Category: Marketing

Who hasn’t been trapped at least once by YouTube’s gripping rabbit hole? It always starts innocently with one video, a handy tutorial maybe. And before you know it, it’s...

Facebook has grown into a service far beyond its initial purpose. Yes, it’s still the go-to hub to connect with friends and family, but it’s also the place to...

With one billion accounts active every month and a clear embrace of branded content, Instagram has grown into a marketing platform that most businesses can’t afford to ignore. The...

Here’s a common trap many business owners and marketers fall into nowadays without even realizing it: overreliance and overdependence on first-time sales. Don’t get me wrong; closing a sale...

Email marketing has been around for ages, and with good reason – To this day, it stands as one of the most effective outreach channels business owners have at...

So… you’ve produced an amazing video and you are eager to share it with the world? Well, not so fast! There’s still one extra, yet critical, step to take:...

We’ve all watched enough Disney movies during our childhoods to know first impressions can be deceitful. And yet, most viewers rely on video thumbnails to choose whether they watch...

You’ve finally built your mobile app and you’re ready to introduce it to your target audience. Great, congrats! But how can you start to promote it? If you don’t...

If your staff performance isn’t living up to your business’ expectations, you should take a closer look at your internal communication strategy. For any organization to thrive, its members...

Ok, you’ve heard how effective explainer videos are, so you’re thinking about developing one to include in your marketing strategy. It’s only natural, then, that your first question be: How...