Video content can become your key ally in your marketing strategy: it’s not only engaging but also entertaining, fun and cool. Animated characters, in particular, are a great resource to foster the bond with your target audience even more, while they help you meet your marketing goals and optimize your ROI. In today’s blog post we’re going to explore the importance of animated characters in video marketing and learn how cartoon animation videos can help you stand out from the competition. Ready to start?
The video marketing world offers you a bunch of possibilities to get to your audience with the right type of content, depending on the marketing goals you have set and the stage of the buyer’s journey your prospect is in. Just to give you some examples, you can resort to testimonial videos, how-to videos, podcasts, webinars, about us videos, and animated explainer videos, among many others.
Talking about animated explainer videos, they can be used to deliver your business idea in a fast, catchy and attractive way. Not by chance, cartoon animation videos are considered one of the most popular styles by marketers, among the different types of explainer videos. And this is because they have a great ability to give your brand a good dose of emotion and personality, in just a couple of seconds, and help you stand out from the competition. In cartoon animation, the storytelling technique is a must, as it’s your big resource to tell the story of the main character (which, ultimately, represents your buyer persona) who is trying to solve their problem with the help of your product. In this case, the characters are the true essence of your story!
Now you know that animated characters are the true essence behind your cartoon video. But why is it one of the most popular styles among explainer videos? Let me put it straight: animated cartoons give you the chance to “humanize” your brand, in such a way like no other type of video can do. And this is not by chance! There are some strong arguments behind that. Let me share with you some of them:
We can hear you asking yourself: “why are animated characters so effective? what’s the special thing about them? How can they make a big difference in terms of maximizing the engaging power of explainer videos?” Here we have compiled some arguments that will bring you the right answers:
Animated characters have the ability to generate strong empathy from the viewer towards the story that is on screen: the viewer ends up having the same feeling the character is experiencing (whether it is happiness, sorrow, anxiety, fear, or any other, depending on the content of the video). Empathy can become your key ally to involve people in the story and create some kind of smooth curiosity (while you encourage them to wait for more). So, animated characters are a must to generate empathy with your target audience, and with this achieved, the viewer will then be eager to know how the character solves their problem. This type of identification is one of the best things you could aspire to have, in order to meet your marketing goals!
Tip: this article about emotions and video marketing can help you understand a little bit more about the scientific arguments behind this reaction people might have.
When people see that the characters look similar to them in terms of characteristics and attitudes, they will feel much closer to them: that’s why we say that animated characters cause a strong connection with your audience. And guess what? This helps you make your video much more appealing, engaging and impressive! Additionally, you will be generating trust towards your brand as they will perceive that you have a true interest in making their lives easier with the help of your product (you have a clear understanding of their needs and are willing to provide them with an effective solution).
By using humor in your animated video, you can boost engagement even further! Animated characters can help you achieve this quite easily. And with this, your video will become even more entertaining and memorable. You can resort to different alternatives: unimaginable scenarios, ridiculous metaphors, wacky circumstances, and more. And this way you will be killing two birds with one stone: delivering your business idea in an attractive and cool way, while you also make your viewers have fun. Isn’t it just great? The good thing about this resource is that you don’t need to be necessarily realistic: you can get creative and surprise your audience with any kind of resource! In other words, you don’t find the limitations you may have in a standard recorded video, for instance. Just let your imagination flow!
So far, we have seen that cartoon animated characters can bring emotion and personality to your video, while you deliver your business idea in a fast, funny and memorable way. The benefits of this style are undeniable. But despite this, maybe you still have doubts about whether it’s the right choice for your specific case. That’s why we have made some kind of a quick checklist that will help you understand if you should go with this style. Here we go:
If the answers to these questions are “yes”, then consider making a cartoon animation video. Remember that this style is perfect to deliver your messages pretty fast, connect with your audience on a personal level, and entertain them by making use of any creative resource that adds a “fun touch” (without taking the risk of using humor in another type of video, in which a “fun touch” could be “out of place”).
Make sure you follow these tips to maximize the effectiveness of your cartoon video:
At Yum Yum Videos, we have developed many different cartoon animation explainer videos for different clients. And we have a special way of doing it: keeping an eye on the details and working synergically with the whole team to get the best results for you. Just as a reference, take a minute to watch our best 10 character explainer videos to see for yourself how we work. Of course, feel free to get in touch with us if you need some help with developing your brand new explainer video!
Undoubtedly, cartoon explainer videos are one of the most popular animated marketing videos you can find in the market. Their benefits are evident, no matter if you have a B2C or a B2B business. Also, they are a very versatile style that can be mixed with other types of explainer videos to maximize their benefits. But of course, to get the most out of cartoon animation, you have to bear in mind some key recommendations that we have just shared with you 🙂
See you in our next blog post!
Meanwhile, learn a little bit more about the fascinating process of video production, by downloading this free infographic on how to create an explainer video, step by step.