Yum Yum Videos produced Revel Systems’ official explainer video to clearly communicate its cloud-based POS platform—supporting enterprise adoption, partner enablement, and investor communication during a key growth phase.
Service: Explainer Video Production
Animation Style: 2D Animation Videos
Industry: E-commerce & Retail
In December 2019, Yum Yum Videos produced an official explainer video for Revel Systems, clearly communicating its POS platform for restaurants and retailers.
The video became a core communication asset across digital and partner channels, supporting customer and investor understanding.
Revel later surpassed $100M+ in ARR and was acquired by Shift4 for approximately $250M in 2024.
Our collaboration with Revel Systems coincided with a period of sustained growth, scale, and market validation:
In total, Revel scaled into one of the most established POS platforms in the restaurant and retail space — and throughout this journey, our explainer video served as a core communication asset supporting sales, partnerships, and investor confidence.
Revel Systems is a cloud-based Point of Sale (POS) platform designed for restaurants and retailers, combining software, hardware, and payments into a unified, scalable solution.
Founded in San Francisco, Revel became a pioneer in the iPad POS market. In 2017, private equity firm Welsh, Carson, Anderson & Stowe (WCAS) acquired a majority stake, providing capital and expertise to accelerate global expansion.
1. Simplify a complex POS ecosystem into a clear, compelling story.
2. Reinforce enterprise credibility against competitors.
3. Create a versatile asset usable across web, sales, partners, and investor communications.
To meet these needs, Yum Yum Videos developed Revel Systems’ official explainer video.
The video highlighted Revel’s core strengths—scalability, integrations, real-time analytics, and operational control—while translating a technical SaaS platform into a simple, visual narrative. Published on Revel’s official YouTube channel, it became a widely used communication asset across digital channels, partners, and industry resources.
Revel Systems’ growth and enterprise adoption were reflected across industry, partner, and investor-facing platforms, with the explainer video frequently embedded as part of the product story.
Independent SaaS database reporting Revel surpassing $100M+ in Annual Recurring Revenue (ARR).
Shift4 Payments announced plans to buy rival POS firm Revel for $250 million in cash.
From strategy to execution, every detail was designed to turn a complex POS ecosystem into a clear, enterprise-ready story.
1. Clarity at scale — A multi-layer SaaS platform explained in a simple, benefits-driven narrative.
2. Long-term impact — Continued relevance through acquisition by Shift4.
3. Versatility — Used across web, sales, partners, and industry resources.
4. Growth-stage alignment — Supported communication during a phase that led to $100M+ ARR.
A technical POS ecosystem distilled into a story any restaurant or retail operator could understand.
Clean, modern visuals aligned with enterprise SaaS and financial technology.
Revel’s brand palette was applied using clean whites, neutral grays, and bold accent colors to reinforce clarity, trust, and a modern SaaS aesthetic.
Professional, credible, and scalable—designed for buyers, partners, and investors.
