As we leave a decade behind and take our first steps in the brand new 2020, there’s something indisputable – the digital landscape has experienced some big changes over the last ten years.
Nowadays, people use the internet to search for information, shop, work, learn new things, have fun, and interact with others – Which is why video has become such a necessary and powerful tool for brands! You can educate, entertain, and promote new products in compelling ways.
And among all the different styles, explainer videos stand out for being one of the most effective out there. They can engage audiences, bring awareness to your brand, and boost conversions; all with a single piece.
The thing is that as effective as they are, not everybody seems to understand why they are so. To remedy that, we’ve put together all the information you’ll need in that regard, to provide a little context and help you map out your 2020 strategy.
In 2019, on average, people spent 84 minutes per day consuming video content, a number that’s predicted to reach 100 minutes by 2021. As expected, brands noticed this growing trend, and have started to include more and more video content in their marketing strategies.
Explainers, in particular, seem to be a business owner’s dream in terms of performance, and an extremely popular choice when it comes to video marketing. They help brands describe what they do or offer – how they can solve their customers’ problems – and showcase their products in a simple, understandable, and fun way.
What’s more, audiences seem to love ‘em! In fact, studies say that 79% of people would rather watch an explainer video to learn about a product or find a solution than read a text about it.
Quite impressive, huh?
In terms of delivering results, explainers also seem to stand out. According to Forbes, when compared to other video styles, they generate more ROI and provide as much as an 80% boost in conversion rates.
Lastly, you can’t leave out the fact that Google loves (and prioritizes!) websites with video content. Just the fact of embedding a piece on your landing page can help you improve your organic rankings on Google.
Ok, you saw the numbers and they are solid – when it comes to video marketing, few things can stand toe-to-toe with an effective explainer video.
But why, exactly?
As the name indicates, these are short, usually animated videos that businesses use to illustrate complex ideas, products, or services in a simple and engaging way. Well-executed, explainers describe a company’s solution to a specific pain point, in a way that resonates with its target audience.
But, as you can imagine, “well-executed” is the operative word there. So, let’s go into a bit more detail of what that means.
Theory’s all well and good, but I myself am a visual learner! So, let’s see how all those elements we’ve discussed so far play from one another through explainers that do it right!
Here’s a perfect example of the quintessential explainer video. It’s clear, entertaining, and shines a light on a common but quite unknown problem its target audience will be invested in.
GreenGeeks provides high-quality, affordable, and eco-friendly web hosting services. Tech solutions tend to be a challenge to explain effectively, especially when you want to emphasize its positive, non-polluting impact on our environment. It’s rarely an easy task.
We pulled it off in this piece through the power of visual narrative. By focusing on a simple story, we managed to convey how GreenGeeks provides its special and innovative solution in an informative and super relatable way.
The empathetic narrator and beautiful animations that complement the piece are just the cherry on top.
Motion graphics is a type of explainer video used to tackle abstract or not-so-fun ideas in a direct and appealing way. By combining infographic elements like text, icons, and charts with animation, they present the data in a digestible manner.
So, as every motion graphics video should be, this Hawksearch project is both dynamic and educational. In addition to the smooth transitions, it also has an upbeat tune that perfectly complements the energetic vibe and keeps the audience’s attention. Cool, right?
Unroll.Me’s goal is to help their customers to declutter their email inboxes, quickly and easily.
To showcase that function, they developed this live-action explainer video that features six different people using the app, and having fun while doing it!
It’s simple, relatable, and has a sassy copy. Well done!
JotForm is an easy-to-use online form builder for every business, no matter the size or location. To demonstrate how helpful their service is, they went the route of animated explainer videos.
With a cute animated cat as the protagonist and a laid back narrator, this piece shows a number of common scenarios where JotForm can help make things easier, faster, and more secure.
It’s direct and gets to the point, something audiences are bound to appreciate!
Stitch Fix is a personal styling service tailored to their customers’ tastes, budget, and lifestyle.
In only 30 seconds, this live-action explainer introduces precisely that – what they do and how they do it – in a highly relatable way! Another simple yet super effective explainer you can draw from to improve yours.
“Always evolving” is probably the best label to describe the digital world. When you think you finally have the hang of things, you realize that trends changed once more. Making things both fun and challenging to marketers and business owners alike!
Explainer videos give you a tool to make the perfect sales pitch without being too salesy. They help you quickly introduce your brand, what you do, and how you can solve your customer’s problems in a relatable way.
But maybe more importantly, they also give companies the chance of being innovative and create fresh content to represent them online. Setting their message apart from the competition.
So, in case you are a newcomer to the whole “explainer video” thing, we really hope you’ve found this post useful. And if you want a cool idea for your company’s vid but aren’t sure how to bring it to life through explainers, don’t hesitate to contact us! We are always thrilled to help other companies make the most out of their piece!