Top 15 Promotional Video Companies to Make the Best Promo Video Ever!

In recent years, video content has become one of the most reliable and efficient ways to capture an audience’s attention and communicate your business’ message effectively. In fact, that’s probably the reason why you’re looking for a promotional video production company!

After all, while video marketing trends show that audiences love to engage with video content, those same audiences also have high expectations about the content they engage with.

The good news is that there are plenty of excellent promotional video companies you can partner with to make amazing videos if you know where to find them. So, we’ve put together a selection of the 15 best video companies to make the best promo video ever, alongside a number of tips to help you choose the ideal one for you!

Choosing the Right Promotional Video Company

No two people are ever the same, and the same rule applies to businesses. Every brand is unique and when using video to promote yourself, you should showcase exactly that!

That’s why choosing the right promotional video company is crucial during the planning stages of your marketing strategy. The company you partner with has to understand the essence of your brand and be able to translate it into a promotional video that effectively addresses your marketing goals without compromising the message.

To help your selection process along, we’ve listed five fundamental aspects to take into account:

1. Quality and Expertise: The very first thing to do is research the company’s previous works. Doing so can give you a good idea about the company’s skills, experience, and expertise.
2. Feedback: Reviews and general feedback are important aspects to examine for any business. See what shared experiences and testimonials you can find to get a sense of what it will be like to work with them.
3. Pricing: Getting a reasonable price point while ensuring quality is crucial. Higher price tags usually come with more in-depth services that translate into better outcomes. You can always choose to go with cheaper alternatives, like templates, but the drawback is that you have to be willing to sacrifice the quality take of it.
4. Communication: As far as the promotional video production process itself goes, constant and fluid communication is vital. Nobody knows your brand better than you. That’s why you need to choose a vendor that listens to your requirements, doubts, and ideas every step of the way.
5. Customization: When it comes to choosing the right promotional video company, high-quality, tailored content is non-negotiable. Promo videos can help you engage your audience and increase conversions, but to achieve those results said content has to be fully customized to meet your marketing needs. Make sure the agency you choose has a qualified and professional team capable of delivering fully customized, world-class promotional videos.

The Top 15 Promotional Video Companies Out There!

Now that we’ve covered the key aspects to take into account when choosing a good provider, it’s time to take a look at the ten best video companies in the market right now. Rest assured that they all offer top quality and expertise, so you won’t have to worry about that aspect in your research.

If you still find it hard to make the final decision, check out the video examples we’re going to provide. With that, you should be able to determine whether their style matches your brand identity and what you’re looking for in your digital content.

• Yum Yum Videos
• Switch Video
• Demo Duck
• Lemonlight
• VeracityColab
• Lai Videos
• Blend
• Explanify
• Thinkmojo
• Sandwich Video
• Pinnacle Productions
• Brafton
• Blue Sky Video
• DVI Group
• Venture

Note that this list includes different types of agencies specialized in a variety of industries, and that produce different styles of videos, not only promotional videos or promo ads. The idea is to make sure that whatever it is you need, you’ll find at least a couple of awesome choices here.

1. Yum Yum Videos – Promo Video Company

It’s kinda difficult to sing your own praises without sounding biased, but we genuinely believe we are one of the best explainer video companies you’ll find!

You might have noticed our motto is “We make videos that taste different,” and here’s what we mean by that:

• Our ultimate goal is to create an amazing, fully customized video for you. Full of beautiful and engaging animations that represent your brand and make it stand out!
• Our videos’ quality is supreme, one of the best ones on the market.
• Our video production process is second to none, which helps us deliver outstanding results on a consistent basis.
• We offer the best price-quality guarantee.
• We also provide our clients with an integrated video marketing strategy to help them grow their business.

For years now, we’ve accumulated experience working with hundreds of companies across the world – From unknown startups to several Fortune 500 companies like Wal-Mart, Docusign, Fox, Red Bull, and McKesson, to name a few.

However, we’re more than happy to let our work do the talking for us!

So, if you want to learn what we can do for your business promotional project, don’t hesitate and just contact us today. Let’s chat about it!

2. Switch Video – Promo Company

Switch Video produces animated, whiteboard, and motion graphic explainer videos, and they have experience working with promotional videos for both start-ups and big multinational firms, from small nonprofits to big tech companies. Always under the same three promises: Reasonable timelines, keeping up with the clients all the way through, and fulfilling every aspect of the job. Their goal? To have their videos connect emotionally with the viewers with an easy-to-understand message!

3. Demo Duck – Promo Ads Company

At Demo Duck they believe that they can bring to life companies with animated video content. They create all types of promotional videos, like explainers, educational, and ads. Their work relies on transparency and curiosity. But what really makes them stand out is their great-quality scripts and animations.

4. Lemonlight – Promotional Video Production

This agency develops a variety of videos, from broadcast to explainers, for companies of all sizes. They aim to have a streamlined process that ensures their clients an effortless experience. However, what makes them stand out is that they provide affordable promo ads and very flexible partnering.

5. VeracityColab – Promotional Video Company

This promotional video company provides live-action video content, VFX videos, and also animated productions like 2D and 3D animations. They know as well as we do that promotional videos are great for persuading audiences in specific ways to increase your sales performance. And their secret is to develop content with top-notch design through a very repeatable and predictable process they’ve created and improved upon.

6. LAI Video – Promotional Video Company

This boutique video company specializes in delivering video campaigns for corporations, non-profits associations, and academic institutions. In their own words, they develop “video-centric campaigns to inspire, educate, and connect.” Their goal is to create a change and, because they know how powerful a solid script is, they base their work on robust storytelling.

7. Blend – Promotional Video Company

This boutique company from Los Angeles has a diverse skillset that includes UX/UI, digital strategy, and video production. As they put it, they “make images that move for screens of any size.” From start to end, they take care of all the promotional video production to ensure they deliver on time and on budget. And all that comes with top-quality creativity. Nice, right?

8. Explanify  – Promo Video Company

This promotional video company understands that the process of creating a video has to be “more than pretty”; it has to be thorough and detailed. So much so that they prefer focusing on a few clients at a time. This way, they strive to deliver explainer video productions that, above all, meet up with their partners’ business goals.

9. Thinkmojo – Promotional Video Production

Thinkmojo creates VX, that is, visual experiences for brands. They like to keep things interesting and fresh; that’s why they choose to partner with companies that like to shake things up. How? Whether the videos are animated or live-action, they focus on creating them with beautiful and engaging visuals.

10. Sandwich Video – Promo Company

Sandwich Video started in 2009 and now has become one of the most refreshing live-action video companies. They work with all types of businesses, especially from the tech niche, and what makes them stand out is their dynamic and funny style.

11. Pinnacle Productions – Promotional Video Services

A company that delivers high-quality promotional video production services from their UK-based studio. They strive to find innovative ways to bond brands with their target audiences, creating visually compelling live-action videos. They have the technical capacity to deal with production projects of different sizes, whether requiring solo shoots or a complete crew. 

12. Brafton – Promo Video Company

This educational and promotional video production company is on a mission to help brands gain territory by leveraging video content for any stage of the sales funnel. They provide full-service video marketing solutions, even measuring video success metrics at the end of the whole process. Their high-quality content can be made on–location, in-house, in-studio, or from the cameras of their trusted videographers from around the globe.

13. Blue Sky Video Production

This company sees video as “mandatory” in any online marketing campaign in today’s world. We can see where they are coming from as video has consistently outperformed image and text-based content in the digital arena. On top of their promotional video production services, they provide clients with live-streaming and YouTube content strategies so brands can take the most out of video content in the online world.

14. DVI Group – Promotional Video Production Company

This impressive studio creates promotional videos using what they define as “strategic storytelling”. Using this tried-and-true method that we like to master as well, they come up with videos meant to trigger emotions in the viewer and build customer loyalty. They not only deliver promotional video production services, but also produce pieces meant for internal communications, training new employees, or educating the audience.

15. Venture – Promotional Video Production 

With a special fondness for SaaS businesses, this promotional video production company crafts first-rate content aimed at inspiring action in the viewer – needless to clarify, an action that can drive sales up! They can craft promotional videos oriented to prospective buyers as well as internal content meant for potential or new employees, such as recruiting and training videos. 

There it is, folks! The top ten list with the best promotional video companies out there in terms of quality, expertise, and services. As you can see from the promotional video examples, each one is able to bring value to your marketing table.

The Importance of Promotional Video Production Services for Your Business

When executed right, a promotional video strategy can have a great impact on your business’ success:

• It can increase brand recognition.
• It can generate trust in your company.
• It can attract more leads’ eyes to your product or service.
• As a result of the previous point, it can drive more sales conversions.

To be more likely to reap all these wonderful benefits, it’s recommended to harness this strategy through a professional promotional video production service. 

You see, viewers will inarguably associate your promotional content with your brand. Of course, you want this to be a positive association that reinforces the core values your brand is proud to boast – and that’s what a great promotional video production company can do for you. 

I’m not saying you can’t transmit your brand values through DIY, templates, or AI tools, but it’s definitely less guaranteed. These methods can give your promotional video a low-quality, generic, or outdated look, leaving audiences with a poor impression of your brand.

Promotional Video Production Steps

Let’s take a peek into the production process of a promotional video so you know what to expect when the time comes to create one of your own.

Whether your video is animated or live-action, this process is usually divided into three main stages:

Pre-Production

In this initial part, the story or message of your promotional video is put into a script. This is when the visual part is defined as well, using still frames to determine the color palette, and storyboards to decide on the specific frames and camera angles. It’s also the time for hiring the actors, requiring a simple selection process for the case of animation voice-over actors, and a more complex casting process for live-action productions.

Speaking of live-action projects, this stage also accounts for location scouting and set and costume design.

Production

This is the stage where the plan begins to unfold.

In live-action productions, the cast and crew join in-set or on-location and the filming takes place. Whereas in animation projects, this is the moment when designers craft the characters and other elements on the screen. These are then brought to life by professional animators, who add motion to the illustrations by handling complex animation software.

Post-Production

You have your story visually animated or your footage ready.  Now it’s time for visual and sound editors to come into the mix (get it? 😉 ).

They arrange the scenes in the order set by the script, add VFX if needed, and sync the visual material with the sound effects and the music and voice-over tracks. Many promotional video production companies – including us – would also use this stage to receive feedback from the client and adjust the video to it.

Yum Yum’s Style of Promotional Video Production Services

We can’t really speak for the others on the list, but at least on our end, we’d like to add that here at Yum Yum Videos, the secret to our amazing videos is paying particular attention to our client’s needs and requirements. Then, combining that with the right amount of creativity and flair to create promo videos that not only look beautiful and fun but are also compelling.

If you want amazing video content for your brand, the individual details that go into the larger promotional video production process have to be on par with those expectations. And we’ve mastered the process of doing just that!

We listen to your feedback and make sure to reflect on the ongoing product, keeping the product and goals at the forefront at all stages. Letting dedication, passion, and our particular love for what we do guide us during each step of the process.

It’s that passion that we hope comes through on every project we work on. The results? Fantastic and customized pieces of content that represent our customers’ brands’ uniqueness! Every. Single. Time.

Want to know more about what we do and how we can help your brand? Don’t waste time, and get in touch! We’ll go over your project and take it from there.

FAQ about Promotional Video Production

To clear out any doubts you might still have, we’re going to answer some of the most commonly asked questions about promotional videos.

1. What Is A Business Promotional Video?

A business promotional video is a digital piece of content designed with the sole purpose of overtly promoting a business’ product, service, or even an event or any other marketing initiative. It can often be called “promo video” or simply “promo,” and it’s similar to teaser videos in that the main goal with both types of videos is to quickly grab the viewer’s attention and compel them to learn more.

2. Is A Promotional Video An Ad?

No, promo videos and ads are two different types of video content. The former seeks to intrigue the viewer and subtly encourage them to find more information about whatever is being promoted. The latter, on the other hand, aims at showing off a product or service to increase sales.

3. What Is The Difference Between Promotional And Commercial Videos?

There are two main differences between promotional and commercial videos. The first one is that commercials are often intrusive and can even be annoying since people don’t get to choose whether they want to watch them. Promos, on the other hand, are often found and clicked on because people are interested in their content and want to know more about it. Secondly, unlike commercials, promo videos are usually fully customized to appeal to their target audience.

4. What Makes A Great Promotional Video?

A great promo should:

• Be tailored to a specific audience so they can see themselves reflected in your message and be encouraged to watch until the end.
• Highlight the benefits of your offer and help your audience picture how they can positively impact their lives.
• Be concise and to the point to avoid people getting bored or even confused about your message and the purpose of your video.
• Leverage storytelling to build an emotional connection with the viewer more easily.

5. Why Must Promotional Videos Be Short?

As a rule of thumb, you should always keep your videos short, but this is particularly true for promo videos. Since your goal here is to inspire viewers to take action, you need to be concise and go straight to the point so they don’t get distracted or confused. On top of that, people’s attention spans are now shorter than ever, so you don’t really have much time to deliver your message. For those reasons, I recommend that you keep your promos around 120 seconds long.

Wrapping Up

Every promotional video production is unique in some way and is bound to present its individual strengths and challenges. However, if you are working alongside one of the promotional video companies on this list, you’ll get nothing but top-notch results, diversity, and professionalism every step of the way!

Choosing the right partner to produce your promotional video is critical, yes, and it can feel daunting at first. But once you’ve made the right choice, you’ll get to sit back and enjoy the sheer creative process of bringing your ideas (and your brand!) to life.

Ultimately, it’s well worth the extra effort 🙂