Category: Analytics

It’s a fact that companies spend a lot of time and money tailoring their marketing strategies, and it’s equally true that some of them don’t gauge the profitability of...

As one of the leading social platforms and the number one for video content, YouTube advertising is a no-brainer option for video marketing. Not only does the platform have...

There’s no doubt that video is a fundamental piece of most businesses’ marketing strategies. And, when it comes to choosing the best video hosting platform, it’s pretty obvious that...

It’s a truth universally acknowledged that marketers have to offer the right content in the right place. After all, even the most fantastic video would underperform if shown through...

Over the last couple of years, the importance of video marketing has grown by leaps and bounds. So much so, that the format has absolutely dominated the digital landscape...

It’s said you can only improve what you can measure. If you don’t analyze your website, ads, and content performance, then you’ll never know what parts of your marketing...

It’s hard to imagine a time when Instagram didn’t exist. Since its launch in 2010, the app has gained digital ground by leaps and bounds, becoming one of the...

How many times have you checked Instagram today? Once? Twice? Numbers being what they are, chances are, most of us would reply “a few” at the very least! Whether...

Because of their unique ability to identify attributes, trends, patterns and specific target audience behavior, the use of analytics has become popular all over the internet. With video analytics...

As the third biggest social network out there – active-user wise, – and an entirely distinctive visual approach to content, Instagram is one of the most important platforms to...