15 Best Product Video Examples for Marketing





Product videos offer the perfect solution when you find yourself trying to come up with new ways to show people your product or service’s features in a way that’s not only accurate but also compelling and understandable. 

After all, you need to overcome the fact that potential buyers can’t interact with your offerings directly!

These videos let you showcase your products in the best possible light, while also getting viewers on board with the idea of converting… but only if you know how to leverage the style to do so 😉

In this piece, we’ve compiled the 15 best product video examples for marketing, alongside a detailed explanation of why we’ve selected them and what you can learn from each. Hopefully, they’ll serve as inspiration for your next campaign.

Let’s dive in!

1. Bulls Bikes US — The Ride You Want

This product video we made for the folk at Bulls Bikes US combines different animated explainer video elements with live-action footage of the products to create an engaging visual narrative. This allowed us to place the spotlight on the bike’s unique selling propositions and features, as well as the brand behind the product.

The video begins with a set of keywords being written on a search bar, communicating that that’s what the target audience usually looks for in a new bike. Those three keywords are also core differentiators that elevate the company over its competition— which is a great way to hook viewers in!

The video then goes on to list the different characteristics and benefits of the product with a combination of animated elements and product footage, along with short snippets of the bikes in action to keep the audience.

What Can We Learn Here?

Animated elements can be of much help when you want a video that stands out from the crowd, while also showing your audience how your product works and how it can improve their lives. 

2. Apple — Introducing iPad Air

Apple has some of the best product video examples out there. Just look at how they use the actual product to list and showcase its main features — they’re written on the iPad as if it were a person taking down notes!

Those more intangible features that are harder to explain, like the speed, are shown in action by demonstrating how you can use the product to play games and edit videos.

Quite an impressive workaround, don’t you think?

The use of colorful elements and upbeat music in this product video brings everything together and aids in catching—and keeping!—the viewer’s interest from start to finish.

What Can We Learn Here?

If your product allows it, you can use it as the centerpiece to highlight its key features and most appealing characteristics. That, in combination with the right music and fun colors, can transform your video into a wonderful experience for your viewers.

3. Slack — Get to market faster

Tangible products are not the only ones that can benefit from using video to showcase their features! 

This video from Slack is probably one of the best product video examples on the list in terms of showcasing intangible products in interesting ways. As the narrator enumerates and explains the app’s characteristics, you can see them in action in the interface.

So, instead of a long and tedious list of items that customers can just look up themselves online, Slack uses a product video to give them a virtual tour of all of the platform’s features, making everything more engaging and easier to understand.

What Can We Learn Here?

Thanks to product videos, you can say goodbye to those long walls of text droning on about the technical characteristics of an intangible product by showing your customers everything they can do with it.

4. monday.com — Everything you can do with monday.com

This product video offers a different take on how to promote software. The narrator’s friendly and upbeat tone immediately hooks the viewer, and piques their interest as she clearly states what the video will be about. 

With this type of product video for marketing, the company demonstrates everything the user can do with the platform and how the different features work. The downside is that such approach won’t result in a short product video — but that’s alright! 

If your product or service requires a longer explanation for potential customers to get the full picture, go ahead and do it. As long as you make sure that your video remains centered around the same topic, and that you are effectively targetting people interested in your product, your viewers will most likely watch it even if it’s a bit longer than usual. 

What Can We Learn Here?

Don’t be afraid to create a longer product video if your product or service requires that you give more details to help the audience understand how they can benefit from it. However, always try and keep your video as short as possible, as that will improve its performance.

5. Deuter — The Deuter alpine backpack Guide Lite 22 SL

Another interesting product video example that’s worth taking a closer look at. The piece shows how this Deuter backpack is designed to allow its users to have “more energy throughout the day,” which is the phrase the video starts with. 

Then, the video goes on to enumerate the various reasons why that’s possible, tying each of them to a product feature. Each of those elements is shown in a close-up shot of the backpack in combination with live-action footage to take the viewers on a journey along with the people in the video. This way, they will feel like the product can help them live an adventure of their own.

What Can We Learn Here?

The combination of different video techniques and styles can help you place the focus on your product’s key features, helping viewers appreciate essential details that they would otherwise miss, or pay little attention to. 

6. Nike — KD12 Shoes

While colorful product videos can certainly make your piece more attractive to some audiences, there are some cases in which less is more.

Did you notice how most of this video’s visual revolve around the color red? Well, that’s because the product featured here was inspired by the YouTube channel of Kevin Durant, an American professional basketball player. Since red is YouTube’s characteristic color, this video caters to that pre-established branding element.

Other interesting aspects of this product video include a combination of close-ups of the shoes’ smaller details and 360° shots, together with an explanation of the key features being shown to improve visual communication. A common strategy when aesthetics are a big part of your product!

What Can We Learn Here?

To tailor your product video to a particular audience, you can use something as simple as a specific color that represents them or their interests, as long as you make it so they can easily work out what you’re referring to. Also, take advantage of your product’s innate qualities, and use them to improve your video. Close-ups and glamour shots are popular with fashion and tech products for a reason 😉.

7. Dunkin’ — New Salted Caramel Sips from Dunkin’

Making a product video about food can be tricky sometimes. After all, how can you convey the taste and texture of such a product through a screen? Cue to one of the tastiest product video examples we’ve come across! 🤩

In this 15-second long video, Dunkin’ shows the innovations they’re bringing to two of their products by focusing on each new ingredient being added to the original brews. In the close-ups, the audience can appreciate the texture of the ingredients while listening to the explanation of how the final product is brought together. 

I don’t know about you, but I really feel like having a Salted Caramel Sip with a donut right now 😉

What Can We Learn Here?

Short product videos can still be incredibly effective in conveying product features, especially if they’re centered around new elements being added to an existing product. 

8. Rolex — The new Rolex Day-Date 40

How can you hint at the quality of your product without actually saying it? Yes, you can take close-ups of the details, but have you thought about including shots of materials and elements that convey value?

Rolex is known for the highly detailed craftsmanship of its luxury products, which is clearly reflected in all the close-ups throughout the video. But this product video also highlights the quality of the material the watch is made of—platinum.

Not only are there shots of the raw material throughout the entire video, but it’s also shown alongside the product piece that’s inspired by it (like the dial or the bezel), demonstrating just how much platinum has influenced the design of the watch.

What Can We Learn Here?

If your product video incorporates footage and imagery relating to your product — even tangentially —, you can subtly showcase certain aspects that your prospects find important when evaluating your brand, like quality or sustainability, for example.

9. Gillette — Gillette Fusion5 Anti-Friction Blades

Your brand might specialize in one type of product or cater to a particular niche, just like Gillette does. So, it can be challenging to produce a new video with fresh content each time you launch a new product.

Gillette built the premise of this product video around the differences between their new safety razor and an older model, focusing on the benefits brought about by the improvements. So, while all safety razors are more or less the same, this video emphasizes the uniqueness of the newest product.

Then, by the end of the video, comes a summary of the most important points to make it easier for the viewer to understand and remember all the characteristics of the new product.

What Can We Learn Here?

If you’re looking for a new angle for your product video, you can do a product comparison. This can be of great help if you’re dealing with the addition of new technology or design to a new product. Moreover, it’s often a good idea to do a quick recap at the end of your video when you have a long script or deal with complex information.

10. Dove — Dove O% Aluminum Deodorant

Making the ingredients of a product the stars of your video is not limited to just food (or expensive watches!). This video starts by showing that aluminum is no longer part of the product, and then it highlights the two components that make it better for the skin.

However, what got this piece into our list of useful product video examples is that there’s a second product featured in it. The refillable deodorant is introduced right before the video ends, which generates curiosity around this product and entices viewers to look for more information about it.

What Can We Learn Here?

The versatility of product videos allows you to introduce more than one product or service. You can take advantage of this and present a second product to build intrigue around it. Just remember that this will only work as long as there’s a clear connection between the products, and should never be overused.

11. Victorinox — Swiss Classic Foldable Paring Knife

Sometimes, the absence of a core element can help you stand out, and keep the viewer’s attention where you want it — like in this product video for marketing! Victorinox has opted to leave music out of the equation and go straight to the point: the main features of their foldable paring knife.

Depending on the distribution channels you choose for your video, people might prefer watching with the sound off, so it’s crucial that your product video works without sound. As you can see in this example, there’s no music and no narrator either, but the product’s characteristics are clearly highlighted in the text.

What Can We Learn Here?

Sometimes, simple is better. Product videos without sound are sometimes the better option in certain distribution channels — like silent ad spots — but they need to be produced with that in mind and include other elements, like text, that can make the message clear.

12. Advil — Advil® Dual Action with Acetaminophen

You might have different goals and target audiences in mind when it comes to product videos for marketing in specialized niches, like healthcare. Add in the complexity of some of the terminology, and you have a headache in the making.

One way to overcome these obstacles is by keeping the complex terminology and then simplifying it in the explanation. That way, you can cater to both professionals and laymen at the same time.

This product video example might be just 15 seconds long, but in that short time, Advil still manages to explain exactly how their product works and how long the effects will last; all by mentioning the names of the compounds in the pain reliever and describing what they do in the patient’s body in layman’s terms.

What Can We Learn Here?

You can use the same product video to cater to more than one type of audience at the same time. And if you’re dealing with any terminology that might be difficult for a particular segment of your viewers to understand, you can — and should — use visuals that help simplify the information.

13. Sensodyne — Beat Tooth Sensitivity Pain Fast

We’ve mentioned several times before that product videos allow you to show your product in action, but what happens when the nature of your product doesn’t allow it?

In this product video example, the company shows its audience what happens when you don’t use its product, implicitly communicating its core benefit at the same time. The fact that the video features a real person in a familiar situation communicates the message in a more relatable way and helps the brand look more authentic.

What Can We Learn Here?

Using characters, actors, and situations that your audience can relate to can help them connect with your product more easily, which can be particularly effective when the benefits of said product are difficult to demonstrate.

14. JetBlue — JetBlue Mint, Refreshed

JetBlue is an airline, so they sell — you guessed it — flights and vacation packages. But as you will be able to see in this product video, they market their product as an experience

This video takes you flying—see what we did there?—over all the unique comforts you can enjoy aboard, from delicious food and wine to self-care products. The company takes what would usually be a dull and idle period, going from one place to another, and transform it into a pleasant experience. The idea behind this product video is that by choosing this brand, you will feel as relaxed as if you were home or on vacation.

What Can We Learn Here?

Your product or service is much more than that just a product or a service; it’s an opportunity to improve people’s lives. Use that as the angle from which you plan your next product video for marketing and show your audience that you’re not just selling “things” but offering them a unique benefit instead.

15. Jeep — Grand Wagoneer and Wagoneer

There’s no doubt that this product video excels at leveraging close-ups and 360° shots to showcase the product’s features in detail. But what we’d like to highlight here is the introduction of the voice of an expert to deliver the information about the product’s characteristics and improvements.

In this case, we have two key members of the company explaining the most important features of the vehicle and how they can help you while driving. But your next product video could easily feature people outside of your company, like a doctor or an engineer, vouching for the quality of your product or the materials it’s made of. 

What Can We Learn Here?

Having an expert explain product features, how they work, and why they’re a part of the product is a great way to nurture brand authority and showcase reliability in your product video.

Wrapping Up

Analyzing the work of other successful brands is an excellent source of inspiration that presents the perfect opportunity to learn new techniques that can serve as the foundation of your next product videos.

In this article, we’ve given you a wide range of styles, topics, and methods for producing compelling product videos for marketing no matter your niche. Hopefully, you’ll find some good ideas that will suit your needs and tastes, so you can start brainstorming for your new piece right away!


Keep up with the latest in
video marketing

Sign up for our newsletter, biweekly
digest from our video experts.