Zone7 Case Study

How Yum Yum Videos Helped Zone7 Communicate Its AI-Driven Human Performance Platform During Global Expansion With Elite Clubs

Yum Yum Videos partnered with Zone7 to create a concise explainer video that clearly communicated how its AI platform predicts and prevents sports injuries—supporting its positioning with elite clubs such as Liverpool FC, SSC Napoli, and MLS Cup winners LAFC across Europe and the U.S.


History

In January 2022, Zone7 partnered with our explainer video agency to produce a 60-second explainer that showed how its AI platform turns complex performance data into clear, actionable decisions. The video became a core communication asset, supporting Zone7’s international expansion with elite professional sports organizations.


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Explainer video featured on Zone7’s official site and announcements.

the Results

Our collaboration with Zone7 aligned with a phase of strong brand positioning and global visibility:

Elite club adoption

2022

The platform was showcased alongside partnerships with Liverpool FC, SSC Napoli, Leeds United, and MLS Cup winners LAFC.




Global exposure

2022

The explainer was embedded on Zone7’s product page, featured in official company announcements, and referenced in sports-tech media and interviews.




Product momentum

2022

The video supported continued platform evolution, including new planning and scenario analysis tools such as the Micro-Cycle Simulator.

Throughout this stage, the explainer served as a clear, credible way to communicate Zone7’s value proposition to non-technical audiences worldwide.







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About
Zone7

Zone7 is an AI-based human performance company that helps professional sports teams reduce injury risk and optimize player performance. By turning complex data into actionable insights, Zone7 supports smarter decisions for coaching and medical staff across elite clubs in Europe and the U.S.




The
Challenge


1. Explain a complex AI-driven platform to non-technical stakeholders.

2. Communicate credibility and scientific rigor to elite sports organizations.

3. Create a concise story suitable for web, media, sales, and announcements.




Our
Solution

Yum Yum Videos produced a 60-second animated explainer built around a clear “from data to decision” narrative—showing how performance data becomes proactive actions to help prevent injuries.

The video was designed for versatile use across product pages, announcements, sales, and media.





Zone7 case study

Media
Cover

Zone7’s growth and positioning within elite sports were reinforced through multiple high-visibility placements, with the explainer featured directly in official content and interviews.



Zone7 Product Page

Video embedded as a core product explanation

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Zone7 “60 Seconds” Announcement

Official company announcement highlighting the explainer

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The Upside Sports Tech Interview

Founder Tal Brown discusses Zone7’s approach and impact

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Why
It Worked

From concept to execution, the video was designed to translate advanced technology into clarity and confidence.

1. Clarity for complex AI — Turning predictive analytics into a simple, visual story.

2. Brand alignment — A premium, science-driven aesthetic aligned with elite sports brands.

3. Versatility — One asset used across product pages, press, sales, and interviews.

4. Perfect timing — Released as Zone7 expanded with high-profile clubs in Europe and the U.S.

Our
Approach &
Creative Design



Simplicity

Complex data flows were reduced to clear visual cause-and-effect stories.



Design

Modern, data-driven motion graphics with a sports-tech aesthetic and dark backgrounds.



Colors

High-contrast palettes with vivid accents to evoke performance, precision, and technology.



Tone

Professional and science-minded, reinforcing credibility with coaches, executives, and partners.




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