Our challenge was to create unique and creative animated videos while keeping the identity of the brand throughout the different pieces. For that purpose we came up with a specific color palette for the brand that was used for all the videos alike. We also designed characters that would fit well with the brand’s voice and adapt the main character of each video depending on the industry and target audience it needed to focus on.
A unique and fully customized explainer video series that explains the benefits of DocuSign in a simple manner and it’s easy to relate to a diverse niche of markets.
Director of Digital Advertising at DocuSign
“Our Explainer Video really helped us to communicate in a quick and efficient way to our customers”