Table of Contents
As every experienced marketer knows, people buy with their eyes. Meaning if they don’t have a clear idea of how a product or service looks and behaves, chances are they won’t commit to a purchase decision. That’s where a great product demo video comes in.
This fantastic style of video content offers audiences the next best thing to actually interact with your product – which can be a powerful edge, especially when it comes to eCommerce.
However, the most successful video demonstrations do more than just list a product’s main features: they also show the practical value and benefits that users can derive from it, and do so in really creative and engaging ways!
In this article, we’ve hand-picked 15 of the best videos out there, so that you can learn how to do it right from the very best, and we’ll also cover the most frequently asked questions about creating your own demonstration video, to hopefully set you up for success!
Let’s get started
Product demos (also known simply as “product videos” or “video demonstrations”) are videos that present a product or service’s most relevant characteristics to a potential customer. For brands, these videos are an opportunity to showcase their products or services in a fresh and engaging way.
Because of their use of powerful visuals, creative animation, and compelling storytelling, they’ve become a reliable alternative to the traditional video commercial, while also providing an effective form of communicating the differential benefits of a product.
Moreover, these videos present the best alternative to satisfy online shoppers’ curiosity about a product; eliminating any possible ambiguity that may keep customers from understanding what the product or service is like, and making a purchase.
And they can do it in a lot of varied and interesting ways!
As you’ll soon learn from the following product demonstration examples, they come in all sorts of shapes and sizes: they may include animation, live-action footage, and even infographics to get their message across.
That being said, there are some tips and tricks that every piece should follow if you want your target audience to understand how a product works while maximizing appeal. So, let’s see what helpful lessons we can learn from some of them.
When creating a video demonstration, it’s always helpful to remember that you’re selling more than just a product or service: you’re offering your customers a solution to a specific problem or need they are experiencing.
That was the core premise behind this video demonstration we made here at Yum Yum Videos for our friends at Bulls Bikes.
The reasons why the company is simply the best alternative for people looking for a world-class bike permeate and give shape to the whole piece, while also reinforcing the benefits the company delivers in terms of time and money – each addressing a specific pain point of their target audience.
Nobody has the time to sit through a long and complex video – nor do they want a lengthy set of instructions on how to make a good coffee!
Nespresso understands those basic preferences from their audience, so they made this extremely simple video for one of their coffee machines.
The simplicity of use they want to showcase from their product – just push one button, and that’s it! – is reflected in the unassuming nature of their content. Plus, their music choice goes great with those close-ups of their product’s elegant design.
A perfect example of simplicity and efficiency!
While most product demo videos often stick to a promotional tone, you can also use an educational approach to offer your audience valuable information about your product or service while promoting it.
That’s exactly what we did with Catan, the world-famous board game, in this charming explainer video.
If you’ve ever tried the game, you’ll probably know that it can be difficult to explain how it works to someone who’s never played it before. So, we created a beautiful, animated video that transports the viewer to a fantasy land full of fun adventures, as if being experienced in the first person. That way, we got to cover all the relevant, technical information, but in a unique and memorable way.
Who said you can’t turn an explanation into a charming experience?
Some products just don’t look visually striking appealing – a challenge you can imagine that Philips encountered when thinking of ways to showcase their fryer; a product that essentially looks like a black box.
But do you know what most people will agree does look good on camera? Food!
So, the company came up with flashy ways to showcase their visually uninteresting product by focusing on all the meals you can prepare with it. The result is a mixture of hypnotic visuals full of slow-motion close-ups that get the viewer’s attention from the start and don’t let go until the end.
Just look at those unique and interesting opening shots, and how it all naturally transitions into the product itself and its benefits!
No one knows your product better than you do; and in your demonstration video, you should always try to share the excitement and motivation with your audience!
In this illuminating product demo video we did for Blume Beverages, we focused on the company’s long journey to making their delicious super-food drinks. You can outright feel the passion they have for their product and the care they put into getting the best ingredients in the market.
A heartful piece like this one can help your brand connect with your customers on a more personal level, and nurture brand loyalty that goes far beyond a single purchase.
Like we’ve mentioned earlier, showcasing your product being used in context is essential to make the most effective demonstration video. However, you can go deeper by showing what your product makes people feel like!
This cinematic tech demo video by Sony revolves around how its customers feel like they’re being transported to another world thanks to the noise-canceling function of their headphones.
Also, of note is how they chose to show the inside of the product and its processor using animated renderings – a feature that would otherwise be too technical or boring to describe.
Using futuristic animation, Sony does a great job of helping the audience understand the innovation and tech that powers their product without getting bogged down with technicalities. A great job indeed!
It can be tricky enough to make an interesting video centered around a physical product, but crafting a video for an app or an online service can be even more daunting!
Here at Yum Yum Videos, we had to figure out an engaging way to show all the benefits of shopping online at Walmart, but in a more visually interesting way than simply having someone in front of a computer.
Our solution? A tech demo video that combines infographics and flashy animation to show how Walmart’s online store optimizes user experience and provides full support to its customers.
A recipe we knew their target audience would find as appealing as useful 😉
Nothing can make audiences excited about a new product launch like Apple’s tech demo videos, and this one is especially creative since it uses the iPad Air’s own set of functionalities to showcase its new features.
Notice how the piece relies solely on drawing apps and its Apple Pencil to explain what makes its tablet so innovative. This is a very inventive way of demonstrating the usefulness of your product: rather than just telling, show it!
We already talked about how people buy with their eyes, but a lot of the time is also true that they buy with their hearts as well.
Emotion is the most powerful resource in marketing storytelling, and infusing your content with it can help you establish meaningful connections with your customers.
Redsbaby’s demonstration video showcases the brand’s entire new collection of products by portraying the different stages of parenting they can be used for. Through subtle music and beautiful slow-motion shots, this example shows the real-life uses of their products in a heartfelt and genuine way.
A feeling they certainly want their audience to relate to their brand.
If you want audiences to identify with the problems and solutions they see in your video, then using empathetic characters they can see themselves in is the way to go.
Headspace does a terrific job at this by using lovely animation on their product demo to explain the benefits of using their meditation app. Its quirky style is also clear and concise, perfectly acing the difficult assignment of promoting something as abstract as meditation.
Don’t be afraid to explore ways to showcase your products that go beyond the traditional, and you might end up with a thoroughly unique piece that fits perfectly with your product and brand.
People tend to put a lot of stock in other people’s opinions, it’s a simple fact of life. So, what better way to have potential customers trust your products than by showcasing all the people you’ve helped along the way with them?
Right around the 18-second mark, Solo Stove’s product demo video incorporates footage of their real customers using their bonfires, giving their message a more authentic feel. An approach that also strengthens the brand’s leading position in the industry, demonstrating the long and strong relationship they have with their loyal clients.
Customers nowadays respond to content that makes them feel something, even just a tiny laugh. If you can spark even a little joy from your audience while promoting your products, then your job is almost done!
The folks at Dollar Shave Club understood this, and went with a very humorous, very explicit choice for their product demo video, to great success.
This extremely hilarious piece also shows that the company knows their audience, their pain points, and what kind of content makes them tic, weaving all those elements into a video that’s not only memorable and funny, but that also gets the job done in terms of product promotion.
Some products can appeal to, and be enjoyed by a wide variety of audiences, which can make promotion difficult if you don’t embrace it. Nintendo understands that insight perfectly and uses it to its advantage. That’s why this piece shows how all segments of their audience can enjoy their product, and do so in a variety of environments and situations.
By portraying different demographics in your video in a way that makes sense, you can appeal to all your target customers with just one piece, as long as you are touching upon the aspects everyone would find appealing about your product.
If you want your audience to feel intrigued by your product, you can offer a good glimpse that keeps them enticed, without trying to give away the farm.
The online teaching service MasterClass does a fantastic job of editing its video courses into short and intriguing trailers that double as product demo videos.
In just a few minutes, they give you a sweet taste of what their content is like, leveraging the star power and brand recognition behind their on-camera talent, but they are also wise to end it before it gets to be “too much”.
Remember that lesson: your video should be trying to accomplish a specific goal and end as soon as that task is complete. Dragging on will only impact negatively your piece.
So far, we’ve covered tons of different ways to approach the making of a product demonstration, but it’s good to know that trends and styles are more guidelines than rules!
To promote their new phone app, Windows decided to avoid the usual tech demo video route of showcasing its product in context or hiring actors to use it, going instead with a motion graphics video that focuses on mind-bending visuals accompanied by striking music.
In the traditional sense, their piece seems more like a conceptual video than a conventional demonstration since it reflects the brand’s unique personality in a very creative way. But this out-of-the-box approach provides a great example of how you can sometimes take artistic license in order to make your video more interesting and unique.
Users may not experience this app exactly as it’s shown in the video, but the piece will definitely get their attention!
Before we wrap things up, let’s cover a few frequently asked questions about the demonstration videos to make sure you’ve got everything you need to get your piece started with the right foot.
Just like most marketing videos, product demos should be kept short. A maximum length of 2 minutes should give you plenty of time to introduce your product, list its main feature, and show the more relevant benefits.
If you feel you need more time, then consider doing a more educational type of video like a tutorial on how to use your product for a specific purpose.
This type of video can be a great addition to your website page, especially if you have separate sections for each of your products and services. Creative demos can also become shareable content, so don’t shy away from posting your masterpiece on social media for everyone to admire.
Moreover, if you have a newsletter for clients, you may consider including your piece in one of your mailings. Loyal customers are always happy to watch content from the brands they love!
Back in the days of traditional advertisement, video commercials were a luxury only the most resourceful brands could afford. Luckily, in today’s world, creating a video that reaches thousands of users only takes planning and a reasonable budget.
Now it’s your turn to use all the tips we’ve learned and start creating your own product demo video. If you put the effort and know-how into producing a video that will reach your audience’s heart, then your brand will stay on their minds long after they finished watching.
Sign up for our newsletter, biweekly
digest from our video experts.