Unite Us Case Study

How Yum Yum Videos Supported a $1.6B Unicorn at Scale — 360K Views in a $100M Revenue Year

A core animated explainer helped Unite Us clearly communicate its end-to-end social care coordination platform across sales, partnerships, and digital channels.


History

In February 2022, Yum Yum Videos produced a 2D animated explainer for Unite Us, which was published on the company’s official YouTube channel and embedded across its digital ecosystem.

At that time, Unite Us had recently completed a $150M Series C round, reaching a $1.6B valuation, and was scaling its social care coordination platform nationwide. During 2022, the explainer surpassed 360K views while the company expanded operations across more than 40 states and reported $100M in revenue.


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360K+ views on Unite Us’ official YouTube channel
A core animated explainer used across sales, partnerships, and digital channels.



the Results

Our collaboration with Unite Us coincided with a period of nationwide scale and visibility:

360K+

2022

Views on YouTube from the explainer video produced by Yum Yum Videos — the most-watched video on their official channel.




$100M

2022

Reported annual revenue during their nationwide expansion phase.




40+

2022

U.S. states reached as operations scaled nationally to connect health and social care.

In this phase, Yum Yum Videos’ explainer served as a core communication asset—helping Unite Us clearly and consistently communicate a complex, multi-module HealthTech platform at scale.







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About
Unite Us

Unite Us is an end-to-end social care coordination platform that connects healthcare, government, and community-based organizations. Its mission-driven but complex model requires clear, credible communication to align enterprise stakeholders across a highly regulated HealthTech environment.




The
Challenge


1. Explain a complex, multi-module HealthTech platform to diverse enterprise stakeholders.

2. Build trust and credibility in a highly regulated healthcare environment.

3. Equip sales and partnership teams with a clear, reusable storytelling asset.




Our
Solution

To meet these needs, Yum Yum Videos created a core 2D animated explainer in February 2022.

The video was designed to clearly explain Unite Us’ end-to-end social care coordination platform—covering multiple modules and use cases—and to serve as a reusable, enterprise-ready storytelling asset across sales, partnerships, and digital channels.





Unite-Us case study

Media
Cover

Unite Us’ nationwide expansion and platform growth were covered by leading healthcare and industry publications. As the company scaled its social care coordination platform across the U.S., Unite Us also published and deployed the explainer video across its own digital ecosystem—using it as a core enterprise communication asset.



Unite Us

“Providing the Only End-to-End Solution for Social Care” — explainer video published by Unite Us.

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Texas Covered
Conference

Unite Us featured as a Diamond Sponsor, with the explainer video displayed on the official event site.

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GetLatka

“Unite Us company profile reporting $100M in 2022 revenue and nationwide expansion.”

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YouTube

“The Only End-to-End Social Care Solution” — 360K+ views on their official channel.

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Why
It Worked

From strategy to execution, every detail was designed to turn a complex HealthTech platform into a clear, scalable story.

1. Clarity at scale – A complex, multi-module platform explained through a simple visual story.

2. Consistency – One core explainer used across sales, partners, events, and digital channels.

3. Versatility – A single asset serving executives, partners, and healthcare stakeholders.

4. Strategic storytelling — Built to support alignment during nationwide expansion.

Our
Approach &
Creative Design

To make Accelerant’s complex model accessible, we designed videos that were clear, modern, and easy to understand.



Simplicity

Complex HealthTech concepts were translated into a clear, easy-to-follow visual story.



Design

Clean illustrations and smooth motion kept the focus on structure, flow, and understanding.



Visual style

A restrained palette aligned with Unite Us’ brand reinforced clarity and professionalism.



Tone

Trustworthy and empathetic, supporting credibility across enterprise and healthcare audiences.




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