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Don’t Use a Whiteboard Animation Video! (Until You Read This)

Are you sure you want to use a whiteboard animation video for your company? Can’t say we blame you… After all, they are a hugely popular type of explainer video in marketing. If you do them right, at least.

Spigit | Explainer Video by Yum Yum Videos

Granted, a well-made whiteboard video can be an amazing content tool. But there’s also a lot that can go wrong with them. To keep that from happening, there are a few things you should consider before using one.

1.What is a Whiteboard Animation Video?

It’s a type of explainer video that uses the “whiteboard animation” style, simulating animated graphics being hand-drawn on a whiteboard-like background. Like most other explainers, it also often involves a voice-over narrator that complements the visuals and conveys the main ideas of the piece.

Whiteboard videos are commonly used for educational and marketing purposes, as they are an excellent medium for simplifying complex information.

Be careful, though – don’t confuse these pieces with chalkboard animation videos! Those present a green background and chalk-like drawings and letters.

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2. What Are the Benefits of Whiteboard Animation Videos?

Whiteboard animation videos owe their popularity to several reasons:

  • They can turn a complex or dull topic into simple and compelling explanations.
  • They provide both educational and entertainment value – they’re fun and useful!
  • Whiteboard marketing videos tend to be more cost-effective than other animated videos.
  • They can hold the viewer’s attention for longer, as their streamlined visuals limit distractions.
  • People remember a whiteboard video for longer, as its style makes it easier for the brain to process and retain information.

3. Who Should Go with Whiteboard Cartoon Animation?

In truth, everyone can benefit from using a custom whiteboard animation video. After all, this is a cost-effective animation style that can be tweaked to attract any kind of audience. Still, some can find its ability to simplify information especially useful, namely:

  • Marketers from the tech, healthcare, and financial industries.
  • Businesses with a breakthrough idea.
  • B2B marketers.
  • Thought leaders and content creators trying to educate their audience.
  • Those who wish to complement old audio content (especially if it’s educational).
  • Nonprofit organizations.
I Whiz | Explainer Video by Yum Yum Videos

4. When Should You (definitely) Go with a Whiteboard Marketing Video?

Although a type of explainer video – which can describe any business or product – the whiteboard video style isn’t necessarily the best alternative all the time. Whether it fits or not really depends on your message, your marketing goals, and the product or service you want to get across.

Having said that, whiteboard cartoons do become a “must-have” under certain conditions. Here are a few examples of the circumstances where we always recommend them:

4.1. When Your Products or Services Are Intricate or Highly Technical:

By their very nature and esthetics, whiteboard explainer videos are educational. They resemble the boards we’ve used for years during business meetings and in schoolrooms.

There’s something in having a white space – free of distractions – and seeing the information unravel in front of you that makes it easier to follow the ideas. There are even studies showing that utilizing such setup can boost information retention by 15%.

When elements of your message depend on really complex ideas, a whiteboard animated video provides the ideal vehicle to get them across in engaging, fun, and interesting ways.

4.2. When You Need to Cover a Lot of Information:

Much like other types of explainers, the best whiteboard explainer videos have a great capacity to synthesize and condense information effectively. What is unique to whiteboards is their presentation, that lets ideas unfold in front of the viewers without distractions while maintaining their interest.

When you make whiteboard animation videos, you get to create even longer-than-average pieces while remaining entertaining. This unique dynamic of content and presentation lets you put more content in there than you would otherwise be able to with other styles. Which runs the risk of feeling boring past a certain length.

Lurie Children's Hospital of Chicago | Explainer Video by Yum Yum Videos

5. Common Pitfalls and Mistakes

For all the good a well-made whiteboard explainer video can bring to your marketing campaign, a poorly made one can be just as harmful!

From the outside, “doing it right” might seem like a pretty straightforward proposition. However, without either experience or someone knowledgeable guiding you, it’s relatively easy to mess up many of the elements that make whiteboard animation videos great.

Here are a few of the most common mistakes:

5.1. A whiteboard video without a Drawing Hand:

It might sound like an inconsequential thing. Yet the fact of the matter is that showing a hand drawing the images is a staple of the format for a reason.

Not only does it lend much-needed dynamism to the whiteboard animated video, but it also helps create a sense of closeness with the viewer, which just adds to the immersion.

2.2. A whiteboard video with a Colored Background:

The white in whiteboard cartoons is not negotiable.

As we mentioned earlier, using a white background actually helps with information retention, but it also favors another critical purpose.

Having a neutral black & white setting makes it so that, when you do use color (a vital strategy in whiteboard marketing videos), it emphasizes its importance. In this sense, these pieces are more useful than chalkboard animation videos.

MedVector | Explainer Video by Yum Yum Videos

5.3. Not using interconnected drawings:

Using separate illustrations entirely breaks the illusion of continuity and progression of your whiteboard explainer video.

We use interconnected imagery in these videos precisely to ensure your visual narrative is easier to follow. Adding up to the idea you are trying to get across.

Continuity is the essence of a whiteboard marketing video!

5.4. Changing the Whiteboard Cartoon Style:

We are all up for originality and making sure your whiteboard animated video feels unique.

That said, there’s only so much you can add to a cake before it stops being one!

Fulfilling the essential milestones of a whiteboard explainer video (animation style, narrator, and other tropes above) is indispensable for your video to work.

5.5. Poor (or non-existing) Animations:

Many people misinterpret the minimalistic and sleek style of whiteboard explainer videos as “simple”. So much so that you could even make whiteboard animation videos without animation and still get good results.

Nothing could be farther from the truth!

If anything, the absence of color and other distracting factors in whiteboard videos makes the animation that much more significantand necessary!

Movement helps keep the viewer’s attention in check, while it also helps convey the video’s ideas across in an entertaining way!

Whiteboard marketing videos that don’t use animation (or have poor animation quality) can’t be effective.

There are plenty of other things that can undermine your video´s effectiveness. Yet the ones listed here are indeed among the most egregious.

6. How to Choose a Whiteboard Video Company That Suits You

Given that we’ve already established that high quality and attention to detail are paramount for a whiteboard marketing video to work, it follows that the creative team behind it has to be able to meet those requirements. No excuses.

Otherwise, you are just wasting money and time on a whiteboard video that won’t meet your expectations and marketing goals!

The thing is that with so many businesses out there offering video marketing services, it can be tricky to separate the wheat from the chaff. To make that selection process easier for you and your company, here’s a simple to follow reference guide that can help you make the right choice.

  • Quality and Expertise: When considering an animated video company, the first thing to check is their portfolio, previous work, and references. Get a feel for their work and make sure it meets your brand’s needs and standards.
  • Communication: The provider you go for has to be reachable! Smooth and clear communication isn’t optional during a creative endeavor, and a whiteboard explainer video is no exception. The company you choose needs to make itself available to receive your input throughout the whole process.
  • Customization: Having a tailor-made video that feels unique is integral to the piece’s performance. You should make custom whiteboard animation videos that reflect your company’s image and promote your brand effectively. Going for trite pieces of content with a recycled feel won’t do anybody any good.
  • Feedback: Check out feedback and testimonials provided by previous clients, as well as reviews and comments. Not every client-business interaction is the same, but it’s worth it to know what other customers thought about the service they received.
  • Whiteboard Explainer Video Price: As with anything else in life, you get what you pay for. Cheaper companies usually go for template videos with little or no originality. Broader marketing companies (that is, those companies that do not work exclusively with video) tend not to have enough mastery over the medium to craft genuinely unique and distinctive whiteboard videos. And finally, high pricing doesn’t always translate into high quality!

Regardless of your niche or focus, going for a production company that works exclusively with animated videos, accommodates your budget, and is able to deliver the quality you want should be your goal.

7. 5 Best Whiteboard Explainer Video Companies on the Market Right Now

  • Yum Yum Videos
  • Ydraw
  • Cognitive
  • Switch Video
  • Video Scribe

If you’ve made it this far, you are probably set on using this style and want to make whiteboard animation videos that resonate with your audience. That’s awesome!

So, before you go, we’d like to share some of the best alternatives for whiteboard animation services on the market. The idea is to give you a solid starting point and frame of reference to look for the right video company, capable of making the whiteboard cartoon you want.

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7.1. Yum Yum Videos

Ok, shameless plug here. But hey! We are genuinely passionate about what we do here at Yum Yum, and are glad to let our work speak for us!

Health Mart (McKesson Corporation) | Explainer Video by Yum Yum Videos

What we bring to the table:

  • All of our videos are 100% customized to our client’s needs.
  • Our video’s quality is supreme, one of the best ones on the market.
  • We offer the best price-quality guarantee.
  • Our outstanding video production process is flexible, effective, and efficient.
  • We provide our clients with an integrated video marketing strategy to help them grow their business.
Explainer Video Company | Yum Yum Videos | info@yumyumvideos.com

On top of that, we’ve racked up experience working for hundreds of companies from over 20 different countries! Including remarkable brands like Walmart, DocuSign, Fox, Red Bull, and McKesson. To name a few. So yep, while it might be shameless, it’s not a plug without merit 😀

That said, you don’t have to just take our word at face value! Get in touch today and let us show you all we can do to bring your amazing whiteboard video to life.

7.2. Ydraw

The folks at Ydraw create great whiteboard marketing videos and mainly employ a cartoony art style that some people really like. Their focus is online video production and has been in the business since 2011.

Their team is dynamic and has a well-thought-out production process.

Air Concierge - Property Management for Short Term Vacation Rental Homeowners

7.3. Cognitive

Cognitive really knows how to make a whiteboard video! This animation company is comprised of a big team of animators and business eggheads. They make whiteboard cartoons that condense a lot of graphical content on the screen. A somewhat unique style that they focus mostly on topics about politics and philosophy.

RSA Minimate: Sleep or Die | Matthew Walker

7.4. Switch Video

The team at Switch Video produces some of the best whiteboard explainer videos, with easy-to-follow scripts and visuals. They have been in the business for a while now, and have worked with clients from the U.S., Canada, and over a dozen other countries.

Start Your Day Right HD

7.5. Video Scribe (Whiteboard Video Templates)

Video Scribe is a video template software that anyone can use even if they don’t really know how to make a whiteboard video.

We wanted to mention it because even though you can’t get nearly the quality level of a production company product, it can be a suitable alternative for quick, smaller, or limited-budget whiteboard marketing videos.

Use VideoScribe to engage employees


8. Whiteboard Videos Pricing & Production FAQ

Here’s a couple of frequently asked questions that pop up whenever the topic of whiteboard marketing videos is brought up!

8.1. How much does a whiteboard animation video cost?

A fully customized, professional-level whiteboard animated video costs anywhere between $5.000 to $15.000 per minute. It depends on the project’s needs and the production time involved. For a more personalized quote, click the link, and we’ll help you out.

It’s also important to note here that “more expensive” doesn’t always mean “better,” and by the same token, low-quality whiteboard marketing videos usually yield little results – Which can end up costing you more money when it’s all said and done!

8.2. How long does it take to make whiteboard animation videos?

Besides “How to make a whiteboard video“, the second most searched question is “How long does it take to create one“. Well, a fully tailored, high-quality marketing piece usually takes between eight and twelve weeks. Do keep in mind that’s a rough estimate, and production timelines can often be sped up by incurring on extra costs.

8.3. How to make a whiteboard video?

Whiteboard cartoon animation can be a tricky style to get right, especially in a marketing environment! You need clear and creative scripts and animation boards. You need to follow the format’s conventions (white background, drawing hand). You need to make the piece come alive with quality visual design and dynamic animations. And you need to top it all off with lively sound-design, and fitting voice acting.

8.4. What is an animation board?

Animation boards, also known as storyboards, are an essential tool in the whiteboard explainer video creating process.

They are used as a blueprint to display the basic layout and progression of your videos’ content, from images, story progression, camera angles, and motion, etc.

If you want to know more about how to make killer storyboards for your whiteboard marketing videos, here’s an interesting read for you.

9. Summing Up!

As you can see, a lot of elements go into getting the best whiteboard explainer video for your company.

That is if you are looking for a piece of marketing content capable of producing the results your company is after.

If you take nothing else from this post, remember that your whiteboard explainer video’s quality relies on much more than just graphics! You need a video company that can not only make custom whiteboard animation videos, but one that’s also capable of delivering on all those aspects, every time.

If you’d like to know more about our process, and how we can help your company’s marketing goals through effective, fully-customized video content, Contact us today!

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