Category: Analytics

Over the last couple of years, the importance of video marketing has grown by leaps and bounds. So much so, that the format has absolutely dominated the digital landscape...

It’s said you can only improve what you can measure. If you don’t analyze your website, ads, and content performance, then you’ll never know what parts of your marketing...

It’s hard to imagine a time when Instagram didn’t exist. Since its launch in 2010, the app has gained digital ground by leaps and bounds, becoming one of the...

How many times have you checked Instagram today? Once? Twice? Numbers being what they are, chances are, most of us would reply “a few” at the very least! Whether...

There’s no doubt that video is a fundamental piece of most businesses’ marketing strategies. And, when it comes to choosing the best video hosting platform, it’s pretty obvious that...

Because of their unique ability to identify attributes, trends, patterns and specific target audience behavior, the use of analytics has become popular all over the internet. With video analytics...

As the third biggest social network out there – active-user wise, – and an entirely distinctive visual approach to content, Instagram is one of the most important platforms to...

With roughly 2.2 billion monthly active users, Facebook is without a doubt one of the most important social networks to include in your social video marketing strategy. Its platform...

You can’t really have a serious discussion about online video marketing without YouTube being featured prominently somewhere in there. As the perfect mixture between hosting service, social network, and...

“Viral videos aren’t just about being funny. They’re about identity creation.” – Ricky Van Veen. “…opportunities are endless when you use the right strategies to create and post your...