19/06/25
Author: Victor Blasco
10 min reading
Marketing
In the ever-evolving world of digital marketing, motion graphics ads have become one of the most powerful tools for brands looking to capture attention and deliver messages with impact. Unlike static images, motion ads bring life to your campaigns, combining animation, storytelling, and design to make even the most complex ideas easy to understand and memorable.
At Yum Yum Videos, after producing more than 1,000 animated videos over the past 14 years, we’ve seen first-hand how motion graphics ads continue to evolve and shape modern marketing. This guide reflects not only inspiring examples but also trends and techniques we’ve seen work across industries.
In this guide, we’ll explore some of the best motion graphics ads that demonstrate how graphic adverts can elevate brand communication. From tech giants to financial services and consumer goods, these examples will inspire your next campaign.
At Yum Yum Videos, we created this motion graphics video for our friends at Amazon. They wanted to explain their main value propositions for the Amazon Appstore (Windows 11 integration) to customers in a visually compelling way that also helps answer some FAQ and confusion pain points.
It’s a remarkable example of how you can use animated videos to add dynamism to complex service descriptions to make them much more engaging.
Why it works:
At Yum Yum Videos, we had the pleasure of crafting this captivating promo video for StockCharts.com, a comprehensive platform that offers high-quality technical charts for stocks, funds, and indexes from the US, Canada, UK, and India.
The video uses animation and storytelling to explain how StockCharts works. It’s a great example of how animated videos can be used to make complex concepts easy to understand.
Why it works:
Slack’s video is a testament to the power and simplicity of motion graphics elements. The company creates a compelling video using simple shapes, a limited color palette, a clear and concise narrative, and beautiful imagery. Thoughtful sound design adds depth to the viewing experience, making the straightforward idea leave a lasting impression.
Why it works:
Porsche’s motion ads are about selling an experience rather than just a product. This ad takes viewers on a fast-paced journey along a scenic highway, with sleek animated visuals and carefully synchronized sound design. The graphic adverts elevate the brand’s luxurious, aspirational image while showcasing its iconic vehicles.
Why it works:
Dropbox uses motion graphics ads to dispel the myth that it’s just a cloud storage provider. Through engaging visuals and soft narration, the ad demonstrates new features like digital signatures and collaborative tools. The motion advertising approach allows Dropbox to show real app interactions in an exciting way.
Why it works:
Oreo’s graphic adverts tap into iconic monster stories to deliver a charming narrative. Motion graphics enable the playful transformation of characters like Dracula and Bigfoot, emphasizing the universal appeal of Oreos. The ad leverages humor and fantasy to create emotional connections.
Why it works:
At Yum Yum Videos, we produced this video for Thermo Fisher Scientific, helping them present their complex healthcare and scientific solutions in a simple, accessible way. Through clean animation and clear messaging, the video guides viewers through Thermo Fisher’s advanced technologies and their impact on diagnostics and research.
Why it works:
Netflix uses motion advertising to celebrate its 25-year journey. Subtle animated transitions combined with clips from its most iconic shows create an emotional trip down memory lane. Red accents and sleek typography stay true to Netflix’s strong brand identity.
Why it works:
Spotify’s Pet Playlist campaign uses bold colors, playful animations, and no voiceover to create a fun social media-ready motion ad. The graphic adverts are optimized for silent autoplay feeds, ensuring the message gets across even without sound.
Why it works:
American Express combines 2D and 3D elements to illustrate the lifestyle benefits of its credit cards. The motion graphics ads walk viewers through travel, dining, and exclusive experiences, all while maintaining a consistent color palette and elegant transitions.
Why it works:
Undoubtedly, this motion ad by Airbnb is one of the finest examples in the category. Through moving pictures, the essence behind a logo transforms into a poignant narrative, forging an immediate and heartfelt connection with the viewer. It exemplifies how this video transcends mere visuals, effectively conveying the essence of the brand while inducing a genuine and resonant emotional response from the audience from the very first second.
Why it works:
Google’s motion graphics ad introduces Gemini AI with fast-paced, energetic animations combined with live-action footage. The seamless integration of visuals and music creates excitement around the product’s potential.
Why it works:
Intel’s rebranding campaign leverages motion advertising to showcase its new visual identity. With synchronized typography and music-driven transitions, the ad creates a fresh, high-tech feel while reinforcing the brand’s authority in the tech industry.
Why it works:
Reddit uses humor, bold illustrations, and seamless transitions in this motion ad to highlight the functionality of its new mobile app. The lighthearted approach makes complex features feel accessible and fun.
Why it works:
At Yum Yum Videos, we produced this motion graphics ad for Accelerant, helping simplify their innovative insurance solutions for the small business market. Using vibrant animations and clear storytelling, the video explains how Accelerant streamlines underwriting processes and supports its member-focused business model.
Why it works:
Motion graphics ads offer unique advantages that make them a go-to choice for many brands:
At Yum Yum Videos, we’ve been helping brands bring their stories to life through motion graphics ads for over 14 years. With more than 1,000 videos produced for companies of all sizes — from fast-growing startups to global enterprises — we know how to turn complex ideas into clear, engaging visuals that drive real business results.
Brands like Amazon, Roblox, Walmart, Thermo Fisher, and McKesson trust Yum Yum Videos to simplify their message and connect with their audiences through world-class animation.
If you’re looking to create motion ads that don’t just look great but actually move your audience to act — Yum Yum Videos is your partner.
Contact us today to get started with your next motion graphics project.
At Yum Yum Videos, after producing more than 1,000 animated videos over the past 14 years, we’ve seen first-hand how motion graphics ads continue to evolve and shape modern marketing. This list reflects some of the most creative and effective uses of motion ads across industries — showing how brands leverage animation to simplify complexity, strengthen messaging, and engage audiences in unique ways.
Whether you’re exploring motion graphics for the first time or refining your video strategy, we hope these examples inspire new ways to tell your story visually and make a lasting impact.
Víctor Blasco is the founder and CEO of Yum Yum Videos, an explainer video company. He is also an audiovisual designer and a video marketing expert. When he's not running his business, Víctor enjoys studying Chinese philosophy and geeking out over science fiction films and comics. The Force is strong with this one!
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