One of the first questions businesses ask when considering an explainer video is: How much does it cost? But a better question might be: How much is it worth to achieve your business goals? A well-produced explainer video isn’t just another marketing expense—it’s an investment in your brand’s success. High-quality videos help communicate your message […]

In recent years, video content has become one of the most reliable and efficient ways to capture an audience’s attention and communicate your business’ message effectively. In fact, that’s probably the reason why you’re looking for a promotional video production company! After all, while video marketing trends show that audiences love to engage with video […]

There’s no doubt that video is a fundamental piece of most businesses’ marketing strategies. And, when it comes to hosting your videos, it’s pretty obvious that YouTube is the most popular option. However, how familiar are you with reading the meaning behind YouTube metrics? To get the most out of a video-powered strategy, you need […]

Thanks to its increasingly active user base, multiple tools, and features, and unmatched targeting options, there’s no social media network that’s as optimized as Facebook for running successful ad campaigns – and even more so with video into the mix! With 8 million average daily video views, Facebook video ads are a highly useful resource […]

The great thing about Twitter is that it offers a very casual and “in the moment” approach to social media content. An approach that 145 million people use daily to check the latest news, voice their opinions, watch viral videos and memes, or exchange messages with brands they like. For businesses and content creators, Twitter […]

From simple cooking tutorials to online courses, Instructional Videos are one of the most popular, engaging, and effective types of digital content today. Making full use of engaging visuals and easy-to-follow scripts, they are a fantastic tool for taking the users’ learning experience to the next level. Guiding them or atetracting them through content or information that’s […]

Whether it’s to learn how to cook a mean vegan dessert or the ins and outs of tricky software, more and more people rely on various types of educational videos to learn things online. Especially these days, when the world is facing a global pandemic, and people have to educate themselves or solve their problems […]

With over a billion active accounts per month, Instagram provides a great environment for businesses to create deeper relationships with customers, allowing them to expand their reach to advertise their products through a solid set of unique tools, features, and formats. And, of all of them, Instagram carousel ads stand as one of the most […]

Once you decide to embark on a video marketing journey – and before you actually start developing your piece – there’s a big decision you’ll have to make first: live-action vs animation. After all, choosing the right style for your video is one of the most important and defining aspects of your strategic planning process.  […]

When it comes to promoting key aspects of your business to an audience, nothing can beat an eCommerce video.  Over the last few years, this type of content has proven to be a fantastic tool to complement most marketing strategies – Giving companies ways to explain their business processes, products, and attributes in a compelling […]