Fonoa’s growth story was supported by an explainer video that helped communicate its tax automation platform to investors, enterprise clients, and partners during a period of rapid global expansion.
Service: Explainer Video Production
Animation Style: Motion Graphics Animation
Industry: Tech & SaaS
In June 2021, our animated explainer video company produced a video for Fonoa, a Dublin-based fintech building a tax automation platform for the internet economy. The video was created to help clearly communicate Fonoa’s complex, API-driven solution to investors, enterprise clients, and partners.
Around this time, Fonoa entered a period of rapid growth—reporting 7× revenue growth in 2021 and closing successive funding rounds as the company scaled globally and expanded its enterprise customer base.
The explainer video featured within Fonoa’s software profile on G2, supporting buyer evaluation and product context.
Our collaboration with Fonoa coincided with a period of rapid growth and strong market validation:
In total, Fonoa raised over $85M while expanding globally and onboarding major enterprise clients — and throughout this phase, our explainer video served as a communication asset supporting the company’s messaging during growth and fundraising milestones.
Fonoa is a tax automation platform built for the internet economy, enabling global digital businesses to manage tax determination, validation, reporting, and e-invoicing across 100+ countries. Its value proposition is powerful but highly technical — requiring clear, precise communication to engage enterprise clients, partners, and investors as the company scaled internationally.
1. Simplify a highly technical tax automation platform for investors, enterprise clients, and partners.
2. Build trust and credibility during rapid expansion and major funding rounds.
3. Support onboarding and sales conversations with a clear, scalable communication asset.
To address these needs, Yum Yum Videos created an animated explainer video in mid-2021 to clearly communicate Fonoa’s tax automation platform. The video translated complex, API-driven tax processes into a concise visual story, making the product easier to understand for investors, enterprise prospects, and partners.
The explainer became a versatile communication asset, used across fundraising, enterprise sales conversations, and industry visibility as Fonoa scaled globally.
Fonoa’s rapid growth and funding rounds were widely covered by leading global fintech and technology media outlets. From early-stage growth to large institutional funding, the company’s trajectory gained international attention across top-tier publications.
“Fonoa raises $60M to automate tax compliance for companies like Uber and Zoom.”
“Coatue just led a $60 million round into Fonoa, a tax automation startup.”
“Tax automation platform Fonoa raises $60M Series B to accelerate international growth.”
From strategy to execution, every element was designed to turn technical complexity into clear, enterprise-ready communication.
1. Clarity at scale – Complex, API-driven tax processes were translated into a simple, visual story.
2. Enterprise credibility – Messaging reinforced trust with investors, partners, and large global clients.
3. Versatility – One explainer used across fundraising, sales conversations, and industry visibility.
4. Strategic timing — The video accompanied Fonoa during a phase of rapid growth and major funding milestones.
Highly technical tax and compliance processes were translated into a clear, easy-to-follow visual narrative that could be understood in seconds.
Clean layouts, precise motion, and minimal visual noise kept the focus on Fonoa’s API-driven platform and core value proposition.
Fonoa’s brand palette was applied consistently to reinforce trust, professionalism, and clarity across enterprise and investor-facing contexts.
Confident and credible, balancing technical authority with a polished, enterprise-ready presentation for global stakeholders.
