Airtm’s growth story was supported by two bilingual explainer videos that simplified its complex fintech model for users, partners, and media audiences.
Service: Explainer Video Production
Animation Style: 2D Animation Videos
Industry: Financial Services
In March 2021, Yum Yum Videos produced an animated explainer for Airtm, released simultaneously in Spanish and English. The video supported Airtm’s communication strategy during a key phase of regional expansion and quickly became the company’s most-viewed content, surpassing 600K organic views combined across both language versions. Two months later, Airtm announced a $15M investment from the Stellar Development Foundation.
Airtm’s official explainer video, released in Spanish and English on the company’s YouTube channel, surpassed 600K organic views combined
(480K views in Spanish and 116K views in English).
Our collaboration with Airtm coincided with a key phase of visibility and growth:
In total, Airtm combined large-scale organic reach, global media exposure, and a $15M investment — with our explainer video serving as a communication asset that supported its growth story.
Airtm is a digital dollar account and peer-to-peer exchange that enables people across Latin America to protect their savings from currency devaluation and access the global economy. Its value proposition is powerful but complex — requiring clear, trustworthy communication to engage users, partners, and media audiences across multiple markets.
1. Simplify a complex fintech product (digital dollar accounts and P2P escrow) for mass adoption.
2. Build trust in regions affected by inflation, currency controls, and financial restrictions.
3. Communicate clearly across Spanish- and English-speaking audiences to support regional growth.
To meet these needs, Yum Yum Videos created an animated explainer for Airtm, released simultaneously in Spanish and English in March 2021. The video transformed Airtm’s technical fintech model into a clear, user-focused story that emphasized benefits over financial jargon. What began as a single explainer became a core communication asset, used across onboarding, media coverage, and product education.
Airtm’s product and regional expansion were widely covered by leading fintech and business media outlets. During this period, Airtm’s official explainer video was embedded and referenced across multiple publications — helping communicate its value proposition and build trust at scale.
“The platform that lets you buy dollars without limits,” featuring the official explainer video.
Airtm featured in a global report on dollar access, with the official explainer video embedded.
“Nano is now available on Airtm’s P2P marketplace,” highlighting the platform’s core functions.
Airtm product page explaining how the platform works, featuring the official explainer video.
From strategy to execution, every detail was designed to turn complexity into clarity.
1. Clarity at scale — A complex fintech model translated into a simple, visual story.
2. Bilingual consistency — One explainer, released in Spanish and English, with a unified message.
3. Trust-building — Clear communication supported credibility in high-inflation markets.
4. Versatile asset — Used across YouTube, media embeds, and product education.
To make Accelerant’s complex model accessible, we designed videos that were clear, modern, and easy to understand.
A technical fintech model was transformed into a clear visual story users could understand in seconds.
Clean motion, minimal UI elements, and a product-first approach kept the focus on how the platform works.
Airtm’s brand palette was used with light backgrounds and subtle contrasts to maintain a clean, trustworthy fintech look.
Clear, approachable, and reliable — reinforcing trust for users navigating financial uncertainty.
