In April 2021, Kevel partnered with our animated video agency to produce a custom explainer video, supporting its communication strategy shortly after the company’s rebrand. That same year, Kevel reported approximately +60% revenue growth and secured a $10M Series B funding round led by Fulcrum Equity Partners.
The explainer video in use across Kevel’s buyer-facing platforms, including Capterra, GetApp, and SoftwareAdvice.
Our collaboration with Kevel coincided with key milestones during a pivotal year of growth:
In total, 2021 marked a turning point for Kevel — and during this phase, our explainer video served as a communication asset supporting the company’s rebrand and growth story.
Kevel is an API-first ad tech platform that enables companies to build custom advertising and retail media solutions in-house. Its value proposition is powerful but highly technical — requiring clear, precise communication to engage product teams, engineers, and executive decision-makers across fast-growing digital businesses.
1. Simplify a highly technical, API-first ad platform for both executive and engineering audiences.
2. Align business growth and technical capabilities under a single, clear narrative following the rebrand.
3. Support sales, demos, and partner conversations with a concise, scalable communication asset.
To address these needs, Yum Yum Videos created a concise, high-impact explainer video in early 2021. The video was designed to introduce Kevel’s new brand identity and clearly communicate its API-first ad platform to both technical teams and executive stakeholders.
Produced shortly after the rebrand, the explainer became a core communication asset—used to support demos, partner conversations, and buyer-facing platforms as Kevel scaled during a pivotal year of growth.
Kevel’s rebrand, funding round, and rapid growth were covered by leading tech and startup media outlets. Throughout 2021, Kevel’s transition from Adzerk, its +60% revenue growth, and $10M Series B funding gained visibility across industry-focused publications following the company’s rebrand.
“Adzerk Rebrands as Kevel: Why we changed our name to reflect our mission.”
“AdTech infrastructure provider Kevel Raises $10M in Series B Funding round.”
“Durham startup Kevel raises $10M, reports 60% revenue growth following rebrand.”
“Kevel doubles down on retail media and API infrastructure after $10M raise.”
From strategy to execution, every element was designed to translate technical complexity into a clear, compelling message.
1. Clarity at scale – A highly technical, API-first ad platform was translated into a simple, visual story.
2. Rebrand alignment – The video reinforced Kevel’s new brand identity with consistent messaging and tone.
3. Dual-audience focus – Content crafted to resonate with both executive decision-makers and engineering teams.
4. Strategic communication — Designed to support demos, partner conversations, and buyer-facing platforms.
To make Accelerant’s complex model accessible, we designed videos that were clear, modern, and easy to understand.
Complex ad tech concepts were translated into a clear, easy-to-follow visual narrative that communicated value in seconds.
Clean layouts, precise motion, and minimal visual noise kept the focus on Kevel’s API-first platform and core differentiators.
Kevel’s brand palette was used consistently to reinforce the new identity post-rebrand, supporting recognition and trust.
Confident and modern, balancing technical credibility with a clear, business-oriented message for executive and engineering audiences alike.
