15 Best Financial Ads & Financial Services Advertising Examples (2025)

Standing out in financial advertising isn’t just about flashy visuals — it’s about clarity, trust, and strategy. Whether you’re promoting banking services, fintech products, or investment tools, your message needs to break through skepticism and communicate value fast.

At Yum Yum Videos, we’ve worked with leading companies in finance and fintech — like the Independent Community Bankers of America (ICBA) and Airtm — to craft video ads that don’t just engage, they perform. Our approach to financial services advertising is all about simplifying complex ideas and turning them into compelling visual stories that drive action.

In this article, we’ll explore the best financial ads of 2025 and highlight what sets successful financial services advertising apart, giving you insights to create content that connects, builds trust, and gets results.

Top 15 Financial Services Advertising Examples of 2025

1. Airtm – Financial Services Ad by Yum Yum Videos

Airtm is a digital wallet that allows users to hold, send, and convert money in U.S. dollars—particularly useful in countries facing currency volatility. In this financial explainer video, Yum Yum Videos brings the platform to life through colorful characters and storytelling that simplifies how the service works and why it’s needed.

The animation uses a light, relatable tone to present common financial struggles and show how Airtm offers a fast, secure, and borderless solution.

Why It Works:

• Engaging character animation makes abstract financial ideas feel human and accessible.

• Clearly communicates the benefits of sending and storing digital dollars.

• Presents real-life problems with simple, relatable visuals.

• The inclusive tone resonates with a diverse, global audience.

This is a standout example of financial services advertising done right—turning complex fintech solutions into stories that build trust and connect emotionally with viewers.

2. ICBA – Financial Services Ad by Yum Yum Videos

We created this 60-second financial services ad for the Independent Community Bankers of America (ICBA), an organization that represents thousands of local financial institutions across the U.S.

The goal of this Bank Commercial was to help explain what community-focused financial services really stand for—how they differ from large providers, and why their mission matters to small businesses and everyday people. With warm visuals, straightforward messaging, and a human tone, the ad brings clarity and emotional depth to the ICBA brand.

Why It Works:

• Delivers a people-first message through relatable, values-driven storytelling

• Builds awareness and trust around local financial institutions

• Combines strategy and emotion — a core element of effective financial advertising

• Helps position ICBA as a trusted voice in financial services, with a financial advertising approach focused on clarity, trust, and community impact

This is a strong example of how advertising financial services can communicate purpose and connect with audiences on a deeper level.

3. Citi – Financial Ad That Starts with a Question

Starting your video with a question is one of the most effective ways to hook viewers—and Citi nails it with a relatable opener: “Do you know where your passport is?” The ad instantly connects with both organized travelers and those constantly misplacing important documents.

This financial ad doesn’t just grab attention; it also builds trust by showing that Citi understands everyday challenges. By the time the product is introduced, the viewer is already engaged and emotionally connected.

Why It Works:

• Uses a simple question to create instant engagement

• Establishes a relatable scenario before introducing the product

• Highlights Citi’s ability to connect emotionally through smart financial advertising

• Keeps viewers watching beyond the crucial 5-second mark

This is a great reminder that advertising financial services isn’t just about features—it’s about connection, empathy, and timing.

4. Wealthsimple – Financial Ad That Makes Investing Human

Wealthsimple’s financial services ad stands out by doing something rare in the world of finance: showing real people talking honestly about money. Directed by Oscar-winning filmmaker Errol Morris, the ad is part of the “Investing for Humans” campaign, which takes an emotional and personal approach to a topic often seen as cold or intimidating.

Instead of flashy visuals or complex terminology, the video leans into simplicity, authenticity, and vulnerability—positioning Wealthsimple as a trustworthy, accessible solution for first-time and experienced investors alike.

Why It Works:

• Uses real, unscripted testimonials to build emotional resonance

• Makes investing feel approachable and judgment-free

• Avoids jargon and focuses on relatable life experiences

• Reinforces the brand’s mission through genuine storytelling

This is a strong example of how advertising financial services can shift perceptions, humanize complex topics, and connect with viewers who might otherwise feel excluded.

5. Upgrade – Financial Services Video with a Gamified Twist

In this animated ad produced by Yum Yum Videos, Upgrade shows how a single account can help users achieve their savings goals—while earning top rewards along the way. With a bold, adventurous tone and gamified visual elements, the video follows a determined protagonist through a quest-like journey that mirrors the user’s financial path.

This approach blends storytelling and design to make Upgrade’s services feel empowering, dynamic, and fun—something rarely seen in financial advertising.

Why It Works:

• Uses storytelling to turn a financial product into an engaging adventure

• Adds a sense of momentum through video game–style visuals

• Communicates value (rewards + savings) with clarity and flair

• Shows that financial services ads don’t have to be boring or traditional

It’s a perfect example of how creative direction can reshape the way audiences perceive and engage with financial products.

6. APD Bank – 3D Financial Ad for a Digital Launch

To promote the launch of its new digital banking app, APD Bank turned to 3D animation to create a sleek, immersive financial ad that feels modern and tech-forward. The video takes viewers on a virtual tour of the app, highlighting its intuitive interface and key features in a visually engaging way.

Rather than relying on live-action or screenshots, this ad uses dynamic 3D visuals to bring the product experience to life—making complex tech feel simple and accessible.

Why It Works:

• 3D animation delivers a polished, innovative presentation

• Demonstrates functionality clearly without overwhelming the viewer

• Reinforces APD Bank’s image as a forward-thinking digital brand

• A fresh take on advertising financial services with high visual impact

This piece proves that financial services advertising can embrace cutting-edge formats to connect with modern users more effectively.

7. Bank of America – Live-Action Financial Ad in a Museum

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This clever financial services ad by Bank of America uses a museum setting to spotlight the ease of mobile banking. A visitor casually completes a transaction from their phone while standing in front of a historical exhibit—showing that modern banking doesn’t interrupt real life.

The live-action spot focuses on one simple feature, reinforcing the idea that you can bank anytime, anywhere, with minimal effort.

Why It Works:

• Uses a familiar, relatable situation to highlight convenience

• Focuses on a single feature for clarity and memorability

• Connects banking with everyday life through smart storytelling

• A polished example of advertising financial services with subtle humor

This ad proves that even traditional institutions can make financial ads that are fresh, engaging, and easy to remember.

8. Rocket Mortgage – Financial Ad That Turns Uncertainty Into Humor

Rocket Mortgage delivers its message with wit and style in this financial advertising spot titled “Certain Is Better.” The ad contrasts the unpredictability of everyday life with the peace of mind that comes from having a clear, reliable mortgage solution.

Using a series of exaggerated (and hilariously bad) decisions where people are only “pretty sure” of what they’re doing, the video drives home the importance of certainty—especially when it comes to major financial commitments like buying a home.

Why It Works:

• Uses humor to highlight the contrast between risk and reassurance

• Creative scenarios keep viewers entertained while reinforcing the message

• Showcases how advertising financial services can be bold, clever, and highly memorable

• Makes the idea of financial clarity feel both urgent and relatable

A standout example of how the right tone and concept can turn a traditional financial ad into something people actually want to watch.

9. Amazon Coin – Financial Ad with a Gamified Look by Yum Yum Videos

This promotional video created by Yum Yum Videos for Amazon Coin blends the world of digital currency with a fresh, gamified aesthetic. Designed to explain how users can buy apps, games, and in-game content at a discount, the video uses dynamic visuals, bold transitions, and a vibrant color palette to keep the viewer hooked from start to finish.

With clear messaging and playful motion graphics, this financial services ad takes a complex value proposition and makes it feel intuitive, modern, and fun—without losing credibility.

Why It Works:

• Striking color palette and polished animation create instant visual appeal

• Subtle gaming references make the content more relatable to its target audience

• Simplifies how the Amazon Coin system works with clarity and confidence

• Shows that advertising financial products doesn’t have to be boring or generic

A great example of how high-quality animation and storytelling can transform a digital finance product into an engaging brand experience.

10. Wells Fargo – Financial Ad That Builds Trust Through Storytelling

In this playful spot titled “Lulu & Lobo,” Wells Fargo takes a creative detour from typical financial services advertising. Instead of product features or talking heads, the story follows two dogs enjoying a peaceful afternoon—until a noisy delivery truck (a.k.a. the “woo-woo monster”) disrupts the calm.

The ad relies on charm, relatable humor, and visual storytelling to convey a message of stability and dependability, all without a single word of dialogue.

Why It Works:

• Grabs attention through emotion and simplicity rather than heavy messaging

• Creates a strong emotional hook using humor and universal pet appeal

• Avoids clichés common in financial ads, standing out with originality

• Builds brand trust subtly—proof that advertising financial services can be entertaining

A great example of how less can be more when it comes to connecting with audiences in a crowded market.

11. E*TRADE – Financial Ad That Blends Humor and Long-Term Regret

In this cinematic spot titled “Astronaut,” Morgan Stanley’s E*TRADE uses a clever twist to highlight the emotional cost of putting off financial planning. The ad opens with a group of astronauts staring at Earth from space—two of them in awe, while one quietly regrets not having invested when he had the chance.

Without spelling things out, the ad uses dry humor and a striking setting to send a clear message: the earlier you take control of your finances, the better. And financial services advertising doesn’t have to be boring to hit hard.

Why It Works:

• Turns a serious topic (retirement planning) into a visually memorable story

• Uses humor to make a relatable point about financial procrastination

• Elevates financial advertising with strong visuals and narrative tension

• Effectively positions E*TRADE as a smart, proactive solution

Proof that the right concept can turn a financial ad into something emotionally resonant—and even shareable.

12. Capital One – Financial Ad That Dances with Pop Culture

Capital One delivers big holiday energy with this pop culture–packed financial ad starring John Travolta as a funky, disco-era Santa. From dance moves to department stores, Travolta glides through the season using his Quicksilver card—bringing 1970s flair to modern spending.

The highlight? A surprise reunion with Donna Pescow, his Saturday Night Fever co-star, set to the beat of “Stayin’ Alive” by the Bee Gees. It’s a festive, nostalgic piece that breaks the mold of traditional financial services ads.

Why It Works:

• Nostalgia meets branding in a clever, upbeat holiday campaign

• Seamlessly integrates product placement within an entertaining storyline

• Uses humor and music to boost memorability and emotional connection

• A reminder that financial advertising can be joyful, cinematic, and still effective

This ad shows how creativity and pop culture can elevate a brand far beyond transactional messaging.

13. Wealthsimple – Financial Ad That Cuts Through the Noise

In their bold Super Bowl ad “Mad World,” Wealthsimple taps into a universal truth: everyone has an opinion about how you should invest your money. The video humorously portrays the pressure and confusion people face when navigating personal finance, especially with conflicting advice coming from all directions.

Instead of overwhelming the viewer, the financial ad positions Wealthsimple as the calm in the chaos—a service designed to simplify investing and take the stress out of decision-making.

Why It Works:

• Clever use of humor and social commentary to reflect real-world pressure

• Makes the complexity of investing feel more human and less intimidating

• Contrasts financial noise with a clear, calming solution

• A great example of financial advertising that’s relatable, self-aware, and memorable

This spot proves that even in a loud, crowded Super Bowl lineup, a smart, simple message can stand out.

14. StockCharts – Financial Explainer Video by Yum Yum Videos

This animated piece produced by Yum Yum Videos for StockCharts transforms a complex technical product into an engaging, easy-to-understand experience. With crisp motion graphics and concise narration, the financial services ad introduces a platform designed to help users visualize and analyze market data—without overwhelming them.

The video keeps things sharp and digestible, striking the right balance between educational value and professional polish. It’s a great fit for finance-savvy audiences and curious newcomers alike.

Why It Works:

• Smooth animation and visuals clarify a highly technical offering

• Well-paced structure keeps viewers focused and informed

• Messaging highlights real user benefits without overcomplicating

• A solid example of advertising financial services with clarity and confidence

This ad proves that even data-heavy platforms can connect through smart storytelling and design.

15. Kuailian – Animated Financial Ad for Crypto Services

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This animated explainer video, developed by Yum Yum Videos for Kuailian, showcases how motion design can simplify complex crypto offerings. Kuailian is a blockchain-based platform that provides digital currency services, educational resources, and even a charity foundation built on blockchain transparency.

The video leverages dynamic transitions, clean illustrations, and a strong visual flow to guide viewers through key concepts—making crypto approachable for a broader audience.

Why It Works:

• Simplifies complex blockchain topics through smart visual storytelling

• Uses seamless transitions to keep engagement high throughout

• Reinforces Kuailian’s mission with clarity and trust-building design

• A compelling example of advertising financial services in the crypto space

It’s proof that financial advertising can feel modern, educational, and emotionally accessible—even in the rapidly evolving world of digital assets.

Why Work with Yum Yum Videos for Financial Services Advertising

When it comes to advertising financial services, experience matters. At Yum Yum Videos, we’ve been helping financial institutions, fintech companies, and crypto platforms communicate clearly and effectively for over a decade. Our team understands the challenges of the industry—regulatory complexity, trust barriers, and abstract value propositions—and knows how to turn them into stories people connect with.

From global brands to growing startups, companies choose us for the perfect balance of strategy, creativity, and production quality. And with multiple industry recognitions—including Telly, NYX, and Muse Awards—our work doesn’t just look good, it performs.

Why choose Yum Yum Videos:

• ✅ Extensive experience working with financial, fintech, crypto, and banking clients

• ✅ Award-winning quality backed by Telly, NYX, and Muse recognitions

• ✅ Specialized in financial services advertising with a proven track record

• ✅ Trusted by companies like Airtm, StockCharts, ICBA, and Kuailian

If you’re looking for financial video ads that educate, inspire, and convert—Yum Yum Videos is the team that gets it done.

FAQs – Financial Advertising & Video Marketing

1. What’s the purpose of financial services advertising?

The core goal of financial services advertising is to build trust, increase awareness, and explain the value of complex financial products. Whether you’re marketing digital banking, crypto platforms, or investment tools, a well-crafted ad helps demystify the offer and connect with potential customers.

2. How does video help advertise financial services?

Financial video ads are one of the most effective ways to promote financial services. They turn complicated topics into engaging, easy-to-understand stories that inform and persuade. Animation, testimonials, and real-world scenarios make the message relatable while maintaining professionalism and clarity.

3. What types of financial services are typically advertised?

Financial advertising covers a broad range of services: from credit cards and insurance to digital wallets, fintech apps, home loans, wealth management, and retirement planning. Each category requires a tailored message and strategy depending on the audience and platform.

4. How do you promote financial services effectively?

Promoting financial services involves a mix of strategies, including video production, digital ads, SEO, content marketing, and social media outreach. Educational content builds credibility, while targeted campaigns and storytelling help highlight key features and benefits.

5. What makes a financial ad effective?

A successful financial services ad balances clear messaging with emotional resonance. It should simplify the offer, focus on trust, and include visuals that support the brand’s tone—whether through animation, live action, or motion graphics. Compliance and transparency are essential, especially in regulated industries.

Final Thoughts on Financial Advertising That Works

From fintech startups to established institutions, the world of financial advertising demands more than generic messaging—it requires clarity, trust, and creativity. As we’ve seen across these standout examples, the best financial services ads simplify the complex, connect emotionally, and leave a lasting impression.

At Yum Yum Videos, we’ve spent years helping brands in finance, banking, crypto, and beyond communicate with precision and style. Whether you’re launching a new product, explaining a service, or rethinking your brand’s story—we’re here to help you do it right.

References:

1. https://www.dash.app/blog/video-marketing-statistics

2. https://www.invoca.com/blog/financial-services-marketing-statistics

3. https://thefinancialbrand.com/news/digital-marketing-banking/62-digital-marketing-statistics-every-financial-marketer-should-know-148273

4. https://www.emarketer.com/content/financial-services-industry-digital-ad-spending-2023