Everybody loves infographics. They are excellent visual tools that can deliver information in a concise, streamlined graphic. When paired with great aesthetic value, Infographics let you showcase data in an eficient way.
But infographics alone tend to fall short when you need to convey a lot of information, when your data is too complex or dull, or when you are appealing to an audience that isn’t inclined to read.
In those instances, you need something even more efficient and compelling to spice things up and engage a larger audience: infographic videos.
So today, we’ll show you everything you need to know about them, to help you get the most out of these versatile marketing and communication tools.
Let’s get to it, shall we?
To fully comprehend the power of infographics, we first have to understand the importance of visual learning.
It’s proven that 65 % of people can process and remember visual information better than text. As a result, both static and animated infographics can reach a bigger audience more effectively.
Visual cues help the audience understand the comparison and relation between certain elements and the extent of statistical findings, among other things. It also helps the audience digest the information faster, a critical aspect in this era of short attention spans.
We also can’t neglect that great infographics can boil down complex concepts and make them accessible to the general public.
So, summing up, infographics are an incredibly potent tool when it comes to educating or informing your audience. Moreover, they can be even more powerful if you add animation into the mix.
An infographic video is an animated audiovisual piece that presents information – usually hard data – in a visually engaging way.
You are probably thinking it’s just a regular infographic with added sound and movement. Well, while not entirely wrong, it’s an oversimplified vision of the tool you need to keep in check, as it might lead to a sub-par piece!
Video is one of the best mediums to educate and inform an audience. It can comprise complex information in digestible and understandable pieces while keeping viewers super entertained. Many would rather learn through video content than through any other format.
Now, it’s not hard to do the math: both infographics and animated videos are highly educational tools, so imagine how impactful they can be when put together! Actually, don’t imagine it: we are about to go through the main benefits of animated infographics so you can get the full picture of their utility.
Rather, why not! Short infographic videos provide a host of benefits that fit perfectly in the marketing, educational, and content creation arenas. Let’s check them out:
Having read so many awesome things about animated infographic videos, we don’t blame you if you are dying to create one right away. However, this isn’t a process you can go through blindly if you expect good results.
So, let’s explore how to make an infographic video that can actually make an impact.
First, you need to tackle the “info” part of infographic videos.
Ensure you have all the data and breakdowns you need to convey at hand. More importantly, make sure you really understand it, whether it involves hard data or a general overview of a concept.
Pro Tip: If you have collected the information from external sources, verify it comes from trustworthy websites. In the best-case scenario, their domain authority should surpass 60.
You are going to extract the key points of the information you have at hand and analyze the conclusion you want viewers to draw from your short infographic video.
This step is crucial, as that message should unify your piece. Yes – every decision on your video’s script, aesthetic, and sound design should revolve around that message.
Time to develop the script! Here, you want to convey the information in a simple way, trying to avoid using complex terms or jargon unless necessary.
Another best practice on how to make an infographic video script is to show, not tell. Infographics are visual tools, so let the illustrations do most of the talking.
Pro Tip: To show without telling, it’s critical to choose the best feature to put forward your information. Will your findings be easier to visualize through a heat map, a bar, bubble, pie chart, or an entirely different visual dialogue? The choice you make will help simplify your information greatly.
There are many animated infographic makers online that allow you to create pretty good videos to inform your audience. Thing is, most of these tools offer pre-made templates, which have both pros and cons.
The good part is that templates let you create videos fast and without spending much money. On the downside, though, you probably have unique marketing or promotional goals that can’t be tackled with a generic template. Ideally, a custom video will meet your needs best and be tailored to your brand and target audience.
Investing in a custom video requires more resources, but the results are usually worth it.
It’s essential viewers can immediately recognize the video as your brand’s. The best way to go about this is to add your logo and color palette to the video. That said, try not to get carried away, doubly so when it comes to your logo. Otherwise, your infographic video may sound salesy.
Pro Tip: How to make an infographic video that screams [your brand’s name] but isn’t excessively branded?
Limit your logo’s display to two times in the entire video (they could be three if your video lasts over a minute). Let your logo make a grand entrance and use it in the final frame, but then include it only a couple more times as small, subtle elements on the screen.
You’ve learned the essentials of infographic videos, but there’s a lot more to learn about them! We want you to finish reading this blog post feeling confident in your knowledge about the subject, so we’ll cover some questions that may be on your mind. Let’s take a look!
Here are some of the most popular types of infographics:
Easy: a streamlined design.
A well-crafted infographic should boast an uncluttered design that allows viewers to skim read. Ideally, it should take the audience between eight and fifteen seconds to understand the core message of the piece.
Oh! Great infographics also rely mainly on illustrations, so don’t go overboard with the written bits!
Traditional and animated infographics are mostly found in the following places:
If you have created a series of infographics in PowerPoint slides, you can turn them into a short infographic video by saving your work in an audiovisual format. To do so, you need to follow these steps:
It’s worth noting that you won’t be able to make a top-quality video with this tool, though. Although PowerPoint has improved its animation effects, fonts, and templates over the years, its features still aren’t at the same level as other animated infographic makers’.
Short infographic videos can transform the most complex and technical information into an eye-catching and digestible piece. As a result, viewers only need a moment to absorb your data and, hopefully, share it with others.
They won’t become experts on the subject, of course, but they would have grasped the most critical points of your message.
Best part? Since video is such a powerful medium, there are high chances viewers will remember your brand’s information for longer.
Now you know how to make infographic videos and the fantastic results they can bring about, you have no excuses not to tap into their tremendous potential. Good luck!