Best Startup Explainer Videos and Startup Video Examples (2025)

In today’s competitive startup landscape, first impressions can make or break your business. That’s why creating a powerful startup explainer video or startup video can be one of the smartest moves for any emerging company. Whether you’re raising capital, acquiring new customers, or simply trying to explain a complex product, a well-crafted video can simplify your message, captivate your audience, and drive real business results.

Over the years, we at Yum Yum Videos have helped many emerging companies bring their stories to life. In this article, we’ve curated some of the best startup video examples of 2025—including some of our own work—to inspire you and show what’s possible.

Why Startup Videos Matter

New businesses often face the challenge of communicating innovative or complex ideas to diverse audiences. That’s where videos shine. A great  video can:

• Simplify complex concepts quickly
• Build credibility with potential investors
• Drive customer acquisition
• Create emotional connections
• Boost social sharing and visibility

Crafting a clear, concise video allows companies to communicate their value proposition in a memorable way. Whether you’re pitching to venture capitalists or onboarding early customers, the right video can make your message resonate and stick.

20 Best Startup Explainer Video Examples (2025)

1. MedVector (Raised $3.5M in Funding) by Yum Yum Videos

MedVector faced a unique challenge: how to simplify and explain their innovative approach to remote clinical trials. Through a highly engaging startup video, Yum Yum Videos crafted a story that showcased how MedVector enables patients to participate in clinical trials directly from their local physician’s office.

The result? This video became a crucial asset in MedVector’s fundraising efforts, helping the company successfully secure $3.5 million in investments. By combining strong storytelling with simple visuals, the explainer video allowed investors to quickly grasp the business model, its market potential, and its impact on the healthcare ecosystem.

2. Accelerant (Insurtech Startup) by Yum Yum Videos

Accelerant, a rapidly growing insurtech startup, needed to articulate their highly specialized insurance platform to both partners and investors. Yum Yum Videos developed a polished startup explainer video that broke down complex insurance processes into easily digestible visuals.

The video helped Accelerant demonstrate how their data-driven underwriting and technology-powered platform disrupt traditional insurance models. With clean design, clear narration, and a compelling storyline, the startup video became a key asset in their growth and partnership acquisition strategy.

3. Mint – Startup Video (Raised $31M Before Being Acquired by Intuit)

Mint produced several videos to explain how their personal finance platform worked, highlighting its features and benefits. These videos helped drive user adoption and attracted significant investor interest. The company raised over $31 million before being acquired by Intuit for $170 million.

4. Dollar Shave Club (Acquired by Unilever for $1 Billion)

Dollar Shave Club launched with a now-iconic video that combined humor, simplicity, and strong messaging. The startup video went viral, reaching over 28 million views, and quickly helped the startup secure $1 million in seed funding. In 2016, Unilever acquired the company for $1 billion.

5. Notion – Startup Explainer Video

Notion’s video clearly conveys how their all-in-one workspace simplifies collaboration for teams. The animated content perfectly balances clean visuals, intuitive explanations, and emotional connection, positioning Notion as a must-have tool for startups and enterprises alike.

6. Monday.com – Startup Video

Monday.com’s video uses dynamic visuals and real-world scenarios to explain how its project management platform streamlines workflows. The fast-paced, engaging format holds viewers’ attention while demonstrating real use cases.

7. Webflow

Webflow’s startup explainer video empowers designers and marketers to build websites without coding. It highlights the platform’s capabilities while maintaining accessibility for non-technical audiences.

8. ClickUp

ClickUp’s video uses storytelling to show how chaotic work becomes organized and efficient with their all-in-one productivity platform. The clear before-and-after narrative makes the benefits instantly obvious.

9. Airbnb – Startup Video (Initial Funding: $20K from Y Combinator)

In its early days, Airbnb struggled to explain its unusual concept. A short explainer video helped clarify how travelers and hosts could safely connect, attracting early users and investors. The company secured $20K from Y Combinator, eventually growing into the world’s largest short-term rental platform.

10. Digit

Digit’s animated startup explainer video tackles the challenge of saving money with a minimalist, calming design. The tactile animation style and simple narration create a sense of trust and ease, helping users embrace automated savings.

11. Jasper

Jasper’s startup video demonstrates how its AI-powered writing assistant helps businesses generate high-quality content. The video blends education with excitement, showcasing real use cases and positioning Jasper as a growth tool for startups.

12. Airtm – Startup Explainer Video (Produced by Yum Yum Videos)

Airtm helps users manage money across currencies and borders. To explain this complex value proposition, we at Yum Yum Videos created an animated explainer video that simplifies how the platform works. The video highlights Airtm’s core benefit: financial freedom, no matter where users are located.

13. Dialpad

Dialpad’s AI-powered communication platform is introduced through a lighthearted video that humorously contrasts what AI can and can’t do. It effectively highlights productivity gains for startup teams.

14. GoFundMe – Platform Raised $30B+ (Founded 2010)

GoFundMe, the global crowdfunding platform, has raised over $30 billion since its founding in 2010. Videos have played a key role in many of its most impactful campaigns, helping connect emotionally with potential donors. A well-known example is Saving Eliza, whose viral video drove millions in donations. Story-driven video content remains central to GoFundMe’s ongoing growth and fundraising success.

15. Amazon Coin – Startup Video for a New Product Launch

Even major companies like Amazon rely on startup-style explainer videos when introducing new products. For Amazon Coin, they used simple, animated video content to explain how the virtual currency works within the Amazon ecosystem. In this case, we at Yum Yum Videos had the chance to collaborate with Amazon, producing a clear and approachable video that helped users quickly understand the new service.

16. VoltaChem – Startup Video (Power-2-Chemicals Program)

VoltaChem used animated 3D visuals and data-driven graphics to simplify the complex science behind its Power-2-Chemicals program. The video explains how electrochemical innovation can reduce production costs and make chemical manufacturing more sustainable. With clear visuals and a professional tone, the video helps build confidence in VoltaChem’s technology for potential investors and partners.

17. Mighty – Startup Explainer Video (Cloud-Based Browser)

Mighty introduced its cloud-based browser with a fun and relatable explainer video. It highlights the frustration of slow native browsers and presents Mighty as the solution by running browser processes in the cloud. The light humor, energetic voiceover, and engaging visuals make the video both informative and entertaining, clearly showcasing the product’s value.

18. Slack – Startup Video (Communication Without Chaos)

Slack’s short explainer video highlights common frustrations in workplace communication. Using playful animations, clear voiceover, and strong branding, the video presents Slack as the solution to disorganized team workflows. In under a minute, it effectively shows how Slack helps teams collaborate more efficiently.

19. Canva – Startup Video (Design Is All Around Us)

Canva’s explainer video highlights the platform’s ease of use, making design accessible for everyone. With simple visuals, clear voiceover, and smooth pacing, the video showcases Canva’s core features without overwhelming viewers, perfectly reflecting the platform’s user-friendly approach.

20. CATAN – Startup Video (Produced by Yum Yum Videos – Telly Awards Winner 2025)

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For the iconic board game CATAN, we at Yum Yum Videos created an animated explainer video that brings the game’s world to life while introducing its online platform. The video blends storytelling, dynamic visuals, and clear narration to engage both new and experienced players. This production was recognized with a Telly Award in 2025, highlighting its creative excellence.

How Yum Yum Videos Can Help Your Startup

t Yum Yum Videos, we specialize in helping startups turn complex ideas into clear, engaging stories. Every project is fully customized — we work closely with your team to deeply understand your product, your audience, and your goals.

From defining your key message to crafting the visual narrative, our creative team handles every step to ensure your startup video connects with viewers and supports your growth — whether it’s for fundraising, customer acquisition, or product launches.

If you’re looking to create a high-impact video that captures what makes your startup unique, let’s talk.

What Makes a Great Startup Explainer Video

• Storytelling: Connect emotionally with your audience by addressing their problems and showing your solution.
• Clear value proposition: Explain exactly what your startup offers and why it matters.
• Production quality: Professional visuals, sound design, and pacing signal credibility.
• Brevity: Keep most productions between 60-90 seconds for maximum engagement.
• Target audience focus: Tailor your messaging to your specific investors, customers, or partners.

The most successful videos focus on storytelling and simplicity, making even the most complex products feel accessible.

Costs & Process Behind a Startup Explainer Video

Producing a high-quality startup video typically costs between $3,000 and $15,000 depending on length, complexity, and animation style. At Yum Yum Videos, the process usually involves:

1. Discovery and strategy call
2. Scriptwriting & messaging alignment
3. Storyboarding & design
4. Animation or live-action production
5. Delivery and revisions

Our team guides startups through every step to ensure the final video aligns with your brand, objectives, and audience.

FAQs

What is a startup explainer video?

A startup explainer video is a short, engaging video that explains what your business does, how it solves problems, and why it’s valuable—using clear messaging, simple visuals, and often animation or live-action footage.

How much does a startup video cost?

Typically between $3,000 and $15,000 depending on length, complexity, and production style.

How long should a startup explainer video be?

Most effective productions are between 60-90 seconds, long enough to tell your story but short enough to maintain attention.

Are startup explainer videos effective for fundraising?

Absolutely. A strong video can help investors quickly understand your business model, market fit, and value proposition, often becoming a key part of successful fundraising decks.

What types of startup videos work best?

Animated explainers, product demos, customer testimonials, and founder story videos are all highly effective, depending on the audience and goal.

Final Words

Startup explainer videos are among the most powerful tools in a company’s marketing and fundraising arsenal. They simplify your message, build trust, and help you stand out in crowded markets. If you’re ready to create a startup video that helps you attract investors, customers, and partners, we at Yum Yum Videos are here to help bring your vision to life.