Promoting your brand as a whole is one of the trickiest, and most important tasks marketers and business owners have to undertake. Do it right, and your company will experience better audience engagement, increased sales, and most importantly, instant brand recognition.
Do it wrong, though, and nobody will ever know… which is terrible in and of itself!
A purposely designed video strategy is one of the best tools at your disposal to reach those -- often elusive -- marketing goals. However, it takes much more than just hitting rec on your cell phone and start uploading videos to a social network!
You need to make your brand’s message comes alive with videos that tell the unique story of what you are about. And for that, you’ll need the help of a video production agency that not only understands you but also knows how to connect with your audience.
That said, finding providers like that can be a real challenge. With so many alternatives popping up on Google searches nowadays, it can be tricky to separate the wheat from the chaff.
To help you get your search started with the right foot, we’ve put together a shortlist with some of the best players in the industry. Each with enough experience and talent to truly help you elevate your brand!
That so many video production agencies have popped up over the past few years is to be expected. After all, consumers can’t seem to get enough of them, and marketers have wisened up to videos’ amazing potential.
But with so many jumping into the video bandwagon from both sides, it can be easy to end up sitting next to the wrong travel partner!
An effective video production agency has to be able to do more than just put together nice-looking pieces. They have to be able to translate your brand’s message into a video that not only looks amazing but also connects with your audience and fulfills your specific marketing objectives!
And those are a bit harder to find.
However, hard has never meant impossible, so we’ll go over a few essential aspects we feel you should always keep in mind when gauging if a video agency is a good fit -- The same aspects we accounted for in the making of this list.
Now that you know what to look for -- and what we accounted for on this list -- when searching for the right video production agency for you, it’s time to go over the list.
You’ll notice we’ve chosen videography companies that encompass different styles and approaches. The idea is simply to cover a broad spectrum and make sure that whatever you are looking for, you’ll find a least a couple of viable alternatives here.
Nobody likes a bragger -- us included -- so that’s not what this is about! We promise.
Instead, we honestly feel like we earn our spot on such a list after having worked alongside hundreds of clients from across most niches. We’ve been lucky to engage and interact with many brands, and have gotten to know what makes them tick, what motivates the people behind them, and more importantly, what their audiences look for.
It is through these experiences that we’ve come to develop the work ethos that defines our video production agency. One that comes into play for every single project we embark on:
It is our focus on those guidelines that have led us to work on hundreds of videos from brands all across the globe. From small tech startups to some of the most recognizable names in the world, like Red Bull, McKesson, DocuSign, and Walmart.
But enough of that! Whenever possible, we prefer to let the quality of our videos do the talking for us:
And in case you want a peek behind the scenes, here’s how some of our clients felt about working with us!
Showcasing a brand’s personality can be a challenging proposition, fortunately, there are video agencies like Sandwich Video out there. They offer a comprehensive service, getting involved in everything from producing the content to its distribution across several channels. Known for their funny and creative takes on branding, they are a video production agency that definitely belongs on this list.
At first glance, you may believe that ThinkMojo is just a product and explainer video company. But when you look closer, you’ll see why they made it onto this list: they can work with all types of videos for companies of all sizes across industries. The best thing about them? They never compromise their work’s quality.
As one of the first explainer video companies in the business, you can count on Epipheo’s experience to get your brand just right. One of the best things about this video agency is that they customize their team for each project, which brings out the best depending on your needs.
Rip Media Group is all about narrative. This video production agency believes that no video can really be good without a strong story to tell. That’s why all of their pieces are very story-focused -- A great asset for any brand.
This videography agency places a lot of emphasis on customization. Their team is a self-professed “group of curious people eager to learn everything about your brand, to put it in video form,” and it comes through in their pieces. High-quality videos, mainly focused on the advertising and the education niche.
Switch video grew popular due to its tight video production process, built around reasonable deadlines, constant feedback, and detailed work. They can deliver captivating animated pieces that will surely capture the intended attention.
This company set an ambitious goal for itself -- to create videos that can educate, inform, entertain, and sell. And ambitious as it might be, they do a good job of striving toward this with videos that combine powerful scripts and clear marketing strategies they put in the service of their clients.
Perhaps Studio Pigeon isn’t as all-encompassing as the other videography agencies we’ve seen already. However, they are at the top of their game working for mid-sized businesses. Producing pieces that clearly speak to the talent behind them.
“Good storytelling can change the world” is one of Explainify’s mottos, and we couldn’t agree more! All of the pieces from these guys come with having strong narratives and eye-catching visuals that will work for companies across all kinds of industries.
And there it is folks! If you are looking to elevate your brand and reach your audience with your message, you’ll have a hard time finding partners that can do it better than the ones from the list.
And while we can’t speak to the other company’s processes, we can tell you that here at Yum Yum, we manage it through our full commitment to fulfilling our clients’ needs. It’s a premise that shapes the way we work.
We relish the process of getting to know our clients’ business, and truly understanding their voice, and figuring out the best way to carry their unique message to their audience. By paying close attention to the details of each project, we are able to consistently create fully customized pieces by following our clients’ feedback.
All of which adds up to our fantastic production process, and ultimately leads to fantastic videos we can be proud of. And in case you want to learn a bit more about that process, here’s a cool vid we made about it!
So, if you are thinking about making an awesome video that elevates your brand, get in touch and let’s talk about how we can help you do it!
Branding is often difficult to get right.
There are a lot of pieces involved, every business is different, and it often calls for content that can work and be effective inside the broader cosmology that is your marketing strategy.
However, with the right company by your side… one that understands what your business is all about, and who you want to approach with your message, it becomes an estimulating, creative process that can really elevate your brand.
If you are amid that search, fret not! Take the info you learned here and use it to find the right company to help you bring that awesome video you have in mind into the world.