10 Best Video Marketing Case Studies of Yum Yum Videos (Real Case Analysis)

The Power of Video Marketing in Business Growth

Clear storytelling is a competitive advantage. The ten video marketing case studies below show how precise, on-brand animation can support IPOs, funding rounds, and large-scale digital shifts—by making complex ideas instantly understandable.

In today’s crowded landscape, even great products can fail to land if people don’t understand them. A strong video marketing case study proves the opposite: when the message is simple, credible, and memorable, adoption accelerates and momentum compounds.

At Yum Yum Videos, we’ve spent more than a decade helping startups and Fortune 500 leaders in fintech, healthtech, edtech, martech, finance, and aerospace turn complexity into clarity. The following cases highlight real moments—launches, unicorn rounds, global rollouts—where our animated explainers supported teams in communicating with investors, customers, and partners.

These business results belong entirely to our clients. Our role was to help their message land when clarity mattered most.

Video Marketing Case Study #1 – Accelerant (Insurtech / Fintech)

Between 2021–2024, Accelerant partnered with Yum Yum Videos on 9 explainers that made its data-driven insurance model easy to grasp for brokers, investors, and partners across the U.S. and Europe. During this stretch the company raised $1B+ and, in 2025, debuted on the NYSE at a $6.4B valuation (after a ~36% first-day surge).

🎯 What We Did

• 9 custom explainers for investor, member, and partner narratives

• Unified multi-audience messaging under one visual voice

• Matched releases to fundraising and expansion moments

📈 Results

• Funding milestones: 2022 $190M @ ~$2B, 2023 $150M @ ~$2.4B, 2025 IPO ~$724M @ $6.4B (Reuters/WSJ/FT)

• Series reused across investor/member communications

📰 Media Cover / Proof

• Reuters: https://www.reuters.com/business/accelerant-valued-64-billion-debut-insurance-ipos-heat-up-2025-07-24/

• WSJ: https://www.wsj.com/articles/midmarket-firm-altamont-scores-big-win-in-accelerant-ipo-c0f0db4d

• FT: https://www.ft.com/content/12acf686-baf7-4e5d-882f-e4a906cf5376

• CNBC (CEO interview): https://www.youtube.com/watch?v=GSDX9SifUHQ

• Silicon Valley Invest Club (features our work): https://www.youtube.com/watch?v=wu139d5zWd0&t=113s (also: https://www.youtube.com/shorts/KVJEp5Qjdv8 / https://www.instagram.com/reel/DMiUuP-oZ7m/)

Here’s one of the nine explainer videos we created for Accelerant — part of the series that helped communicate their growth story during their path to a $6.4B IPO.

Video Marketing Case Study #2 – BrightInsight (HealthTech / Biotech)

In 2021–2022, two key explainers (Platform + Disease Management) helped BrightInsight translate regulated digital health for pharma partners and clinicians—while the company secured $101M Series C and reported ~400% revenue growth.

🎯 What We Did

• 2 animated explainers tailored to regulated audiences

• Science-credible tone, clean UI metaphors, compliance-aware scripting

• Built for conferences, investor decks, and owned channels

📈 Results

• $101M Series C → total $166M+ raised

• +400% revenue growth; partnerships with Sanofi, Roche, Novo Nordisk

📰 Media Cover / Proof

• Mercom Capital (Series C): https://mercomcapital.com/digital-health-platform-brightinsight/

• Deloitte Technology Fast 500 (growth recognition): https://brightinsight.com/press-releases/brightinsight-ranked-307th-fastest-growing-company-in-north-america-on-the-2023-deloitte-technology-fast-500

• Mobile Health Times (Sanofi partnership press release): https://mobilehealthtimes.com/brightinsight-partners-with-sanofi-to-launch-digital-companion-apps/

• Bloomberg (valuation mentions): https://www.bloomberg.com/news/articles/2021-03-30/general-catalyst-investment-values-brightinsight-at-750-million

Watch one of the explainer videos we produced for BrightInsight — crafted to make their regulated digital health platform clear and engaging for global audiences.

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Video Marketing Case Study #3 – McGraw Hill (EdTech / Publishing)

We created explainers for GO, Sharpen, and Evergreen, embedded on official product pages during McGraw Hill’s digital shift—supporting ~95% Evergreen instructor adoption and +7.2% YoY digital revenue (61% of total).

🎯 What We Did

• 3 product explainers (GO / Sharpen / Evergreen)

• Clear value for instructors/students; LMS + continuous-update model

• Multi-channel use (pages, faculty comms, campaigns)

📈 Results

• ~95% Evergreen instructor adoption (FY2025)

• Digital revenue +7.2% YoY; 61% of total revenue (Q1 FY2026)

📰 Media Cover / Proof

• GO: https://www.mheducation.com/highered/digital-products/go.html

• Sharpen: https://www.mheducation.com/highered/digital-products/sharpen/faculty.html

• Evergreen: https://www.mheducation.com/highered/services/evergreen.html

• SEC filing (Evergreen adoption): https://www.sec.gov/Archives/edgar/data/1945282/000162828025003758/mhe-20240930x1s1a3.htm

• Investor update: https://investors.mheducation.com/news/news-details/2025/McGraw-Hill-Inc–Reports-Fiscal-First-Quarter-2026-Results/

Video Marketing Case Study #4 – Chargebee (SaaS / Fintech)

In early 2020, three animated explainers turned complex billing/RevOps into memorable stories—supporting a period that included $55M Series F and $125M Series G (→ $1.4B valuation) and later a $250M round.

🎯 What We Did

• 3 explainers: Revenue Workflow, Manual vs. Chargebee, “Spaghetti” Billing

• Sharp metaphors for deep tech clarity

• Designed for campaigns, onboarding, and sales enablement

📈 Results

• $55M Series F (Oct 2020); $125M Series G (Apr 2021) → $1.4B

• (Later) $250M @ $3.5B (Feb 2022)

• Strong YT performance; staple education assets

• 400K+ views across platforms

📰 Media Cover / Proof

• TechCrunch (G round): https://techcrunch.com/2021/04/20/chargebee-valued-at-1-4-billion-in-new-125-million-fundraise/

• Crunchbase News: https://news.crunchbase.com/fintech-ecommerce/subscription-billing-platform-chargebee-becomes-unicorn-after-125m-series-g/

• Bloomberg: https://www.bloomberg.com/news/articles/2021-04-20/billing-startup-chargebee-becomes-a-unicorn-with-tiger-funding

• Reuters (2022): https://www.reuters.com/markets/funds/software-startup-chargebee-valued-35-bln-latest-funding-round-2022-02-01/

• YouTube channel: https://www.youtube.com/@Chargebee/videos

Video Marketing Case Study #5 – BetterUp (HR Tech / Enterprise Coaching)

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Two targeted explainers—onboarding and Sales Performance—supported BetterUp’s hyper-growth to $100M ARR and a $4.7B valuation, while aligning brand voice across enterprise programs.

🎯 What We Did

• “What Is BetterUp?” for mass onboarding

• “Driving Sales Performance…” for enterprise leaders

• Uplifting tone + evidence-based messaging

📈 Results

• $125M Series D (Feb 2021 @ $1.73B); $300M Series E (Oct 2021 @ $4.7B)

• $100M ARR; +80% customer growth (2020–2021)

📰 Media Cover / Proof

• Series E PR: https://www.betterup.com/press/series-e

• FierceHealthcare: https://www.fiercehealthcare.com/digital-health/mental-health-startup-betterup-banks-hefty-funding-round-at-nearly-5b-valuation

• Profiles/Reviews: StartupTalky / TrustRadius / Technical.ly / SoftwareSuggest

Video Marketing Case Study #6 – Advisors Capital Management (Finance / Investment)

Four explainers—Income with Growth (homepage), Pathfinder, Income with Growth Story, Wealth Advisors—remain live years later, coinciding with $9.5B AUM and Top-100 RIA recognition.

🎯 What We Did

• 4 explainers for strategy, products, and services

• Professional, regulation-ready visual language

• Built for homepage + core landing pages

📈 Results

• $9.5B AUM; 14,671 accounts (2025)

• Financial Advisor Magazine Top 100; FT 300 (2020)

• Multi-year reuse across site

📰 Media Cover / Proof

• ACM site (home): https://advisorscapital.com/

• Income w/ Growth story: https://advisorscapital.com/portfolio/the-income-with-growth-story/

• Pathfinder: https://advisorscapital.com/pathfinder-sdba/

• WhaleWisdom (AUM): data for 2025

• FA Magazine / SmartAsset / FT 300 references

Video Marketing Case Study #7 – Branch (SaaS / MarTech)

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A concise homepage explainer aligned Branch’s open ecosystem vs. walled gardens narrative during its unicorn year, supported by official YouTube release and resource library hosting.

🎯 What We Did

• 60–90s product narrative for homepage/YouTube

• Clear value for deep linking and attribution

• Visuals aligned with global brand

📈 Results

• $300M Series F @ $4B valuation (2022)

• Video used across videos.branch.io and external features

📰 Media Cover / Proof

• Press release: https://www.branch.io/resources/news/branch-raises-300-million-at-4-billion-valuation-to-open-mobile-ecosystem-and-provide-solution-to-walled-gardens/

• Reuters: https://www.reuters.com/business/media-telecom/mobile-attribution-company-branch-valued-4-bln-after-300-mln-funding-2022-02-15/

• Official video: https://www.youtube.com/watch?v=_hBrfrrNzGo

• Library: https://videos.branch.io/watch/73bjk6xp93bovb11HeHheL

• Proof/mentions: RelevanceAI / Comparably / Geekflare

• Archived homepage: https://web.archive.org/web/20230105041523/https://branch.io/es/

Video Marketing Case Study #8 – ZenBusiness (LegalTech / SMB)

Three explainers—LLC Formation, Registered Agent, Operating Agreement—educated first-time founders during ZenBusiness’s $200M Series C @ $1.7B unicorn year; videos appeared on state pages and review sites.

🎯 What We Did

• 3 explainers with friendly, trust-building tone

• Clarity on legal steps + compliance basics

• Distributed on state pages + external reviews

📈 Results

• $200M Series C (Nov 2021) @ $1.7B

• Publicly reported revenue growth (2021–2022)

• Higher confidence/understanding for SMB users

📰 Media Cover / Proof

• ZenBusiness press: https://www.zenbusiness.com/series-c-200m-funding/

• BusinessWire: https://www.businesswire.com/news/home/20211109005672/en/

• Reuters: https://www.reuters.com/article/business/zenbusiness-valued-at-17-bln-after-latest-investment-idUSL4N2S03E6/

• State page (live): https://www.zenbusiness.com/new-mexico-llc/

• Archive (TX): https://web.archive.org/web/20220929004946/https://www.zenbusiness.com/texas-llc/

• YT (example): https://www.youtube.com/watch?v=Q_Va7WjmUqs

• Review proof: https://www.smbguide.com/legalzoom-vs-zenbusiness/

Video Marketing Case Study #9 – Sintavia (Aerospace / Defense)

A technical 3D explainer clarified additive-manufacturing workflows for defense/aerospace stakeholders—used by trade media while Sintavia won a $106.7M DoD hypersonics contract.

🎯 What We Did

• Precision 3D animation for AM processes

• Technical look/tone for credibility with defense audiences

• Built for PR, BD, and presentations

📈 Results

• Media features embedding our video

• Easier stakeholder explanation (internal champion feedback)

• Contract coverage aligned with visibility

📰 Media Cover / Proof

• Tooling & Production (with our video): https://www.toolingandproduction.com/cms/tap/opens/articleview.php?aid=119233&bid=1496&eid=Website+Visitor&lk=1&nid=3&sr=R&tp=Y

• 3Dnatives (DoD $106.7M): https://www.3dnatives.com/en/sintavia-dod-contract-3d-printed-hypersonic-propulsion-systems-110620244/

• LinkedIn quote (Christina Kurth): https://www.linkedin.com/posts/christina-kurth-1b363866_additive-manufacturing-at-sintavia-activity-7097201602268119040-8KAN/

Video Marketing Case Study #10 – Spigit (Enterprise Innovation / SaaS)

Two whiteboard explainers—Pairwise and Predictions—translated crowd-science algorithms with a recurring character, supporting a record year (+120% Q2 sales) before Spigit’s acquisition by Planview.

🎯 What We Did

• 2 whiteboard animations with “Professor Spigit”

• Executive-friendly metaphors for complex scoring/selection

• Built for enterprise sales demos and campaigns

📈 Results

• +120% Q2 2016 sales, +60% H1, +39% FY

• New Fortune 500 clients (AmEx, AIG, PG&E)

• Acquisition by Planview (2018)

📰 Media Cover / Proof

• Yahoo Finance / Marketwired (growth): https://finance.yahoo.com/news/spigit-announces-exponential-growth-2016-120000346.html

• Planview newsroom (record year / Kindling): https://newsroom.planview.com/spigit-acquires-kindling-inc-and-announces-record-year-with-39-growth/

• PRNewswire (acquisition): https://www.prnewswire.com/news-releases/planview-acquires-innovation-management-software-provider-spigit-300769250.html

• Client testimonial video available

Why These Video Marketing Case Studies Matter

Across industries—from fintech to aerospace—these stories share a common thread: when communication is clear, growth accelerates.

Each company already had its strategy, team, and vision. What our videos did was help those visions land. They made investors understand complex models, customers trust new solutions, and teams align behind a single message.

That’s why video marketing, done right, isn’t a cost — it’s an investment in clarity, credibility, and connection. When design and storytelling work together, results follow. “Clarity isn’t luck — it’s crafted.”

Conclusion

From unicorn startups to global enterprises, these video marketing case studies demonstrate how well-executed storytelling supports real business impact. At Yum Yum Videos, we believe that every great idea deserves to be understood—and that investing in a professional, strategic video is one of the most powerful ways to make it happen.

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