Animated ads are one of our most beloved types of videos online, and there are plenty of reasons why! They are fun, beautiful to look at, and they can deliver a lot of relevant information in creative, engaging, and effective ways – IF you do them right, at least.
And the best part? Audiences can’t seem to get enough of them!
The thing is, though, that there’s a lot that goes into making cartoon advertisement pieces that hit the right spot with viewers. So today, we are taking a peek behind the curtains into a handful of animation advertising examples to see what makes them effective, and hopefully get a few animation ideas from these great ads.
Let’s get to it, shall we?
While there’s plenty to discuss surrounding the topic of cartoon advertisement, let’s start by going over a list of some great animated ads and see what we can learn from them first!
No, we didn’t choose the lovely title, and we aren’t just trying to pat our own back! 😉
It’s just that we are really proud of the work we did with this animation advertising piece and genuinely feel it earns a spot on this list! Here’s why.
Our friends at Catan GmbH approached us looking for a cartoon advertisement about their world-renown tabletop game Catan. One that introduced the basics to new audiences but did so in an equally compelling and entertaining way!
Long-story-short, we ended up giving the protagonists the ability to “jump inside” the game and experience its elements from a first-person perspective! That unusual take lent all other aspects of the video that magical, relatable, and dynamic feel that only animation can capture!
Plus, the Catanimals just look too cute, don’t you think?
This cool advertisement animation from the popular app and vehicle service Lyft follows an “animated short” style, and we just adore the attention to the details that were put into every frame.
The story is as charming as it is compelling, as it tells the viewers the heartfelt story of June, a lovely grandma that uses Lyft’s services on her way to get a new car and… Well, we won’t spoil the rest, but it’s worth a watch!
The overall design, animation, and the way it weaves its story are just impeccable across the board. And it incorporates the brand into the story in a way that stands out just by how non-invasive it is!
Animation advertising at its best.
The popular business communication platform Slack is no stranger to great animated ads — or great ads in general! But “Work, simplified” continues to be one of our all-time favorites!
It definitively stands out for its “simple complexity” and economy of story, leveraging visual communication to its fullest.
The use of a continuous take/camera panning combined with elaborate backgrounds and compositions work marvelously to convey their message. There’s neither voice-over nor on-screen text, and yet you can’t watch the video and not get what it’s saying!
Best of all? The piece isn’t even long! It only asks for less than a minute from the viewers’ time, and it doesn’t overstay its welcome — just an all-around good advertisement example of animation done right.
There are so many cool advertisement ideas in this piece from Summa Health that it can be difficult to focus on just a few to mention here. The creative imagery (of both visuals and the script), the dynamic perspective and camera work, the implementations of striking 3D-like 2D elements… the list goes on.
As you watch it, start by paying attention to three elements that make this an animation example worth watching: The on-point, easy-to-read character design; the scenery built with a minimalistic approach; and above all, how each scene ties to the next via well-thought-out, unique transitions…
Then – and beyond all those fantastic technical aspects – we want you also to take special notice of how this cartoon ad manages to convey a sense of positivity and optimism all the way through!
Definitively a worthy addition to the list.
To round out the list, let’s look at a bit of a different tyles of animated ad – both visually and technically – via this cool cartoon advertisement from the SyFy Channel.
The piece’s narrative is built around the story of how Rick Baker – a Hollywood legend in the visual effects and costumes arena – created his first monster mask.
It is a quick, funny, and personal story – which makes it instantly charming and relatable – and that alone could make it a worthwhile watch. However, we want you to pay special attention to the tempo of the piece.
This cartoon ad’s pace is kinetic, but the unique art style and streamlined visuals make sure the viewer is never left behind. Moreover, the minimalistic style, combined with a monochrome black & white style and traditional animation, all work together to create a more robust final product!
Animation is powerful, and few people nowadays would argue that. Moreover, animation advertising can resonate with any type of audience and deliver any type of message.
That’s the main reason why most businesses are adding cartoon ads to their overall marketing strategy. You just need to find the right approach for you!
But if you are looking for a few more specifics, here are some aspects that showcase the power of animated ads:
And that’s just to name a few!
So yeah, working with animation advertising itself will open a lot of doors to convey your message exactly the way you want to. Doubly so for those times when you need to incorporate visual aids – like charts or diagrams – or need to convey abstract concepts, made much easier to understand via animation.
An while you could write several books about all the elements that come into play on imagining awesome animation ideas and making great ads using animation, here are five we consider are vital:
And if you are looking for great 2D animated adverts like these, just get in touch!
By now, you have a pretty good idea about what makes for awesome cartoon advertisements and have seen how several recognized brands are leveraging the medium.
But in case you want a few more good advertisement examples to add to your mind folder and get inspired by, here are some we particularly like from our very own portfolio. Enjoy!
The first thing you should take away from this cool advertisement example is that using animation does not preclude live action. In fact, the two styles can be combined to great effect!
Here, we used such a combination while taking a more educational approach and minimalistic focus. The piece delivers just an overview of how the platform works without delving too much into the details – which works wonders to introduce new audiences to your brands and products.
This is another all-time favorite of ours and shares some philosophical and aesthetic principles with our video for Catan. Of particular notice are the rich textures and details that give depth and visual appeal to the video, which provides the whole piece with a more organic and natural feel. And that goes hand in hand with the company’s product and message – win-win.
Here’s a full-on hype video made entirely of motion graphics. Highly dynamic, this cartoon advertisement uses vibrant animations and well-crafted transitions to take the viewer in a quick-but-memorable journey.
This is one of the animation advertising examples we are most proud of. It leans more toward the explainer video feel and composition, but it never gets too technical or loses sight of the message. All in all, it is a lovely overview of the product but presented in a friendly and interesting way.
This cool advertisement example is one of the most recent projects we’ve worked on, but it already earned a spot on our list. We just enjoyed it too much!
The idea with this piece was to explain and present a complex tech solution but do so in a more laidback way that still kept with the product’s tone. So, we went with the secret agent angle!
The result was a fun, more casual, and entertaining animated ad that we think everyone can enjoy!
And remember, if you need a video like these for your own business, don’t be afraid to reach out for a quote. We’ll be glad to help you bring your ideas to life!
Nowadays, cartoon advertisement and animated ads are bigger than ever!
With interactions through social media occupying more of a central role in digital marketing, creating cartoon ads that grab audiences’ attention is essential to staying relevant. And if that piece is of the highest quality and is able to resonate with your viewers, the results will show it.
As we’ve seen in today’s animation examples, the variety of styles and abundance of approaches at your disposal makes the medium a powerful marketing tool. If you use it right, that is.
So, it’s time you take these cool advertisement examples and animation ideas for inspiration and begin working on your own!
If you can imagine it, you can bring it to life with cartoon advertisement.