Without a doubt, product advertisement videos are one of the best tools available to help you generate sales, boost brand engagement, and even find new audiences who might need your product or service.
And that’s kind of a problem!
Your potential customers are constantly being bombarded by ads trying to sell them something every day. So, as great as your offerings might be, your product ads need to be designed to cut through the noise, pique viewers’ interest, and stand out in their minds!
And the best way to learn how to do just that is to see how others are pulling it off!
In this article, you’ll find 15 amazing product advertisement videos you can get inspired by, alongside comments on why they stand out and what you can learn from each.
Let’s jump right in!
Promoting intangible products — an app, cryptocurrency, a new piece of software — is often challenging, which is why the folk at Adzerk approached us to make an animated product ad for their new platform.
We leveraged the power and flexibility of the animated explainer video style to create an engaging visual narrative to go along with the product benefit the company wanted to showcase while keeping things tied to what sets their product apart from the competition.
The ad begins with a clear outline of the state of the market; the disadvantages and risks of turning to the competition. This opens the floor to presenting Kevel as the perfect solution for the viewer’s ad strategy, highlighting benefits such as more freedom and humanity before delving specifically into how the software works. A straightforward recipe that has proven time and again to be effective in catching viewers’ attention and piquing their interest.
Animated graphics can be incredibly helpful to promote intangible products because they make it easier to break down complex topics and explain how the product works and what benefits it can bring to people’s lives.
This video is an excellent example of advertisement of a product in a way that makes it feel unique, entertaining, and funny — even if those attributes aren’t really a key part of your products’ functionality!
Here we see a woman at home asking her Echo smart speaker for the weather, only for it to lose its characteristic voice of Alexa. However, Bezos is reassured by his team that the situation is under control because they have stand-ins at the ready.
Those stand-ins include a star-studded cast made of Gordon Ramsay, Rebel Wilson, Cardi B, and Sir Anthony Hopkins, who all try to replace Alexa, only to fail in the most spectacular and hilarious ways!
Even though the product functionality is a secondary affair (if even that!), you find yourself watching it with a smile before realizing it. After all, who doesn’t love a good Gordon Ramsay roast?
What makes this video an excellent product advertisement? It builds a funny narrative that subtly persuades you to believe that Alexa—and any Amazon device that uses this technology—is an essential and irreplaceable part of daily life.
In contrast to the previous example in terms of focus, we have this piece designed to promote Grammarly, a writing assistant that helps users polish their spelling, grammar, and punctuation.
Whereas the Amazon ad is subtle in its promotional content, Grammarly chooses a more straightforward path. In this 19-second video, a woman describes how the software can help users sound more confident and make their job applications stand out. The funny and entertaining angle is here as well, but now it is the element relegated to the background. Figuratively and literally.
This piece is part of a series called “Better Results with Grammarly.” Each video shows viewers exactly how the software can help them in different situations, each ending with a solid call to action (CTA) that encourages viewers to try it for free.
Being subtly promotional is not your only option—product advertisements are all about selling, after all! Combining a clear and straightforward message with an enticing CTA (aka “try it for free”) can make for a solid and persuasive strategy.
If you’ve come across this article by Googling something like “how to advertise a product,” you’ve probably never imagined you could make a horror movie trailer out of it. Yes, you’ve read that right! AT&T chose to promote its internet data plan in a very creative and memorable way here!
This fantastic product advertisement video displays many of the typical elements of a horror movie trailer: suspense music, eerie voiceover, the review of an 8-year-old boy saying he was on the edge of his seat… Wait, what?
Now the gloomy imagery suddenly switches to two happy kids in the backseat of their parent’s car, obviously engrossed in whatever it is that they’re watching on their tablets. The subliminal message here is that having WiFi in your vehicle to keep small children occupied can prevent your road trip from becoming a true “nightmare.”
The sky’s the limit when it comes to creativity, and there are endless options to promote your product and make your ads stand out from the rest by pursuing unique takes or adopting unexpected ways to convey your message. Thinking out of the box will go a long way in creating a memorable piece.
If you liked the movie trailer idea, what do you think about making an actual movie scene out of your product? The Land Rover Defender starred in the James Bond movie “No Time to Die,” and the company used actual footage of the rehearsals to create a product advertisement for the vehicle.
In this action-packed video, the Defender is subjected to some of the toughest tests, tackling even the most unforgiving terrains to show its endurance and durability. Thanks to the impactful visuals, you can easily picture yourself getting in the car and going on an adventure of your own.
Give viewers an exciting sneak peek of what it’d be like to use your product. Of course, your video doesn’t necessarily need to include actual movie footage, but you can present it as if using your product were a thrilling adventure instead.
We all know Netflix. In fact, most people reading have probably been guilty of binge-watching a show there at least once (no judgment here, we’ve done it too). But do you know how Netflix goes about promoting its streaming service? By capitalizing on the power of storytelling.
In this masterpiece, the focus is not on the service itself but on the value it provides. Movies and series are just stories, but powerful stories that allow us to experience feelings we might be unfamiliar with.
So, what this product advertisement is promoting is emotion. Emotions that can be experienced by using their service. Can you see where this is going? By associating your product with intense positive feelings, you’re more likely to convince people to become customers, or at least catch their attention!
Try to evoke deep emotions in your viewers with compelling storytelling to make a memorable ad that sticks to their minds for a long time. Also, don’t be afraid of making longer product ads. “One Story Away” is almost two minutes long, about a minute and a half longer than your traditional ad.
Another fine example of a product advertisement from our portfolio — if we say so ourselves 😉 — drives home an essential aspect of most effective product ads: you’re selling more than just a product or service. In fact, when you’re making these sorts of broad-appeal ads, it’s important to remember that the process behind a product can be just as important as the product itself.
And even better at marketing it!
This video we made for Blume Beverages focuses on the properties and benefits that the beverage’s main ingredient brings to the table and the story behind the company. This has the video pulling double duty: the company gets to showcase what sets them apart from similar companies, as well as what makes their product unique. It doesn’t hurt either that more than just delivering a message, the gorgeous animations and engaging storytelling also helps convey the brand’s “feel,” which helps the company to connect with potential customers on a more personal level.
During the conceptual stages, explore topics related to your product and brand, such as the manufacturing process or ingredient sourcing, as giving your audience new and interesting perspectives on your product can help you stand out from the crowd.
This might not look like what you’d expect from a business like Mercedes-Benz advertising products, but that’s exactly why we’ve decided to include it.
While this is an ad for Mercedes-Benz, you’ll see it doesn’t feature a car but a pair of hands making a chicken dance to music instead. Ok, we’ll be the first to admit it — on the surface, this looks nothing like your typical product advertisement, but bear with us for a moment because this video got over 2 million views in only four days!
While you were enjoying the dancing chicken, did you notice how its head stays stable at all times? This is actually a clever and simple way of illustrating how the “Magic Body Control technology,” the product feature the company wants to highlight, works.
Adding a touch of humor and unconventional perspective (or a whole lot of it!) to your product advertisement can transform a dull topic such as explaining how a piece of technology works into an entertaining experience people will not only watch but share with others.
Nike is well-known for including motivational messages in its product ads, and this one is no exception. This is another example of advertisement of a product focusing on emotions, but with an interesting twist to it.
Now, if you’re not that much into sports, you might’ve not realized that this ad features an elite cast of professional athletes. However, these athletes aren’t showing off their superior display of physical prowess like most sportswear commercials do. Instead, they’re seen discovering and failing at new sports, but finding joy in it, something that can happen to the pro athlete as well as the regular couch potato.
Even if the product or service you want to promote is aimed at a super-specific target audience (like people who play sports), you can reach a larger viewer base by making the content of your product ads more relatable to a broader audience.
One of the major concerns Apple customers had concerning Airpods was whether they’ll pop out of your ears when you’re out and about. Apple cleverly addresses the issue with an action-packed video that has the protagonist literally jumping around while the Airpods remain in place.
But what makes this a great advertisement is that it addressed what would be considered a downside (they look like they won’t stay in your ears) while showcasing the advantages (transparency and noise cancellation features).
Turn your apparent weaknesses into strengths! If there are any unfounded concerns around your product that might be preventing people from buying it, make a video proving them wrong and kill two birds with one stone by placing the spotlight on the key features.
The Starbucks At Home Coffee series is another great example of how to advertise a product. Each “episode” focuses on a different person with different coffee preferences, but together, they present all the varieties of Starbucks coffee available for home brewing.
But what makes this product advertisement different from all the others we’ve seen so far? One word: personalization. Starbucks is all about providing a personalized experience (think about your handwritten name on the cups!), and these ads try to persuade you to take this experience home with you.
It doesn’t matter whether you’re like Brian, who prefers strong flavors, or like Alexandra’s, who enjoys an earthy tanginess, there’s a coffee variety for everyone to enjoy at home just as if they were at Starbucks.
Try to add a touch of personalization to your product ads to show your customers that you care about them as individuals. Make them feel seen and valued with your ads so that they keep coming back for more.
Google is usually seen just as a search engine, a tool we use to look for information. So, it can be hard to create a meaningful video to promote it beyond its utilitarian value.
How has Google solved that problem? They have built the content of their product ad around a current topic to humanize and make the product more approachable. This ad begins with the word “quarantine” typed into Google’s search bar, but after a few seconds, it gets deleted, just like “social distancing,” “lockdown,” and other pandemic-related terms. Life slowly starts to go back to normal as the video progresses, and the music gets more upbeat (we have to confess, some of us here at the office teared up a little at this point, which was exactly what the ad was going for).
Finally, the video ends on a hopeful and encouraging note, something crucial when dealing with complex or emotionally-challenging topics such as this one.
Humanize your product by addressing current topics and creating meaningful connections with your customers by showing them that they’re not facing them alone.
Running out of ink is certainly a pain in the neck when you don’t have the necessary replacement cartridges, but it doesn’t have to be!
HP has launched a series of product ads centered around a vampire couple using a printer. This ad, in particular, focuses on the fact that vampires can’t leave their house during the day to highlight how inconvenient it is to run out of ink unexpectedly. Really, why do we even need cyan to print in black and white?
In this funny commercial, the company claims that by subscribing to HP Instant Ink, you’ll never run out of ink again and will avoid all the hassles related to that issue.
The characters and the story in your product advertisement don’t necessarily need to be overtly relatable or even real —unless there are any vampires here in the audience! As long as you take one of the main pain points of your target audience as the core of the piece, you can (and sometimes should) give it a completely unrelated spin for a funny or entertaining outcome that will keep viewers eager for more
I know Apple has made it into our list twice, but “Couch” was too good of a product advertisement example to leave it out. Not only is the production quality impeccable, but the creativity is astounding. Who would’ve thought we’d see the day when a device would help us navigate the hidden depths of our couch in search of our lost keys?
The message here is rather obvious. Apple is basically trying to tell us that nothing is lost with Airtags, not even the small things that the couch eats up. The interesting thing about it is how it’s delivered.
The ad creates excitement around the product and its potential applications by following the story of a relatable character but presenting it in a new, engaging way. Of course, the high-quality graphics and animations play a central role in making the video visually attractive as well.
Even the most mundane story can become a fun adventure if you play it right. But to make the story more believable, you need a quality video. Consider investing in good equipment if you’re going to shoot your own video, or simply leave it in the hands of the professionals.
Health products can be difficult to advertise due to the delicate nature of the topics they usually deal with. How can you address the joint problems that come with age (looking at you, knee) in a tactful manner but without making it sound too gloomy?
Cue this health product advertisement that combines an adorable pug and a funny but informative script! The dog’s hassle at having his nap interrupted lightens the mood from the beginning and piques viewer attention. Once they’re hooked, the more important information about the product can be delivered.
Don’t underestimate the power of including animal or other cute characters in your product ads, especially if you’re covering health-related topics. They can be of great help when you want to add a touch of humor, lighten the mood, or make your ad look and sound more friendly.
If you don’t know where to begin making your product advertisement videos, my advice is that you watch some good ads by other successful companies because there’s always something you can learn from them.
In this piece, I’ve given you a kickstart to inspire your own adverts in the future, guiding you through a wide variety of styles and topics to suit all needs and tastes. Hopefully, you can get some nice ideas that you can start working on right away!
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