In 2019, our explainer video agency produced an animated explainer for Agrio, an AI-powered plant-disease diagnosis and crop-management platform used by growers worldwide. The video became Agrio’s primary communication asset — featured on its official website and used as the hero trailer on its Google Play Store listing.
Since launch, the Agrio app has surpassed 500,000+ downloads on Google Play and continues expanding globally as a leading AgTech and AI-in-agriculture solution.
Featured as the hero video on Agrio’s Google Play listing, supporting its 500K+ downloads worldwide.
Our collaboration with Agrio coincided with a period of rapid user adoption and global visibility:
In total, Agrio combined global adoption, media visibility, and strong product-led growth — with our explainer video serving as a communication asset that supported its user-acquisition journey.
Agrio is an AI-powered agricultural platform that helps growers detect plant diseases, identify pests, and receive real-time agronomic recommendations. Through deep-learning image analysis and expert collaboration tools, Agrio empowers farmers to take preventive action, reduce losses, and improve yields sustainably across global markets.
1. Explain complex AI technology (diagnosis, detection, deep learning) in a way farmers could easily understand.
2. Communicate the value of remote collaboration without overwhelming users with technical jargon.
3. Create a visual story that resonated with both growers and agribusiness partners.
To meet these needs, Yum Yum Videos produced a clear, user-focused explainer for Agrio in 2019, simplifying its AI-powered plant-diagnosis workflow for global audiences.
The video quickly became Agrio’s primary communication asset, used across its website, Google Play listing, and digital channels to introduce the platform to hundreds of thousands of users.
Agrio’s global expansion was accompanied by visibility across AgTech, AI, and sustainable-farming communities. During this period, the explainer video appeared in several key platforms and product listings, helping present Agrio’s technology clearly and consistently.
Featured as the main explainer video on the platform's official website.
Hero video placement on the official app listing, driving over 500k downloads.
Agrio listed among the “Top Agriculture Apps” for modern farming efficiency.
Agrio highlighted as a Smart Farming tool, featuring the official explainer video.
From strategy to execution, every detail was designed to turn complexity into clarity.
1. Simplified innovation — AI-driven agriculture was explained in a clear, relatable way.
2. Visual storytelling — Technology, nature, and user workflow blended into one intuitive narrative.
3. High visibility — The explainer became Agrio’s primary introduction to hundreds of thousands of users.
4. Scalable communication — Effective for both B2C users and B2B partners across global markets.
To make Accelerant’s complex model accessible, we designed videos that were clear, modern, and easy to understand.
Technical AI concepts distilled into a friendly, easy-to-follow narrative.
Minimalist 2D style with organic textures and smooth, nature-inspired motion.
Earth tones—greens, yellows, and browns—were used to reinforce the agricultural context and create a familiar environment.
Clear, trustworthy, and empowering for growers and agronomists alike.
