for YouTube that you can try out.

Providing step-by-step guides that help your viewers complete a task will nurture their interest in watching your videos and subscribing to your channel. In fact, some of the most popular YouTube topics are tutorials and how-tos across a bunch of different niches! Like how to apply makeup, pass a difficult level on a game, cook a particular dish, learn a new language, or use a piece of technology.

A well-structured video that encourages viewers to work alongside the instructions can succeed with nearly any subject. If you’re an expert on a topic, then there surely is something you can make helpful tutorials about for your audience – even if it is making a tutorial about making tutorials!

How to Blur Background: Photoshop | Adobe Creative Cloud

3. Interviews and Q&As

Clearing up your audience’s doubts and addressing any potential questions they might have can go a long way in gaining their subscription.

Make a list of all the questions you get asked most frequently or potential ones you feel might interest your audience, and create Q&A videos to answer them all in one place.

You can also find experts in your niche or partner up with other content creators or influential figures in your industry and interview them. Tackle together a topic of mutual interest and provide answers and insights your audience can find valuable or interesting.

Do it right, and videos like these will help increase your number of subscribers by putting your content in front of your collaborator’s followers as well.

Game of Thrones Language Creator David J. Peterson | Duolingo Interview

4. Lifehacks/Tips

Giving people quick, practical, actionable ways to be more efficient or effective in day-to-day life scenarios or fixing small nuisances in their daily tasks will often increase the value of your channel in their eyes.

Think about it from their perspective: if you can help them with “X” so effectively, what else might you also help them with? Cut to the “hit that ‘Subscribe’ button” scene.

Moreover, these tips don’t have to be exclusively related to your niche in a direct way.

Picture this: you run a business, so you probably know a lot about finance, administration, and the like, right? Well, you can offer easy financial planning tips, organization ideas, and even job interview advice!

Just put together a shortlist of actionable tips and life hacks on virtually any topic you’re knowledgeable about, and put it out there for someone else to benefit from them! They’ll appreciate it and probably come back for more

15 Tips To Manage Your Time Better

YouTube Content Ideas to Entertain Your Viewers

Alongside looking for information, people also spend a lot of their time online looking for entertainment. After a long day at school or work, most of us like to wind down by watching something interesting or funny.

Why not give potential viewers what they’re already looking for?

5. Challenge videos

Challenges are a popular type of content on YouTube and similar platforms because they’re often entertaining to watch, and even the most straightforward challenges can result in hilarious videos. Doing everyday activities with a twist, like opening a bottle or making a sandwich without using your thumbs, can be an easy content idea for Youtube that most people can attempt and enjoy watching.

If you dare, you can also subject yourself to videos like “the worst dad jokes” and try not to laugh — not an easy thing to do, we know! But it’s a great way to entertain your audience that only requires a small sacrifice on your part 😉

Keep an eye out for the latest trends, pick your favorite challenge, and jump on the wagon!

#GiveThem20 Challenge

6. Comedy/Sketch videos

Create videos that people can smile or laugh at, and they’ll be more inclined to watch and share them. If you grab a mundane situation and add a genuine comedic twist to it, the chances of it going viral and growing your channel increase exponentially.

It could be anything, from providing commentary on your printer not working when you need it the most because it’s run out of cyan — we’ve all been there. Why does it even need cyan to print in black and white anyway? — to sharing funny anecdotes on dealing with difficult clients.

The more relatable the topic is, the better. Pay attention to the struggles you and your team face daily, whether at the workplace or home, look for a way to make them funny, and share them!

When printers malfunction - Printer

7. Bloopers

Suppose any of the videos we mention in this article doesn’t go as expected because everyone keeps laughing or messing up. In that case, you have a goldmine of entertainment at your disposal.

Yes, you read that right. Mistakes can actually benefit you as they can be recycled into a blooper video. Did you run into a desk while you were giving a tour of the office? Did someone drop the product they were reviewing?

Collect all the funny flubbed takes and edit them into a video to make your viewers laugh!

Creating Saturday Night Live: Season 44 Film Unit Outtakes

ebook: How to rank N1 on Youtube

YouTube Content Ideas to Put Yourself Out There

Letting your viewers walk a bit in your shoes and learn everything that makes you unique is also a great way to encourage them to subscribe to your channel and discover more of your content.

8. Vlogs

Vlogs are the equivalent of that personal diary you’d hide under your bed when you were a kid. But in a video. And as an adult. And for everyone to see.

Essentially the same thing, see?

Well, since YouTube is a lot more public than your room, we don’t advise you to share your deepest secrets on a video — advice that some YouTuber should really heed btw.

You can, however, offer a peek, show yourself working on a new project, running your business, taking a trip, or even documenting how you put together a video!

We do recommend, however, using these videos sparingly. If you want to focus your channel entirely on them, you need to come up with something truly unique to stand out from the ocean of YouTube content creators out there already active in this niche.

Traveling to the Happiest Country in the World!!

9. A day in the life

Take your audience through a typical day in your routine. Give them an interesting and engaging way for them to get to know you while getting glimpses of what you do.

Of course, you don’t have to show them every little thing you do throughout the day, but you can select a few highlights of your routine or choose a specific aspect of it, like getting ready for work or unwinding with family on a Sunday.

You can have some of your team members be the stars of the video or partner up with other content creators and feature their own experiences.

Kylie Jenner: A Day in the Life

10. Share your favorites

Let your viewers see that the face behind the brand is a real person, just like them, by discussing your favorites. Be it something common like your favorite movies or more practical and niche-oriented things like useful apps and programs.

People are more likely to subscribe to your channel if they feel they have something in common with you, after all.

Share a book that changed your life, a treasured possession, or a song that you can listen to thousand times without getting tired of it, and explain why you like it. You can even make a short series and discuss each of your favorites in a different video!

Channing Tatum, Amy Adams & Other Stars Share Their Favorite Movie Quotes | Vanity Fair

11. Tour video

When you think of a tour video, you probably imagine guiding another person through a building or a city, but there are actually more exciting ways to show your lifestyle and personality.

Yes, you can certainly take your viewers around the office or your studio and introduce them to the people around, but have you considered showing them your home, wardrobe, or even your fridge? Probably not, but that’s the sort of creativity that can get you some attention on the platform!

If you want people to get to know you better and build a lasting relationship with them, you need to be willing to get up close and personal.

Store Tour: Coffee Theatre London Style

YouTube Content Ideas to Share Your Recommendations

Once it’s all said and done, effective YouTube content is often about providing value to your viewers — be it entertainment, inspiration, or useful information. This is probably why video recommendations tend to perform so well on the platform and a type of YouTube content idea you should always consider producing.

12. Testimonials

You’ve probably already heard of customer testimonials to provide social proof and help build trust in whatever it is you are promoting. What you might not be aware of is that they can be great content for your YouTube channel as well.

Whether you have satisfied customers sharing positive experiences to nudge your viewers to click on that “Subscribe” button or you yourself are speaking on behalf of brands and products that have helped you in the past; these videos are often well-received.

Spigit - Testimonial Video

13. Product reviews

Millions of YouTube users look for informational videos before making a purchase to ensure that they’ve chosen the best option. So, we strongly encourage you to share your experiences and the pros and cons you’ve found while using a product.

The key to these videos is to provide useful and complete information while keeping your review honest and authentic.

If your content sounds forced or sponsored, people might get the feeling that the information you’re giving is biased, and they’ll look for someone else’s opinion.

Alien Tape Review: Does This As Seen on TV Tape Work?

YouTube Content Ideas to Create a Sense of Expectation and Delight

Viewers enjoy the opportunity to join in with the anticipation of seeing the contents of a package for the first time. Here’s a couple of YouTube content ideas that help you benefit from that preference.

Unboxing videos

If you’ve never heard of unboxing videos before, they basically show a person opening a box or a package to show what’s inside. Believe it or not, these videos are incredibly popular nowadays and certainly some of the best content for YouTube in terms of metrics.

This type of video seems to work the best when a third party does the unboxing, as the audience can relate to them more easily. If you want to try making an unboxing video, it could be a good opportunity to explore products that have helped you, which you think your audience might be interested in as well.

iPhone 12 White Unboxing + Accessories, MagSafe Charger

Shopping sprees/hauls

Audiences often like watching others go shopping for things they can only imagine themselves buying, especially if they’re high-end products. The bulk of people may not be able to spend hundreds of dollars on clothes, but they may enjoy seeing somebody else do it.

The most popular YouTube topics for haul videos are included in the beauty, fashion, and lifestyle areas because those have the largest audience. But this doesn’t mean you can’t try your hand at them if you want to. A shopping spree on art or kitchen supplies and even food is completely possible; the important thing is for it to make sense within the context of your channel’s content.

NEW HOLIDAY MAKEUP! SEPHORA SALE HAUL 2021 | Brianna Fox

The Takeaway

To grow your channel, you need to make sure you’re creating the best content for YouTube you can possibly make — no biggie, right?

It can certainly seem like an overwhelming task from the outset, but after reading this piece, we hope that you have more than your fill of great ideas and inspirations for a good place to start. Once you get the ball rolling, we promise, things get easier.

Now it’s time to get down to business with more confidence and start gaining new subscribers with all the awesome new content you are going to make!

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