Category: Marketing

Over the last couple of years, the importance of video marketing has grown by leaps and bounds. So much so, that the format has absolutely dominated the digital landscape...

You may have no issue understanding the theory behind your audience’s journey. But it’s not always so easy to realize what your role – as a company or marketer –...

Whether it’s to learn how to cook a mean vegan dessert, or the ins and outs of tricky software, more and more people rely on various types of educational...

Having a static, block-of-text kind of website is no longer a good idea. In today’s digital landscape, people expect dynamism and innovation in their content, especially from brands they...

How-to searches are incredibly popular, especially when it comes to video. Think about it: How many times have you turned to Google, YouTube, or social media platforms to solve a...

It’s hard to imagine a time when Instagram didn’t exist. Since its launch in 2010, the app has gained digital ground by leaps and bounds, becoming one of the...

How many times have you checked Instagram today? Once? Twice? Numbers being what they are, chances are, most of us would reply “a few” at the very least! Whether...

Explainers are awesome. But if you’ve been paying attention to most video marketing trends right now, you probably don’t even need us telling you that. That said, it’s essential...

As a marketing platform and communication tool, video content has been growing at a rapid pace over the past few years. Today, a staggering 92% of marketers say it’s...

One of the many reasons why video is marketers’ preferred type of content right now is that it allows them to effectively condense a lot of information into a...