Category: Marketing

So… you’ve produced an amazing video and you are eager to share it with the world? Well, not so fast! There’s still one extra, yet critical, step to take:...

We’ve all watched enough Disney movies during our childhoods to know first impressions can be deceitful. And yet, most viewers rely on video thumbnails to choose whether they watch...

You’ve finally built your mobile app and you’re ready to introduce it to your target audience. Great, congrats! But how can you start to promote it? If you don’t...

If your staff performance isn’t living up to your business’ expectations, you should take a closer look at your internal communication strategy. For any organization to thrive, its members...

Ok, you’ve heard how effective explainer videos are, so you’re thinking about developing one to include in your marketing strategy. It’s only natural, then, that your first question be: How...

Over the last couple of years, the importance of video marketing has grown by leaps and bounds. So much so, that the format has absolutely dominated the digital landscape...

You may have no issue understanding the theory behind your audience’s journey. But it’s not always so easy to realize what your role – as a company or marketer –...

Whether it’s to learn how to cook a mean vegan dessert, or the ins and outs of tricky software, more and more people rely on various types of educational...

Having a static, block-of-text kind of website is no longer a good idea. In today’s digital landscape, people expect dynamism and innovation in their content, especially from brands they...

How-to searches are incredibly popular, especially when it comes to video. Think about it: How many times have you turned to Google, YouTube, or social media platforms to solve a...