An animated explainer helped RDMD communicate its mission, data-driven platform, and patient-centered approach before the company raised $64M across Series A and B rounds and was later acquired by PicnicHealth.
Service: Explainer Video Production
Animation Style: 2D Explainer Videos
Industry: Healthcare & Biotech
In late 2019, our animated explainer video company produced an animated video for RDMD, later rebranded as AllStripes. The video was created to clearly communicate how RDMD’s platform enables rare-disease patients to contribute real-world medical data to scientific research.
Facebook post by AllStripes sharing the explainer video and inviting the community to help spread its patient-centered mission.
Our collaboration with RDMD coincided with a period of strong validation, growth, and strategic milestones:
In total, RDMD’s journey from early-stage startup to acquisition was marked by increasing scale and credibility — and throughout this evolution, our explainer video served as a communication asset supporting the company’s mission and stakeholder communication.
RDMD, later rebranded as AllStripes, is a HealthTech company focused on accelerating rare-disease research through real-world medical data. Its platform enables patients to securely contribute their medical records, transforming complex and sensitive health information into structured, privacy-protected data for researchers, biopharma companies, and academic institutions.
Operating at the intersection of healthcare, data, and patient advocacy, the company required clear, trustworthy communication to engage patients, partners, and investors while scaling its mission globally.
1. Explain a complex and sensitive healthcare process to patients, partners, and investors.
2. Build trust around privacy, ethics, and data use in rare-disease research.
3. Support early fundraising and growth conversations with clear, credible communication.
Yum Yum Videos created an animated explainer video in late 2019 to communicate RDMD’s mission and platform. Following the company’s rebrand, a second version was produced for AllStripes, ensuring continuity in messaging as the brand evolved and the company scaled.
RDMD’s growth, rebrand to AllStripes, and subsequent acquisition were covered by leading healthcare, biotech, and startup media outlets. From early funding announcements to its acquisition by PicnicHealth, the company’s evolution gained consistent visibility across industry publications.
“RDMD Raises $14M Series A to Accelerate Rare Disease Research and Drug Development.”
“RDMD Raises $14M to help Pharmaceutical companies better understand Rare Diseases.”
“AllStripes Raises $50M Series B to Expand Global Rare Disease Research Programs.”
“PicnicHealth Acquires AllStripes to Expand its Real-World Evidence Platform.”
From strategy to execution, every detail was designed to turn complexity into clarity.
1. Empathetic clarity – A complex healthcare process was translated into a clear, human-centered story.
2. Mission alignment – Consistent messaging across RDMD and AllStripes during brand evolution.
3. Multi-audience impact – Effective communication for patients, partners, and investors.
4. Strategic timing – The video accompanied the company during its early growth and funding milestones.
A complex and sensitive healthcare process was transformed into a clear, easy-to-follow visual story accessible to non-technical audiences.
Clean layouts, smooth motion, and minimal visual elements kept the focus on the message, data flow, and patient journey.
A soft, healthcare-appropriate color palette was used to convey trust, empathy, and clarity while supporting the brand’s evolving identity.
Human and trustworthy, balancing emotional resonance with scientific credibility for patients, partners, and investors alike.
