An Explainer Video is a short animated video of less than 2 minutes in length that explains a product or service
In an easy and engaging way. An animated explainer video is the perfect pitch, every time and will help to increase conversions.

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What are the benefits if you buy an explainer video?

These animated marketing videos will help to explain your business and value propositions. But not only that, they increase the average time spent on you website and most importantly increase conversions by 20 % on average.

+ Explain a product or service
+ Increases the time spent on site
+ Increases conversions.

Styles of animated explainer
videos that we make

At Yum Yum Videos we work with the most popular types of animated marketing videos. These are the most popular styles that we work with:

+ Cartoon Animation
+ Motion Graphics
+ Whiteboard Video Production

Where does it fit into
your Video Sales Funnel?

Every type of marketing video works for different objectives, that’s why each video will fit a specific part of the Video sales Funnel. These animated marketing videos fit into the Middle of your sales funnel or MIFU (Consideration Stage) because their objective is to increase conversions.


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How we make our explainer videos?


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That’s a good question, that will depend on what you want to accomplish with your video. If you are looking for full customization, great animation quality and you want to work with a team of professionals, well you are in the right place and Yum Yum Videos is the animated video company for you. A great video will give you great results, and that is what we are trying to accomplish with all of our videos. That is why some of the most important brand in the world has already trust us, brands like: Walmart, FOX, McKesson, Red Bull, American express, and more than 300 companies around the world.

We have a lot! We have made more than 300 and we are still working on many more. Why don’t you check out our portfolio?

If you look carefully you will notice that all our videos are full custom made and that we have a great animation quality. Also, you can see how in each video we figured out how to make the brand be present and stand out during the whole video.

That will depend on several factors like: length, technique, deadlines, and others.
The price for a video may vary depending not only on the previous factors but also based on each company. There are videos that cost 500 USD and others that go up to 30,000 USD.

What is important to take into account is that a video with a high quality and fully custom made will start at 6,000 USD and that’s where our own prices start! Below that amount it’s likely that the video is a template or created by people that have less expertise in each area of the video production process.

Although 6,000 to 9,000 USD might sound like a lot, having a video explainer for your business is an investment that you’ll recover quickly! Contact us! Let’s chat.

The estimated time to finish the video production can range from 6 to 8 weeks but it will all depend on other factors like the length of the video or the style. However, this timeline can be shortened but it will affect the final budget since it will mean that we’ll have to speed up the video production process by working extra hours, weekends and basically giving priority to your projects above others. Check out this video that explains how we work.

It’s simple; first we have to meet via Skype or a phone call. You can ask for a meeting here so we can get to know each other and have a better idea about the project. When you are ready, and sure that you want to create a great video with us we will send you a contract and we’ll ask you for an upfront payment of 50 % to start. After the video production is finished and approved by you, only then will we ask you for the final 50% payment. If you are not sure, see what our clients have to say about us in these great testimonial videos.

We always recommend a cartoon marketing video to be between 60 to 90 seconds. If you make a video of more than 2 minutes, it’s very possible that your video is going to lose engagement and increment the number of dropped views.On the other hand, if you make it too short, it may not be enough time to explain your product or services correctly, and won’t work like it should.

We have a great video production process that makes the production something easy and enjoyable for our clients. You can watch our video process in here. In a nutshell, we separate the process into 3 stages or steps, giving 2 rounds of corrections at each one,making a total of 6 rounds. This allows our clients to be present during the process and gives them the opportunity to ask for the changes that they need. We don’t progress to the next stage, until the previous stage is approved by the client.

These kinds of videos have many names like: Cartoon marketing videos, animated sales video, promotional videos, animated marketing videos, doodle video, startup video and more. They are all the same, so don’t worry.
If you really want to know the different types of video marketing and their marketing objectives, you can check them here.

Whiteboard video production is an animation technique that uses a white background against illustrations crafted in black. As the animation develops all the scenes are revealed like they were drawn on a whiteboard (hence the name).

Whiteboard videos can be used for different types of video marketing objectives like Educative videos, Product videos and more… and of course it can be used as the style for a video explainer.

The best way to know what is the best style for your cartoon marketing video is to have a meeting first. Let us help you find out. In the meantime, you can watch our video “What is the best cartoon marketing video style for your business” that will give you an idea. You can also check our article on how to choose between different video production styles.

Nowadays an animated sales video is a necessity, like having a website. No one wants to lose time and make the effort reading a website, they want a video that explains what that site is about in a fast and entertaining way. Bear in mind that this may be your only chance to catch this potential client, so you have to make it the easiest you can for them and in the fastest way. It’s simple; it’s the perfect pitch every time.

+ Experts predict that video will be 74% of the internet traffic this year.

+ Animated sales videos increase conversions by 20 % on average.

+ Video ads increase the purchase intention by 97% and brand association 134%

Do you need more reasons? Read this blog post.

Animation has been used for education and explanation for decades. It has great synthesis, can use metaphors, it’s fun and entertaining… But, let me tell you a secret, it’s also more affordable. A professional animated video production is a lot more affordable than a live action video and is more suitable for explaining the concept of a product or service. Live action videos are great but these types of videos are most used for Customer Testimonials or Company Story videos.

If a video brings great results, imagine a whole bunch of them. Yes, we always recommend making more than one video. Like how you need to explain your business, you also need to generate trust or explain a special feature. To summarize, you have a lot of marketing objectives in your business and video is the best way to accomplish them.

We always recommend making what we call a video sales funnel, videos that work together to Attract, Convert and close deals, learn more in here.

The video production process has 6 stages: script, voice over, storyboard, illustrations, animation, sound and Music. We have a lot of tutorials, eBooks, and video marketing resources that can help you, but our recommendation is to hire a professional video company to make the best explainer video. The thing is that, to get the best results for your animated explainer video it has to have great quality and stand out from your competition and that only could be accomplished by a team of professionals. Templates don’t work and coordinating a team of freelancers is a really hard task, so a video company is the best choice always. Don’t think of the animated video production as a cost, think of it as an investment, that is what it really is. Contact us to learn how we can help your business grow if you buy an explainer video.