The ultimate goal of any marketing team is to have a return on investment. The big question is: how do you achieve this? Well, an animated commercial is a professional piece of content that can give you the flexibility you need to get creative with your marketing.
It’s no secret that video marketing is rocking the world! People love videos because they are highly engaging and deliver information in an entertaining way. Maybe that’s why 75% of executives state that they watch work-related videos at least once a week and Cisco projects that global internet traffic from videos will make up to 80% of all internet traffic by 2019.
Read on to see in what ways an animated commercial can help you boost your marketing results!
Videos include lots of stimuli that help our cognitive systems pick up information really fast. When it comes to numbers, videos are processed by the brain 60,000 times faster than text! That means that, even if your product or service is pretty complex to explain, with an animated commercial you can get your business idea through in minutes or even seconds.
A custom made animated video is thoroughly planned from the start and this includes all of its visuals and audio. This means it is a great opportunity to showcase your brand identity through cues such as brand colors, typography, a catchy jingle and even a voiceover that matches the personality of your brand.
Yummy tip: With animation, the sky’s the limit to your creativity! You can create magical worlds and cute characters that match your brand’s personality and tone of voice and include them in your animated commercial.
Videos talk about a brand, and a professional video speaks of a professional brand. Having such an asset will not only help people identify your brand, but will also help build brand trust.
As videos are entertaining and they demand very little time to get a message across, they are great for publishing on almost any platform. Think about it!
They offer so many other opportunities to explain what your brand is all about quickly and entertainingly. Remember, the place to be is where your target audience is, and with an animated commercial video, you can be almost anywhere.
If you are posting your video, publishing it on your landing page and so on, you will get more exposure with an asset that is highly engaging and helps your product or service come through very quickly. The natural result is that your conversions will grow!
To take advantage of this, it is best to add a call to action after your video. Remember: only one! It can be to a purchase page but it can also lead to other actions, such as completing a contact form, downloading interesting material or visiting your website. Whatever your sales funnel indicates.
See? An animated commercial that is part of an integrated marketing strategy can definitely help boost your results. If you have had any experience with adding videos to your marketing, what was it? Please tell us in the comments section, we would love to know.
We know that, when it comes to video marketing, there is a lot to learn! That is why we created a dedicated resource center with lots of free material for you to dive deeper into the amazing world of video content. Check it out!
by Maria Victoria González
Your brand needs a Testimonial Video. Why? Because your brand is amazing! Your product is the best one in the market. Of course, you’re sure of it, and we trust you!
But what about your prospects? Hm, maybe they don’t know it yet.
This is of course, a problem. You need your customers to believe that your product is the best option that they can find. This is where testimonials come into play.
Testimonials will provide evidence that your brand and product actually work as promised: it solves your customer’s’ problems, and they’ll tell others everything about it!
Actually, customer testimonials are considered the most effective type of marketing content right now. 88% of people trust online reviews by other customers just as much as they’d trust a recommendation from a friend.
But just a text testimonial won’t be enough. Of course, they may be better than nothing, but in fact, video testimonials are much more useful.
Your viewers will feel more willing to believe a testimonial if they’re watching a real person telling their story. Text testimonials are easier to fake, this means, they’re harder to believe.
But video testimonials are more human and real, and they actually create a connection.
When your prospects are about to make a purchase decision, they’re considering different options.
What you need, of course, is for your audience to choose the option you’re offering them! But how can you do this?
You have to prove the value of your product. Your potential customers are doing research, and they need to know why your product or service will be a better option than the others they’re considering. But, of course, they might be skeptical, or not willing to trust you right away.
To prove the value of your product, it’s not enough that you just say it’s great. Your prospects will trust their peers more than anyone else! So, how about letting your happy customers do the talking?
Your testimonial video will be a platform to show how others have benefited from your product, and this way you’ll be encouraging possible buyers to take action.
The buyer’s journey is the name of every step your customers take, from the moment they realize they have a problem, to the moment they make a purchase (to solve that problem).
During this three-staged journey, your customers have different needs. Your goal is to deliver the best video content for every stage, and cover those needs.
Providing the video content that your prospects are looking for translates into an effective inbound marketing strategy!
If you don’t know what is Inbound Marketing, don’t worry! Watch this cool video so you have a clear picture of it:
Not every video works for every stage, and video testimonials are a great example of that. Testimonials work perfectly for the final stage of your buyer’s journey, which is the decision stage.
Why? Because during this stage your customers are almost ready to make a purchase decision, but they need some final help from you, to make the right choice.
Video testimonials do exactly that. These videos work as a way to build brand trust; and they’re also an important validation, to your prospects, from their peers.
(You might find this interesting: How to close sales using online video)
Brand trust, validation, online presence, improving SEO… The “pros” on this list are endless! But, if you want your video testimonial to work, then it must be done the right way. Let’s look at some tips!
You want your video to be relatable and authentic. The key for this is to make it real: nobody will believe a robotic response or a staged opinion.
If you want to get lasting results, you want real people sharing their real thoughts and experiences. This is what you need to generate a connection with your viewers and give your video a “special touch” that will make it credible, enjoyable and human.
With your customer testimonial video, just like any other marketing video, you need to lay out a structure first. This could mean a full storyboard or a general sketch of the takes you need and the order they will be put in.
Organization is important. By planning the structure in advance you’ll be able to film some insert takes as an example of what’s being said during the interview.
(Pst, we have a free slide for you, if you want to get a deeper look at the video production process!)
Are you shooting the video inside of a building? An office in China? On Mars? Give some context to your viewers.
Context will add a new layer of meaning and credibility to your interviewees and your video. This is why it’s important to add some takes that show a geographic location, or the specific place in which your video is taking place.
Look at this example! You’ll see this in action:
The time that you have to interview your clients is limited. You’ll probably only have one chance to interview them, because they’re investing time in helping you! So, you need to make the most of the time you have with them.
How do you do this? By preparing your questions beforehand. This will help you get all the information you need to create the best video testimonial.
But, remember, don’t be tied to those questions. The way to do it is to have a conversation with your clients — listen to the answers they give you, so you can ask follow up questions that might be useful too.
You want your clients to be prepared for the points that will be covered in your video. One way to do this is to send a question list, but in that case they might be tempted to practice too much, and maybe it will sound robotic!
To avoid this, it’s better to send to them a general idea of the topics that you’ll be discussing, so they can prepare accordingly, but not excessively.
As I said before, you only have one chance with them on camera! So, let them speak, let the interview become a conversation. It’s better to have extra information than to have too little (you can always edit that later!).
So, remember we were talking about how your viewers should feel connected with your clients? It starts by including key pain points in the dialogue. Your prospects want to know if these past clients were having the same struggles as them, and if they found a solution with your product.
Create a connection between your brand, your clients and your viewers, by letting your viewers feel like they could be the ones talking to the camera!
Look at this testimonial. Wouldn’t you feel connected with them too?
If you have let your interview become a conversation, and gave your clients time to elaborate their answers then you probably have a lot of footage. Great! You’ve got raw material to edit. But you need to edit wisely:
You have the best customer testimonial video, now what? It’s time to promote it!
First of all, compile all of these videos in a testimonial page in your website. After you’ve done this, share your videos: send the testimonial to your featured customers, and also your other customers if you think they might be interested!
Remember to include a link to your testimonial page in your homepage and “About Us” page; and make it easy to find, remember that it can play a big part in your inbound marketing strategy.
To boost this inbound marketing power, remember to add an extract or summary of the video, including some of your main keywords and pain points. This will improve your SEO ranking, so you can attract more clients in an organic way.
Testimonial videos are your way to go, when you’re looking to gain credibility and build brand trust. This is because your prospects are most likely to believe a customer just like them, instead of just self-promotion from your brand.
To make a great video testimonial, you should aim for natural responses and real clients with real experiences. Also, you should plan everything ahead of time, create a storyboard and a list of the questions you want to ask your customers.
One important thing you must remember, is that your video has to be always of the best quality. If your video is not high-quality, your credibility will suffer, and that’s exactly what you don’t want! So the best thing you can do is to hire a professional team to help you with that.
At Yum Yum Videos, we know how important it is to have a great and professional team, and our clients know this! So, if you want to make the best testimonial video for your brand, let’s talk! We’re always ready to help you.
by Carmen Coto
When planning your brand’s online marketing strategy, you know that video content is one of the best marketing tools you can choose.
But there is a bit of a trap. Even though using video content is a really smart choice, creating just one great video for your brand and then stopping is not a good thing. You should always plan for more video content in your marketing strategy.
Video content makes your brand move forward, but having just one video will set you back!
The content that you create will play a decisive part in your buyer’s journey (we’ll talk a bit more about this in a moment!): and you’ll need great video content in every step of this journey! There are three stages of it, and you can’t use the same video for every one of these stages.
This is because the needs of your audience are different in every stage. For example, you may have an amazing explainer video that will work fantastically for the second stage of the journey, but it won’t be as effective for the first one, because it’s not what your audience needs in that moment.
You want your video content to guide your prospects in the right direction: to be engaged to your brand and buy your product.
And how can you do this? Well, let’s talk about inbound marketing!
One of the smartest ways to use video right now, is to make it the center of your inbound marketing strategy.
But, first, do you know what inbound marketing is?
Inbound marketing is all about making your clients come to you.
Using video to promote your brand means that the right customers will be attracted to you in an organic way. And, also (very important!) you’ll have their permission to engage with them, because they’re the ones who came looking for you in the first place.
Now you know. If you want to use inbound marketing correctly, your business definitely needs videos, and not just one!
However, if you want your videos to shine, and really be an effective part of your inbound strategy, you need to think about using the right video at the right moment.
It’s all about timing, you see. Certain types of video work best in certain moments, and it’s key that you identify which one is the best for each one of them.
How can you do this? It’s simple:
By this I mean really knowing it: from head to toe. You must fully understand the audience you’re targeting,their needs and peculiarities.
If you want to know which types of video you can use to attract more customers using inbound marketing, you must know what your client’s pain points are.
Knowing this means that you will know how can you solve their problems with your product, and how you can effectively use video to show it to them.
Take a moment to think about your buyer’s journey.
Your buyer’s journey is the active process that makes a visitor become a customer. And a loyal one, if you play your cards right! The three stages of your buyer’s journey are awareness, consideration and decision; and there are some types of videos that work better for every stage.
Let me show you.
As I have told you, there are three stages of the buyer’s journey. For every one of these stages, there are specific types of video that work better than others.
This is the beginning of the journey, and here, first impressions are everything: your prospects have come to you– probably from using a search engine, but also through social media, ads or a friend’s recommendation –, and they’re here looking for answers.
You must catch their attention with the right kind of video.
Commercial ads and branded videos, are the ones that will share your brand’s spirit and beliefs with your prospects.
At the beginning of their buyer’s journey, you want to catch your prospect’s attention: use an engaging story and express your values as a brand. This will help you create a great first impression, and they’ll be willing to find out more about you!
Here’s an example for you, an animated commercial by Yum Yum Videos, for Tortilla Land:
Fun, helpful and easily shareable. This is basically what an educational video is: content that offers real value to your leads, and information that will actually make their everyday lives a little bit better!
When they’re at the beginning of the buyer’s journey, they’re searching for new information, and here you are to answer their questions.
Here’s another of our examples called “What is the best explainer video style for your business?”.
This video has more than 150.000 views on Youtube, and that represents thousands of dollars of free organic advertising.
In this stage of the buyer’s journey, you let your prospects know how they can integrate your product into their lives, and how it will make their lives better.
It’s time to show them why your brand is the best option they can find.
An animated explainer video introduces your prospects to your business, explains to them what your brand is all about and lets them know why they need you. A great explainer video does all that in just a few seconds, and it’s interesting, engaging, and powerful.
They work well for the consideration stage. Your prospects know that they have a problem that they need to solve, and with an explainer video you’ll show them how you can help them.
Let me show you an example! This is one of our animated explainer videos, by Yum Yum Videos for I’m Here (Mobile App):
To show your prospects how great your products are, there is nothing better than a product video. Show them your product in action: a video of your product being used by a real person (just like them!) will really encourage your leads to convert.
For example, in the case of digital products or services, a great tool to use is a screencast video.
Screencast videos are digital recordings of a screen, paired with an audio narration, and they’re cost effective and powerful.
How-To videos are great to answer your leads’ questions in a fun, entertaining way. Use them as a chance to educate your audience, like the product video: talk about your product and explain how it can solve their problems… Be there for your prospects.
Here’s an example: “How our animated video production process works”
Your prospects are now familiar with your brand, they know your product and they’re willing to make a decision. It’s the moment of truth!
How can you give your prospects a final little push, so they can make the right choice? (Which is choosing you, of course!)
As your potential customers keep moving forward with their research, they will want to know the experiences of customers just like them.
Customers trust their peers more than anyone else. Testimonials work great as live action videos, of course, because your prospects will be looking at your customer’s faces, and because of the nature of video, their emotions and expressions will really shine through! This is why testimonial videos are incredibly powerful.
When creating testimonial videos, remember to keep it human: you want your customers to give real answers and use their own words. This will help you generate a real connection with your prospects.
Remember, authenticity is key. (Would you like more examples? Visit our Testimonials page!)
Encouraging your leads to become customers means that you need to have a great brand image. About us videos help you do exactly that.
What your prospects want is to really feel that they know the brand they’re considering buying from, and by giving them an inside look at your brand and the people that work in it, you’re giving them what they’re asking for.
The most important thing with this type of video is to be authentic!
Use about us videos to show your prospects why your brand is exactly the one they want to get involved with.
Here’s an example of Hubspot:
Some people may think that having just one video is enough for a successful marketing strategy, but that’s not the case! You have to use different kinds of videos to guide your prospect in the direction you need and in turn,buying your product or service.
This is done by knowing your prospects from head to toe: their needs, their pain points, every step they make during their buyer’s journey. This way, you’ll know how to guide them by using the right kind of video for every one of the three stages of their journey.
Video is an amazing marketing tool, it’s engaging, interesting and fun! So don’t stop with just one video, as it won’t fully serve its purpose.
Use great quality video content in every stage of the funnel, and you’ll have the best results for your inbound marketing strategy.
Remember, video is the present and the future of online marketing! If you’re interested in how to use video content to get the best results, take a look at our free video course on Smart Video Strategy. I’m sure you’ll find it very useful!
Almost as if it was your child, you surely want the best for your explainer video even before it gets shared with the world. Well, good news! There is a lot you can do to guarantee your video content will be successful.
Take into consideration these three tips and ensure your explainer video helps you reach those marketing goals you have in mind.
The truth is, no bad quality explainer video has ever been successful. When planning your explainer video, pay attention to the following:
A good quality explainer video features a story that is unique to your target audience and your brand. From thinking about the explainer video style that best suits you to writing a creative and engaging script, custom is the way to go if you want a good quality marketing video.
Videos that use template characters and fixed scenarios are perceived as low quality because they lack the distinction and liveliness a brand needs to stand out from the crowd. The same goes for animation: if characters, objects and transitions don’t run smoothly or if characters don’t seem to react naturally to what’s going on, your audience will get distracted instead of engaging with what you have to say in your video. A big no-no!
A good quality video will feature a natural voice, recorded specifically by a professional voice actor who has the gender, tone of voice and even the accent your target audience can identify with. In contrast, prerecorded robot voices don’t feel natural and tend to have already been heard someplace by everybody, because well, they are template voices.
There’s no way you can distinguish from your competition by using the same low-quality resources!
Trust us. The result is totally worth it:
Once you have an amazing explainer video to share, well, share it! The best advice we can give you is to stick to a media plan. Decide which channels you want to be on, when to post, send an email marketing campaign and so on, and how to do it. Make sure every decision is made by taking your target audience into consideration.
For starters, ask yourself these questions:
Remember: identification is key in content marketing! If your audience feels touched by your message, they will most probably respond to your call to action.
Yummy tip: Never forget your CTA (call to action)! Whether it is liking your Facebook page, completing a form or downloading an eBook, make sure you always respect your buyer’s journey when deciding what it will be.
If you decide to make a template video or choose a video production company to make it, the truth is video has a cost and it is wiser to opt for the best. If you are on a low budget, our suggestion is that you make a home video. It could be a screencast video, for instance!
But if you have taken the decision to invest in an explainer video, take it to the professionals! From moment zero they will guide you (and you will be able to guide them) so that they come out with a unique, engaging and super professional video that will represent your company in the best way.
Making a video requires a lot of effort and a team of professionals is the way to go: from writers, to producers, to designers, to illustrators, to animators… each role has a unique value and having this team work for you will ensure a custom, professional and great quality result. Your brand will definitely profit from that!
Yummy Tip: Learn what to look for in an explainer video production company by downloading our free resource How to Choose the Right Explainer Video Company for Your Business.
Have you had the awesome experience of making an explainer video for your brand? What do you think can’t be missed to have the best output ever? Tell us in the comments below!
If you want to dig deeper into the fascinating world of marketing videos, please visit our Video Marketing Resources, which has tons of super yummy material on explainer videos. It’s all for free!
You’ve probably heard about the amazing engaging power video content has. But did you know that Cartoon Animation Explainer Video are a fantastic resource to enhance the bond with your audience even more? (and, what’s better, they help you achieve your marketing goals and maximize your ROI). Join us in this reading and learn when you should pick out this cool -and also effective explainer video style. Also, get ready to access some killer tips to make a stunning cartoon video that rocks the web. Let’s get started.
In video marketing, you have lots of possibilities to get to your audience’s attention in a persuasive and memorable way. Of course, depending on your marketing goals and the stage of the buyer’s journey your prospect is in, you could choose to develop a testimonial video, a how-to video, an about us videos, an explainer video, or any other type.
Animated marketing videos, in particular, are a great opportunity to pass out your business idea in a simple, quick and catchy way. And cartoon animation videos stand out as one of the most popular types among the different explainer video styles. They are created to bring out emotion and personality to your brand while quickly grabbing your audience’s attention. In this explainer video style, the storytelling technique plays a key role: the main character (which represents your buyer persona) solves their problem with the help of your product. It’s the characters that make the story “unfold”!
Check out this cool example of cartoon animation, to get in the mood:
The question is: why is cartoon animation one of the favorite explainer videos styles among marketers? The secret is in their essence: the animated characters.
From a general point of view, animated cartoons let you “humanize” your brand like no other type of video can do. Not sure what we mean? Check out some key features (and benefits) that animated characters have:
Animated characters bring back those great memories from our childhood. All positive memories: fun, joy, freedom, amusement,… what could be better than delivering your marketing message by using such lovable resources? You will then be making your audience feel really comfortable while you show them how your product can make their lives easier.
Animated characters can be fully customized in order to optimize your marketing results. By crafting the characters of your video having your target audience in mind (age, gender, style, how they behave, how they look, etc.) you can make them feel emotionally closer to the story you’re telling. They will feel represented by those characters and assume that the video was specially made for them.
Animated characters can be used both for B2C and B2B companies. For B2C companies, they are great as they give the possibility to enhance the emotional connection with the audience (this is, the chance to connect with real people with real emotions). In the case of B2B companies, animated characters bring that special human/personal approach that is harder to find in this type of business. It’s also possible to trigger emotions in B2B companies!
Another great ability of animated characters is that they help you promote your brand in quite a “natural” way: people tend to become fans of animated characters, just like (we bet!) you did with Spiderman or Scooby Doo when you were a kid. And the audience gets so emotionally close to those characters that the chances that they will spontaneously share the video increase greatly.
Character animation videos can be merged with other types of explainer videos styles to get greater results. You can mix cartoon animation with motion graphics, or mix it with whiteboard animation (and get the most out of the two worlds).
Well…at this point you might be asking yourself: “what’s so special about animated characters? why are they so effective and widely loved? why do they maximize the engaging power of explainer videos?” And here we have some good arguments to share with you.
Animated characters generate strong empathy from viewers, who end up feeling the happiness, anxiety or sorrow that the character on screen is experiencing (depending on the content of the video). Empathy is a must to get people involved in the story and encourage them to wait for more information (by generating curiosity). By using animated characters you will be generating some kind of empathy in your audience: the viewer will then be eager to know how the character on screen solves their problems. And this type of identification will be of great help to achieve your marketing goals. Trust us!
Tip: don’t miss this blog post in which we explore in detail the relationship between emotions and video marketing.
If people see on screen that the characters look like them (in terms of characteristics, behaviours and attitudes) they will feel instantly identified with (or represented by) them. This will make your video much more attractive, engaging and memorable. And, what’s better, this will generate trust towards your brand: your audience will feel that you have a true interest in solving their problems (you understand exactly what they need and you’re trying to offer a proper solution….)
Adding some humor to your video can be a great resource to increase engagement. And animated characters are your key ally in this sense. This way, you will make your video not only highly entertaining but also memorable. You have a wide range of possibilities: unbelievable scenarios, crazy metaphors, ridiculous or unimaginable circumstances, and even more! This way you will be able to explain any kind of concept while also making your viewers have fun, a great combination! Remember that you don’t need to be necessarily realistic: just get creative and surprise your audience! Have you ever imagined a ninja-marketer? Well…we did! 🙂 This video speaks for itself…
Again: the great thing about cartoon animation explainer videos is that you don’t have the limitations that you may find in a recorded video. The key is letting your imagination flow!
So far, we have seen stunning character animations and have explored the amazing benefits of this style. But maybe you still have doubts on whether it is the right style for your next marketing video.
As some kind of recap of what we have seen so far, consider making a cartoon animation marketing video if you:
So, if you have made up your mind and want to start working on a cartoon animation explainer video…what should you bear in mind to make it highly effective? These tips might help!
By developing a cartoon animation explainer video that is tailored to your audience you will generate a strong connection and empathy. This will help you boost engagement and build trust towards your brand. Go over these tips to learn how you can fully customize your marketing video!
Make sure you hire a professional and talented team that gives the best quality to every single stage of the video production process. This is the only way you will be able to get the best results. We have compiled some key recommendations in our eBook called “How to choose the right explainer video company”.
Talking about the production team…the Art Director will play a key role too, as he will be in charge of defining the funny scenes, the creative metaphors and every single element that makes the story stand out.
The psychology of color has a huge impact in your marketing and branding strategies. And if you apply the colors of your brand palette to your video you will make it easier for your audience to identify (and also remember) who is behind that unique selling proposition. Just look how Gigtown applied the orange in their animated marketing video to meet their brand’s guidelines.
Your cartoon video should be the right length: not too long, not too short. We always recommend that explainer videos should be between 60 and 90 seconds. That’s the ideal length to pass out your key messages while keeping your audience’s attention. Don’t miss these tips on the ideal length marketing videos should have!
Make sure you choose a professional voice over talent that is also a native speaker of the language of your target audience. This will give your video a specific personality and will make it more professional and credible.
At Yum Yum, we have wide experience in developing cartoon animation explainer videos. And we work to get the best results: focus, an eye on the details and a talented team that works synergically to achieve the marketing results you’re looking for. Just as a reference, check out the best 10 character explainer videos we have developed so far. If you feel like doing something like this, drop us a line and we’ll be glad to help!
Cartoon animation explainer videos stand out as one of the most popular animated marketing video styles out there. They offer amazing benefits no matter if you have a B2C or a B2B company. Additionally, they are a highly versatile and flexible style that can be merged with other techniques to optimize your marketing results. But hey…don’t forget to follow some basic guidelines to make your video highly engaging and memorable.
We hope these tips have helped!
Finally, we invite you to surf our Video Marketing Resources section in which you will find a bunch of eBooks, infographics, slides and data around the video marketing world. Enjoy it!
by Jesica Mraz
Do you want to add an animated explainer video to your social media campaigns? Great move! Are you looking for a cost-effective tool that can lead to great engagement and rising video views? An animated marketing video is the answer you’re looking for! Go over this article and learn how this cool and attractive video format can help you enhance your social media campaign in an astonishing way!
To start, watch this appealing explainer video so that you can see by yourself how catchy and enticing these videos are:
Animated marketing videos are one of the best formats you can resort to to deliver your business idea in a fast, simple and straightforward way. And, at the same time, you can do it in a highly persuasive, appealing and engaging way. What could be better?
Having in mind the rise of video content and the boom of social media platforms, mixing both worlds definitely sounds enticing. Check out how these cool animated videos can enhance your social media efforts like no other type of video can!
Animated explainer videos can adapt perfectly to your needs: you can pick out a specific style according to your marketing goals, the target audience you aim for and the type of product/service you offer. It’s easy to find the perfect fit to enhance your presence in social media channels!
These animated videos are highly engaging and persuasive. By making use of attractive visuals and animations, a compelling voice-over, the storytelling technique, a dose of humor, or any other resource, you can get amazing results to increase engagement rates and, ultimately, video views!
Remember that people have very short attention spans. And, in the social media world, they have even less time. Explainer marketing videos give you the chance to quickly grab your viewer’s attention in such a fast-paced environment.
Video content is a useful resource to generate different emotions in your target audience. Generating emotions means gaining a special place in your audience’s hearts and minds. Moreover, emotions lead people to take action. And guess what? Animated explainer videos are meant to set up a variety of strong emotions in your viewers, according to your needs (fun, joy, nostalgia, excitement, etc.)
Explainer videos are fully customizable and this can help you enhance your brand identity on social media. If you apply the colors of your brand pallette to the backgrounds and scenarios of your video, the viewers will know that your company is the one behind that unique selling proposition. Check out how we’ve made this happen in this video:
Videos are the most shareable type of marketing content. People love sharing videos with their peers! So this is your great chance of spreading your voice to gain more fans. Video content fits perfectly with the “social logic”!
People love accessing social networks from their mobile devices. And the good news is that explainer videos are best friends with the “mobile mindset”. Make sure you follow these basic guidelines to make your animated video mobile friendly.
Videos are easily traceable. This gives you the chance to make the necessary improvements to meet the needs of your audience. Not only do the social media platforms themselves have their own analytics system, but also the video hosting platforms in which you embed your videos provide you with advanced insights.
All great advantages of animated marketing videos to strengthen your social media presence! But hey…do you already know which platforms are a good fit for your specific case? Learn which social network is the best to promote your videos!
When planning video content for your marketing strategy, you must do it in a smart way.
This means knowing exactly which types of video content will work for your brand and your customers, and when you should use them to get the best results.
There are lots of different types of video content, and it may be tricky to understand which ones are effective for your brand, and which ones aren’t The trick here is to identify your audience and understand them, and what they really need.
You can do this by tracing a clear path of your buyer’s journey, and identifying exactly which types of video content work the best for each stage of it.
Keep in mind that, to succeed, your video content must be interesting, engaging and of great quality. But also it has to be delivered at the right moment.
Let me show you how! First, let’s talk about the buyer’s journey.
The Buyer’s Journey is the active process your customers go through in order to buy a product or service: from the moment they realize they have a problem, to the final purchase.
It starts when your prospects realize that they are in need, somehow (they have a problem, or a question), and they start researching for answers.
As marketers, our job is to approach the buyer’s journey by focusing on solving our buyer’s problems. By creating great quality video content focused on that…
Because video content is the future (and the present!) of online marketing.
Recent statistics show that 90% of viewers say that videos are helpful in the decision process, and also one minute of video is the equivalent of 1.8 million words!
Yes, you read that right. Video is the golden tool of digital marketing right now, as is one of the most engaging and powerful types of content out there.
So, it’s time to join the club. Having good video content is important, because video is here to stay. But what’s also important is to know which types of video to use and when to use them, and here is when the three stages of the buyer’s journey come into play.
Even though possible buyers may follow a slightly different route, they all encounter the same three stages of the buyer’s journey– awareness, consideration and decision. Your job, as a marketer, is to give your prospects the “fuel” they need to move through these three stages successfully, moving them towards the purchase.
The way to do this is through great quality video content.
The first stage of the buyer’s journey is the awareness stage. During this stage, your prospects are starting to understand that they have a problem that needs to be solved.
They’ve come to you looking for answers, they’re trying to solve a problem or meet a need. Right now, there’s no guarantee that they’ll end up buying from you. But if your prospects find your video content useful and interesting, they will be looking to advance with your sales funnel.
Your job is to provide this useful video content and keep them engaged, to help them go through to the next stage.
There are some types of video that will work better than others.
If your goal is to engage your future customers, then a commercial ad is your way to go. These are videos that share your brand spirit and values with your leads. They use an engaging story and they’re great to create a good first impression.
Let me show you an example.
People love to learn new things, especially now that they’re at the beginning of their buyer’s journey and they’re looking for information that will solve their problems.
Educational videos are helpful and easily shareable, and it’s so easy to make them fun, too. For example, you could make an animated video, like this one:
In the second stage of the buyer’s journey, the consideration stage, your prospects are now aware of their problems. During the awareness stage you’ve used video to make them realize that they’re in need of a solution; now, in the consideration stage, your job is to show them why your products are the best solution.
This stage is, mainly, a point of extended engagement. Right now, it’s the moment to nurture your leads and build trust.
What is an explainer video? It’s a video that introduces your prospects to your brand and your product and lets them know why they need you, in just a few seconds.
They don’t just explain ideas– they make them interesting and easy to understand. Animated explainer videos are great to simplify a complex concept, because they’ll bring focus to what’s important and make it light and fun to watch.
There are various types of explainer videos, like:
A whiteboard animated video tells a story using drawings on a whiteboard. It has three basic elements: the white background, a continuous black drawing and a hand.
A great-quality whiteboard video can be really entertaining. Let me show you an example!
Motion Graphics are a great synthesis tool to explain any complex product or service. It’s a more sophisticated and elegant style of explainer video, but at the same time, it uses colorful graphics in an educational way.
With the use of humor and good quality animation, cartoon marketing videos are great for explaining your business idea to your customers.
They’re not only very engaging, but they also make your audience identify with your animated characters very quickly.
Product videos are a great way to tell your prospects how great your products are and show them in action. It can be a live action video, but also a nice animation can be really interesting; or, if your product is a digital one, you can use a screencast video. Watch this example:
How-To videos are great to answer your customer’s questions, in a fun, entertaining way. Use them as a chance to educate your audience, and be a helpful resource for them.
Let me show you an example!
Oh, the moment of truth! The decision stage is the moment in which your prospects will be, finally, making the actual purchase decision. They’re ready to buy, but this brings up one big question: will they buy from your brand?
In most cases, what your prospects are lacking at this stage is just a final push in the right direction (your product’s direction!). You can do this by delivering the right kind of video content.
About Us videos give you the chance to build trust with your prospects, showing them who you are, who your brand really is and what it stands for.
Testimonial videos and case studies help your prospects connect with your brand’s advocates, increasing their confidence about the product that you’re offering them.
Sometimes, prospects need some form of validation from others before making the decision to buy a product, and with testimonials, you’re giving them exactly that.
Remember, these videos have to be authentic: use real customers, with real and valuable stories to share. If you want some examples, visit our Testimonials page!
Let’s call the Delight stage a “non-official” part of the journey, but still an important one. What happens after you land a sale?
Well, if your customers had a positive experience with their purchase, they might not need so much convincing for coming back; but you still need to provide enough value so they want to return.
Video updates for your customers are an interesting tool to achieve this. If your buyers are engaged, they’re probably following your brand’s social media accounts, so use this in your favor. Whenever you have a new product or service, announce it with video!
Related article: How to Build Brand Loyalty Using Video Content
All this means that you can’t be thinking about video content like a “one-size-fits-all” kind of thing.
Video content must be tailored especially for your customer’s needs, and these needs are not the same in every stage of the buyer’s journey.
So, if you really want to be successful with your video content, you must learn which types of video to use in every one of the three stages (awareness, consideration and decision). And after your customer passed all of the stages, you can still use video content to ensure customer retention.
Remember! If you want your videos to work at their best, they need to be of high quality, and also fun and entertaining.
If you’d like to know more about how to boost your marketing campaign using video, take a look at our free infographic, you’ll find it very useful! Also, if you’d like some help creating the best video for your buyer’s journey, let’s chat!
So you heard that explainer videos are great for B2C marketing, right? Well, that’s true! But it is also true that video content help B2B companies to get deals done. Today, it is important to have a tough inbound marketing strategy, no matter what kind of business you are in.
B2B companies have special traits that make marketing for them somewhat different and video content can help greatly! Keep on reading to find out why it is that marketing videos can fit B2B’s like a glove.
B2B companies tend to offer complex or technical products or services, which are usually hard to communicate in a simple way. To make things worse, people are becoming less and less attracted to traditional advertising, which was until only a couple of years ago, the most effective way to make marketing relevant for B2B’s.
This is why having a custom explainer video is a great idea if you manage a B2B company. Did you know that explainer videos have the power to synthesize and simplify complex information? They can make your product or service easy to understand in a really short length of time. This is because animated explainer videos include all sorts of stimuli: imagery, animation, music, voice overs and even sound effects can all be smartly set to easily explain what a product or service is about in a matter of seconds.
See for yourself how marketing professionals, for instance, are taking advantage of video:
Who has the time to read long articles or whitepapers? Today, we are being constantly bombarded by information overload: it is hard to understand something or make a decision when we have too much stimuli about it.
For that reason, people don’t have the time or the disposition to sit quietly and read about your product or service, even if it interests them. The numbers prove it: the average attention span nowadays is barely 8.25 seconds!
Even when it comes to these shocking facts, explainer videos can help B2B’s. As they rely heavily on storytelling techniques and focus on their target audience’s pain points, marketing videos quickly incite identification with what is being shown, so they help create an emotional bond with their audience: the key to engagement.
Viewers tend to stay hooked until the very end of explainer videos and afterwards they will probably want to know more about what has been said! Maybe that is why 70% of marketing professionals report that explainer videos converts better than any other medium.
Is it possible to not watch HealthMart’s animated explainer video to the very end? ☺
Did you know that 65% of executives have visited a vendor’s site after watching a video? As opposed to what many people think, video content is also relevant to adults and professionals. For this reason, if you are aiming at a particular corporate segment, you shouldn’t discard video as a possibility.
What you can do is make a custom animated marketing video that addresses your target audience specifically: in this way, you will be able to reach those people and be relevant to them.
Yummy Tip: To make an exceptional custom marketing video, you must know your audience to the core. Investigating about your buyer persona is the way to go!
If you manage a B2B, what is your experience with inbound marketing? What kind of content has helped your business the most? Tell us all about it in the comments below!
At Yum Yum Videos, we love helping companies show their great products or services they have to offer. If you are thinking you could improve your marketing game with animated videos, why not contact us? We’d be glad to help you out!
You’ve finally made up your mind and got an explainer video made for your company. You were already dreaming of the corporate video benefits and imagining what you were going to do with all the new leads. But time has passed and you aren’t seeing any change. Did the explainer video company rip you off?
There are several factors that can explain why you aren’t reaping any benefits from your explainer video. Perhaps you’re marketing it wrong. Maybe it doesn’t have enough visibility. Or it might be that the problem is the video itself. Chances are that the latter is the problem you’re having. Here are some of the reasons why that may be the case.
You know that feeling you get when you watch an old or low budget sci-fi film? The one that makes you cringe and laugh from embarrassment at how horrible the special effects are? Well, maybe you don’t want to hear this but this could be the reason that’s killing your video.
As with those movies, the low quality can be responsible for your audience not taking you seriously – and bailing out on you. Unless you’re aiming for that kind of thing (the Sharknado scenario), then you can’t accept a marketing video with poor animation techniques or inferior design. If you truly want to be taken seriously, then you need to show your best face to the crowd.
How can you know if your video is suffering from this? You’d think that a quick look would be enough but that’s not always the case. What you think looks good might not work for your target audience. So, it’s time to turn to data!
YouTube has an amazing feature in its Analytics called Audience retention report. With it, you can measure how your audience behaves while they watch your video. You can check the average view duration, how it compares to the performance of similar videos and, most importantly, the retention data for different timeframes. If you see people are leaving after a few seconds, then you’ll know you have a weak video on your hands.
Company videos need to do more than just look good – they need to be a showcase for the brand. If your video is eye candy but can’t be traced back to you, then it’s useless. As with every marketing trick you pull, the best explainer videos are the ones that put the brand right in front of your eyes from the first second. This is their ultimate purpose: to get you remembered.
Besides, a customized animated video can click with its intended audience more quickly. It’s something different, unique, and something that was developed with them in mind. Among the loads and loads of lookalikes, a video that sets out to be distinctive can make a bigger impact and be more easily remembered. Which leads us to the next point – video templates.
I won’t argue that using pre-designed video snippets and animations can be cheaper than doing the whole thing from scratch. But what you’re saving there will have its price somewhere else (namely, how exclusive your videos actually are). Using video templates is the equivalent of using image banks to build a website – they can look good but you’ll end up looking like hundreds of other companies out there.
With all this in mind, take a good look at your videos. Assuming they look nice, be honest – how close are they of showing your brand’s true spirit? Can you find your own company’s voice anywhere? Is it truly different from what your competitors are doing or is it just another video with ukuleles and whistling? Check this one fully customized for Gigtown:
There’s a very popular saying in Spanish-speaking countries that goes something like ‘the good, if brief, is twice as good.’ The saying has been around for centuries because it simply holds a lot of truth. In other words, a strong video doesn’t need to last for minutes on end to cause an impact.
You may be tempted to develop a long company video. There might be more information than you can cram in a 1-minute video. Perhaps you want to tell a story to get your point across. You might even think that, given how we’ve grown accustomed to watching movies and TV shows online, then there won’t be a problem with making a longer video. It sounds logical – but it doesn’t relate to reality.
Fortunately, data comes to the rescue once again. New research has found that engagement is constant up to 2 minutes and starts to drop after that. As long as you don’t go over that mark, it won’t matter if you go for a 30-second video or a 90-second video. Our digitized brains have shorter and shorter attention spans now, so keeping it brief will always be a safe bet.
You should also take your audience into account when thinking about the video length. The so-called millennials are more comfortable with very short videos (thanks Instagram!) while older people tend to favor 30-second videos and beyond. Of course, the length of an explainer video will also depend on how much you have to explain but you shouldn’t shrug these numbers off.
Time to go back to your explainer video – is it longer than 2 minutes? Then maybe that’s where it is failing. Trimming around the edges can greatly improve its performance. Head back to the YouTube Audience retention tool to see what happens in each frame after the 2 minute mark. The results will surely surprise you.
Your videos have incredible animations. They couldn’t be attributed to any other company besides yours. They are even shorter than the 2-minute mark. Why the heck aren’t they working, then? There’s a problem that’s trickier to spot but can have devastating effects – a poor script.
There are 3 main problems that can have their origins in a bad script:
A corporate video is a small story. If you don’t follow a narrative, the result might be incomprehensible or confuse your audience about what they can expect from you.
And not on your audience’s problems. Your company exists to address a need. Talking only about you without mentioning the need will take its toll on your engagement. People are looking for solutions, not your history.
Pacing problems, a monotone story, characters without appeal. If your script is weak, then it’s impossible for it to spark any interest once it becomes a video.
Getting the right script is one of hardest tasks in the explainer video production process. That’s why you’d be wise to always hire a professional to manage it. Or, at the very least, read something about it to avoid the issues mentioned above (you can get Yum Yum’s free eBook “How To Write An Explainer Video Script” for a detailed look into this critical stage).
Finally, there’s one more reason why your videos might be failing – people can’t find them! It isn’t enough to just upload it to YouTube with relevant tags. You need to actively market it, get it out there, make it as visible as you possibly can.
Sharing it regularly in social media (and making it your featured video on those platforms) is a must. But you should also know where to place it. Don’t just put your video on some page on the website – put it on your homepage! People love videos, so don’t hide them! Turn them into one of the first things visitors see when they drop by your site.
Videos are an invaluable marketing material and you should pay special attention to what you do with them. If you find that your corporate video is now buried in your About us page, then get it out of there and place it into your homepage. I can guarantee you’ll see how it starts to perform better almost instantly.
Our experience at Yum Yum Videos has shown us that all of these issues are the most frequent causes of why explainer videos fail. It’s no coincidence that all of them appear in some way or the other when you don’t work with a professional explainer video company. That’s why we urge you to seek out the help you need to get the most out of your marketing videos.
And before you say it, yeah, it can end up costing a little bit more. But given the huge difference a high-quality video can make, I believe the explainer video price is more than fair for what you’ll be getting. Think of it as an investment that, if done poorly, can end up costing you a lot more simply because you’ll have to throw everything out and restart the whole process.
Have you identified some of these issues with your videos? We can help! Yum Yum Videos is an experienced video development company that makes high quality videos that fit any budget. We work with a very professional team of scriptwriters, narrators and animators that will make sure you stand out from the crowd. Check out some of our work below – and give us a call!
by Javier Roldan
For companies looking to expand their audience and increase the number of online viewers and buyers, the best marketing strategy to use is through clever and concise animated explainer videos. Using video content throughout your site and marketing strategy can be a significant player in helping you to achieve your business goals and objectives.
With videos being an increasingly important and vital marketing strategy, the best way to start is through an engaging and captivating explainer video. In this article, we will look at;
An explainer video is a short video (only a couple of minutes long at the maximum) that clearly and effectively conveys your business message or value proposition. The video content is informative while being light, entertaining and easily accessible for all customers.
Explainer videos are successful because of their versatility, they can be used for a range of products and services and can be easily adapted to cater for a variety of businesses and their vast and varied audiences. By tailoring your explainer video to your audience and by producing it in a suited format, explainer videos are a smart move to make your business grow. In fact, studies have shown that explainer videos on websites can increase conversions by 20%, this makes creating an explainer video for your company, a no-brainer. Here’s a perfect example:
The human brain is wired for storytelling which is why explainer videos are so successful.
Explainer videos help to tell the story of your company, product or service. Videos help to offer solutions to your audience and give the user a concise story, so they feel fully briefed about you as a business and the product you are selling which helps to build trust and rapport with your clients.
It is proven that viewers retain 95% of information received during a video message and only retain 10% of a message if they read the text. This shows how powerful your explainer video can be and how it will not only reach a wide audience, your brand message will stay with them for longer. In fact, researchers suggest that people are 64-85% more likely to buy a product after watching an explainer video.
Explainer videos can be used in a variety of ways to bolster your marketing strategy. Commonly explainer videos are used on the homepage of your website. Having an explainer video on your homepage is vital as 88% of users will spend more time on your site if it has a video.
Videos can also be used through social media; this is another important step for your business. Facebook alone sees 8 billion video views per day and estimate that over 100 million hours of videos are watched on Facebook, every single day.
Other marketing strategies that explainer videos can be used for is through email campaigns, which is still one of the most effective ways to engage audiences, as well as using them through sales outreach, they are also highly effective in retargeting ad campaigns.
With so many positives, and with over 70% of marketing professionals believing videos convert better than any other medium it is important to allow money for your explainer video budget and hire a professional explainer video production company to create one of your most successful and effective marketing strategies to date.
While animated marketing videos help to simplify your business strategy into a concise core benefit, they can adopt many forms.
Using cartoon and characters can help to connect and engage with your audience generating empathy. Cartoon and character animations are really good at simplifying information in a way that’s engaging, entertaining and often features humour.
A stylish way to explain information and create a flow of information in a visually appealing way. With motion graphics you can encapsulate all of your information in a powerful way that holds the viewer’s attention.
For ideas that have a lot of information, whiteboard animations can be a really good way of explaining key information through visuals, text and speech. These whiteboard videos use visual and verbal cues to help the viewer learn about the product as well as providing a clear presentation that is easier to relate to.
These live action videos, as you can tell by the name, use real-life footage to give your brand a human face and can help demonstrate how to use a product and its features to helps viewers make a smart buying decision, for example a customer testimonial video.
Depending on your audience and marketing objectives you can create powerful animated explainer videos in the style that is best suited and most engaging to your audience.
If we haven’t convinced you enough already that explainer videos are a must for your marketing strategy here are five great reasons why every business needs an animated explainer video.
Now you’re convinced that animated marketing videos are vital to your content marketing strategy, it is time to start delving into the explainer video process and how to make an explainer video that is captivating, engaging and most importantly, creates conversions.
Many companies offer explainer video production, and often the deciding factor is explainer video price and the cost of production. What needs to be highlighted here, is this shouldn’t be a task that is rushed or to choose a company that offers the lowest price. When considering explainer video production, make sure you opt for a company that will deliver quality and outstanding service, like Yum Yum Videos.
While 80% of users believe showing how a product or service works is important, it is vital that the video is of good quality, as producing a poor low-quality video can seriously damage your brand and its reputation. In fact, a high-quality video is the key to conversions as statistics suggest that videos ranked four out of five stars and higher have twice the average buy rate than videos with three stars or less.
In order to make the best explainer video, it needs to be adapted to your marketing objectives and be able to achieve the results that you need. At Yum Yum Videos, we work with each business to determine the marketing objectives and ensure that the video conveys the perfect message to hit your targets, meets your objectives and becomes a resounding success.
One of the most important factors to consider during the production process is that not all videos work the same. Each business needs to determine what style of video will best suit their audience and what approach is most appealing. While most businesses dream of creating a viral video, this only happens for a handful of videos in an ocean of videos available on the internet. Similarly, don’t feel you have to have an outrageous video or one that is packed with humour to succeed, it just needs to meet the needs of your target audience, so that engages and captivates the right people.
Yum Yum Videos will not only tailor the video to your audience, but it will also fully customise your video to truly showcase your brand identity which can significantly help the viewers to remember your brand long after watching the video. To be more clear you can watch this video:
Make sure to keep your video, short, sweet and to the point. You only have a few seconds window to capitalise on your viewers’ attention span, so your content needs to engage quickly. At Yum Yum Videos, we will help to make sure all of your vital information is condensed into a short video that has impact.
Videos also need to be prominently placed, so you get maximum exposure, make your video easy to find on your site and prominently displayed across all of your platforms. With one in four people losing interest if you don’t have a video, make sure yours is easy to find.
To create a successful explainer video that increases conversions, the most important point is that the video explains how your product or service offers a solution to a problem. Remember that videos need to give a reason for the viewer to watch and reason as to why they should engage and then buy your product.
To increase conversions on your site, make sure that your video is fully customised to meet your needs so that it is;
If you want to find out more about how explainer videos can help you and what you need to do to achieve marketing success, visit our blog at; http://go.yumyumvideos.com/blog.
by Craig C