Unsurprisingly, animated ads are one of our most beloved types of vids here at Yum Yum, and there are plenty of reasons why. They are fun, beautiful to look at, and – if done right – they can deliver a lot of relevant information in creative, engaging, and effective ways.
And the best part? Audiences feel the same way! Which is probably why we are so busy making them.
The thing is though, that there’s a lot that goes into making animation advertisements so popular. So today, we are taking a peek behind the curtains into a handful of animated advertisement examples, inspecting the elements that make them great and the companies behind them.
Let’s get to it, shall we?
Animation is powerful; nobody’s arguing that. Animation advertising can resonate with any type of audience and deliver any type of message. However, these videos’ versatility has nothing to do with magic and doesn’t happen by accident either.
Then, what is it about videos like these that make them so compelling?
Well, to start with, the medium itself provides an unparalleled amount of freedom when it comes to bringing ideas to life — allowing creativity to expand into avenues that other formats would make either cost-prohibitive or outright impossible to delve into.
Flying dragons? Child’s play. Set fire underwater? Sure! Time travel? Let’s just hit 88 miles per hour and we are there.
So yeah, working with animation itself will open a lot of doors to convey your message exactly the way you want to. Doubly so for those that call for visual aids – like charts or diagrams – or those revolving around abstract concepts, made much easier to understand via animation.
However, from a general standpoint, five essential aspects make well-made animated ads stand out:
Now that we know what to look for in these videos, it’s high time we went over the actual list:
Let’s see what makes them great!
Not to toot our own horn, but we are really proud of the work we did with this vid, and genuinely feel like it earns its spot on the list.
The folks at Rhombus provide an oracle that connects smart contracts to real-world data, accompanied by a slew of desirable, A-tier features for their clients. As you can imagine, it’s not a product that you can readily picture in your head the first time you hear about it.
However, the creative team here at Yum Yum is very experienced in portraying complex, IT-related solutions in clear and compelling ways.
Using meaningful visuals to accompany a tight script, we made sure to include all the necessary details for the message to get through while keeping things understandable for any viewer.
And we were able to do all that by sticking to our carefully developed, effective production guidelines:
So, if you have a project that you feel can benefit from these traits, just get in touch and let us help.
There are plenty of reasons to include this beautiful video for ESPM in the list.
Yes, you have the seamless combination of live-action stop motion with beautiful animations. See how it does a fantastic job of using every on-screen second to reinforce its goal.
However, we feel that LeCube’s most prominent achievement here is their skill to bring such an abstract concept as “creativity” to life in a short video, even before connecting it to the institution in question.
As for the company behind it, LeCube is an award-winning international animation studio based in Buenos Aires and Sao Paulo that works alongside leading-tier advertisement agencies around the world.
While others might shy away from keeping their message as simple as possible – especially in the tech industry – Microsoft depicts here how to do simplicity well.
At first glance, it might seem that there’s little too “remarkable” with this piece, but therein lies its brilliance.
The company uses solid symbology to support its script every step of the way, employing uniform graphics that illustrate their ideas without becoming a distraction. Oh, and about that script? Tight, well-paced, and straight to the point without overselling the narrative – Just. Right.
As for the company behind it, what else can be said about Microsoft’s marketing department? Their experience clearly comes through in this piece, creating a video that serves its purpose to the fullest without wasting any time or resources.
In animation advertisements, you don’t need long dialogues or grandstanding to make a lasting impression, which earns this vid by the company Demo Duck, its spot here.
Within just fifteen seconds, the company combines visual storytelling with beautiful 3D animation to convey a clear message that promotes Wheels for Wishes’ mission. Subtle branding, effective communication, and a strong conclusion that doubles as a clever call to action.
It’s a cleverly executed piece, as expected from an experienced company like Demo Duck, who has been creating explainers, educational, and video ads for years. Always raising the bar with quality content.
Another perfect example of combining different styles to get a unique and distinctive ad.
In this beautiful piece, you get introduced to Square Dashboard’s solution in an effective, yet subtle way. By combining 2D animation, stop motion, and live-action, Thinkmojo is able to capture the benefits behind the product they are promoting and bring them to life.
Short and sweet, this vid uses a lively color palette with a lot of contrast to make sure they make an impression on the viewer. An effective tactic that Thinkmojo, with a long experience in creating exciting and fresh ads, uses to its full potential.
With different styles, directions, types of messages, and executions, it might take a moment to figure out the shared commonality between these advertisement examples. But one common thread here is that all these vids have a skilled video company behind them!
Choosing the right company to bring your vision to life is a crucial aspect of the video-making process. As a rule of thumb, you want companies that:
And while we can’t speak to the other companies’ processes, we’d like to add that here at Yum Yum Videos we focus our efforts into understanding our client’s needs. Then we combine that with our wealth of creativity, experience, and a bit of flair to create pieces that look beautiful, feel fun, and are compelling.
Regardless of the brand or niche, the individual details that form the larger picture have to be on par with those expectations, and we have thankfully developed a process that allows us to account for both.
By listening to your feedback, we ensure the final product lives up and surpasses your expectations, keeping your marketing goals at the forefront at all stages. Letting our passion and love for what we do to take care of the rest.
A process that comes into play for every project we’ve worked on.
The results? Fantastic, customized videos that represent our customer’ brands’ uniqueness! Every. Single. Time.
Animated ads are bigger than ever.
With interactions through social media occupying more of a central role in digital marketing, creating videos that grab audiences’ attention is essential to stay relevant. And if that piece is of the highest quality and is able to resonate with your viewers, the results will show it.
With many animation styles and an abundance of approaches to take, animation advertisement can deliver on your marketing needs. If you use it right, that is.
The advertisement examples we saw today will undoubtedly give you a good idea about what to look for, as you begin planning the video your brand needs.