10 Best Explainer Video Case Studies With Real Business Results

Some companies reach a point where the product becomes harder to explain at exactly the same time the business starts moving faster. New audiences appear, investor conversations become more important, sales teams need a clearer story, and a product that once fit into a short pitch suddenly needs a more structured explanation.

That is what makes these explainer video case studies useful. The videos were created to help companies explain complex products, business models, services, and workflows during important stages of growth. In several cases, they were also built for specific audiences such as investors, enterprise buyers, partners, instructors, or first time users.

All 10 projects were produced by Yum Yum Videos, an animated explainer video company. After more than 1,000 video projects, I have seen how valuable a clear story can be when a company needs to communicate at a key moment. The videos did not create the funding rounds, valuations, contracts, or revenue growth shown below, but they were part of the communication work used while those companies were raising capital, launching products, entering new markets, or explaining more complex offerings.

If you are looking for creative references first, our guide to the best explainer videos focuses more closely on script, animation, pacing, and visual choices. This article focuses on how explainer videos were used inside real business situations.

TL;DR

• These explainer video case studies cover 10 projects across SaaS, fintech, healthcare, education, finance, legal tech, aerospace, and enterprise software.
• Each case shows what the company needed to communicate and which audience the video was built for.
• Several projects were created around key growth moments, including investor communication, product launches, market expansion, onboarding, and enterprise sales.
• Several clients returned for multiple videos because different audiences needed different versions of the same core story.
• Business milestones provide context for the stage the company was in. Our guide to explainer video ROI explains how to measure direct financial return when attribution data is available.

10 Explainer Video Case Studies at a Glance

How We Evaluated These Explainer Video Case Studies

I included cases where we know the production work firsthand and can show how the videos were used during meaningful stages of each company’s development.

A useful explainer video case study should answer four questions. What was difficult to explain? Who needed to understand it? What communication role did the video play? What was happening at the company during that period?

The point is to understand the contribution of the video inside a larger business story. An explainer can help investors understand a model, help customers understand a product, support a launch, or give a sales team a clearer message. Funding, revenue, adoption, and valuation still depend on the company itself, but strong communication can matter a lot when those audiences are deciding whether to pay attention, buy, invest, adopt, or partner.

1. Accelerant: 9 Explainer Videos Across a Journey to a $6.4B IPO

Accelerant had a communication problem that kept changing as the company grew. Its data driven insurance model had to make sense to members, partners, clients, and investors, and those groups did not all need the same explanation.

Between 2021 and 2024, we produced nine animated explainers. Some introduced the platform. Others focused on investors, new members, or specific insurance problems. The consistent visual system made it possible to change the message without rebuilding the brand language every time.

During that collaboration period, Accelerant raised $190 million in 2022 and another $150 million in 2023. In 2025, the company went public on the NYSE, raising $724 million and debuting at a $6.4 billion valuation. Reuters covered the IPO.

The useful lesson is the series itself. Accelerant needed different stories for different audiences, and some of the videos were created specifically for investor communication. As fundraising, member growth, and market expansion created new questions, the company kept adding explainers instead of forcing one video to answer everything. The full Accelerant case study shows how the nine pieces developed over time.

2. BrightInsight: Explaining Regulated Digital Health During 431% Revenue Growth

BrightInsight needed to explain a regulated digital health platform to pharmaceutical teams, clinicians, partners, and investors. The challenge was making the system easier to follow without removing the technical detail the audience expected.

We produced two explainer videos around the platform and its disease management solution. Motion graphics and restrained interface metaphors gave the information a visual hierarchy while the language stayed appropriate for a professional healthcare audience.

BrightInsight raised a $101 million Series C. The company also reported 431% revenue growth from 2019 to 2022 in connection with its Deloitte Technology Fast 500 recognition. The company milestone and the video work are separate measures, but they happened during the broader period in which BrightInsight was expanding its platform and partner communications.

The BrightInsight case study documents the two videos and the growth timeline. This is also a useful example of why healthcare and biotech projects often need more technical review than a general marketing video.

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3. McGraw Hill: Product Explainers During a Major Digital Learning Shift

McGraw Hill needed to introduce digital products to instructors and students without making the transition feel more complicated than the classroom problem it was meant to solve.

We created three product explainers for GO, Sharpen, and Evergreen. Each piece focused on how a specific product fits into an existing teaching or learning workflow, and the videos were embedded on official product pages.

McGraw Hill later reported 7.2% year over year digital revenue growth, with digital products representing 61% of total revenue. The company also reported approximately 95% instructor adoption of its Evergreen delivery model among the relevant instructor group.

Those milestones show the scale of McGraw Hill’s digital shift during the period in which the explainers were being used. The videos helped make products such as GO, Sharpen, and Evergreen easier to explain to instructors and students during that transition. The McGraw Hill case study has the full project history.

4. Chargebee: 3 Explainers for Subscription Billing and Revenue Operations

Chargebee solves problems that are difficult to see on screen. Subscription logic, revenue recognition, taxes, failed payments, and billing workflows mostly happen behind the interface.

We produced three animated explainers in 2020. One creative decision was to turn ideas such as leaks and tangled billing into literal visual problems. That made the underlying workflow easier to understand before the script moved deeper into the software.

One core explainer passed 265,000 views on YouTube, which is a direct video result. During the broader company timeline, Chargebee raised $55 million in 2020 and $125 million in 2021, reaching a $1.4 billion valuation. In 2022, it raised another $250 million at a $3.5 billion valuation.

Chargebee was moving through major funding and valuation milestones while it was also explaining a category that can become technical very quickly. The videos gave the company a more visual way to communicate subscription billing and revenue operations to customers and prospects. The Chargebee case study shows the project timeline. For more software examples, our SaaS explainer video case studies guide goes deeper into this category.

5. BetterUp: Two Explainers for Two Different Audiences

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BetterUp shows why a B2B explainer video use case can change depending on who is watching.

We produced two videos. One introduced the coaching platform to a broad user audience. The second focused more closely on sales performance and enterprise leaders. The product was related, but the viewer needed a different reason to care in each case.

During the broader growth period, BetterUp passed $100 million in ARR, reported more than 80% customer growth over the cited period, and raised a $300 million Series E at a $4.7 billion valuation.

The two videos gave BetterUp different communication tools during a period of rapid enterprise growth. One could introduce the platform broadly, while the other could speak more directly to leaders thinking about sales performance. The full BetterUp case study explains how the two pieces served those audiences. Our guide to the explainer video production process shows how audience and script decisions are handled before animation begins.

6. Advisors Capital Management: Long Term Explainers for a $9.5B AUM Firm

Financial services video has a different communication constraint. The audience needs clarity, but the tone also has to fit a regulated category where trust and precision matter.

For Advisors Capital Management, we created a series of animated explainers around investment strategy and services. The videos were built as evergreen assets and continued to appear across core pages long after the initial production.

Advisors Capital Management later reported more than $9.5 billion in assets under management and national recognition among large registered investment advisors. During that period, the explainers remained in use across core pages, giving the firm a consistent way to explain investment strategies to a high value audience over several years.

The Advisors Capital Management case study covers the project in more detail.

7. Branch: One Homepage Explainer During a $300M Series F

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Branch had to explain mobile attribution, deep linking, and an open ecosystem position without turning the video into a technical glossary.

We created one flagship explainer that started with the larger platform idea, then introduced the technical concepts once the viewer understood why they mattered. The video became part of Branch’s official communication library and was used around the company’s unicorn stage.

In 2022, Branch raised a $300 million Series F at a $4 billion valuation. Reuters reported the round.

This is a good example of a single company explainer video with a focused job. Branch was entering a major funding stage, and the video gave investors, partners, and marketers a clear mental model of the platform before they had to understand every technical detail. The Branch case study shows how that positioning was translated into the final piece.

8. ZenBusiness: Educational Explainers for First Time Founders

ZenBusiness had a trust problem built into the category. First time founders often arrive with basic legal questions about LLC formation, registered agents, operating agreements, and compliance.

We produced three educational explainers around those topics. The videos used straightforward language and a friendly visual system so the legal steps felt easier to follow for someone creating a business for the first time.

During that broader period, ZenBusiness raised a $200 million Series C at a $1.7 billion valuation. The educational explainers supported a fast growing company that needed first time founders to understand legal steps clearly before choosing a service.

The lesson here is useful for product explainer videos in categories where the audience begins with uncertainty. Product education can start by answering the basic questions that block the next action.

9. Sintavia: A 3D Explainer for Advanced Additive Manufacturing

Sintavia works in aerospace and defense manufacturing, where the process itself is highly technical and difficult to capture with ordinary footage.

We produced a 3D explainer that visualized additive manufacturing workflows for industry, defense, and government audiences. The dimensional format was useful because spatial relationships and engineering detail were part of what the audience needed to understand.

In 2024, Sintavia received a $106.7 million U.S. Department of Defense contract related to hypersonic propulsion components. The video had been created to explain the company’s technical capabilities to aerospace, defense, government, and industry audiences, and trade media later embedded it when covering the technology.

The Sintavia case study documents the production and the later company milestone.

10. Spigit: Two Whiteboard Explainers During a Record Sales Year

Spigit had to explain crowd science and innovation algorithms to enterprise executives. The product logic was abstract, and a formal software demo would not have solved the whole communication problem.

We produced two whiteboard explainer videos, Pairwise and Predictions, using a recurring Professor Spigit character and visual metaphors to guide the audience through the scoring logic.

In 2016, Spigit reported 120% Q2 sales growth year over year and expanded its Fortune 500 client base. Planview later acquired the company in 2018. During that growth period, the whiteboard explainers were used in enterprise sales conversations, executive presentations, and targeted campaigns to make the underlying crowd science easier to explain.

The Spigit case study includes the project timeline. You can also see how this format works in our whiteboard explainer video guide.

What the Best Explainer Videos Have in Common

They Solve One Communication Problem First

Accelerant needed a system for several audiences. Branch needed one clear platform story. Sintavia needed a visual model for a technical process. The production format changed because the communication problem changed.

They Match the Level of Detail to the Audience

BrightInsight could preserve professional healthcare language. ZenBusiness needed to start with legal basics. BetterUp split the message because end users and enterprise leaders needed different context.

They Give Invisible Ideas a Visual Form

Chargebee turned billing logic into visual metaphors. Spigit used whiteboard drawings for crowd science. Sintavia used 3D for manufacturing. Good visual design carries information that would otherwise take longer to explain verbally.

They Support Communication at Important Business Moments

A strong explainer gives a company a reusable way to explain what it does when the audience matters most. That may be an investor meeting, a product launch, a sales conversation, a new market entry, or an enterprise buying decision.

The business milestone still depends on the company, but the communication asset can play a meaningful role in helping the right people understand the opportunity. That is also why attribution matters when calculating explainer video ROI.

How to Evaluate an Explainer Video Case Study

When comparing agencies or looking for the best company explainer videos, I would ask five questions:

1. What was difficult to explain before the video existed?
2. Who was the audience?
3. Where was the video actually used?
4. Which results belong directly to the video?
5. Which business milestones provide context without proving causation?

A portfolio can show design quality. A case study should show how the asset was used inside a real communication challenge and what role it played at that stage of the company. If you are comparing partners, our guide to choosing an explainer video company explains what to look for beyond the reel.

Explainer Video Case Study FAQ

What should an explainer video case study include?

It should explain the original communication problem, the audience, the production approach, where the video was used, direct video evidence when available, and the business context around the project.

Can an explainer video be linked to funding or revenue growth?

Yes. An explainer can support fundraising or growth by making the product, business model, or opportunity easier to understand for investors, customers, and partners. The funding round or revenue increase still depends on the company, so the video should be described as part of the communication work around that milestone unless direct attribution data is available.

What is a B2B explainer video use case?

Common B2B uses include investor communication, sales enablement, product education, onboarding, partner communication, category education, and support. Our B2B explainer videos guide covers those situations in more detail.

How much does a professional explainer video cost?

Cost depends on length, animation style, complexity, revisions, and deadline. Our guide to explainer video cost explains the main variables and current pricing ranges.

Are the best explainer videos always the ones with the most views?

No. A video created for a niche enterprise audience may be valuable with relatively few views if it helps the right buyers, partners, or users understand the product. The metric should follow the job of the video.

A Practical Way to Read These Case Studies

For each example, look at three things:

1. Communication need: what the company needed investors, customers, partners, or users to understand.
2. Role of the video: how the explainer helped communicate that message at the time.
3. Business stage: the growth, funding, launch, adoption, or expansion context in which the asset was being used.

That view is more useful than treating a video as an isolated creative piece. These explainers were part of real communication systems used while the companies were making important moves.