Able’s growth story was supported by two explainer videos that helped clarify its onboarding and compliance platform during a key growth phase.
Service: Animated Video Production
Animation Style: Motion Graphics Animation
Industry: Corporate & HR
Between 2019 and 2020, our animated video company produced two motion graphics videos for Able, formerly EmployStream, supporting the company’s communication strategy during a key growth phase. In the years that followed, Able raised $10.5M+ in venture funding and was acquired by Bullhorn in January 2022, as the platform scaled within the HR tech ecosystem.
Explainer video shared by Able across its official social channels as part of its onboarding and compliance communication.
Our collaboration with Able coincided with a period of growth, validation, and a strategic exit in the HR tech space:
In total, Able scaled its platform, secured venture funding, and completed a strategic acquisition — and throughout this journey, our explainer videos served as a communication asset supporting clarity and consistency during a key growth phase.
Able is a SaaS platform that streamlines candidate onboarding and compliance for staffing firms, helping recruiters reduce time-to-hire through a modern, mobile-first experience. Its value proposition is powerful but operationally complex — requiring clear, consistent communication to engage recruiters, enterprise clients, and partners across the HR tech ecosystem.
1. Clarify a compliance-heavy onboarding platform for recruiters, enterprise clients, and partners.
2. Differentiate in a competitive HR tech market with clear, consistent messaging.
3. Equip marketing and sales teams with communication assets that supported demos and onboarding conversations.
Yum Yum Videos produced two animated explainer videos to clarify Able’s onboarding and compliance workflows. The videos became part of Able’s communication toolkit, supporting brand clarity and use across marketing, sales, and partner channels during a key growth phase.
Able’s growth, rebrand, and acquisition were covered by leading HR tech, staffing, and business media outlets. From funding announcements to its acquisition by Bullhorn, the company’s evolution gained visibility across both national and industry-focused publications.
“Bullhorn Acquires Able to Deliver an Incredible Talent Experience for the Modern Worker.”
“Cleveland onboarding firm Able acquired by Boston-based Bullhorn.”
“Reports $10.5M raised across funding rounds prior to its acquisition by Bullhorn.”
From strategy to execution, every detail was designed to turn complexity into clarity.
1. Clarity – Complex onboarding and compliance workflows were translated into simple, visual stories.
2. Consistency – Messaging aligned with Able’s brand evolution from EmployStream.
3. Sales enablement – Explainers supported demos, onboarding conversations, and partner communication.
4. Right timing — The videos accompanied a key growth phase that included funding and acquisition milestones.
To make Accelerant’s complex model accessible, we designed videos that were clear, modern, and easy to understand.
Complex onboarding and compliance workflows were translated into clear, step-by-step visual stories.
Clean layouts, smooth motion, and product-focused visuals kept the attention on usability and flow.
Able’s brand palette was applied consistently to support recognition during the rebrand from EmployStream.
Clear, modern, and professional — balancing technical accuracy with accessibility for non-technical users.
