13 Video Marketing Trends That Drive Results (Video AI Included!)

24/06/24         Author: Florencia Corazza         13 min reading

video marketing trend

Remember those old-school commercials with cheesy jingles and over-the-top acting?  Yeah, we’ve come a long way since then. Today, video marketing trends are all about authenticity, creativity, and pushing the boundaries with AI technology while telling stories that resonate, building connections, and ultimately, driving real results for your business.

So, what’s hot in video trends in 2024 — and possibly beyond? Well, in this blog post, we’re about to explore 13 such trends that are shaping the future of video marketing. 

Let’s get into it, shall we?


1. Short-Form Videos Are Still Rocking

TikTok, Instagram Reels, YouTube Shorts, and even LinkedIn (yes, LinkedIn!) have made short-form video the reigning champ. These quick hits (usually less than a minute long) are perfect for our short attention spans.

You can think of them as little digital appetizers that give your audience a taste of your brand’s personality and products. These could be mini-commercials, funny skits, or even just a glimpse of your team hard at work. 

Once you get your audience’s attention with one of these, they’ll be more likely to check out what you have to offer. 

The beauty of the short-form video marketing trend is that you don’t need a Hollywood budget or a fancy camera crew – just a good idea and a smartphone to get started. Of course, if you want a professional production with guaranteed results, you should contact a video marketing agency.

@semrush POV: you ask a digital marketer about the ROI 🏃🏼‍♂️💨


2. Long-Form Videos Make a Triumphant Return

While the short-form video trend is still up and running, long-form video is also making a triumphant return! In fact, TikTok (yes, TikTok, the short-form video platform king!) has introduced its new horizontal video style and is encouraging creators to go for long-form content. That means videos that are 5 minutes, 10 minutes, or even 30 minutes are now getting more visibility than ever before.

If, as I said before, short-form videos are the appetizers, then long-form videos are the main course. They’re where brands can really showcase their creativity, tell captivating stories, and build stronger connections with their audience.

If you want to follow this video marketing trend, you could consider creating brand documentaries that take viewers behind the scenes, in-depth tutorials that teach your audience valuable skills, or even just a heartwarming story that leaves people feeling inspired. 


3. Authenticity Reigns Supreme in Video Trends

We’re living in times when we’re bombarded with content that screams “ad” from a mile away. What’s even worse, sometimes those are unskippable! So as you can guess, people are naturally tired of those video advertising trends and are craving something real. 

That’s why, when we stumble upon a video that’s authentic and unfiltered, it feels like a breath of fresh air. It’s a signal that you’re not just trying to sell us something, but that you’re actually sharing a genuine moment or experience.

So to jump on this video marketing trend, just open up the camera, give behind-the-scenes peeks to your audience, and a glimpse into the heart of your brand. Because in 2024, it’s the realness that’s reel-y captivating! (see what I did there? 😀)

@grammarlyofficial Could someone loop us in here? 🙃 #WorkHumor #WorkLife #CorporateHumor #CorporateLife #Email #EmailThreads #WorkMeme #Grammarly ♬ original sound – The Meme Lab

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4. Video SEO Is Now The Key Video Marketing Trend to Getting Discovered

Thanks to the explosion of the creator economy, everyone in the neighborhood is creating content! 😀 Now that’s awesome, but it also means your videos are competing with millions of others for attention. That’s why SEO implementation is one of the video marketing trends now. 

Just to put things into light, 62% of search results on Google include videos, and 80% of those are from YouTube. So, you’d be missing out on a great opportunity to improve your content’s visibility online if you dismiss this video marketing trend.

Whether you’re optimizing your YouTube videos with catchy titles and keyword-rich descriptions, or crafting engaging captions and hashtags for your social media clips, video SEO is all about making your content discoverable for search engines and appealing to your audience. 


5. Go Live Every Once in a While

Our screens are flooded with polished, pre-recorded content. While these videos can certainly be informative and entertaining, it’s not the only type of content you should share. In fact, live videos, for example, offer the raw energy and authenticity that audiences seem to be craving nowadays. 

A study has revealed that 80% of users would rather watch a live stream from a brand than read a blog article by them. And that’s exactly why live video is one of the top video marketing trends right now!

It’s also perfectly aligned with our “right here, right now” culture. We want to be in the loop as things happen, not catch up later. Live video feeds that desire, giving us a virtual front-row seat to product launches, behind-the-scenes glimpses, and real-time interactions with brands and influencers we love.


6. AR and VR Videos Are the New Frontier

AR (Augmented Reality) and VR (Virtual Reality) videos are also on the rise. Why now? Well, it’s simple: technology is finally catching up to our imaginations. This market is projected to generate $40bn by 2024; and by 2029, it’s expected to reach $62bn. 

With Apple’s Vision Pro headset launching in 2024 and Meta’s Quest VR headsets becoming more popular, AR and VR are becoming more accessible to everyday customers. Even the latest flagship phones are offering AR technology built right into the camera! Like Samsung’s S24 Ultra. 

This means that brands can now jump on this video trend and create immersive videos that were once only possible in sci-fi movies.

And it’s not just about showing off cool tech, but rather about creating unforgettable experiences that will stick in your audience’s minds. So, why not become an early adopter of this video marketing trend and give your audience a taste of what’s to come?


7. Video Newsletters and Emails Are the New Norm

Let’s be real, we’re all drowning in emails, so no one wants to open a random newsletter they probably don’t even remember signing up for.

So, how do you make yours stand out? Well, that’s where this new video trend swoops in to save the day: Adding video content in an introductory email can boost click-through rates by 300%. Yes, you’ve read that right. Whether it’s a quick animated GIF announcing a sale or a short video clip of a happy customer, video is one of the sure-fire ways to inject life into your emails.

And the best part is that most email marketing platforms now support video embedding, which makes it easier than ever to add some Hollywood flair to your campaigns. So catching up on this video marketing trend early on will help you instantly grab attention and make people want to see what you have to say. 


8. User-Generated Content Is The New Word-of-Mouth

Customers are savvier than ever, and they can smell a marketing ploy from a mile away. For that reason, in 2024 and beyond, your marketing is not just about what you say about your brand, but also what others say about you. 

And that’s why user-generated content (UGC) video is blowing up right now, getting 10x more views on YouTube compared to brand-made videos. When real people show off your products in action, share their experiences, and demonstrate the value they get from your brand, it builds trust and credibility. 

So, to jump on this video marketing trend, encourage your clients and customers to create and share videos featuring your product or service. Then, repost on your channels for the world to see.


9. Silent Video Marketing Trends Are Cutting Through the Noise

Shhhh… can you hear that?! It’s the sound of silent videos taking over the internet! 😀 

To put this into perspective, 74% of Facebook videos on Facebook are watched without sound. But why are silent videos trending now? Well, think about how you use social media. You’re probably scrolling through your feed on the bus, at work, or maybe even in a meeting (don’t worry, I won’t tell!). 

In those situations, having sound blaring from your phone isn’t always ideal. Silent videos are the perfect solution – they let you watch content without disturbing those around you. But this video trend isn’t just about convenience, as silent videos are also incredibly engaging. Since there’s no sound to distract you, your eyes are glued to the visuals, making you more likely to absorb the message. 

Of course, jumping on this video marketing trend will take some extra creativity; you’ll need to be smart about creating eye-catching visuals, clear captions, and engaging text overlays to tell your story. But the effort can be worth it! 

10. Shoppable Videos Can Be the Future of E-commerce

Shoppable or clickable videos are videos where you can click on them and buy the product. These are hot right now because, well, we live in a world of instant gratification. We want what we want, and we want it NOW. 

And this video advertising trend taps into that desire by removing any friction between seeing a product and buying it.

Plus, these make online shopping more fun. Instead of scrolling through endless product pages, you get to see products in action, learn about their features, and make a purchase all in one seamless experience. 

With platforms like YouTube, Instagram, and TikTok all jumping on the shoppable video bandwagon, it’s clear that this video marketing trend is here to stay. 


11. Personalized Videos Are Performing Better

Ever noticed how your social media feeds seem to read your mind? That’s no accident! It’s the magic of personalized video feeds created by AI algorithms and designed to keep you scrolling.

With every like, share, and comment, platforms like TikTok and Instagram are learning what makes you tick. They use this info to serve up videos that perfectly match your interests, whether it’s adorable puppies, makeup tutorials, or the latest dance challenge.

Brands are also getting in on the action, creating hyper-targeted videos that speak directly to you. It could be a personalized birthday message from your favorite store, a product recommendation based on your recent purchases, or even a video recap of your year with a brand. Or, if you’re just getting started, directly addressing your prospects’ pain points is also a form of personalization.

All these personalized touches make the audience feel seen and valued, which is why they’re so effective. They show that brands are paying attention and going the extra mile to connect with them on a personal level.

So, if you want to create videos that truly resonate with your audience, get personal! (I mean, not literally! 😀)  Simply, use data and insights found on the platforms you’re already using. For instance, Instagram’s Creator Dashboard will show your reach and how people are interacting with your content. Or, TikTok will even show you where people are dropping off, so you can improve retention. 


12. Collaborative Videos Are Amplifying Reach

Teamwork makes the dream work, right? That’s the idea behind collaborative videos, where you partner up with another influencer, expert, or content creator in your niche. 

So, why are these collabs one of the video marketing trends? Well, it’s a bit of a no-brainer. Content creators and influencers are on the rise. They need brand deals and exposure, and you as a business needs, clients or customers. 

By joining forces, you get to tap into each other’s followers, expand your reach, and gain credibility with a new audience. 

It’s a win-win situation!

Plus, collabs often result in more creative and engaging content. You can bounce ideas off each other, bring different perspectives to the table, and create videos that are more dynamic and interesting than anything you could do alone.


13. AI in Video Marketing is Here

Artificial intelligence (AI) in video is one of the hottest video marketing trends right now. It is empowering brands and creators to produce videos with unprecedented ease and efficiency. 

For example, AI-driven script-writing tools (like ChatGPT, Gemini, or Claude) can help you brainstorm ideas and generate compelling scripts in a fraction of the time it would take to do it manually. These tools can even adapt to your brand’s voice and tone (with a bit of prompting), so that your videos stay true to your brand identity. 

Also, AI-powered editing software can automate tedious tasks like cutting, trimming, and color correction, which allows editors to focus on the finer details that elevate a video from good to great. 

While AI-powered tools are becoming increasingly accessible, you should know that they still require a skilled hand to truly shine, and the results are often not of the same quality of what a video production company can create. At least not yet! 

The bottom line is that AI is automating tedious tasks and streamlining the video creation process. It is freeing up time to help creatives focus on the bigger aspect: telling compelling stories that connect with audiences on a deeper level.


If You Need a Marketing Video, Yum Yum Videos Can Help!

I know that making sense from of all these trends can be a bit overwhelming, and deciding which one(s) to follow is no easy feat! But the good news is that we, at Yum Yum Videos, have been working in the industry for over 12 years now, so we know a thing or two about making effective video content 😉.

We’ve created hundreds of videos for all kinds of industries and we’ve partnered with world-renowned names such as Google, Amazon, Bayer, McKesson, and more!

Our mission is to create video content that not only aligns with the latest video marketing trends, but that are also fully personalized to your unique needs and your audience’s preferences. We truly believe it’s the combination of that, together with close attention to detail, that leads to effective pieces that drive real results.

Let's Connect!

So, if you need a partner that can do it all for you, YumYum Videos is here. Reach out to us, and let’s talk about your video marketing needs!


Wrapping Up

As we’ve seen these video marketing trends, 2024 is shaping up to be an exciting year for videos. From AI-powered tools to immersive experiences, there’s always something new to experiment with. 

But remember, the most important factor is to create videos that genuinely connect with your audience in a meaningful way. Take these trends as your guides, try them out, and stick to what drives real results for you!

Florencia Corazza

Florencia Corazza – Content Writer and Co-Editor

A skilled writer, translator, and co-editor for our web and blog content. As a self-defined "wordsmith," she’s talented in adapting the latest marketing news into all kinds of digital formats. If she’s not watching the latest Sci-Fi show on Netflix, then can find her tending to her perfectly reasonable number of plants.

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