Spigit Pairwise | Whiteboard Video

Spigit crowdsourcing software is used everyday for process innovation, breakthrough ideas, cost reductions, and to engage employees in innovation. Spigit engages internal and external crowds in innovation, anywhere in the world.

The Challenge:

The folks at Spigit needed an explainer video to convey how their crowdsourcing software platform worked with simple and friendly approach to attract potential customers.

The Solution:

We used a whiteboard animation for this video to convey complex ideas across effectively with a fresh and humorous tone. The main character “Professor Spigit” is the friendly tutor in charge of explaining these concepts in an interesting manner.

The end result was a video that portrayed an approachable image and a happy customer base.


Whiteboard Animation


90 seconds


Information Technology

Duncan Cheung

Duncan Cheung

Director of Product Marketing at Spigit

“When the graphics and the storyboard came I was just so impress with their creativity. They took what could be a really boring topic to a whole new level”

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