Whether you run a B2C or B2B company, you probably already know that marketing automation platforms are designed to make your work easier.
Not only are these tools made to make marketing tasks more manageable, but they can also save you time, money, and help you tap into your creativity to improve performance.
So, what’s there not to love?
The thing with content automation tools is an overabundance of availability; the market is full of alternatives, all with their unique features, benefits, applications, and of course, price ranges – which makes choosing the right one for your business a bit tricky.
But fret not; we’re here to help!
In this piece, we’ve compiled a list of some of the best marketing automation software available online, covering key features and options to hopefully help you choose the ones that would benefit your business the most.
Let’s take a look at them, shall we?
HubSpot gives us a great place to start the list as an inbound marketing developer and promoter company par excellence.
HubSpot’s software is all bout inbound marketing, and it’s designed to help you attract more visitors to your online presence and generate conversions through a set of tools, data, and digital solutions all in one place for your convenience.
It can be particularly helpful to coordinate your team’s efforts and schedule all relevant tasks to keep your marketing strategy rolling.
The platform allows you to build campaigns, landing pages, forms, and CTAs from scratch. Moreover, you can manage and track your social media ads and posts and optimize your content with SEO and content automation tools!
Last but not least, it provides robust traffic analytics tools that can help you iterate and optimize ongoing campaigns.
Primarily aimed at B2B businesses, this marketing automation tool offers lead management, email marketing, and ROI reporting tools as some of its most striking features.
Pardot is powered by a set of AI functionalities tied to the Pardot Einstein suit, which allows you to optimize your campaigns and find new audiences to target as well. It also has solutions to allow you to focus on those leads that are ready to buy or leads that might be more relevant to a given strategy based on their behavior.
Pardot’s ROI reporting tools can help you understand which stage of your sales funnel your customers are in and optimize your marketing efforts to get sales quicker. Its email marketing features are also worth mentioning, as they make it easy for you to create personalized email campaigns and content based on prospect engagement.
This marketing automation platform collects data about web visitors and allows you to automate segmentation and scoring. It also helps you personalize communication in different channels, like live chat, call center, and pop-ups, just to name a few.
As for its email marketing features, User.com enables you to track and see who opens and unsubscribes from your emails, which can be a godsend for A/B testing email campaigns and get a report to know how effective they are.
Last but not least, it has some interesting features tied to the analytics functions, where you can, for instance, get reports about your leads that tell you how many of them are won or lost and what your conversion rates are.
It’s also worth mentioning that this marketing automation software is really flexible, enabling you to customize your dashboard to show only statistics that are important to you.
This awesome marketing automation tool has a drag-and-drop automation platform that makes it one of the easiest to use!
ActiveCampaign uses customer experience automation to create personalized experiences in every stage of the customer lifecycle. On the same note, it helps you connect with your contacts through contact management and email marketing tools.
One of its more relevant features is the automation split testing, which allows you to run A/B tests on entire sequences against each other and not just on individual emails. Moreover, you can do A/B or even A/B/C/D/E testing to find the best combination of a subject line, images, content, and CTA button.
Here’s a marketing automation platform that helps you personalize and optimize content and offers across several channels. On the same note, it offers tools that segment and predict audiences in order to help you target the right people.
When it comes to nurturing leads, Marketo Engage deserves a special mention. You see, it offers filters and triggers to help you improve the customer experience during all stages of the buyer’s journey, and it also offers a Lead Scoring feature to track behavioral and demographic attributes.
It’s also worth mentioning that with its Marketing Analytics feature, you can analyze the impact of your marketing activities and identify the campaigns and channels that deliver the most revenue and highest ROI.
Lastly, we need to highlight its great customer support community that provides users with best practices, tips, and knowledge.
This marketing automation software is designed to help users increase sales and nurture contacts through scoring features and target workflows. Also, you can organize and segment your contacts into different lists and smaller groups in order to optimize and send the right emails.
SendInBlue also offers a retargeting tool that enables you to bring your visitors back to your site by showing them ads when they browse other pages.
Moreover, you’ll be able to create ads for Facebook and keep track of their performance and use Facebook’s lookalike audience feature from your Sendinblue account to use a contact list to find people who are similar to your existing contacts.
Keap, formerly known as InfusionSoft, is one of the best marketing automation software for small businesses out there. It combines customer relationship management, sales, and marketing automation along with payments, so it can be a rather holistic solution.
This marketing automation platform also helps you organize your customers and leads information in one place, which makes it easier for you to segment your contacts and tailor customized campaigns.
Using the Sales Pipeline feature, you’ll be able to drag and drop your leads as they move through the funnel. Also, you can trigger actions or automated follow-up tasks to nurture them.
Finally, it allows you to manage all your payments and invoices and keep track of your money. On the same note, it offers different online payment providers, such as PayPal, WePay, and Nexus.
With this marketing automation platform, you can personalize emails to grow and convert your audience. It also lets you use SMS marketing to capture abandoned carts or send people a welcome text with a coupon or recommend products based on past purchases.
You can also connect your eCommerce platform to Drip in order to see which emails and SMS are driving ROI with which customers. This way, you can optimize what isn’t working and keep iterating on what is.
Drip provides segmentation features that enable you to create dynamic audiences based on people’s actions, for example, when they open, click or buy a product.
Finally, you can build customized and targeted forms to engage visitors and run A/B testing to see which strategies are the most successful.
And there you go!
With the right tools, marketing automation can be a lifesaver, and after reading this, we hope you are in a much better position to choose a marketing automation platform that better fits your needs.
Every entry on the list offers excellent features and tools to make your marketing efforts as cost-effective and successful as possible, but they vary a lot in terms of pricing, benefits, and target features.
So, spend some time getting acquainted with the ones that seem to align with your marketing objectives, and give them a closer look. We promise you won’t regret it!
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