20 Best Motion Graphics Video Examples to Inspire You


16 August, 2022  


motion graphics video example

I know it’s not easy to come up with new video content ideas all the time. Trust me; I’ve been there myself many times. Over the years, I’ve found that the best way to deal with a creative block is to watch motion graphics video examples to get some inspiration.

A fresh perspective can help set things in motion (get it? 😜), so I’ve gathered 20 of my favorite motion graphics videos to get those creative juices flowing. 

Let’s check them out!

 

Benefits of Motion Graphics Animation

Any skilled motion graphics studio can tell you that this video style brings many benefits to the table. Here are some of my favorite ones:

  • Boosts engagement rates: Motion graphics visuals can make any topic easy to understand while providing an entertaining experience for the viewer. This can encourage them to stay and watch your piece until the end.
  • Cost-effective: This video style tends to be more visually interesting and better at catching viewers’ attention than other advertisement styles. This, together with the high ROI, makes it one of the most cost-effective options available out there.
  • Highly-shareable: Social platforms favor video content, place it in front of its users, and encourage them to share it with their friends. This can help increase your reach exponentially.
  • Improves SEO: Just like with any other kind of video, embedding one on your website can help increase the average time on page metric. The more time visitors spend browsing, the more your SEO performance improves, and the higher you’ll rank in related search results.

 

20 Best Motion Graphics Video Examples to Inspire You

As I promised, here are some of the best motion graphics videos. Each one of them brings something different to the table, so I hope you can find at least one to inspire your own creations!

 

1. Accelerant — Motion Graphics Video Example

At Yum Yum Videos, we made this fantastic motion graphics explainer video for our friends at Accelerant, a cutting-edge, responsive insurance program carrier.

This is one of my favorite pieces because it shows how the style can help you create a well-defined aesthetic to impress your audience. By complementing this with a detail-oriented script, you can effectively convey your message in a relatable way that sets you apart from the competition.

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2. Cisco Secure Client

The outburst of colors and animated shapes and pictures accompanying the narration in this video have one single goal: catching the viewer’s attention from the very first frame while making a lasting impression. I’d say it’s a total success, don’t you think?

 

3. Welcome to the Age of No-Code

This is undoubtedly one of the best motion graphics video examples I’ve come across. As you can see, it does an excellent job at bringing the future of software development to life through a visually explosive sequence of graphics.

 

4. Removing the Limits

I love the style of this video because it shows how you don’t necessarily need complex or overly colorful graphics to create something unique. Sometimes, your brand’s colors are enough to add visual interest and stand out from the competition.

 

5. Reddit’s New Mobile App

Out of the many motion graphics video examples for product launches I’ve encountered, this one by Reddit caught my eye. Almost without realizing it, I stayed and learned about this app and its exciting features. The colorful animation is just so entertaining to watch!

 

6. STUXNET

This example shows how to effectively tackle a complex topic such as “how computer viruses work” almost effortlessly. Even more impressive is that this piece is over a decade old! However, the editorial-style graphics and visual data representations give it a modern look and feel that keeps our eyes glued to the screen.

 

7. Guide Your Family’s Tech Journey

We’ve seen many motion graphics video examples aimed at more mature audiences, but this style also works great for family-friendly content! Here, you can see how the cute animated shapes guide the viewer through different tools and resources to help families navigate through their tech journey.

 

8. Referral Marketing Software

Here, we have an example of how motion graphics can be combined with other styles, such as screencast, to explain how a product or service works. This strategy can help you show your audience what you offer and how it can help them in a way that’s easy to understand.

 

9. Internal Communications Strategy

Motion graphics can be extremely flexible when it comes to their distribution. Just take this piece as an example. You can watch it on YouTube, of course, but it could be easily shared via email or on social media. It could even be featured on a company’s website or help kick off a public speaking event. The possibilities are almost endless!

 

10. UEFA Nations League Explained

Here’s another excellent motion graphics example that showcases their educational power. With this piece, even the least sporty person in the world (ahem, 🙋‍♀️) can easily understand how the UEFA Nations League works. This video style can be a great addition to your arsenal if you’re in a niche that most people find difficult to understand.

 

11. #DestinationZero Final Winners

If you’ve launched a contest or a program, and you need to announce the winners or beneficiaries, I highly suggest you do it with a video! Like in this motion graphics video example, you can start with a quick recap of the contest or program and then move on to the announcement. You can even include live-action footage to make it more interesting.

 

12. The Bélo

This is, without a doubt, one of the best motion graphics video examples I’ve ever seen. Airbnb has done a wonderful job of communicating the brand’s values and mission in an inspiring way. With motion graphics, the meaning behind a logo becomes a touching story that connects with the viewer from the very first second. 

 

13. Connecting Behavioral and Physical Care

Businesses in the healthcare industry can also benefit from leveraging this video style. Topics in this niche tend to be delicate and challenging to tackle. As you can see from this short example, motion graphics video content can help you communicate any kind of information clearly and tactfully.

 

14. How PayPal Works

In terms of design, PayPal is known for its minimalist and clean aesthetic. Motion graphics is so versatile that it can be easily adapted to fit any style. In this motion graphics video example, the company has kept the shapes and animation incredibly minimalistic by relying on outlines and simple transitions. Yet, it still does a great job of catching the viewer’s attention.

 

15. Chemistry and Energy-Efficient Buildings

If you need to convey dense information packed with statistics, there’s no better way to do it than with a video. This is one of the best motion graphics video examples because it’s highly informational yet still easy to follow and understand, no matter the kind of audience.

 

16. The Boy Who Asks Questions

Video content is worth a thousand words, and this motion graphics video example is proof of that. If your message is strong enough, sometimes you don’t even need a voiceover to convey your message and tap into your viewer’s emotions. Charles Schwab has built an entire motion graphics story around their slogan to build a deeper relationship with their audience.

 

17. Welcome To Denim Social

This is a cool motion graphics video example of how, in just 30 seconds, you can give your customers an overview of what your product or service is all about. This video style can help you enumerate the benefits your offer brings to the table in a way that’s engaging and easy for your audience to visualize.

 

18. Better Light, Better World

When you want to show how new technologies work, this video style can give you a hand. By pairing engaging visuals with a clear script, you can reinforce your message and ensure it reaches your target audience. Moreover, you can create a unique style that makes you memorable and helps you stand out.

 

19. Brain Power

Delivering sensitive information, such as how to deal with mental health problems, can be tricky. But this motion graphics video example shows us the power of stunning visuals to convey information. Moreover, the visual representation and explanation of this program’s benefits present the company as a unique solution, enticing the viewer to find out more about it.

 

20. When You Say You’re a Swimmer — Motion Graphics Video Example

Even the simplest ideas can create the biggest impact. The motion graphics elements in this piece are fairly basic — just simple shapes over a simple background. But their combination with sound effects and voiceover make for an unforgettable experience that will grab your attention and won’t let go.

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Wrapping Up

Looking for inspiration for your next videos is not easy sometimes. You might be out of ideas, busy, or simply have a creative block. Whatever the issue, I’ve given you 20 motion graphics video examples and a brief explanation of what makes each of them unique. 

If you don’t know where to start, a bit of advice I can give you is this: decide what you like about each piece and which elements might work for your business. Then, I assure you that brainstorming will become easier. Hopefully, this post has opened your eyes to all the possible uses motion graphics can have and will help inspire your next project!


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