The people at Shift came to us with the idea to tell a compelling story with a human approach. They had some ideas in terms of transitions and a colorful palette and wanted something fresh and new in terms of style. We approached the project having in mind their ideas and worked side by side to define what was suitable for their brand.
We came up with a modern and stylized video that stands out. The color palette chosen was a mix of saturated primary colors (red, yellow and blue) along with organic shapes for the design to create a young and strong visual impact. The result was a fresh and unique video with stunning animations and a compelling story.
Marketing Project Manager at McKesson Corporation
“Our Explainer Video really helped us to communicate in a quick and efficient way to our customers”