12/03/24
Author: Carmen Coto
27 min reading
MarketingStrategy
Whoever said, “the more, the merrier” clearly never had to search for reliable, quality services online. As you might’ve realized by now, there are plenty of whiteboard animation companies out there. So, if you’re simply looking for any solution to get out of a pickle, then yes, you’ll have an easy time finding one. The thing is that, in marketing, you get what you pay for –and sometimes not even that!
I want to help you with that, so I’ve put together this helpful reference guide that’s meant to serve as a starting point in your search, as well as give you some useful insights about this video style. That’s why, in this piece, you’ll find 20 of the best whiteboard animation services you’ll want for your video, along with examples from their portfolios. After that, I’ll go over when you should and shouldn’t use whiteboard videos and tackle the best practices for making one.
Let’s get to it, shall we?
Table of Contents
It can be challenging to narrow down so many options when you don’t know what to focus on when weighing them up against each other. I believe that there are fundamental aspects that make or break a video company, so this is what you need to consider before making a decision:
Now that you have a solid structure to compare the best whiteboard animation services, let’s go over the list and see what makes them so good!
1. Yum Yum Videos
2. Switch Videos
3. Cognitive
4. Ydraw
5. Epipheo
6. BreadnBeyond
7. Broadcast2world
8. Idea rocket animation
9. Wienot
10. XPLAI
11. Loud Videos
12. Fire Starter Studio
13. Gisteo
14. Video.Explainers
15. VideoScribe
16. Next Day Animations
17. Quite Frankly Productions
18. RIP Media Group
19. CRFT VIDEO
20. MotionGility
Yep, that’s us!
It’s hard to sing your own praises, but we genuinely believe we offer one of the best whiteboard animation services you’ll find out there, since crafting unforgettable explainer videos is our passion.
And that’s more than just words! Here’s what we bring to the table:
Over the years, we’ve racked up experience working for hundreds of companies from over 20 different countries! Including brands like Amazon, Walmart, DocuSign, Fox, Red Bull, and McKesson. And that’s just to name a few.
Here, at Yum Yum Videos, we’re very passionate about what we do and will gladly let our work do the talking for us! Just check out this cool vid we created for our friends at Spigit:
You can also see for yourself what our clients have to say about our work here:
So, if you want your business to benefit from content created by an excellent whiteboard animation company, get in touch today! We’ll gladly go over your project needs with you and figure out a video that’s perfect for your business.
This team of whiteboard video creators is based out of Ontario, Canada. They state to love challenges and explore an idea’s potential.
Besides offering whiteboard animation services, they cover other kinds of styles, like motion graphics and animated character videos, in a variety of fields – from HR to education and non-profits. So they’re not only creative but also very versatile.
Cognitive’s composed of skilled animators, and it’s thanks to the works they made for the Royal Society of Arts that they became famous for offering one of the best whiteboard animation services. They’ve also collaborated with other NGOs like Amnesty International and the Bill Gates Foundation.
This whiteboard animation company focuses on creating visual solutions to bring attention to important issues in the political and philosophical realm.
Ydraw is another important name when it comes to the best whiteboard animation services around because they’ve been in the business for a long time. They don’t focus exclusively on hand-drawn animation, branching out to do a bit of everything.
Their great motto is “the only way to create great work is to love what you do,” and that’s a sentiment I can definitively get behind!
Speaking of whiteboard animation companies that have been around for a long time, Epipheo was one of the first animation studios to create corporate explainer videos in this style. Over the years, they have amassed tons of experience and a team of whiteboard artists who are a force to be reckoned with.
Their so-called white paper videos can come in three different styles: quick draw (the traditional technique), hands-on (a live-action video that shows a series of real-life drawings), and simple motion (a mix between whiteboard animation videos and motion graphics videos).
This whiteboard animation company believes that positive stories have the power to bond humanity. With this passionate view of storytelling, they create explainers, social media, commercials, and even music videos.
Regarding their whiteboard video production, they create pieces that are simply adorable!
This company bases its whiteboard video production around three Cs: Communication, Concision, and Clarity. With this in mind, they’ve developed videos for recognized household companies, although they also work with start-ups and marketing agencies.
Besides making whiteboard marketing videos, they also work with other animation styles, like 3D and motion graphics. Whatever the case, the result is often a high-end explainer video.
Idea Rocket also offers one of the best whiteboard animation services, but in this case, it’s because their team of whiteboard video service providers has a keen eye for detail, producing beautiful pieces with a handcrafted feel.
They work with live-action and other animation techniques, too, but no other style boasts the quality that their videos in the hand-drawn style have.
Although French-sounding, the name actually comes from “Why not?”, the question its founder asked himself when he decided to change careers and start this whiteboard animation company in 2011. Since then, Wienot has developed animated explainer videos for small and large companies from all over the world.
Their team of whiteboard artists is definitely talented but equally impressive are the storytellers behind their scripts! Just like us, they strive to explain complex topics in a simple yet compelling way. Their whiteboard animations truly reflect the experience of this solid team.
XPLAI is a Ukrainian company that creates amazing motion graphics, 2D animated, and, of course, whiteboard explainer videos.
Founded in 2016, this is one of the youngest companies on our list. Still, the high quality and aesthetic value of its work makes this one of the best whiteboard animation services you can find.
Here’s a piece that, even though made with a different animation style, still proves the skills of the XPLAI’s team.
Loud Videos offers 2D and whiteboard animation services for every type of industry. Similar to ours, these videos are custom-made and tailored to fit each of their clients’ needs.
Loud Videos also offers an alternative service for companies with a limited budget and timeline: ‘whiteboard express’ animations.
Their whiteboard video creators make these pieces from templates, which cuts down the price and time spent on the production process but also affects the final quality and ROI of the video in question.
This animation studio not only offers one of the best whiteboard animation services around but also works with live-action productions and 2D and 3D animations.
Their work isn’t limited to corporate videos either – they also dedicate themselves to featured films, series, and documentaries. They’ve worked with clients of all sorts, from multinational companies to a loving father looking for a whiteboard cartoon for his daughter – isn’t that cute?
While Gisteo works with motion graphics, 2D animation, kinetic typography, and live-action videos, it’s actually one of the most prolific whiteboard animation companies on this list, having created numerous videos for businesses worldwide.
They strive to give an artisan look to their pieces, resorting to animated hand movements, cut-out images, and digital drawings. The cool part is that their whiteboard video production team is willing to mix this style with other techniques, like 2D animation.
Located in the city that never sleeps, Video.Explainers has a team of experts in many animation styles, capable of crafting pieces tailored to their clients’ prospects, like most of the other whiteboard video companies on this list. They also strive to overcome challenges, turning complicated topics into simple explanations that result in effective whiteboard explainer videos for all kinds of marketing needs.
Ok, this one’s not a whiteboard animation company but rather a software platform. I decided to include it to offer a simpler alternative for brands looking for a whiteboard explainer video on a tight budget.
VideoScribe is a user-friendly tool with a bunch of pre-made illustrations that you can put together for a video — a completely DIY experience.
Even though I usually don’t recommend using templates for any kind of marketing videos, I believe tools like this one can be useful under the right circumstances. Just keep in mind that while it can seem inexpensive at first, it’s tough to get real marketing results with a whiteboard explainer video that’s not explicitly tailored to your brand, audience, and the industry’s quality standards.
However, if you’re looking for whiteboard video production with no marketing purpose – school projects, personal use, content creation – where ROI and impacting an audience aren’t issues, whiteboard animation software like VideoScribe can be a great solution.
Another company that boasts an award-winning animation team that stands out for being made up of “remarkably nice people.” But that’s not all, as clients will find talented animators, voiceover actors, and illustrators among those “nice people.”
They specialize in making whiteboard videos for all kinds of communication needs, from employee conferences and training sessions to website content. Their goal is to help their clients’ audiences effectively absorb a message through visuals, sound, and text at the same time.
While this might be a smaller animation studio, QFP shouldn’t be underestimated. Providing quality animated whiteboard video production, broadcast video, and corporate photography services to help brands connect with their audiences, the company defines itself as a group of “content creators for global brands.”
On top of that, they also offer the full production service, taking care of even the distribution of each piece so their clients don’t have to worry about a thing.
With a knack for making videos that help their clients speed up the sales cycle, the folks at RIP Media Group specialize in making whiteboard animation videos featuring engaging stories that convert. They also offer 3D motion graphics, 2D animation, character animation, and live-action videos.
The company caters mainly to the SAAS, Tech, BioTech, and Edtech industries, but they work with brands and start-ups in other niches as well.
Like us, CRFT Video knows very well that animated videos can inspire, educate, explain, and entertain by bringing a company’s story and message to life. This design-driven studio crafts whiteboard videos that are not only captivating but also completely tailored to their clients’ unique identities and target audiences.
They pride themselves in providing high-quality whiteboard animation services that fully meet the industry’s standards, something that’s evidenced by their wonderful portfolio.
With offices in the USA and India, this video agency might be younger than most others on this list, but it’s undeniable they know what they’re doing when it comes to whiteboard animations.
They offer a streamlined process to be able to ensure a smooth and on-time delivery of their clients’ assets. On top of that, they strive to provide great quality and a fast turnaround.
As you probably know by now, the whiteboard video style was developed and optimized to tackle a number of tricky but crucial marketing objectives – and to do so exceptionally well. So, let’s talk a bit about what you can use this video style for before you make a decision about the best whiteboard explainer video provider for you:
The whiteboard video technique shines at condensing and delivering a lot of information quickly and effectively. The animated drawings help you organize and communicate information, improve retention, and keep viewers’ attention glued to the screen.
Its simple style helps you build a visual dialogue that uses metaphors and conceptualizations to convey a lot of meaning with little effort.
In short, whiteboard animation videos give you a way to make the complex, simple.
Whiteboard explainer videos simulate an interaction that most people can recognize and relate to; having a teacher explaining something to their students using a whiteboard as a visual aid.
By taking that familiar premise and enhancing it with a clever and memorable script, interesting drawings, and entertaining transitions, you can create something that’s not only useful but also compelling and fun!
Since whiteboard animation excels at information delivery, it’s not surprising they’re perfect for educational video content.
Educational videos are ideal for audiences at the Awareness Stage of your sales funnel and are meant to provide industry-relevant information that ties into your brand and products. Good whiteboard animation services can help you nurture your leads, bringing your audience closer to doing business with your company.
While most marketing videos sit around the 90-second mark, sometimes that’s not enough to communicate to your audience everything you need.
Given that whiteboard videos use storytelling, fluid illustrations, and slower-paced transitions to carry your message, they’re ideal for longer content that can take full advantage of the style’s benefits and keep viewers watching all the way through.
Humor and whiteboard cartoons are a match made in heaven 😍. Whiteboard video production gives you plenty of opportunities to inject humor through animated graphics, and its draw-and-erase transitions are perfect to set up and pay off funny situations. Add to that a clever script with good comedic timing, and you have a video your viewers won’t forget!
After all, they are called whiteboard explainer videos for a good reason 😉
Explainer videos are perfect to describe and illustrate what you need to say – in terms of your brand, company, products, etc. – in ways that are both easy to understand and entertaining to watch. “Whiteboard animation video” is one of the most popular styles of explainer videos, and outside the cases I’ve mentioned before, they’re perfect to easily communicate things to your audience in ways that are harder for them to forget.
All in all, a very effective formula if I do say so myself! 😎
Now, no type of video is infallible, and it wouldn’t be fair to tell you that a whiteboard cartoon can cater to every single marketing need. In fact, there are some very specific cases where it’s not recommended to go for an animated whiteboard video. So, before you commit to a production company, let’s check the style’s weaknesses out:
Think of whiteboard cartoons as a genre, like in the movies. Genres tell you what you can expect even before you watch something. If you go see a western, you expect cowboy hats and duels at high noon. If you go see a Marvel movie, you expect to see shirtless Chris Evans (don’t worry, we all do 🤩).
When a movie fails to deliver on those expectations, we walk away disappointed and call it bad (especially in Evans’ case). We say, “it didn’t feel” like the type of movie we wanted to see.
Same thing with whiteboard videos.
The black-on-white aesthetics aren’t there to save costs on ink; it’s actually a mnemonic device that helps viewers understand and remember your message! Get rid of it, and you no longer have a whiteboard video on your hands.
If you imagine a lot of vibrant colors splashing around the screen when you think about your video, then whiteboard animation is probably not what you’re looking for.
The primary goal of whiteboard video production is to tell your message using storytelling and clever visuals to make it understandable and memorable. That involves giving those elements enough time to breathe (and sink in) between transitions. To “erase the board,” if you will, before jumping into the next scene.
If you need a quick in-and-out video ad or marketing piece that lasts a minute or less in length, just don’t use an animated whiteboard video. This slower-paced style needs a bit more time than that to work.
Whiteboard animation uses a minimalist black-and-white aesthetic and a slower pace to do what they do best. It’s what makes them such a powerful tool to explain your ideas.
The problem is that those elements aren’t very appealing to younger audiences, who usually prefer shorter, visually rich content – like this animated explainer video we made!
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As any whiteboard animation service provider will be able to tell you, whiteboard animation shouldn’t be your go-to if you want to reach out to and engage a Gen-Z or younger audience.
The thing about whiteboard explainer videos is that they’re great for explaining complex concepts in a really simple way. But what happens when your message is already… simple? Going for this style is probably a bad move.
Think of it in terms of complementary opposites: uncomplicated topics benefit from visually rich, elaborate videos, while a complex idea is easier explained with a smoother, uncluttered piece.
Whiteboard videos are all about effective simplicity: eliminating distractions to keep the viewer’s attention where you want it. If your message is already pretty straightforward, it’ll probably benefit from a flashier video style 😉
“Minimalist”, “cartoony”, “uncluttered”… they all go hand-in-hand with the whiteboard animation style. “Stunning”, “vibrant”, “dazzling”? Hmm… Not so much.
If, when you think about your video, you want some spectacular piece that impresses viewers in seconds with dynamic visuals and fast-paced shots, you should go for something other than a whiteboard video.
There are plenty of marketing video styles and techniques you can use to pull at your audience’s heartstrings. Whiteboard videos ain’t one of them.
Yes, there are plenty of emotive black-and-white videos out there, but remember what I said about genre: If your video doesn’t have the staple elements that make it a whiteboard video, it’s something else entirely.
Now, it’s worth mentioning that humor is a common ingredient in the whiteboard cartoon formula. But other than that, this style isn’t the best at provoking an emotional response in the viewer.
If you think the emotional impact is a vital piece of your video’s puzzle, then there are better styles out there than a whiteboard explainer video for you.
A compelling advertising video – or video ad, for short – has to be impactful and short to work (60 seconds or less, remember?). And if we’re talking about social media ads, you have even less time to work with – even YouTube keeps non-skippable ads below the 20-second mark!
They’re meant to get in quickly, make people think about your brand, and get out before overstaying their welcome.
As I mentioned before, whiteboard animation videos need more time than that to really be effective. So, if you’re working with a limited time window, try a different style for your video ad instead 😄
Product videos are a specific type of marketing video designed to show your product’s key value propositions. Not to be confused with explainers – which use a storytelling formula to convey a message – product videos are all about displaying your product’s features in practical scenarios.
More often than not, we use live-action footage and 3D animation for physical products and screencap footage or 2D animation for products like apps or software platforms.
If you want to show viewers that your product can do everything they’re looking for and more by showcasing its features, whiteboard animation services are probably not the right choice for you.
While whiteboard animation videos might not be the best choice to nail any of the goals I’ve mentioned above, there are plenty of other options out there! And you know what the best part is? You can quickly learn the basics of each of the other available video styles in this fun video we made about them:
So, you weighed the Dos and Don’ts of whiteboard explainer videos, and you’re sure you want one. Whether you already have a provider in mind or simply want to know a bit more about how to make them, it’s important to know about the best practices to follow during the production process 😊.
The whiteboard video style has come a long way since we used to draw on a whiteboard while recording the explanations. And even though that was good enough for the times, the massive advance in digital tools (animation boards, vector graphic editors, etc.) makes it so that the traditional way is just no longer enough to meet your audience’s expectations – or capture their attention 😋
Using professional-level, detailed animations for your whiteboard explainer video not only makes it more appealing and memorable but it sends a better message in terms of the quality of your content and, by extension, your brand.
The whiteboard technique is all about maintaining on-screen continuity and minimizing scene cuts and interruptions— each scene is usually connected to the next by elements that remain from a previous one. Adding connected transitions helps form a sense of flowing continuity that keeps viewers hooked. Like this:
While not mandatory, having a simulated hand producing your video’s drawings is a staple of the whiteboard style for a reason. Not only does it add a bit to the viewer’s immersion, but it also helps underline scene progression and transitions within the piece.
So, even though we do things digitally now, maintaining the iconic drawing hand is a useful and respectful nod to the roots of the whiteboard video style, and it’s worth keeping around.
Having a professional Whiteboard video production company involved with your project will make a world of difference in terms of quality and results. While the style looks simple from the outside (and it is indeed designed to seem that way), there is a lot of nuance to producing a high-quality whiteboard animation video that gets the job done.
Remember, these videos are often the first point of contact between a potential client and your brand, and a low-quality piece can send the wrong message and start that relationship on the wrong foot.
My advice? If you need a video for personal use, it’s ok to go with a DIY approach. But if we’re talking about content to boost your marketing results, you’ll want to talk with an experienced company to help you out.
Before hiring a whiteboard animation service, though, there are some important things that you should keep in mind – things that might affect your video’s overall quality as well as its production process.
So, let’s go through some of the basics you should know beforehand.
Producing a fully customized, professionally-made whiteboard video production usually costs between $7000 and $15000 per minute.
Although this number may sound steep at first, you must remember these are complex marketing pieces that require an expert team of scriptwriters, animators, and voiceover and whiteboard artists, among others. Another critical factor that plays a part in the pricing of your video is how soon you need it done. You can check out our article about explainer video pricing to know more about the topic.
If you want to know the accurate cost of the whiteboard video production you need, tell us about your project, and we’ll send you a quote.
In our opinion, these are the best tools for whiteboard video production:
This answer goes to all the DIYers looking to create their own explainer video.
I get it! Using whiteboard animation software is more economical than hiring professional help, and, as said before, it can be an excellent alternative for projects with no marketing ends.
Remember, though, that if you have no expertise in video production, your final piece probably won’t look as good nor generate as much ROI as one made by a professional whiteboard video company. But if those aren’t your goals, then go ahead!
As I mentioned before, there’s a lot that goes into creating compelling whiteboard explainer videos.
Choosing the best whiteboard animation service for your business goes way beyond finding a company that can make a pretty video. You need professional whiteboard artists who understand that what you need is more than an aesthetic piece that suits a limited taste.
Here are a few of the things an absolutely fantastic whiteboard marketing video should deliver for your brand:
And those are really just to name a few of the main ones in broad strokes!
With so many essential pieces in play interacting with each other, communication between you and the whiteboard video creators you choose is paramount. Getting on the same page about the project’s direction from the get-go and having ample opportunity to review and course-correct along the way is how you get exactly what you want!
That’s precisely why we, at Yum Yum Videos, have worked hard for years, perfecting a flawless production process that guarantees our client’s satisfaction.
Care to know a bit more about how it goes? Great! We made a video about it…
If that video about our production process left you curious about what it’d be like to work with us and how we can give you a hand, let me share something with you.
Here, at Yum Yum Videos, we believe everything boils down to working side by side with our clients, taking care of their project as if it was for our own company. Moreover, we focus on your specific needs and goals and take the time to fully understand them before even starting. Thanks to all of this, we can ensure you’ll get a fully customized piece that you’ll be happy about and proud to show off.
With over a decade working in this industry, we’ve polished our process to allow the implementation of our clients’ input at every single stage, allowing for unlimited revisions if you so wish! Thanks to this, we’ve been able to partner up with some amazing brands, some of which include household names such as Amazon, American Express, Walmart, McKesson, and more!
We’d love to discuss all of your ideas and guide you in the right direction for your business. So, if you want that awesome whiteboard video production you’ve been looking for, don’t hesitate to contact us and tell us all about it. We’ll be waiting to hear from you!
With so many whiteboard animation companies out there, choosing the perfect one to handle your video can be daunting. However, by looking in the right places and paying attention to crucial aspects, it becomes a much easier choice.
You should account for your marketing needs alongside your budgeting possibilities and make sure the company you choose can deliver amazing results within those bounds.
A tight budget will narrow your alternatives, for sure, but that’s not to say you can’t find excellent whiteboard animation services capable of working within your price range!
Our best advice? Start with the alternatives on this list, ask around for a couple of quotes, and compare them to some of the other companies you might be considering. Accounting for all the essential elements that we went over, like quality, communication process, portfolio, and consumer feedback.
Then, you’ll have more than enough info on your hands to make the right choice!
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