Maybe you’ve heard about the motion graphics technique but you’re not sure about what this explainer video style is about, or how it can enhance your video marketing strategy. To start, it’s one of the best styles to pass out abstract or complex ideas and do it in an engaging and catchy way. But there’s much more than that. And in today’s article we’re going to tell you the whole story about this style: features, benefits, uses and everything you need to know to get the most out of it. When you finish, you will definitely understand why it’s such a useful resource to include in your marketing video. Ready to start?
You already know that video content has a huge power to enhance your marketing strategy. If we talk about animated marketing videos in particular, they are one of the best tools you can resort to if you want to deliver your business idea in a fast, simple and persuasive way. You may also know that there are different explainer video styles. And, among the wide variety, motion graphics stand out as one of the most popular styles used by marketers.
Psst! Don’t you know what the different explainer video styles are? (at least, the most trendy). Here’s a useful (and brief) tutorial:
Let‘s get back on track: from many years ago, graphic design has been the chosen technique to explain ideas and concepts visually. As you can imagine, it‘s also used nowadays, but with an important “extra”: it receives the support and enhancements of the most modern techniques, such as video animation. That’s the moment when motion graphics come onto the scene 🙂
You might be asking yourself: “but what is this style about?”. And here’s the answer: motion graphics is about graphic design in motion. Basically, they are meant to deliver complex ideas in a simple and direct way. Here you have a clear example to understand what we mean:
So you know that motion graphics is the style you need if you want to pass out complex or abstract ideas. But there are some specific features and characteristics that make it stand out from the rest of the explainer video styles. Let me sum them up so that you can understand the importance of using motion graphics in your marketing video.
I’m sure you’re starting to love this style… 🙂
Now that you know some of the most remarkable features of motion graphics, let’s dive into 3 key benefits this style offers.
You’re probably aware that marketers are making use of visuals to communicate their messages and ideas, and make it in an appealing and more understandable way. This is not a coincidence: it’s just that we’re all visual learners. This means that it’s much more easy for all of us to understand, assimilate and remember in the future, content that is supported by graphics, designs, diagrams, charts or any other visual element (keep in mind that visual content is very engaging, attractive and also memorable). With this in mind, imagine the power video content can have, and even more so if it has the “extra” of graphics in motion! Motion graphics fits perfectly with this visual logic and helps you get to your audience with a compelling message.
You also have to know that motion graphics is not only about designs, but it’s more than that: it’s about designs in motion. Animation, in other words. Motion graphics make use of animation techniques to make designs really come alive. So, one of the best advantages of this style is that it gives you the chance to pass out any type of idea by making use of graphic elements in movement. This is highly important for you, as it will help your audience understand what your product is about, in just a couple of seconds.
Motion graphics is also characterized for its versatility: it can be mixed with other explainer video styles to get the most out of the two worlds. This is because motion graphics can lack that human or personal touch that is so critical in other styles. But this is not a problem at all! Just mix your motion graphics video with other techniques, and voilà! Including some cute characters can be a great move to give your video that warm touch you need, or you can mix it with other styles too. But we’ll talk about this later…
Now I’m sure you know what motion graphics is about and have a better idea of how it can enhance your video marketing strategy. But it’s also possible that you still have some doubts about in which specific cases you should go for this animated marketing video style. And we’ll help you out with that 🙂
If your company or the product you sell has a more “professional” profile and you want to reinforce that image through video marketing, then choose a motion graphics video.
Motion graphics is considered the most “formal” of explainer video style. So it’s perfect if you want to provide your video with a more sophisticated and serious style (that you won’t find in other types of marketing videos).
Motion graphics is the best choice if you need to pass out numbers, stats and specific facts that could be harder to assimilate if you didn’t use animated designs and graphics.
If an image is worth a thousand words, just imagine how powerful pictures in motion can be! Motion graphics have a huge synthesis power and combine attractive visuals to convey any kind of concept, in an educational, catchy and engaging way.
Then motion graphics if the answer you need. This style is perfect for companies related to the financial industry, software and IT solutions, just to give you some examples. Due to its essence, this style is great to deliver your message in a very straightforward way, without losing engagement.
It’s not that your marketing video has to be “100% motion graphics”. Not necessarily! Remember that we said that this style is super flexible and versatile. This means you can mix motion graphics with other techniques to get the most out of the two techniques. Let me show you some examples.
You’ve probably heard that live action has some limitations, and that’s true. But if you mix it with motion graphics, the limitations are just in your mind! By mixing both styles you can deliver ideas or concepts that could be impossible to communicate if you used live action only. Check out this clear example of a video we developed for Stocks In Value:
Motion graphics is great for synthesizing ideas, but it may also lack that special human touch that many brands need. Adding some cute and funny characters can be a good option to make your marketing video more appealing, engaging…and warmer 🙂 Here you have an example:
Most whiteboard videos are made digitally. So it’s a fact that behind every high quality whiteboard animation there is a Motion Graphics specialist working there, to make all the camera movements, graphics, hand animations and other elements look just stunning. So, even when you don’t realize, every high quality whiteboard video has motion graphics applied to it. This is a good example of how they can be mixed:
At Yum Yum we have developed many different explainer videos for different companies of any industry and niche. If you need help with your next marketing video, get in touch with us and we’ll be glad to guide you throughout the whole process!
After reading this article, I’m sure you know how important motion graphics can be to enhance your marketing video. It’s just the perfect technique to get to your audience with a simple but compelling message by making use of the power of visuals. Moreover, you have learned the huge benefits and powerful features this style offers both for B2C and B2B companies and how you can use it to communicate any kind of concept, no matter how complicated or abstract it is. Also we’ve shown you how you can merge it with other explainer video styles to get the most out of the two worlds and, consequently, optimize your marketing results. Now it’s your turn! Are you planning to develop a motion graphics video? Have you already tried one of these? Share your case with our community!
Hope this information has been useful, and keep on surfing our blog for the latest trends, news and tips on video marketing.