You already know the great benefits video content can bring to your marketing strategy, right? And have you heard about the huge power animated characters have to boost the bond with your target audience even more? Well, in today’s blog post we are going to share with you 5 key reasons why you should use a cartoon marketing video (and their lovely characters) as part of your video marketing strategy. Join us!
You have a huge range of alternatives to connect with your audience through video marketing (about us videos, testimonial videos, explainer videos, product videos, among many others). Obviously, depending on your marketing goals and the stage of the sales funnel in which your customer is in, you will use some of them, and discard others.
If we talk about animated marketing videos in particular, they are a very interesting option to get to your customers with your business idea, in a quick, engaging and attractive way. Among the wide variety of explainer video styles, cartoon animation videos are known as one of the most popular styles. The great thing about them is that they are made to bring emotion and personality to your brand. In this style, the storytelling technique plays a key role, as it will help you deliver your message by making use of a stunning cool story that persuades your customers to take the next step. The characters represent the true essence of your story!
Here is a fantastic example of what a cartoon marketing video can look like:
You know that cartoon videos are widely chosen by many marketers out there, to the point that they are one of the most popular explainer video styles. But what makes them SO special? Why do they have a unique engaging power to quickly grab your audience’s attention? Let me share some good reasons behind this.
Animated characters soak through the screen and make the viewer feel the same feeling that they are experimenting, whether it is joy, happiness, anxiety, or any other (depending on the story, of course). So, keep this in mind: by using animated characters you will generate strong empathy in your viewers, who will be really interested in learning how the character solved their problem (which is, by the way, their problem too). We suggest that you review this article to learn some more details about the connection between emotions and video marketing.
When viewers see that the characters are really similar to them in characteristics, looks, behaviours and attitudes, they will feel represented by them instantaneously. This is great to make your video even more appealing, engaging and memorable! At the same time, you will be generating trust towards your brand, as they will perceive that you truly understand their problems and want to help them out.
Want to enhance the engagement of your video? Then try adding a dose of humor! And hey…animated characters can help you a lot in this matter! The great thing is that you have a wide range of alternatives to make it highly funny and catchy – just let your imagination flow! Include whatever you want: crazy scenarios, ridiculous metaphors, unbelievable circumstances…take advantage of that! Remember that with this type of video, you can explain any concept while you also entertain your audience and make them have fun. And this is not something that you can find in a standard recorded video. Keep that in mind!
For example, isn’t this ninja-marketer stunning? 🙂 Get creative too!
So far, we have gone over the main benefits that this particular style offers you and have seen some lovable videos that -I’m sure- have already triggered your imagination about your next video.
So, it’s a great moment to do some kind of recap and ask yourself: when should you pick out a cartoon animated video as the right choice? Consider making one of them when:
As you can see, animated characters are the true essence of this type of video. The amazing feature they have is that they give you the possibility to “humanize” your brand like no other type of video can do.
At this point, you probably have a clear idea of whether you need a cartoon marketing video or not. Despite this, we want to share with you 5 unique features and benefits this style has so that you can truly understand its potential and consider it to complement your marketing strategy:
Now that you know the terrific benefits that animation has for your video marketing strategy, learn how you can get the most out of it.
At Yum Yum we’ve been working with explainer video production for many years. We have worked for different clients from different industries and can help you with your next video too. If you need our help, get in touch and we’ll be glad to guide you!
You have learned that cartoon marketing videos are one of the most popular styles out there in the market. They are not only a great option for B2C companies, but also for B2B enterprises. It’s just that they have some unique features that make them highly engaging, fun and catchy!
We have given you many valuable reasons about the fantastic benefits that cartoon marketing videos offer. Of course, to get the most out of them, you need to follow some basic guidelines…so make sure you apply the tips we’ve just shared! 😉
Finally, visit our blog for more valuable information on video marketing trends, stats and news!