What Is an Explainer Video? [With Examples and Meaning]

In recent years, explainer videos have become one of the most effective and popular tools in marketing. But what exactly are they, and why are they such a powerful communication asset?

In this guide, we’ll break down the meaning of explainer videos, how they work, and why they’re so useful for businesses. Plus, we’ll show some real examples and give you the key tips to make them work for your brand.

 What Is an Explainer Video? (Explainer Video Meaning – A Simple Definition)

So, what is an explainer video exactly? It’s a short, clear, and engaging video that helps brands convey their message—whether it’s about a product, service, or idea—in a simple and compelling way.

These videos are usually animated, often last under 90 seconds, and focus on solving a specific problem for the viewer. The goal is to communicate a complex concept in a visual, easy-to-digest format.

But here’s the key: it’s not just about being short. A great explainer video combines storytelling, brand personality, and clear messaging to generate real impact.

These videos allow companies to educate and persuade their audience in just a few seconds—without overwhelming them.

What Makes These Videos Great?

Now that we’ve defined what an explainer video is, let’s explore what makes one truly effective.

Let’s start with a quick example to get a feel for what we’re talking about:

You’ll notice it’s short, easy to follow, and visually engaging—but there’s more to it than that. If you’re still wondering what is an explainer video at its core, here are the essential elements that make a great one.

• Short and to the point: Usually under 90 seconds, designed to get your message across quickly.

• Simple messaging: Focused and clear, without unnecessary distractions.

• Custom animation: Brings life and personality with animated characters and visuals.

• Audience-centered: Speaks directly to your audience’s needs and challenges.

• Brand-driven: Reflects your brand’s colors, tone, and style in every frame.

Here’s an example we created for Amazon, showcasing a solution in the SaaS and tech space:

These features combined are what make an explainer video stand out from the rest. In fact, I think this would be a more accurate answer to the question of “What is an explainer video?”.

Why Explainer Videos Are So Effective

Now that you know what they are, let’s talk about why they’re such a powerful tool.

Recent data shows that:

• 96% of people have watched a video to learn more about a product or service.
• 93% of marketers say video has helped increase user understanding.
• 87% say video has directly increased sales.
• 82% report that video increases the average time users spend on their website.

(Source: https://blog.hubspot.com/marketing/video-marketing-statistics)

1. They Grab Attention Immediately

In the age of information overload, attention spans are shorter than ever. Studies suggest people decide whether to keep watching a video within the first 10 seconds. A good explainer hooks the viewer right away, boosting the chances they’ll watch to the end.

2. They Improve Website Metrics

Videos help reduce bounce rates and increase time-on-site—key ranking signals for search engines like Google.

3. They Drive Conversions

Embedding a video above the fold on a landing page can increase conversions by 20% or more.

4. They Support Both Visual and Verbal Learning

Explainers combine narration, visual cues, and dynamic pacing. This makes them ideal for helping people remember what they’ve seen.

5. They’re Highly Shareable

Because they’re engaging and easy to understand, videos often get shared across social platforms.

Let’s take a look at another real example:

This piece explains a healthcare product in just over a minute, showing how to simplify complex ideas using visuals and character animation.

When & Where to Use Them

These videos are incredibly versatile, which is one of the main reasons they’re so effective. Whether you’re introducing a new product, clarifying a complex service, or simply looking to boost engagement, an explainer can do the job—no matter the channel.

Let’s go over a few of the most common (and useful) places to use them:

• Website Homepages: Adding a video to your homepage can help reduce bounce rates and quickly capture your visitors’ attention. In just a few seconds, you can communicate what your business does and why it matters—without relying on paragraphs of text.
• Landing Pages: Whether you’re running a paid campaign or promoting a specific offer, these videos can increase conversions by delivering your pitch in a more dynamic and engaging way.
• Social Media: Videos are among the most shared types of content. Posting your explainer on LinkedIn, Facebook, or Instagram can help you expand your reach and engage your audience more effectively.
• Sales Emails: Including a short, personalized video in your outreach emails can boost open rates and engagement—while helping prospects understand what you offer, fast.
• Presentations and Pitches: Whether it’s a trade show or an investor meeting, an explainer helps you make a memorable impression and explain your product or service with clarity.
• Internal Communication or Onboarding: Explainers aren’t just for external marketing—they can also help train new team members or communicate internal processes more clearly.

In short: wherever there’s a message to communicate, a good video can make it faster, clearer, and more memorable.

Why Customization Is Essential

When people ask what is an explainer video and how to make it truly work, the answer often comes down to customization.

That’s why at Yum Yum Videos, we focus exclusively on fully customized animated videos. Every piece we produce is crafted to:

• Match your brand style
• Speak to your target audience
• Align with your business goals
• Tell a compelling story

“A custom-made explainer isn’t just a marketing asset—it’s a reflection of your brand’s values and tone.”

Want to see how we tailor our videos for different industries?
Here’s an example we created for the transportation sector:

Want to Make an Explainer Video with Us?

At Yum Yum Videos, we specialize in animated explainer videos that actually work. Our team combines strategic storytelling, strong design, and marketing expertise to deliver high-quality, custom-made pieces for companies of all sizes.

Whether you’re in tech, healthcare, finance, or any other industry—we’ve probably already made a video for someone like you. And if not, we’re ready to tackle something new with you.

Let’s turn your idea into a video that connects and converts.

Frequently Asked Questions (FAQ)

What is an explainer video?
It’s a short, engaging video that helps explain a product, service, or idea in a simple and compelling way.

What is the ideal length for an explainer video?
Most explainer videos are between 60 and 90 seconds long. This is the sweet spot to keep viewers engaged while delivering your message clearly.

How much does an explainer video cost?
It varies depending on factors like style, complexity, and production quality. For a detailed breakdown, check out our guide: How Much Does an Explainer Video Cost?

Are explainer videos only for tech companies?
Not at all. We’ve worked with healthcare, finance, education, retail, and more. Any business that needs to explain something can benefit.

What makes Yum Yum Videos different from other studios?
We focus on custom-made, storytelling-driven explainer videos that reflect your brand and business goals. No templates, no shortcuts—just handcrafted quality.

Final Thoughts

So, what is an explainer video? In simple terms, it’s one of the best ways to explain who you are, what you do, and why it matters—all in under two minutes.

But more than that, these videos are a strategic tool to grow your brand, educate your audience, and drive conversions.

If you’re ready to take your message to the next level with a custom-made animated video, let us help you.

Contact us today to learn how we can help you craft the perfect explainer for your business.