Best Startup Explainer Videos That Help Raise Funds

The Best Startup Videos and Venture Video Pitch Decks That Helped Raise Capital. See how companies like Accelerant, Chargebee, and MedVector raised millions through powerful video storytelling.

In the fast-paced startup world, every second counts — especially when you’re pitching investors or trying to explain a groundbreaking idea. That’s where a startup explainer video comes in. These short, high-impact explainer videos for startups help founders distill complex products into clear, emotionally engaging stories that drive action. Whether you’re aiming to raise capital, attract users, or stand out in a crowded market, an effective video can turn confusion into conviction.

At Yum Yum Videos, we’ve seen first-hand how powerful storytelling can fuel startup growth, unlock major funding rounds, and help companies reach the next stage of their journey. Our videos have supported startups that went on to raise hundreds of millions, achieve unicorn valuations, and even reach IPOs.

In this article, we’ll showcase real startup video success stories — including ventures that turned a single explainer video into measurable traction, funding, and recognition — while revealing what made each video work.

What Is a Startup Explainer Video?

A startup explainer video is a 60–90 second animated or live-action piece that simplifies a startup’s value proposition for investors and customers. It clarifies what the company does, how it solves a problem, and why it matters — making it one of the most powerful tools for fundraising and growth.

Why Startup Videos Drive Fundraising Success

For early-stage startups, clarity is everything. Investors and potential partners don’t have the time to read lengthy decks or analyze dense spreadsheets. They need to understand your vision in seconds — and that’s exactly what a great video does.

A well-crafted fundraising video or startup explainer video turns your business model, problem, and solution into a story that’s easy to remember and hard to ignore. It helps potential investors connect emotionally while grasping the logic behind your idea. When done right, it bridges the gap between what you do and why it matters.

Startups that use professional videos in their fundraising process often see:

• Higher engagement rates in investor outreach campaigns
• Better understanding and retention of key value propositions
• Improved response rates to pitch decks and demo-day presentations
• A stronger, more credible brand image during negotiations

In short, a startup video doesn’t just explain — it persuades. It builds confidence, shows traction, and positions your company as investment-ready from the very first frame.

The Video Edge: Data That Converts Investors

• 96% of video marketers say video has helped increase brand awareness. SundaySky
• 87% of marketers say video content has directly increased website traffic, generated more leads, and boosted sales. Film Division
• Videos with above-average retention rates receive 250% more recommended views than those with weak retention. Rajiv Gopinath

Why One Great Startup Explainer Video Can Do It All

A well-crafted startup explainer video can cover every stage of your fundraising and growth journey — from explaining your product to convincing investors and converting customers. It’s not about creating different videos for each goal, but about designing one powerful piece that communicates your story clearly and persuasively.

The same explainer video for startups can act as:

• A fundraising video in your pitch deck or on your landing page.
• A video pitch to attract venture capital attention.
• A marketing asset to boost brand awareness and user acquisition.

When done right, it becomes a flexible storytelling tool that works across all channels — social media, investor emails, conferences, and demo days. That’s why the most successful founders treat their explainer video not as a one-off project, but as the core communication asset of their startup.

Fundraising Video Examples: Real Startup Success Stories

When it comes to fundraising videos that actually move investors, results speak louder than theory. Below are some of our favorite startup explainer video examples created by Yum Yum Videos, each tied to measurable business growth — from multi-million-dollar raises to acquisitions and unicorn milestones. These are not just success stories — they’re fundraising video examples that show how clarity and storytelling can directly impact investor outcomes.

1. Accelerant — From Explainer to $6.4 Billion IPO

When Accelerant partnered with Yum Yum Videos, they needed to communicate a highly technical insurance model to investors and brokers. Through nine animated explainers, we helped translate their AI-driven underwriting system into a clear and engaging story.
The videos became core assets during Accelerant’s rapid expansion and investor communications, supporting a trajectory that led to over $1 billion raised and a $6.4 billion IPO valuation in 2025.
Sources: Reuters, WSJ, FT

Lesson Learned: Even the most complex business models can be understood — and funded — when the story is told simply and visually.

2. Branch — The Core Explainer Used in the Climb to a $4 Billion Valuation

Branch, the leading MarTech SaaS platform for mobile attribution and deep linking, faced the challenge of clarifying its vision of an “open ecosystem” against its competitors, the “walled gardens.” They needed a concise, high-impact narrative to support their massive fundraising efforts.

We crafted a 60–90 second startup explainer video that translated complex ideas (cross-channel attribution, deep links) into an accessible and compelling story. We strategically aligned the script with the positioning that Branch emphasized for venture capital investors and the wider industry.

This fundraising video and the subsequent video pitch assets became fundamental resources on the homepage and for sales enablement. The explainer was a core communication asset during the period when Branch secured a $300 Million Series F funding round, directly contributing to the company achieving a $4 Billion Valuation.

Sources: PR Newswire – BRANCH RAISES $300 MILLION AT $4 BILLION VALUATION, Reuters – Marketing tech startup Branch valued at $4 billion

Lesson Learned: In the highly competitive MarTech/SaaS space, a strategic startup explainer video doesn’t just simplify technology; it articulates the unique market vision required to attract top-tier venture capital investment.

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3. BrightInsight — Simplifying Regulated Digital Health for Investors

BrightInsight’s platform manages regulated medical data for global pharma partners. We created two motion-graphics explainers to clarify its compliance and scalability — vital for investor confidence in the $101 million Series C round that followed.
Sources: Mercom Capital, Bloomberg

Lesson Learned: In highly regulated industries, clarity builds confidence. A precise, science-backed explainer helps investors see both innovation and compliance.

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4. Chargebee — Turning Complex SaaS Billing into a Unicorn Story

Three short animations made Chargebee’s recurring-revenue automation easy to understand for investors and customers. Within a year of launching them, the company secured $125 million Series G funding and reached a $1.4 billion valuation, later climbing to $3.5 billion.
Sources: TechCrunch, Reuters

Lesson Learned: Simplifying complex SaaS workflows with relatable visuals turns a technical product into a story about growth, scale, and investor trust.

5. BetterUp — From Startup Growth to $4.7 Billion Valuation

BetterUp used our onboarding and sales-enablement videos to unify its messaging and strengthen brand trust. Shortly afterward, it raised $300 million in Series E funding, achieving a $4.7 billion valuation and surpassing $100 million ARR.
Sources: BetterUp Press, FierceHealthcare

Lesson Learned: When storytelling aligns with purpose, it inspires belief — a critical factor in attracting top-tier investors and enterprise clients.

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6. Sintavia — Using Video to Win a $106.7M Defense Contract

Sintavia, an aerospace and defense manufacturer specializing in metal additive manufacturing, needed a way to visually communicate its highly technical process to decision-makers in government and defense.

We developed a 3D technical explainer video that broke down the workflow of additive propulsion manufacturing with cinematic precision. The piece was later embedded in industry media coverage and company presentations — helping Sintavia demonstrate its capabilities clearly and credibly.

Shortly after, the company was awarded a $106.7 million contract from the U.S. Department of Defense, a major validation of its technology and communication strategy.

Sources: 3Dnatives, Tooling & Production

Lesson Learned: Precision and credibility in visual storytelling are essential when communicating breakthrough technologies to institutional stakeholders.

7. MedVector — A Startup Explainer Video That Helped Raise $3.5M in Funding

MedVector is a HealthTech startup revolutionizing how patients participate in clinical trials remotely. But when they first approached us, their biggest challenge wasn’t technology — it was explaining a complex idea to investors quickly and clearly.

We created a startup explainer video that simplified the concept of decentralized clinical trials, showing how MedVector’s platform connects local physicians with nationwide studies in a seamless, patient-friendly way. Through relatable storytelling and clean 2D animation, the fundraising video captured both the human impact and the market potential.

The result? This venture capital video became a key asset in MedVector’s investor outreach, helping the company raise over $3.5 million in funding across StartEngine and other platforms. It’s a prime example of how a single, well-crafted explainer video for startups can make the difference between confusion and conviction.

Sources: StartEngine Campaign Page (MedVector), Yum Yum Videos Client Quote

Lesson Learned: For healthtech startups, relatable storytelling and simplicity make complex innovations feel accessible — and investment-worthy.

8. Spigit — Turning a Whiteboard Explainer Into a Growth and Acquisition Story

Spigit, an enterprise innovation platform, needed to simplify its AI-driven “crowd science” algorithms for Fortune 500 clients and potential acquirers. Their previous presentations were too technical, so they turned to Yum Yum Videos for a fresh narrative.

We produced two whiteboard-style startup explainer videos — Pairwise and Predictions — featuring a recurring character, “Professor Spigit,” to visualize complex innovation workflows in a friendly and engaging way. The videos explained how Spigit’s platform transforms employee ideas into measurable business outcomes, using humor and clarity to demystify data science.

Shortly after the campaign launched, Spigit reported +120 % Q2 sales growth and 39 % year-over-year expansion, ultimately being acquired by Planview during a record fiscal year. These explainers became a cornerstone of their video pitch and sales demos, helping drive both growth and acquisition momentum.

Sources: Yahoo Finance, Planview Press Release

Lesson Learned: A clear narrative paired with consistent branding can turn internal education tools into growth and acquisition drivers.

The Yum Yum Videos Investment & Fundraising Video Method

Our videos have already proven their value — they’ve been in the room when millions of dollars were on the table during critical funding moments. But why do they work so consistently for startups and investors alike?

1. Storytelling

Every successful startup explainer video begins with clarity and emotion.
We craft stories around “the solution”, not the product — showing how each startup solves a real problem that matters. This shift in perspective transforms complex offerings into relatable, human-centered narratives that connect with both users and investors.

2. Quality

Our animation production process involves the best professionals in each discipline — from scriptwriting and storyboarding to animation and sound design.
Each video undergoes 6 to 12 internal review rounds, plus multiple client feedback cycles, ensuring every frame, transition, and voiceover detail aligns perfectly.
This obsessive attention to quality builds the trust and credibility investors need to believe in your story.

3. Expertise

With over 1,000 custom videos produced across industries like SaaS, Healthcare, Biotech, Financial, and LegalTech, we’ve seen what works — and what doesn’t.
Many startups we’ve supported have gone from early-stage ventures to unicorn valuations, acquisitions, or major funding rounds, while others doubled revenue and secured Fortune 500 clients.
That experience gives us a tested framework for crafting videos that truly drive investment and growth.

What Makes These Startup Explainer Videos So Effective

After producing hundreds of videos for startups across industries — from SaaS and fintech to biotech and aerospace — we’ve seen clear patterns in what actually drives results.

Here’s what every high-performing startup explainer video or fundraising video has in common:

• Clarity beats complexity. Investors don’t fund what they don’t understand. The best videos translate technical ideas into stories that anyone — even outside your niche — can follow.
• One strong narrative. Whether it’s a product demo, video pitch, or explainer, all the successful startups told one consistent story about the problem, the solution, and the opportunity.
• Emotional connection matters. From healthtech to SaaS, emotional storytelling (hope, simplicity, impact) increases engagement and retention.
• Strong production equals credibility. A polished, professional look signals trust — a vital factor during early fundraising or investor outreach.
• Distribution is part of the strategy. These videos weren’t hidden on YouTube. They appeared in pitch decks, fundraising platforms, landing pages, PR campaigns, and even investor emails.
• Consistency across channels. Startups that reused their explainer video in marketing and sales assets saw stronger brand recall and conversion rates.

In short, the secret isn’t producing more content — it’s producing one powerful video that can serve as your fundraising pitch, explainer, and marketing engine all at once.

How Yum Yum Videos Helps Startups Turn Ideas into Investment

At Yum Yum Videos, a startup video production company based in Miami, we specialize in helping startups turn complex ideas into clear, investor-ready stories.
For more than a decade, we’ve partnered with emerging ventures and unicorns alike — from healthtech and fintech innovators to SaaS disruptors and deep-tech pioneers — crafting explainer videos that don’t just look great, but drive measurable business outcomes.

Our process is fully customized for early-stage companies:

• Discovery & Strategy. We align with your goals, whether it’s a fundraising round, investor outreach, or a product launch.
• Script & Storytelling. Every word of the explainer video script is designed to make your message simple, credible, and memorable.
• Design & Animation. Our award-winning creative team brings your brand to life with cinematic visuals and polished motion graphics.
• Delivery & Optimization. We guide you on how to use your video effectively — in pitch decks, landing pages, emails, and investor presentations.

This approach has helped startups raise millions in funding, scale globally, and secure acquisitions or IPOs — all through the power of clear, strategic storytelling.

If you’re ready to craft a startup explainer video that fuels your next growth stage — whether you’re pitching investors or scaling your product — we’re here to help.

Let’s bring your story to life. Get a Quote Today

Frequently Asked Questions About Startup Explainer Videos

1. What is a startup explainer video?

A startup explainer video is a short, engaging story that introduces your company’s mission, product, and impact. It’s designed to explain your value proposition clearly — whether you’re targeting customers, investors, or partners. These videos are among the most effective video pitch tools for early-stage startups and fundraising rounds.

2. How much does startup explainer video production cost?

Professional startup video production typically costs between $5,000 and $15,000, depending on length, animation style, and creative scope.
Working with a specialized startup video production company ensures your message resonates with investors while maintaining visual quality and brand credibility.

3. What’s the difference between a startup video and a fundraising video?

A fundraising video focuses on securing investment — showing the opportunity, traction, and vision behind your startup.
Meanwhile, a broader startup video (like an explainer or demo) often targets customers and users. Many companies merge both goals by creating a hybrid explainer video for startups that works for marketing and investor pitches.

4. What makes a good venture capital video or video pitch?

A great venture capital video tells a concise, emotionally engaging story that builds trust and clarity.
The best video pitch examples include:

• A clear explanation of the problem and solution
• Data-backed proof or traction
• A confident call to action (“Join us,” “Invest now”)
  These elements make your fundraising video memorable and persuasive during VC meetings or demo days.

5. What’s the ideal length for a startup marketing video?

The most effective startup marketing videos range from 60 to 90 seconds.
That’s long enough to explain your concept and show proof of value — but short enough to keep investors and users fully engaged.

6. Where should startups use their fundraising videos?

A good fundraising video or explainer video for startups should be placed wherever your audience is most active:

• Investor decks and demo-day presentations
• Fundraising platforms like StartEngine or SeedInvest
• Company homepages and landing pages
• LinkedIn and YouTube for awareness campaigns
• PR articles and press coverage about funding rounds

This helps integrate your startup video marketing strategy across all channels — from social media to investor communications — boosting visibility, engagement, and conversions.

7. How long does it take to create a startup explainer video?

A full custom production — including scripting, storyboarding, design, animation, and revisions — usually takes 5 to 8 weeks.
If you’re preparing for a fundraising deadline, we can deliver rush projects in about 3–4 weeks without sacrificing quality.

8. Can a startup video really help raise funds?

Yes — many companies like Accelerant, Chargebee, and MedVector have used fundraising videos and venture capital explainers to attract investors, communicate traction, and secure millions in funding.
A well-executed startup video makes your message easier to understand, more memorable, and far more persuasive.

Final Thoughts: Turning Vision Into Investment Through Video

In today’s startup world, attention is currency — and clarity is what converts it.
From explainer videos for startups that simplify complex ideas to fundraising videos that inspire investors, clarity is what turns vision into investment. 

At Yum Yum Videos, we’ve seen this transformation first-hand. Startups like MedVector, Accelerant, Chargebee, and BetterUp have all used our videos as their core video pitch tools, helping them raise funds, attract partners, and grow into global brands.

Whether you’re building a SaaS platform, launching a fintech product, or preparing for your next funding round, the right startup explainer video can become your most powerful asset — the bridge between vision and investment.

If you’re looking for a startup video production company that knows how to turn ideas into funding, we’re here to help.

Ready to tell your story and raise your next round?
Let’s create a video that makes your idea unforgettable — and investor-ready. Get a Quote Today