In 2014, our animated video agency produced Appier’s explainer to make its cross-screen, AI-driven marketing platform easy to understand for marketers and partners.
That same year, Appier raised US$6M Series A led by Sequoia Capital. In November 2015, Appier closed US$23M Series B1 from UOB Venture Management, Sequoia Capital, JAFCO Asia, TransLink Capital, MediaTek Ventures, Fontaine Capital, and UMC Capital — fueling expansion into Sydney, Manila, Mumbai, New Delhi, Jakarta, and Hong Kong.
Core link: Appier About / Timeline → https://www.appier.com/en/about
👉 Our explainer became part of Appier’s communications toolkit, featured visually in Campaign Asia’s coverage as the company announced new funding and hired a former Google executive as its first CMO.
Our collaboration with Accelerant coincided with a period of exponential growth:
In total, Accelerant raised over $1B while scaling into one of the most valuable insurtechs worldwide — and throughout this journey, our videos served as a communication asset that supported their growth story.
Accelerant is a data-fueled insurance platform that redefines how risk is exchanged. Its value proposition is powerful but complex — requiring clear, compelling communication to engage brokers, partners, investors, and clients across the U.S. and Europe.
1. Simplify their innovative insurtech model for multiple audiences.
2. Attract investment during key fundraising rounds.
3. Onboard new partners and members quickly.
To meet these needs, Yum Yum Videos created a series of 9 explainer videos between 2021 and 2024.
These ranged from introductions explaining who they are, to pieces focused on investors, new members, and addressing specific industry pain points.
What began as a single project quickly evolved into a long-term collaboration, with Accelerant returning to Yum Yum Videos for new productions as their needs expanded.
Accelerant’s IPO and rapid growth were widely covered by leading global media outlets. From Reuters and the Wall Street Journal to CNBC and the Financial Times, the company’s story gained international attention, with our videos even included in Silicon Valley Invest Club’s coverage (100K+ subscribers) of Accelerant’s unicorn journey.
“Todd Boehly-backed insurance exchange sheds value after revealing links to key client”
From strategy to execution, every detail was designed to turn complexity into clarity.
1. Clarity at scale – Breaking down complex insurtech concepts into simple, visual stories.
2. Consistency over time – Nine productions over three years, all aligned under one brand voice.
3. Versatility – Videos tailored for investors, members, and partners across multiple contexts.
4. Strategic storytelling – Videos designed to support fundraising, onboarding, and long-term growth.
To make Accelerant’s complex model accessible, we designed videos that were clear, modern, and easy to understand.
Complex ideas were transformed into simple visual stories that anyone could follow in seconds.
Clean shapes, smooth motion, and minimal character use kept the focus on the core message.
Accelerant’s brand palette (blue, cyan, magenta) was combined with gradients, light gray, and white backgrounds to achieve a fresh, minimal look.
Trustworthy and sophisticated, reinforcing credibility with clients, partners, and investors alike.
