Category: Analytics

Business Woman
The Complete Guide on Marketing ROI: How to Define, Measure, and Improve Your Strategy’s Returns
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It’s a fact that companies spend a lot of time and money tailoring their marketing strategies, and it’s equally true that some of them don’t gauge the profitability of...

Successful Strategy Successful Strategy
How to Do YouTube Advertising Effectively: The Complete Guide
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As one of the leading social platforms and the number one for video content, YouTube advertising is a no-brainer option for video marketing. Not only does the platform have...

20 YouTube Metrics to Measure Your Video and Channel Pages’ Performance
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There’s no doubt that video is a fundamental piece of most businesses’ marketing strategies. And, when it comes to choosing the best video hosting platform, it’s pretty obvious that...

mobile video
7 Mobile Video Stats that Will Make You Rethink Your Video Strategy
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It’s a truth universally acknowledged that marketers have to offer the right content in the right place. After all, even the most fantastic video would underperform if shown through...

Video Marketing Strategy: Complete Guide for 2021
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Over the last couple of years, the importance of video marketing has grown by leaps and bounds. So much so, that the format has absolutely dominated the digital landscape...

Marketing Analytics Tools
Top 9 Marketing Analytics Tools You Should Be Using Already!
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It’s said you can only improve what you can measure. If you don’t analyze your website, ads, and content performance, then you’ll never know what parts of your marketing...

b2b marketing strategies
Instagram Video Carousel Ads: Strategies & Best Practices
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It’s hard to imagine a time when Instagram didn’t exist. Since its launch in 2010, the app has gained digital ground by leaps and bounds, becoming one of the...

Instagram video statistics
10 Instagram Video Marketing Statistics You Need to Know in 2020
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How many times have you checked Instagram today? Once? Twice? Numbers being what they are, chances are, most of us would reply “a few” at the very least! Whether...

7 Ways Video Analytics Can Help You Measure Success
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Because of their unique ability to identify attributes, trends, patterns and specific target audience behavior, the use of analytics has become popular all over the internet. With video analytics...

10 Instagram Video Marketing Statistics You Need to Know
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As the third biggest social network out there – active-user wise, – and an entirely distinctive visual approach to content, Instagram is one of the most important platforms to...

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