Category: Marketing

If you search for “How to market your business online,” you’ll find thousands of blog posts stating that the first and foremost step is to create a website. A...

In his celebrated TED talk, customer service expert John Bocuzzi states that treating customers well can do wonders for marketing your brand. He has an excellent point – an...

It’s hard to think of a niche that wouldn’t benefit from video marketing, but few industries can get so much out of it as real estate. Video is undoubtedly...

Almost every marketer knows the difference between B2B and B2C marketing. At least in theory. But when it comes to implementing those distinct approaches, more than a few end...

If the sudden popularity of TikToks and Instagram reels has shown anything, it’s that video is the most engrossing type of content in social media. Even text-based platforms like...

There are good reasons why you wouldn’t eat steak for breakfast or drink a hot cup of joe to quench your thirst. It doesn’t mean you will stop being...

There’s no doubt that video is a fundamental piece of most businesses’ marketing strategies. And, when it comes to choosing the best video hosting platform, it’s pretty obvious that...

Are you sure you want to use a whiteboard animation video for your company? Can’t say we blame you… After all, they are a hugely popular type of explainer...

Last-minute resistance can be one of the most challenging obstacles to overcome when closing a sale. Even prospects on the verge of converting want that extra assurance of satisfaction:...

What’s the first thing that pops into your mind when you think about online video websites? YouTube, right? It’s not a surprise, though – YouTube is the go-to video...