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Animated ads are one of our most beloved types of videos online, and there are plenty of reasons why! They are fun, beautiful to look at, and they can deliver a lot of relevant information in creative, engaging, and effective ways – IF you do them right, at least.
And the best part? Audiences can’t seem to get enough of them!
The thing is, though, that there’s a lot that goes into making animated ads that hit the right spot with viewers. So today, we are taking a peek behind the curtains into a handful of animation advertising examples to see what makes them effective and hopefully get a few animation ideas from these great ads.
Let’s get to it, shall we?
Simply put, animated ads are short commercial cartoon videos meant to promote a company’s products or services.
This type of advertisement is frequently displayed through television or digital channels, especially through social platforms like YouTube and Facebook. There, animated videos can be showcased as in-banner or in-stream ads. In the first case, the ad consists of a banner with an embedded video, whereas the latter term refers to an ad that’s played inside an organic video post.
While there’s plenty to discuss surrounding the topic of cartoon advertisement, let’s start by going over a list of some great cartoon ads and see which animation ideas you can get from them!
No, we didn’t choose the lovely title, and we aren’t just trying to pat our own back! 😉
It’s just that we are really proud of the work we did with this animation advertising piece and genuinely feel it earns a spot on this list! Here’s why:
Our friends at Catan GmbH approached us looking for a cartoon advertisement about their world-renown tabletop game Catan. One that introduced the basics to new audiences but did so in an equally compelling and entertaining way!
Long story short, we ended up giving the protagonists the ability to “jump inside” the game and experience its elements from a first-person perspective! That original animation idea lent all other aspects of the video that magical, relatable, and dynamic feel that only cartoon ads can capture!
Plus, the Catanimals just look too cute, don’t you think?
This cool advertisement animation from the popular app and vehicle service Lyft follows an “animated short” style, and we just adore the attention to the details that were put into every frame.
The animated commercial is as charming as it is compelling, as it tells the viewers the heartfelt story of June, a lovely grandma that uses Lyft’s services on her way to get a new car and… Well, we won’t spoil the rest, but it’s worth a watch!
The overall design, animation, and the way it weaves its story are just impeccable across the board. And it incorporates the brand into the story in a way that stands out just by how non-invasive it is!
Animation advertising at its best.
The popular business communication platform Slack is no stranger to great animated ads — or great ads in general! But “Work, simplified” continues to be one of our all-time favorites!
It’s one of those video ads examples that stand out for their “simple complexity” and economy of story, leveraging visual communication to its fullest.
The use of a continuous take/camera panning combined with elaborate backgrounds and compositions work marvelously to convey their message. There’s neither voice-over nor on-screen text, and yet you can’t watch the video and not get what it’s saying!
Best of all? The piece isn’t even long! It only asks for less than a minute of the viewers’ time, and it doesn’t overstay its welcome — just an all-around good advertisement example of animation done right.
This is one of our all-time favorite animated ads we’ve worked on and I hope it can give you some cool animation ideas for your pieces.
With this explainer video, we focused on leveraging the power of motion graphic videos, using energetic transitions and meaningful visuals to convey not only the information our client needed to be covered but to do so in an attention-grabbing that kept viewers engaged.
The complex yet easy-to-read graphics help compliment the point the narrator is carrying across, and the company’s message is delivered in a way that reinforces the key takeaways even during a cursory look. Moreover, the script was developed in much the same manner, using alliteration to make the peace even more memorable!
There are so many cool advertisement ideas in this piece from Summa Health that it can be difficult to focus on just a few to mention here. The creative imagery (of both visuals and the script), the dynamic perspective and camera work, the implementations of striking 3D-like 2D elements… the list goes on.
As you watch it, start by paying attention to three elements that make this an example of animation advertising worth watching: The on-point, easy-to-read character design; the scenery built with a minimalistic approach; and above all, how each scene ties to the next via well-thought-out, unique transitions…
Then – and beyond all those fantastic technical aspects – we want you also to take special notice of how this cartoon ad manages to convey a sense of positivity and optimism all the way through!
Definitely a worthy addition to our list of the best commercial cartoon ads.
Around Christmas, many companies decide to commemorate the season with animated ads. And in 2018, the Erste Group, an Austrian bank, did an excellent job at it.
They came up with this heartwarming story about a hedgehog with… ermm, obstacles to make friends.
What has that to do with a bank? Well, this is a brand video. It’s the kind of advertisement that focuses on conveying brand values rather than sales pitches.
It’s worth noting that this sweet story will have been virtually impossible to tell without using animation advertising since it’s set in a fictional world where animals take school buses and celebrate Christmas –hardly realistic, right?
As you are about to learn, that’s one of the key advantages of cartoon ads: in terms of storytelling, your imagination is the only limit.
It’s unusual to find animated video ads examples related to the car industry, so we could say Volkswagen made a bold move going with this fun animated video. In retrospect, though, they couldn’t have made a better choice.
Taking a different perspective from most car commercials, they gave life and personality to a green beetle and told the story from its point of view. This way, viewers can easily immerse themselves in the story and understand how the Volkswagen service benefits their cars.
It was also a great way of explaining each step of their service’s process in an enticing manner while highlighting the quality and luxury of their service.
Years ago, Nike redesigned some of its most iconic sneaker models and announced this big step – pun definitively intended – with an animated commercial video. They created this aesthetically pleasing piece that goes hand in hand with the brand’s urban style.
The best part of this animation advertising example is how well it honors previous sneaker designs. Pay attention every time a new model comes into the frame – do you notice how the visuals and music change depending on the style of the featured sneaker? Cool, isn’t it?
This video ad example caught our attention with its beautiful visuals, but there’s more to it than just a pretty aesthetic. It’s an ode to entrepreneurs – the niche MailChimp specializes in.
What’s interesting about this animation idea is that the script focuses more on viewers than on the brand itself. Far from giving a sales pitch or even mentioning what their service is about, MailChimp puts on its customers’ shoes and sends an inspirational message to them. With these types of cartoon ads, an audience can become closer to a company and its values, hopefully bringing about customer trust and loyalty.
Now, let’s look at one of the most original video ads examples – both visually and technically – via this cool cartoon advertisement from the SyFy Channel.
The piece’s narrative is built around the story of how Rick Baker – a Hollywood legend in the visual effects and costumes arena – created his first monster mask.
It is a quick, funny, and personal story – which makes it instantly charming and relatable – and that alone could make it a worthwhile watch. However, we want you to pay special attention to the tempo of the piece.
This cartoon ad’s pace is kinetic, but the unique art style and streamlined visuals make sure the viewer is never left behind. Moreover, the minimalistic style, combined with a monochrome black & white style and traditional animation, all work together to create a more robust final product!
Most people would think there’s not much room for creativity when it comes to a PSA, especially one about using the toilet’s “half flush” to save water. But here’s where animated ads prove them wrong!
This piece from Sydney Water is just delightful to watch. From the catchy poem about the importance of water to the stunning animation style, everything about this video catches the viewer’s eye and makes it an effective commercial.
Commercials have to be as short as possible to be effective, we all know that. But how can you make something entertaining and detailed that your audience will love in just 23 seconds? Well, just take a look at how Semrush has succeeded!
Cartoon ads like this one are character-based, meaning that they feature an animated character as the hero or the protagonist of the story. In this case, with a product called “Keyword Magic,” it’s a no-brainer that this character had to be a wizard.
The best part of this piece is that it not only showcases how the app itself works but also makes it look like the wizard is controlling it! This goes to show how cartoons can make demonstrating the inner workings of an app or website a lot more fun.
Sometimes, the best animated ads are also the simplest. Granted, this one might be a bit longer than the others on this list, but I wanted to include it for several reasons.
It’s very straightforward in explaining how Headspace works, and also makes it clear from the start what value it offers to customers. Moreover, this animated commercial ends with an effective call to action to encourage viewers to download the app.
This piece from American Express is full of animation ideas to inspire your own commercial. As with any other ad, it explains the product’s benefits, but it does so by leveraging creative storytelling.
On top of that, it combines visually-appealing illustrations with a vintage-looking color palette and uplifting music. The result is a mesmerizing video that’s just delightful to watch!
To round off this list of wonderful animated commercials, we have this action-packed piece from Swiggy. In just 30 seconds, the company manages to present its service as the hero that comes in to save the day (quite literally!) while conveying its main strengths.
Moreover, the eye-catching text serves to reinforce said advantages in the viewer’s mind, while the clear and strong CTA lets them know where they can find the app. Quite a full package, don’t you think?
Animation is powerful, and few people nowadays would argue that. Moreover, animation advertising can resonate with any type of audience and deliver any kind of message.
That’s the main reason why most businesses are adding commercial cartoon ads to their overall marketing strategy. You just need to find the right approach for you!
But if you are looking for a few more specifics, here are some aspects that showcase the power of cartoon advertisements:
And that’s just to name a few!
So yeah, working with animation advertising itself will open a lot of doors to convey your message exactly the way you want to. Doubly so for those times when you need to incorporate visual aids – like charts or diagrams – or need to convey abstract concepts, made much easier to understand via animation.
While you could write several books about all the elements that come into play in imagining awesome animation ideas and making great ads using animation, here are five we consider vital:
Quality: Whether consciously or unconsciously, people online judge the reliability of your products or services by the quality of your content. Making sure that your video makes the right impression through highly polished animation is crucial.
Targeting: Generic ads are quickly forgotten. Effective pieces are built with a clear target audience in mind. That way, you can tailor its elements to resonate with the specific crowd it’s trying to appeal to.
Branding: Effective cartoon advertisements use intelligent branding techniques – like color selection and logo placement – to reinforce their message and subtly but effectively promote the company‘s image (take a look at these corporate videos to understand branding in videos!).
Rhythm: Animated ads that work usually have flawless pacing, a rhythm that times the action and story just the right way to keep audiences entertained and engaged throughout.
Message: Even if all other elements are on point, ads that lack a clear message, or fail to convey it thoroughly, usually fall flat from their intended purpose.
And if you are looking for great 2D animated adverts like these, just get in touch!
By now, you have a pretty good idea about what makes for awesome cartoon ads and have seen how several recognized brands are leveraging the medium.
But in case you want a few more good advertisement examples from our company to add to your mind folder and inspire your animation ideas, here are some we particularly like from our very own portfolio. Enjoy!
This is one of the animation advertising examples we are most proud of. It leans more toward the explainer video feel and composition, but it never gets too technical or loses sight of the message. All in all, it is a lovely overview of the product but presented in a friendly and interesting way.
This cool advertisement example is one of the most recent animated ads we’ve worked on, but it already earned a spot on our list. We just enjoyed working on it too much!
It’s worth noticing the fluid frame transitions, which give a dynamic air to the piece – perfect for the unique nature of a service like Chargebee’s.
The rich textures and details give depth and visual appeal to the video, providing the whole piece with an organic and natural feel that goes hand in hand with the company’s product and message – a total win-win.
The idea of this piece was to explain and present a complex tech solution in a more easy-to-follow way that still kept with the product’s intent. So, we went with the motion graphics route.
The result was a visually distinctive, simple-to-understand animated ad that we think everyone can understand and enjoy!
Here’s another motion graphics video we love! After an enticing introduction, this example speaks to viewers directly and conveys how they can benefit by having The Spur Group by their side.
The whole style of this animation advertising piece expresses seriousness and professionalism – aspects that most B2B clients look for in a company, don’t you agree?
And remember, if you need a piece similar to these video ads examples, don’t be afraid to reach out for a quote. We’ll be glad to help you bring your ideas to life!
Nowadays, commercial cartoon advertisements and animated ads are bigger than ever!
With interactions through social media occupying more of a central role in digital marketing, creating cartoon ads that grab audiences’ attention is essential to staying relevant. And if that piece is of the highest quality and is able to resonate with your viewers, the results will show it. Working with a high-quality company that provides animated video services is always a good option for this.
As we’ve seen in today’s animation examples, the variety of styles and abundance of approaches at your disposal makes the medium a powerful marketing tool. If you use it right, that is.
So, it’s time you take these cool advertisement examples and animation ideas for inspiration and begin working on your own! As you saw, animated ads can go anywhere from product videos to brand videos and anything in between.
If you can imagine it, you can bring it to life with cartoon advertisements.
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