Yum Yum Videos produced Revel Systems’ official explainer video to clearly communicate its cloud based POS platform to customers, partners, and investors during a key growth phase.
Service: Explainer Video Production
Animation Style: 2D Explainer Videos
Industry: E-commerce & Retail
In December 2019, Revel Systems used our explainer video services to produce an official explainer video, clearly communicating its POS platform for restaurants and retailers.
The video became a core communication asset across digital and partner channels, supporting customer and investor understanding.
Revel reached $100M in revenue in 2020 and raised an additional $15.2M in early 2021.
Our collaboration with Revel Systems coincided with a period of sustained growth, scale, and market validation:
During this period, Revel reached $100M in revenue, added major national brands, and secured additional investment. Our explainer served as a communication asset across digital and partner channels.
Revel Systems is a cloud-based Point of Sale (POS) platform designed for restaurants and retailers, combining software, hardware, and payments into a unified, scalable solution.
Founded in San Francisco, Revel became a pioneer in the iPad POS market. In 2017, private equity firm Welsh, Carson, Anderson & Stowe (WCAS) acquired a majority stake, providing capital and expertise to accelerate global expansion.
1. Simplify a complex POS ecosystem into a clear, compelling story.
2. Reinforce enterprise credibility against competitors.
3. Create a versatile asset usable across web, sales, partners, and investor communications.
To meet these needs, Yum Yum Videos developed Revel Systems’ official explainer video.
The video highlighted Revel’s core strengths—scalability, integrations, real-time analytics, and operational control—while translating a technical SaaS platform into a simple, visual narrative. Published on Revel’s official YouTube channel, it became a widely used communication asset across digital channels, partners, and industry resources.
Revel Systems’ growth and enterprise adoption were reflected across industry, partner, and investor-facing platforms, with the explainer video frequently embedded as part of the product story.
Independent SaaS database reporting Revel reaching $100M in revenue in 2020.
Revel announced an additional growth investment in January 2021 after ending 2020 cash flow positive and adding major national brands as clients.
From strategy to execution, every detail was designed to turn a complex POS ecosystem into a clear, enterprise-ready story.
1. Clarity at scale: A multi-layer SaaS platform explained in a simple, benefits-driven narrative.
2. Long term relevance: The explainer remained useful as Revel expanded its enterprise presence.
3. Versatility: Used across web, sales, partners, and industry resources.
4. Growth stage alignment: The explainer supported communication during a period when Revel reached $100M in revenue and continued expanding with national brands.
A technical POS ecosystem distilled into a story any restaurant or retail operator could understand.
Clean, modern visuals aligned with enterprise SaaS and financial technology.
Revel’s brand palette was applied using clean whites, neutral grays, and bold accent colors to reinforce clarity, trust, and a modern SaaS aesthetic.
Professional, credible, and scalable—designed for buyers, partners, and investors.
